Urumqi Air

What Urumqi Air does

Urumqi Air (乌鲁木齐航空有限责任公司) is a privately held Chinese regional airline founded in 2013 and headquartered in Urumqi, Xinjiang. The company operates domestic passenger services connecting its Urumqi (URC) hub to Chengdu, Guangzhou, Haikou, and Shanghai, and international services to Bangkok, alongside cargo transport under general cargo conditions. It serves individual leisure and business travelers as well as specialized passenger categories including military, police, and disabled travelers (at reduced 军警残 fares), unaccompanied minors, elderly passengers, and pet owners traveling with cabin pets.

The company runs a unified digital passenger service platform built around online booking (urumqi-air.com), a mobile interface, a B2B travel-agent portal (b2b.urumqi-air.com), and a 24/7 customer hotline (95334). Core technology features include web and mobile check-in, real-time flight status tracking, electronic invoice and e-ticket generation, ticket verification, and a self-service rebooking tool for irregular flights. Ancillary product modules — pre-purchased baggage and meals, ground and in-flight paid cabin upgrades, cabin pet transport, and paid unaccompanied minor services — are sold through the same platform. Technical support for the website is provided by Yihang Technology (易航科技股份有限公司). The company also maintains a Loulan Zone (楼兰专区) online mall featuring regional merchandise, and participates in the HNA Group Jinpeng Club (金鹏俱乐部) frequent flyer program, which links it to co-branded credit cards and a points mall.

Urumqi Air's revenue model is built on passenger ticket sales supplemented by transaction-fee-based ancillary services (baggage, meals, upgrades, pet transport, unaccompanied minor fees), insurance products embedded in the booking flow, and subscription-style recurring revenue from the Jinpeng Club loyalty program. Pricing is not publicly disclosed; tickets are quoted through the booking system with standard fare categories plus ancillary add-ons and reduced fares for eligible special groups. Distribution combines direct-to-consumer channels (website, mobile, hotline) with channel partners including the B2B agent portal, HNA Group sister airlines (Hainan Airlines, Capital Airlines, Tianjin Airlines, Hong Kong Airlines, Lucky Air, West Air, Fuzhou Airlines, Beibu Gulf Airlines, Chang'an Airlines, Jinpeng Airlines), and the Jinpeng Club platform. Ownership sits under HNA Aviation (海航航空), itself owned by Liaoning Fangda Group following HNA's restructuring, making Urumqi Air a subsidiary within a larger aviation conglomerate rather than an independently capitalized business.

Name

Urumqi Air

Legal name

乌鲁木齐航空有限责任公司

Website

https://urumqi-air.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Urumqi Air is a privately held Chinese regional airline headquartered in Urumqi, Xinjiang, operating domestic flights to Chengdu, Guangzhou, Haikou, and Shanghai, plus international service to Bangkok, with ancillary services and cargo transport under the HNA Group network.

Ownership category

akta.pro rank

Product category

Regional Passenger Airline Services

NAICS

Air Transportation (481)

akta.pro primary industry

Island & Remote Region Regional Airlines (THABACAL)

Keywords

• Passenger air transport
• Domestic flight services
• Airline booking platform
• Frequent flyer program
• Regional airline services

Headquarters

HQ city

Urumqi

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Passenger Ticket Sales: Core revenue from domestic and international air passenger transportation. Sells tickets through website, mobile app, third-party platforms, and travel agents.
2. Ancillary Services: Pre-purchased baggage, meals, ground cabin upgrades, in-flight cabin upgrades, pet transport services, and unaccompanied minor services.
3. Insurance Products: Travel insurance sales integrated with ticket booking process
4. Frequent Flyer Program: Jinpeng Club membership generating revenue through point redemptions and co-branded credit card partnerships

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Urumqi Air provides domestic and international passenger air transportation services, primarily operating routes from its Urumqi (URC) hub to major Chinese cities (Chengdu, Guangzhou, Haikou, Shanghai) and select international destinations such as Bangkok. It also sells ancillary services (pre-purchased baggage and meals, cabin upgrades, cabin pet transport, paid unaccompanied minor service), special fare categories (military, police, disabled), general cargo transport, and operates as a member airline of the HNA-affiliated Jinpeng Club (金鹏俱乐部) frequent flyer program.

Product overview

Urumqi Air operates a unified digital passenger service platform offering core flight booking functionality supplemented by an extensive portfolio of add-on services and modules. The platform provides flight ticket reservation, pre-purchased baggage and meals, cabin upgrades, special passenger services (including unaccompanied minor care and pet transport), online check-in, flight status tracking, and electronic documentation services. The airline also operates the Golden Eagle Club (金鹏俱乐部) loyalty program in partnership with HNA Group airlines, and features a Lou Lan Zone (楼兰专区) merchandise section. Services are accessible through the website, mobile channels, and 24/7 customer hotline.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HNA Group (HNA海航集团)coreStrategic or Co-development PartnerParent company of Urumqi Air. Urumqi Air operates as a subsidiary under HNA Group's aviation division. The airline leverages HNA's resources, systems, and brand for operations.
• Hainan Airlines (海南航空)coreTechnology or IntegrationSister airline under HNA Group. Shares loyalty program (Jinpeng Club), booking platforms, and operational systems with Urumqi Air.
• Jinpeng Club (金鹏俱乐部)coreGTM or Marketing PartnerFrequent flyer program operated by HNA. Urumqi Air participates in the program allowing passengers to earn and redeem points. Includes partner credit cards, point mall, and member benefits.
• HNA Cargo (海航货运)minorStrategic or Co-development PartnerCargo logistics partner under HNA Group for freight and cargo transport services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lucky Air (祥鹏航空): Yunnan-based regional airline and direct sister carrier under the HNA Group / Liaoning Fangda umbrella. Most structurally comparable to Urumqi Air in scope (regional scheduled passenger + cargo, Jinpeng Club member, similar digital booking platform), differing mainly in geographic base.
• Chang'an Airlines (长安航空): Xi'an-based HNA Group sister airline serving a regional Chinese hub. Directly comparable operating model — regional scheduled passenger flights, shared loyalty programme, ancillary-led digital storefront.
• Capital Airlines (首都航空): Beijing-based HNA Group sister airline, operating regional and select international routes with shared loyalty programme and operational systems. Comparable scale and product structure to Urumqi Air.
• Fuzhou Airlines (福州航空): Fujian-based regional sister airline under HNA Group. Smaller-scale regional scheduled carrier with the same Jinpeng Club and digital ancillary platform architecture as Urumqi Air.
• Tianjin Airlines (天津航空): Sister carrier within HNA Group with a similar regional scheduled passenger model, Jinpeng Club integration, and complementary Chinese domestic route map. Same governance and shared distribution platforms as Urumqi Air.
• West Air (西部航空): Chongqing-based sister airline under HNA Group, operating as a low-cost regional carrier with comparable fleet size, route breadth, and ancillary-driven digital platform. Direct functional peer to Urumqi Air within the same parent network.
• Beibu Gulf Airlines (北部湾航空): Guangxi-based regional sister carrier under HNA Group. Comparable regional scheduled service profile, fleet size, and parent-driven distribution model.
• Spring Airlines (春秋航空): China's largest low-cost carrier, operating a Chinese regional/short-haul scheduled network with an ancillary-heavy revenue model. Direct competing business model to Urumqi Air's regional scheduled + ancillaries approach.

Emerging players

• Juneyao Airlines (吉祥航空): Shanghai-based Chinese hybrid carrier that overlaps with Urumqi Air on Urumqi-Shanghai trunk routes and pursues an ancillary/loyalty-led growth strategy. Comparable peer for route-level competitive dynamics rather than full corporate overlap.

Broad incumbents

• Hainan Airlines (海南航空): Flagship full-service carrier of HNA Group, the parent of Urumqi Air. Operates the shared Jinpeng Club loyalty programme, larger fleet, and broader domestic/international network from which Urumqi Air derives distribution and brand association.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urumqi Air