What Windsor Smith Home does

Windsor Smith Home, Inc. is a privately held, founder-led interior design firm headquartered in Santa Monica, California, operating with 11-50 employees under the direction of designer Windsor Smith. The firm provides full-service residential interior design including architecture, space planning, bespoke furnishings, custom product design, fine art curating, project management, sourcing, installation, and warehousing, primarily serving affluent residential clients including leaders in the entertainment and business sectors. Its product portfolio spans a core made-to-order Windsor Smith Home Collection, licensed collections distributed through six established home furnishing partners (Century Furniture, Kravet, Arteriors, Boyd Lighting, Jamie Beckwith Collection, and Mansour Modern), the contemporary Opus by Windsor Smith sub-brand, and the online 'Room in a Box' decorating service. Revenue is generated through three primary streams: professional design services fees, licensing royalties from manufacturing partners whose global retail and showroom networks distribute the brand internationally, and direct product sales via the company's own website. The firm monetizes its brand through editorial presence in top design publications, the 2015 Rizzoli book 'Homefront: Design for Modern Living', the House of Windsor newsletter, and strategic partnerships such as the 2019 New Homefront luxury residential showcase with Gaggenau, Sky-Frame, and The Agency.

Name

Windsor Smith Home

Legal name

Windsor Smith Homes, Inc.

Website

https://windsorsmithhome.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Windsor Smith Home is a Santa Monica-based, founder-led interior design firm offering full-service residential design, bespoke furniture, and licensed product collections distributed globally through six home furnishing partners, serving affluent entertainment and business clients.

Ownership category

akta.pro rank

Product category

Luxury Interior Design and Home Furnishings

NAICS

Interior Design Services (54141), Home Furnishings Retailers (44912), Custom Architectural Woodwork and Millwork Manufacturing (337212), Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industry

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

Keywords

• Interior design services
• Luxury home furnishings
• Bespoke furniture design
• Licensed home decor
• Residential space planning

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Design Services: Full-service interior design and decorating for residential clients. Services include architecture and space planning, bespoke furnishings, custom product design, fine art curating, project management, sourcing, installation, warehousing.
2. Licensing Royalties - Century Furniture: Licensing arrangement with Century Furniture for furniture collection. The House of Windsor collection is distributed through retail stores and showrooms globally.
3. Licensing Royalties - Multiple Partners: Licensing arrangements with leading home furnishing companies including Kravet (fabrics), Arteriors (lighting and home decor), Boyd Lighting (lighting), Jamie Beckwith Collection (flooring and wall surfaces), and Mansour Modern (rugs).
4. Product Sales - Windsor Smith Home Collection: Direct-to-consumer sales of bespoke furniture and products through the company's own collection, including items like De Mille Sectional, Millepied Table, Pavlova Sofa, and other custom pieces.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Windsor Smith Home is a Los Angeles-based interior design firm offering full-service residential interior design, space planning, custom product design, art curation, project management, and installation. The company also designs and sells its own made-to-order furniture collection and licenses additional product lines (furniture, fabrics, lighting, rugs, flooring, wall surfaces) through partnerships with leading home furnishing companies.

Product overview

Windsor Smith Home is a Los Angeles-based interior design firm offering a portfolio of products and services centered around bespoke home furnishings and design expertise. The company's offerings include its core Windsor Smith Home Collection (made-to-order furniture and accessories), multiple licensed collections through partnerships with Century Furniture, Kravet, Arteriors, Boyd Lighting, Mansour Modern, and Jamie Beckwith Collection, plus the online decorating service Room in a Box and contemporary sub-brand Opus by Windsor Smith. Individual products span furniture categories (sofas, sectional, chairs, beds, benches, tables), lighting, textiles/fabrics, flooring/wall surfaces, and rugs. Design services include interior design and decorating, space planning, bespoke furnishings, custom product design, art curation, project management, sourcing, installation, and warehousing. The company also publishes the book 'Homefront: Design for Modern Living' and maintains the House of Windsor newsletter community.

Differentiator

Problem solved

Functional benefit

Brands

• Opus by Windsor Smith: A collection with Century Furniture featuring furniture and home furnishings
• Windsor Smith Room in a Box
• House of Windsor

Products and services

• Interior Design Services Full-service residential interior design offering including architecture, space planning, bespoke furnishings, custom product design, fine art curation, project management, sourcing, installation, and warehousing, delivered to affluent residential clients.
• Windsor Smith Home Collection Bespoke, made-to-order furniture, lighting, and home accessories designed by Windsor Smith, sold directly to consumers through the firm's own collection.
• Windsor Smith for Century Furniture Licensed furniture collection featuring case goods, upholstered furniture, and tables designed by Windsor Smith for Century Furniture, distributed globally through Century's retail stores and showrooms.
• Windsor Smith for Kravet Licensed fabric and home decor textile collection featuring upholstery fabrics, drapery, and wall coverings in Windsor Smith's signature style, distributed through Kravet's trade network.
• Windsor Smith for Arteriors Licensed lighting and home decor collection featuring lamps, sconces, furniture tables, and decorative accessories, distributed through Arteriors' retail and trade channels.
• Windsor Smith for Boyd Lighting Licensed contemporary lighting collection featuring table lamps and wall sconces, distributed through Boyd Lighting's retail and trade channels.
• Windsor Smith for Mansour Modern Licensed couture rug collection featuring handcrafted rugs with distinctive designs and premium materials, distributed through Mansour Modern's luxury retail network.
• Windsor Smith for Jamie Beckwith Collection Licensed flooring and wall surface collection featuring innovative patterns including ColorBlocked, Hot to Trot, and Nailed It, inspired by fashion fastenings and couture details, distributed through Jamie Beckwith Collection's network.
• Windsor Smith Room in a Box Online luxury decorating service delivering curated room designs and furniture packages to clients via a dedicated e-commerce site.
• Homefront: Design for Modern Living Design book authored by Windsor Smith and published by Rizzoli in 2015, offering design guidance and philosophy for modern home living.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, core and supporting.

• GaggenaumajorStrategic or Co-development Partner · 1 January 2019Official partner for The New Homefront project. Gaggenau provides professional-grade kitchen appliances for the luxury residential showcase demonstrating modern living paradigm.
• Sky-FramemajorStrategic or Co-development Partner · 1 January 2019Official partner for The New Homefront project. Provides architectural sliding door and window systems featured in the luxury residence showcase.
• The AgencymajorStrategic or Co-development Partner · 1 January 2019Official partner for The New Homefront project. Luxury real estate brokerage partnered to showcase the new paradigm for luxury living.
• Opus by Windsor SmithcoreStrategic or Co-development Partner · 1 January 2019Related brand partnership for The New Homefront. Opus is the new collection by Windsor Smith featured alongside other luxury product partners.
• StarksupportingStrategic or Co-development Partner · 1 January 2019Official partner for The New Homefront project. Luxury textile and rug brand contributing to the showcase.
• HeathsupportingStrategic or Co-development Partner · 1 January 2019Official partner for The New Homefront project. Ceramic tile manufacturer contributing to the luxury residence showcase.
• Artistic Tile StonesupportingStrategic or Co-development Partner · 1 January 2019Official partner for The New Homefront project. Tile and stone provider for the showcase.
• Universal Tile MarblesupportingStrategic or Co-development Partner · 1 January 2019Official partner for The New Homefront project. Marble and tile supplier for the luxury residence.
• Century FurniturecoreOEM/ Whitelabel/ Licensing PartnerFlagship licensing partnership for furniture collection. The House of Windsor collection includes furniture pieces designed by Windsor Smith, distributed globally through Century Furniture retail stores and showrooms. Collection includes sofas, chairs, tables, and case goods.
• KravetcoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for home decor fabrics. Windsor Smith designs fabric collections for Kravet, a leading textile manufacturer in the home furnishings industry.
• ArteriorscoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for lighting and home decor products including lamps, vases, furniture tables, and accessories. Products include Atlas wall light, Athena sconce, Corinth table, Chasca lamp, and Flora Vase.
• Boyd LightingcoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for lighting designs. Windsor Smith has created lighting collections including the Solas lamp featuring chain-link inspired design.
• Jamie Beckwith CollectioncoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for innovative flooring and wall paneling designs. Collections include ColorBlocked, Hot to Trot, and Nailed It patterns inspired by fashion fastenings and couture details.
• Mansour ModerncoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for couture rug collection. Windsor Smith designs area rugs for Mansour Modern's luxury rug offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Century Furniture: Windsor Smith's flagship licensing partner and manufacturer of the House of Windsor and Opus collections. Closely related as the production and global distribution channel for Windsor Smith's furniture IP.
• Kravet: Major to-the-trade textile and home furnishings company licensing Windsor Smith fabric and home decor collections. Adjacent enabling partner that brings Windsor Smith's designs into interior design showrooms globally.

Direct peers

• Nate Berkus: Nationally recognized interior designer with design services, authored books, and product licensing partnerships (including past Target collaborations and ongoing home collections). Direct comparable on the designer-as-brand-with-licensed-products archetype.
• Kelly Wearstler: Los Angeles-based luxury interior designer with a parallel model of bespoke design services plus licensed product collections across furniture, lighting, textiles, and home accessories sold through premium retail partners. Most direct comparable to Windsor Smith's founder-led luxury design plus licensing structure.
• Martyn Lawrence Bullard: Celebrity interior designer with design services plus licensed collections across fabric, furniture, wallcovering, and rugs distributed through global showrooms. Closely matches Windsor Smith's celebrity clientele, licensing breadth, and high-end aesthetic positioning.
• Thom Filicia: Interior designer with design practice and licensed product lines (rugs, furniture) sold through to-the-trade showrooms. Comparable designer-led model targeting affluent residential clients via licensing.
• Jonathan Adler: Pottery-first designer brand that expanded into furniture, lighting, textiles, and home accessories sold through owned retail and wholesale. Comparable designer-led product licensing and multi-category home assortment strategy.
• Joanna Gaines / Magnolia: Designer-led home and lifestyle brand combining authored media, design services, and a broad licensed product assortment (furniture, rugs, decor) sold through Magnolia retail and partner channels. Comparable founder-centric, editorial-driven, multi-category licensing business model.

Emerging players

• Bobby Berk: Interior designer turned multi-category home brand with furniture, decor, and a recently launched direct-to-consumer furniture line. Comparable founder-led design-to-product licensing pipeline with more recent emphasis on DTC channels.

Broad incumbents

• Restoration Hardware (RH): Large multi-category luxury home furnishings retailer and brand owner with galleries, source-books, and full-service interior design (RH Interior Design). A broad incumbent comparable on luxury residential furnishings distribution and integrated design services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/windsorsmith
• Xx.com/windsor_smith
• Facebookfacebook.com/windsorsmithhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor Smith Home