The RSVP Agency
The RSVP Agency is a South African SaaS firm offering a cloud-based event marketing and registration platform (Click Thru) for corporate marketing teams, event agencies, and government clients across banking, mining, automotive, pharma, and consumer sectors.
- Company typePrivate
- Founded2010
- HeadquartersMidrand, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What The RSVP Agency does
The RSVP Agency (Pty) Ltd is a South African SaaS and event services firm headquartered in Midrand at the Gallagher Convention Centre, operating a cloud-based event marketing and registration platform branded as Click Thru. The platform consolidates branded email invitations, online RSVPs, automated reminders, QR code and 2D barcode check-in, onsite badge production, lead capture, sponsor reporting, and a live RSVP dashboard, with extensions into ticketing, table allocations, online payments, and automated invoicing. Underlying technology includes custom integrations with SAP, Salesforce, and Zapier, and an emerging AI layer for chatbot-driven RSVP confirmation and attendance prediction. The firm's stated history exceeds two decades, although the earliest documented evidence dates to 2013, and its current footprint remains overwhelmingly domestic to South Africa.
The business operates on a mixed revenue model spanning annual software licences with upfront discounted rates, per-project (pay-as-you-go) fees, custom software development, managed onsite event services with dedicated host/hostess teams, and graphic design for branded invitations. Three client engagement models are offered: Self-Service (client operates the software independently), Managed Service (an RSVP Agency agent runs the project end-to-end), and a Hybrid tier. Pricing is quote-based and not publicly disclosed. Distribution is primarily direct via the website's "Request Quote" and "Book Demo" CTAs, supplemented by an event-agency reseller channel where agencies embed the platform in their own service delivery.
The customer base is concentrated in South African large enterprises and government entities across banking (FNB, Nedbank, Standard Bank, Nedgroup Investments, Ashburton Investments, Foord, Alexander Forbes, Sanlam, Momentum, Medu Capital), mining and resources (Anglo American, BHP Billiton, ArcelorMittal, Exxaro, Sasol, ABB), automotive (Audi, Volkswagen, Land Rover, Jaguar, Mini, Mazda, Nissan, MAN, IVECO), pharmaceutical and healthcare (Pfizer, Abbott, Adcock Ingram, Dr. Reddy's, Pharma Dynamics, Medihelp, Bonitas, Bestmed), consumer goods (Coca-Cola, SAB, Distell, P&G, Mondi, Nampak, KFC, McDonald's, Jameson), technology and telecoms (EOH, Dimension Data, Huawei, LG, GE, Schneider Electric, TotalEnergies, Mastercard, Visa), government and regulators (Auditor-General South Africa, Competition Commission South Africa, CSIR, SA Express, Post Office), entertainment (SAMRO, SABC, MTV Africa, RapidLion, SAMAs, JSE), and other sectors (Baker McKenzie, Dulux, Proudly South African, University of Johannesburg). The firm reports serving hundreds of brands and supported South Africa's G20/B20 presidency season events with thousands of delegates across multiple venues.
The RSVP Agency firmographics
Firmographics- Name
- The RSVP Agency
- Legal name
- The RSVP Agency
- Website
- https://rsvpagency.co.za
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The RSVP Agency is a South African SaaS firm offering a cloud-based event marketing and registration platform (Click Thru) for corporate marketing teams, event agencies, and government clients across banking, mining, automotive, pharma, and consumer sectors.
- Ownership category
- akta.pro rank
The RSVP Agency industry classification
Industry- Product category
- Event Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Guest Management (Invitations, RSVPs, Seating, Check-in) (HSACAAAJ)
- akta.pro secondary industries
- Corporate Ticketing, Invitations & RSVP Management (HSACADAM), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Marketing, Ticketing & Registration Management (HSACAAAM), Corporate Event Staffing & Registration Services (HSACADAE), Party Invitations, Stationery & Guest Management (HSACACAK)
Keywords
Where The RSVP Agency is headquartered
LocationHeadquarters
- HQ city
- Midrand
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
The RSVP Agency business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licences (Annual): Annual licence model where clients pay upfront for a discounted rate covering multiple projects and campaigns over a 12-month period. Provides access to the full Click Thru platform including invitations, RSVP management, reporting, and integrations.
- Pay-Per-Project / Campaign: Per-project pricing model where clients pay per event or campaign without committing to an annual licence. Suitable for organisations with infrequent or one-off event needs.
- Custom Software Development: Bespoke software development services for corporate clients, including custom feed integrations for SAP, Zapier, Salesforce, and other enterprise systems. One-time project-based revenue.
- Managed Event Services: Full-service event management where RSVP Agency agents manage the entire invitation, RSVP, and onsite registration process on behalf of the client. Includes professional hosts and hostesses for on-site event hosting.
- Graphic Design for Invitations: Professional design and artwork services for electronic invitations, branded to client specifications, offered as a standalone service or alongside the software platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Licence - full platform access for multiple projects |
| One time/ perpetual license | Pay-as-you-go | Pay Per Project - per-event pricing without licence |
| Other | Multi-year contract | Managed Service - RSVP agent manages project end-to-end |
| Other | Annual | Self-Service - client uses software independently |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The RSVP Agency product offering
Product offeringCore offering
The RSVP Agency provides cloud-based event marketing and RSVP management software (the Click Thru platform) used by corporate marketing teams, event agencies, and government bodies in South Africa to send branded e-invites, automate RSVP tracking, run QR code check-in, process online ticket payments, print badges onsite, and access real-time reporting. Alongside the software, the company offers managed event services where its agents handle invitations, registrations, and onsite hosting for clients end-to-end, plus graphic design services for branded electronic invitations.
Product overview
The RSVP Agency offers a unified event marketing and management ecosystem centered on its Event Marketing Communication Software platform. The core platform handles RSVP/registration, e-invites, email campaigns, surveys, QR-code check-in, and real-time reporting. Two key SaaS additions extend the platform: Click Thru (for branded email campaigns, invitations, RSVP automation, and post-event surveys) and Click-Thru Bookings & Payments (for ticketing, table allocations, and online payments). Supporting modules include Comet Barcode Software (2D scanning/access control), Mobi Event App (mobile engagement), RSVP Payment Gateway, and the Click Thru Event Intelligence Platform (delegate management, accreditation, lead capture, and analytics). The company also provides managed event services (onsite registration, invitation design, database cleaning, SMS reminders) as a complement to its software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Marketing Communication Software
Quantifiable outcome
- Thousands of delegates managed at G20 and B20 events with strict security protocols and multi-venue programmes
- +4 more outcomes
Companies that use The RSVP Agency
Customer profileNamed customers69 records
Segments6 records
Ideal customer profiles5 records
The RSVP Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature13 records
The RSVP Agency partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
The RSVP Agency competitors and assessment
Company assessmentDirect peers
- Zkipster: Guest list and RSVP management software for high-profile corporate, fashion, and media events. Closely comparable in feature set (guest lists, check-in, branded invitations) and target customer (corporate marketing teams).
- Splash: Event marketing platform for branded corporate events with online invitations, RSVP management, and analytics. Direct overlap with RSVP Agency's invitation and RSVP management core offering.
- EventsAir: Enterprise event management platform for conferences, meetings, and registration with strong accent on complex multi-tier events. Direct functional overlap with Click Thru's delegate management and accreditation features.
- Stova: Event management platform built from the merger of Eventcore and Meetingplay, serving enterprise associations and corporates with registration, onsite, and mobile event apps. Comparable functionality and customer overlap.
- Bizzabo: B2B event experience platform with registration, onsite solutions, and analytics. Closely comparable product scope to the Click Thru platform and a credible competitor for mid-market and enterprise corporate events.
- Aventri: Event management software for in-person, virtual, and hybrid events with registration, onsite check-in, and lead retrieval. Comparable scope to the Click Thru platform across the mid-market and enterprise segments.
Broad incumbents
- Eventbrite: Public ticketing and event registration platform with global reach and transparent self-serve pricing. Competes more on consumer/public events than corporate managed events, but increasingly targets the same enterprise buyer.
- Cvent: Global leader in enterprise event management software covering registration, venue sourcing, and onsite solutions. Broader and more international than RSVP Agency, but directly competes for the same corporate event RFPs.
Emerging players
- Event Espresso: WordPress-based event registration and ticketing platform. Less specialized than RSVP Agency but addresses part of the same self-serve corporate event registration market.
Regional players
- WebinarJam: Webinar and virtual event platform with registration and ticketing features. While US-centric and more virtual-event focused, it overlaps with parts of RSVP Agency's online registration and email campaign capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The RSVP Agency social profiles
Digital presenceThe RSVP Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The RSVP Agency leadership team
Management profileNumber of profiles
Profiles1 record
The RSVP Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The RSVP Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The RSVP Agency
What does The RSVP Agency do?
The RSVP Agency provides cloud-based event marketing and RSVP management software (the Click Thru platform) used by corporate marketing teams, event agencies, and government bodies in South Africa to send branded e-invites, automate RSVP tracking, run QR code check-in, process online ticket payments, print badges onsite, and access real-time reporting. Alongside the software, the company offers managed event services where its agents handle invitations, registrations, and onsite hosting for clients end-to-end, plus graphic design services for branded electronic invitations.
Is The RSVP Agency a public or private company?
The RSVP Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The RSVP Agency founded?
The RSVP Agency was founded in 2010. It employs 1 to 10 people.
Where is The RSVP Agency based?
The RSVP Agency is headquartered in Midrand, South Africa, in the Africa region.
How does The RSVP Agency make money?
Five revenue lines are on record. Software Licences (Annual) is the primary driver. The others are pay-Per-Project / Campaign, custom Software Development, managed Event Services and graphic Design for Invitations.
Who are The RSVP Agency's main competitors?
Direct peers on record are Zkipster, Splash, EventsAir, Stova, Bizzabo and Aventri. Broad incumbents are Eventbrite and Cvent. Event Espresso is listed as an emerging player. WebinarJam is listed as a regional player.
Does The RSVP Agency have an API?
No public API is recorded for The RSVP Agency.
What industry is The RSVP Agency in?
The RSVP Agency's product category is Event Management Software. Its primary akta.pro industry code is HSACAAAJ, Guest Management (Invitations, RSVPs, Seating, Check-in), with a secondary code of HSACADAM, Corporate Ticketing, Invitations & RSVP Management. Its NAICS code is 518 and its SIC code is 7372.