What Pratt & Lambert does

Pratt & Lambert is a legacy paint and coatings brand operating under Sherwin-Williams, one of the largest paint and coatings companies globally. Based on the aggregated input data, the company's commercial footprint is built around interior and exterior paints and primers, exterior wood stains, concrete floor coatings, and associated tools and supplies, sold primarily through national retail (Lowe's as a preferred partner) and independent paint retailers across the United States and Canada. The brand serves two principal customer segments: DIY homeowners, who are supported with color browsing, an online Color Visualizer, a Paint Calculator, free color consultation services, and a Love Your Color Guarantee; and professional painters and contractors, who are served through a dedicated professional channel offering product guidance, color toolkits, find-a-rep functionality, and data sheets.

The underlying business model is a traditional consumer goods unit-purchase model: one-time per-gallon purchase transactions at retailer-set price points (Valspar Ultra, a comparable tier, is promoted at approximately $29.98 per gallon at Lowe's), augmented by periodic promotional campaigns such as Buy One Get One offers on premium interior lines. Revenue mechanics therefore depend on retail sell-through rather than subscription or licensing. The brand is supported by a multi-channel marketing stack including an owned website, Instagram (@valsparpaint) user-generated content, email newsletter, sweepstakes, and content partnerships with HGTV Home Town and REAL SIMPLE Home, with an annual Color of the Year (2026: Sage Slate / Warm Eucalyptus) serving as the flagship brand-equity driver.

Name

Pratt & Lambert

Legal name

Valspar

Website

https://prattandlambert.com

Company type

Private

Founded year

1849

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pratt & Lambert is a Sherwin-Williams-owned paint and coatings brand selling interior and exterior paints, stains, and floor coatings through national retailers including Lowe's and independent dealers across the US and Canada, serving DIY homeowners and professional contractors.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMADAKAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMAEAHAA), Architectural & Decorative Coatings (IMAEAGAA)

Keywords

• Architectural coatings
• Interior exterior paints
• Wood staining products
• Concrete floor coatings
• Paint manufacturing

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Paint and Coating Product Sales: Valspar generates revenue through the sale of interior paints, exterior paints, wood stains, concrete floor coatings, primers, and tools/supplies to end-consumer DIY customers through retail channels (Lowe's and independent retailers) and professional contractors through the Valspar Pro channel.
2. Professional/Contractor Product Sales: Valspar Pro channel serves professional painters and contractors who purchase products through the same retail and distribution network for use in their commercial and residential painting projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Pratt & Lambert manufactures and sells architectural paint and coatings products, including interior and exterior paints, primers, wood stains, and concrete floor coatings. The brand distributes its products through major home-improvement retailers for DIY consumers and through a professional trade program for contractors and painters.

Product overview

Valspar is a paint and coatings brand offering a comprehensive portfolio of interior and exterior paint products, wood stains, and concrete floor coatings for both DIY consumers and professional painters. The core product line includes Interior Paints & Primers (with sub-brands Reserve, Ultra, and Signature), Exterior Paints & Primers (including Duramax, Defense, and SeasonFlex), Exterior Wood Stains (clear, solid, and semi-transparent), Concrete Floor Coatings, and Tools & Supplies. Professional offerings are consolidated under Valspar Pro, which provides color toolkit, product guidance, and technical data sheets. Digital tools include the Color Visualizer for virtual paint preview and Paint Calculator for project estimation. The brand also offers a Free Color Consultation service for personalized advice.

Differentiator

Problem solved

Functional benefit

Brands

• Valspar Reserve: Interior paint product line
• Valspar Ultra
• Valspar Signature
• Valspar Duramax
• Valspar Defense
• SeasonFlex
• Valspar Pro

Products and services

• Interior Paints

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lowe'scoreChannel Partner/ Reseller/ DistributorLowe's is Valspar's preferred national retail partner. Valspar products are prominently featured on Lowe's website and in stores. Promotional campaigns including Buy One Get One offers on Reserve Interior Paint + Primer are run exclusively through Lowe's. Products are available for purchase both in-store and through Lowe's e-commerce platform.
• HGTV Home TownminorGTM or Marketing PartnerValspar partners with HGTV Home Town for home transformation inspiration content. The partnership provides project ideas and inspiration for consumers considering painting projects, featuring completed homes painted with Valspar products.
• REAL SIMPLE HomeminorGTM or Marketing PartnerValspar partners with REAL SIMPLE Home for home décor and improvement inspiration content. The partnership showcases real-life home transformations using Valspar paint products to inspire DIY homeowners.
• Sherwin-WilliamscoreOEM/ Whitelabel/ Licensing PartnerValspar is owned by Sherwin-Williams, one of the largest paint and coatings companies globally. Sherwin-Williams provides manufacturing scale, quality assurance, and corporate backing for the Valspar brand. Valspar products benefit from Sherwin-Williams' research and development capabilities and global supply chain infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rust-Oleum: Rust-Oleum (RPM International) is a broad specialty coatings company overlapping with Valspar on concrete floor coatings and wood stains. It is an adjacent architectural/specialty coatings competitor with strong consumer brand recognition.
• Sherwin-Williams: Valspar's parent company operates its own premium retail paint brand through 4,000+ company stores. While distinct in positioning, the two brands overlap on product lines and customer segments, making Sherwin-Williams both an enabler and a direct competitor.
• PPG Paints: PPG is a global coatings giant with architectural paint brands (Glidden, Olympic, Pittsburgh Paints) sold through independent dealers. It competes with Valspar in DIY and pro channels, plus industrial coatings categories.

Direct peers

• Behr: Behr is the architectural paint brand exclusively sold at Home Depot, directly mirroring Valspar's exclusive Lowe's positioning. Both target DIY consumers and pros with mid-tier pricing and similar product lineups, making them head-to-head competitors in the national retail channel.
• Benjamin Moore: Benjamin Moore is a premium architectural paint brand sold through independent retailers and decorators nationwide. It competes directly with Valspar's premium Reserve and Signature lines via overlapping customer segments and similar product-quality positioning.
• Glidden: Glidden is PPG's DIY-focused architectural paint brand distributed through Home Depot and Walmart. It directly competes with Valspar Ultra on price, value positioning, and DIY consumer use cases.

Regional players

• Dunn-Edwards Paints: Dunn-Edwards is a premium independent-dealer paint brand concentrated in the Western US. It competes with Valspar for pro and DIY share where it has distribution density, but has limited national presence.
• Kelly-Moore Paints: Kelly-Moore is a Western US-focused architectural paint brand sold through independent retailers. It overlaps with Valspar's independent-retailer channel strategy and product mix in its geographic footprint.

Emerging players

• Backdrop: Backdrop is a direct-to-consumer paint startup that ships premium paint by mail, directly challenging traditional retail paint shopping. It overlaps with Valspar's digital color tools and targets younger DIY consumers.
• Clare Paint: Clare is a DTC paint brand selling curated color collections online. It competes for the same digitally-engaged DIY consumer with a similar color-visualizer-led experience and curated positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ValsparPaint
• Xx.com/PrattandLambert
• Facebookfacebook.com/PrattandLambertPaints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pratt & Lambert