Peace Design
Peace Design is a boutique interior design firm founded in 2002 serving affluent residential and select hospitality clients with custom Modern and Rustic environments across the U.S. The Atlanta-based practice, led by founder William Peace, also licenses a product line with Holland & Sherry.
- Company typePrivate
- Founded2002
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Peace Design does
Peace Design is a boutique interior design firm founded in 2002 by William Peace, headquartered in Atlanta, Georgia with a western-region office in Bozeman, Montana. The firm delivers full-service interior design for affluent residential clients (custom homes, mountain retreats, ranch estates, urban penthouses) and select hospitality venues, with a portfolio spanning Modern and Rustic environments across the Southeast, Mountain West, Pacific Northwest, Northeast, Southwest, and Florida, plus internationally. Services include space planning, material selection, furniture curation, and project oversight, working alongside architects and builders on long-cycle, high-touch engagements.
The firm operates as a professional services practice under a sales-led, founder-involved model. Founder William Peace is personally engaged on every project, supported by a small team (1-10 employees) that has worked together for over twenty years. New business originates from direct email inquiries, earned media coverage in Architectural Digest, Veranda, DEPARTURES, and Western Home Journal, and industry referrals. Pricing is custom and not publicly disclosed, consistent with project-based luxury design work. The firm has no proprietary technology platform, no public API, and no AI/ML capabilities; its value is delivered through human design judgment and craft.
Beyond fee-for-service design, Peace Design has expanded into licensable product lines and content: the 2024 'Western Skies Collection' with Holland & Sherry (fabrics, rugs, home accessories), a 2024 book 'Peace in the West' with Simon & Schuster, and a separate 'Peace Rustic Luxury' sub-brand. The firm is privately held, with no parent company, institutional investors, or external funding rounds disclosed. Recognition is significant and ongoing, including ASID Design Achievement Award (2016), four ASID Gold awards (2022), the Palladio Award (2022), Texas ICAA John Staub Award (2022), and the Southeast ICAA Philip Trammell Shutze Award (2024).
Peace Design firmographics
Firmographics- Name
- Peace Design
- Legal name
- Peace Design
- Website
- https://peacedesign.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peace Design is a boutique interior design firm founded in 2002 serving affluent residential and select hospitality clients with custom Modern and Rustic environments across the U.S. The Atlanta-based practice, led by founder William Peace, also licenses a product line with Holland & Sherry.
- Ownership category
- akta.pro rank
Peace Design industry classification
Industry- Product category
- Luxury Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Peace Design is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Peace Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Interior Design Services: Custom interior design services for high-end residential homes and hospitality projects. Services include space planning, material selection, furniture curation, and project oversight working alongside architects and builders.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Peace Design product offering
Product offeringCore offering
Peace Design provides full-service luxury interior design for affluent residential clients and boutique hospitality venues, delivered through two specialized studios: a Modern practice based in Atlanta, Georgia and a Rustic practice based in Bozeman, Montana. The firm handles space planning, finishes, furnishings, and project installation as a principal-led, project-based service offering.
Product overview
Peace Design is a full-service interior design studio offering residential and hospitality interior design services. The firm specializes in two primary design environments: Modern and Rustic, spanning projects from contemporary urban residences to rustic mountain retreats. The portfolio includes named projects such as Royal Oaks, Art House, Sea Glass, Rancho Sabino Grande, and the J.W. Heist Steakhouse. Beyond design services, the firm has expanded into published works (Peace in the West book) and product collaborations (Western Skies Collection with Holland & Sherry).
Differentiator
Problem solved
Functional benefit
Brands
- Western Skies Collection: A design collaboration of luxurious fabrics, rugs, and more inspired by the American West, created with Holland & Sherry.
Products and services
- Modern Interior Design (Atlanta Studio) Full-scope luxury interior design services delivered in a Modern, urban aesthetic from the firm's Atlanta studio; intended for affluent residential clients and boutique hospitality venues seeking contemporary, city-luxury interiors.
- Rustic Interior Design (Bozeman Studio) Full-scope luxury interior design services delivered in a Rustic, mountain aesthetic from the firm's Bozeman studio; intended for affluent residential clients commissioning mountain residences, ranches, or second homes in the Mountain West.
- Boutique Hospitality Interior Design Interior design services for boutique hospitality venues such as hotels, inns, lodges, restaurants, or private clubs, leveraging the firm's Modern or Rustic practices as appropriate to each venue's concept and market.
Companies that use Peace Design
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Peace Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peace Design partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered key and minor.
- Holland & SherrykeyWilliam Peace collaborated with Holland & Sherry to create 'The Western Skies Collection' - a curated line of luxurious fabrics, rugs, and home accessories inspired by the American West. The collection is featured on Holland & Sherry's interiors platform.
- Simon & SchusterkeyPublished 'Peace in the West' - a book celebrating rustic luxury interiors of Peace Design and the affinity for the American West. The book is available through Simon & Schuster.
- Audrey HallminorCollaboration on multiple book projects including 'BISON: Portrait of an Icon' and 'Cabin Style'. Audrey Hall is an internationally exhibited photographer and author with over a dozen design books.
- Chase Reynolds EwaldminorAuthor collaboration on 'Cabin Style' book and ongoing creative partnerships. Writer specializing in Western design and lifestyle content.
- Niven BreenminorPublic relations firm representing Peace Design. Jackie Shannon serves as the contact for media inquiries and press relations.
- Hamilton House MediaminorPodcast production company featuring William Peace on their design podcast discussing authentic and artful interiors.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Peace Design competitors and assessment
Company assessmentDirect peers
- Suzanne Lovell Inc. Chicago-based boutique luxury interior design firm serving high-net-worth residential and hospitality clients with a similarly founder-led model and nationally recognized portfolio. Direct comparable in scale, clientele, and project-driven professional services model.
- Markham Roberts Inc. Boutique interior design firm specializing in high-end residential projects with traditional and modern influences. Comparable boutique scale, founder-led practice, and traditional luxury aesthetic.
- Cullman & Kravis: New York-based luxury interior design firm specializing in classical and traditional residential interiors for affluent clients. Comparable in boutique scale, traditional/rustic-luxury positioning, and ICAA-adjacent award profile.
- Victoria Hagan Interiors: New York-based boutique interior design firm with a national portfolio of luxury residential projects and a published design philosophy. Comparable in scale, clientele, and emphasis on understated elegant interiors.
- Marshall Watson Interiors: Boutique high-end residential interior design firm known for refined, classical interiors and a national portfolio. Comparable in firm size, founder-led model, and luxury residential client base.
- Bunny Williams Home: High-end interior design firm and product brand founded by Bunny Williams, serving luxury residential clients with classic, refined aesthetics and a published design philosophy. Comparable boutique scale, founder-driven brand, and product extensions into home furnishings.
- Palmer Weiss Interior Design: San Francisco-based boutique interior design firm serving luxury residential and select hospitality clients with a refined aesthetic. Comparable boutique scale, traditional-to-modern luxury positioning, and West Coast presence.
- Ken Fulk: San Francisco-based design firm known for high-end residential and hospitality interiors, with a strong personal brand and large-scale commercial/hospitality projects. Comparable in founder-driven luxury design, hospitality segment exposure, and brand-led marketing.
- Windsor Smith Home & Design: Los Angeles-based luxury interior design firm known for residential projects and product collections with major brands. Comparable in founder-led boutique model, luxury residential clientele, and brand-extension strategy.
Broad incumbents
- Peter Pennoyer Architects: New York-based classical architecture firm with a nationally recognized portfolio and ICAA awards presence. Not a direct interior design competitor, but Peace Design frequently collaborates with architects like Pennoyer on traditional-luxury projects, making it an adjacent incumbent in the same client ecosystem.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Peace Design social profiles
Digital presencePeace Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peace Design leadership team
Management profileNumber of profiles
Profiles1 record
Peace Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peace Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peace Design
What does Peace Design do?
Peace Design provides full-service luxury interior design for affluent residential clients and boutique hospitality venues, delivered through two specialized studios: a Modern practice based in Atlanta, Georgia and a Rustic practice based in Bozeman, Montana. The firm handles space planning, finishes, furnishings, and project installation as a principal-led, project-based service offering.
Is Peace Design a public or private company?
Peace Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peace Design founded?
Peace Design was founded in 2002. It employs 1 to 10 people.
Where is Peace Design based?
Peace Design is headquartered in Atlanta, United States, in the North America region.
How does Peace Design make money?
One revenue line is on record: interior Design Services.
Who are Peace Design's main competitors?
Direct peers on record are Suzanne Lovell Inc., Markham Roberts Inc., Cullman & Kravis, Victoria Hagan Interiors, Marshall Watson Interiors, Bunny Williams Home, Palmer Weiss Interior Design, Ken Fulk and Windsor Smith Home & Design. Peter Pennoyer Architects is listed as a broad incumbent.
Does Peace Design have an API?
No public API is recorded for Peace Design.
What industry is Peace Design in?
Peace Design's product category is Luxury Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.