JULO Strategy Global

What JULO Strategy Global does

JULO Strategy Global is a privately held, founder-owned entrepreneurship coaching and advisory firm founded in 2007 by Juliann Nichols and headquartered in St. Petersburg, Florida. The company operates a live, cohort-based program model (capped at 10 participants per session) centered on the trademarked CEO Mindset curriculum, delivered across two sequential phases (Phase 1: 8 weeks; Phase 2: 6 weeks) and supplemented by JULO OPS hands-on operational support, 1-On-1 Strategy Sessions, the CEO Exchange peer networking program, and the newer CEO of YOU Career Track for career transitioners. A specialized CEO Mindset Medical vertical serves healthcare practices, hospitals, and wellness companies, while dedicated veteran entrepreneurship programming is supported through partnerships with Veterans Florida and FAVOB, including scholarship-funded access.

The business model is services-led rather than technology-led: JULO does not build a proprietary platform, software, or AI system, but instead monetizes through cohort tuition ($1,600 virtual, $2,400 in-person per participant), 1-On-1 professional services bookings via Calendly, custom consulting engagements, JULO OPS managed operational support, and founder speaking engagements. Differentiation rests on a portfolio of branded proprietary frameworks (ADE, Red Velvet Rope Policy, FEPS Pricing, CEO of You Assessment, Quad Goals, Baking Cupcakes, PEST) and a team combining founder experience (40+ years), military leadership credentials, and collectively nearly 100 years of business-building experience.

Customer segments span small business entrepreneurs, service-based business owners, medical and healthcare practices, military veterans, and career transitioners, with documented reach across 20+ industries and 270+ entrepreneurs served since inception. Distribution combines direct website enrollment (virtual nationwide and in-person across Florida markets including Space Coast, Tampa Bay, and Pensacola), channel partnerships (Veterans Florida, FAVOB, MedCV, VetCV, M3Linked), and content marketing through the JULO blog and social channels. The company is bootstrapped with 1-10 employees and no disclosed institutional funding.

Name

JULO Strategy Global

Legal name

JULO Strategy Global

Website

https://juloglobal.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

JULO Strategy Global is a founder-owned, Florida-based entrepreneurship coaching firm offering live cohort-based CEO Mindset programs (Phase 1, Phase 2, Medical, Veteran, Career Track), 1-On-1 strategy sessions, and JULO OPS operational support for small business owners, medical practices, and military veterans.

Ownership category

akta.pro rank

Product category

Business Coaching and Mentorship Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)

Keywords

• Entrepreneurship coaching
• CEO mindset training
• Business mentorship programs
• Leadership development services
• Small business consulting

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. CEO Mindset Virtual Cohort Program: Live 8-week virtual cohort program (Phase 1) limited to 10 entrepreneurs per session. Synchronous virtual delivery with real-time facilitation. Pricing: $1,600 per participant.
2. CEO Mindset In-Person Cohort Program: Live 8-week in-person cohort program (Phase 1) available in select Florida markets. In-person delivery with facilitated sessions. Pricing: $2,400 per participant.
3. CEO Mindset Phase 2 (Growth Program): Six-week advanced program building on Phase 1 foundations. Participants refine business model, master financial health, marketing strategies, and AI for revenue generation and efficiency. Requires completion of Phase 1.
4. CEO of YOU Career Track: Career transition program for individuals moving from unemployment, military service, or industry shifts into new careers. Program builds personalized career tracks including resume development, interview preparation, and personal branding.
5. CEO Mindset Medical: Specialized 8-week cohort program for medical practices, hospitals, and wellness companies. Helps transform entire teams into confident, strategic operators with systems that work.
6. 1-On-1 Strategy Sessions: Confidential, judgment-free one-on-one sessions with JULO strategists. Provides unbiased guidance, practical high-quality advice, and honest direct feedback. Booked via Calendly.
7. JULO Strategy Consulting Services: Custom consulting engagements for corporations or non-profits addressing complex situations such as cash flow management, hiring and retention of high-performing employees. Tailored programs meeting clients where they are.
8. JULO OPS (Operational Support): Hands-on operational support where the JULO team works directly inside growing businesses on operational execution, building systems, processes, and structure needed to scale.
9. JULO CEO Exchange: Confidential in-person and virtual networking gathering of CEOs and leaders. Pitch-free zone for meeting, engaging, landing quality clients, and scaling businesses.
10. Speaking Engagements: Juliann Nichols provides keynote speaking services for companies, nonprofits, youth groups, and students on entrepreneurship, team growth, and business strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

JULO Strategy Global delivers live, cohort-based entrepreneurship coaching and advisory programs built around its proprietary CEO Mindset methodology. The flagship offering is an 8-week CEO Mindset program (Phase 1) followed by a 6-week advanced program (Phase 2), with cohorts limited to 10 participants and available virtually nationwide and in-person across select Florida markets. The company also provides 1-on-1 strategy sessions, hands-on operational support (JULO OPS), peer CEO networking events (JULO CEO Exchange), specialized programming for medical practices, career transition tracks, and customized consulting for corporations and nonprofits.

Product overview

JULO Strategy Global operates as a multi-division entrepreneurial ecosystem offering a portfolio of coaching and advisory programs centered on the CEO Mindset™ methodology. The core offering is the CEO Mindset™ program delivered in two phases: Phase 1 (8 weeks) provides foundational frameworks for shifting from operator to leader, while Phase 2 (6 weeks) deepens strategy execution and AI integration. Supporting programs include JULO CEO Exchange™ for peer networking, 1-On-1 Strategy Sessions for individual coaching, JULO OPS for hands-on operational support, and the CEO of YOU Career Track for career transitions. Specialized variants include CEO Mindset Medical for healthcare practices and dedicated Veteran Entrepreneurs programming with scholarship support. The company also offers strategic consulting services and financing options. Founded in 2007, the company serves entrepreneurs virtually nationwide and in person across Florida.

Differentiator

Problem solved

Functional benefit

Brands

• CEO Mindset™: An 8-week live program designed to move entrepreneurs from 'Hustle Hangover' into leading their business like the CEO they already are. Available in Phase 1 and Phase 2 formats.
• CEO Exchange™
• CEO Mindset Medical
• CEO of YOU Career Track
• JULO CEO Mindset
• JULO Academy
• JULO OPS

Products and services

• CEO Mindset™ Phase 1 Foundational 8-week live cohort program enabling entrepreneurs to recognize their true worth, pinpoint obstacles hindering success, and shift from operator mindset to CEO mindset. Covers mindset shift, automation, delegation strategies, and eliminating barriers to progress. Limited to 10 participants per cohort, available virtually ($1,600) and in-person in select Florida markets ($2,400).
• CEO Mindset™ Phase 2 Six-week advanced cohort program building on Phase 1 foundations, focusing on refining business model, mastering financial health, marketing strategies, leveraging AI for revenue generation, and preparing for successful exit. Requires completion of Phase 1.
• CEO Mindset Medical Specialized 8-week cohort program for medical practices, hospitals, and wellness companies. Transforms team operations through systems building, AI automation, and strategic leadership, targeting doctors, practice managers, and wellness operators.
• JULO CEO Exchange™ Confidential in-person and virtual networking gathering of CEOs and other leaders for peer problem-solving, client acquisition, and business scaling in a pitch-free zone. Held across select Florida markets and virtually.
• 1-On-1 Strategy Sessions Confidential, judgment-free one-on-one coaching sessions with JULO strategists providing unbiased guidance, practical high-quality advice, and honest direct feedback. Booked via Calendly for personalized business strategy support.
• JULO OPS Hands-on operational support where the JULO team works directly inside client businesses on operational execution, building systems, processes, and structure needed to scale. Managed service engagement for growing businesses.
• CEO of YOU Career Track Career transition program helping individuals move from unemployment, military to civilian life, or industry shifts. Builds personalized career tracks including resume development, interview preparation, and personal branding.
• Veteran Entrepreneurs Program Entrepreneurship program specifically designed for military veterans transitioning to business ownership. Includes 50% veteran discounts on all classes and scholarship opportunities through Veterans Florida partnerships for eligible Florida veterans.
• JULO Strategy Consulting Services Custom consulting engagements for corporations or non-profits addressing complex situations such as cash flow management, hiring and retention of high-performing employees, and strategic growth challenges. Tailored programs meeting clients where they are.

Quantifiable outcome

• 85% of program participants experienced increased revenue
• +10 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• M3LinkedcoreGTM or Marketing PartnerNationwide entrepreneur collaboration community bringing together Entrepreneurs, Investors, Inventors, Experts & Strategic Partners on unique virtual experiences. Founded by Joe Beck. M3Linked helps entrepreneurs connect, energize, and grow their businesses through curated virtual events that go beyond networking to deliver actual experiences. JULO endorses M3Linked as a key resource for connection and client acquisition.
• MedCVcoreStrategic or Co-development PartnerPrivate Credentialing Vault and Practice Resources App enabling physicians and healthcare professionals to control and manage their licenses, certifications, CME, and career documents in one secure digital platform. Founded by Navy veteran Niels Andersen. JULO shares mission of supporting medical practices, hospitals, and wellness centers with MedCV.
• VetCVcoreStrategic or Co-development PartnerWeb App created by Veterans, for Veterans, providing Active Military, Veterans, and their families with a secure online Vault to help with separation and transition, careers, and access to life tools and resources. Founded by Niels Andersen, a JULO CEO Mindset Alumni. VetCV was chosen to pitch at Veterans Florida Expo.
• Florida Association of Veteran Owned Businesses (FAVOB)coreGTM or Marketing PartnerNonprofit organization providing strong network, advocacy, and essential tools tailored specifically to unique challenges and opportunities faced by veteran-owned businesses in Florida. FAVOB enhances business growth, builds strategic connections, and amplifies impact in local and statewide business communities. JULO highly recommends FAVOB membership for Florida veteran-owned businesses.
• Strategic Bookkeeping & AdvisorycoreImplementation/ SI/ Consulting PartnerSmall business financial partner providing comprehensive bookkeeping and accounting services. Founded by John Buese, a retired U.S. Army Lieutenant Colonel who uses military precision and strategic planning skills. Provides financial expertise and operational efficiency that transforms challenges into opportunities for growth. JULO endorses as Go-To Financial Advisor for entrepreneurs.
• Marketing Smarty PantssupportingImplementation/ SI/ Consulting PartnerOnline marketing company with emphasis on content marketing, helping businesses create and promote valuable content that connects with customers and builds brand equity. Founded by Trish Murphy, Air Force Veteran and Chairman of Orlando Chapter of FAVOB. Specializes in fun, informative marketing presentations and simple solutions for any sized business.
• Schu's Hospitality GroupsupportingStrategic or Co-development PartnerHospitality management and consultancy company focused on becoming premier provider of guest services through Superior Guest Insight and delivery of Surprising Hospitality. Founded by Larry 'Schu' Schuler, fourth-generation restaurateur. Previously built Ford's Garage chain from 4 to 21 units. JULO endorses expertise in elevating guest experience.
• Maximize Digital MediasupportingImplementation/ SI/ Consulting PartnerDigital marketing company specializing in helping small businesses and entrepreneurs with online marketing strategies including website design, internet marketing, social media, and SEO. Founded by Chrissanne Long. Known for coaching skills and empowering clients to master tools for continued success. Creators of Lakeland Business Leaders local network.
• Soul Journey Relaxation RetreatssupportingGTM or Marketing PartnerWellness retreat specifically designed for Florida business owners who need to recharge and refocus. Offers opportunity to step away from daily grind, relax, and rejuvenate. JULO endorses as essential for entrepreneur self-care, believing 'you can't pour from an empty cup.'
• Veterans FloridacoreGTM or Marketing PartnerNonprofit organization that helps military Veterans transition to civilian life. Provides opportunities and tools that encourage Veterans to launch and operate their own business. Sets high standard for promoting Florida as the nation's most Veteran-friendly state. Partnership provides scholarships for eligible Veterans to attend JULO CEO Mindset cohorts.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Others

• SCORE: SCORE is a nonprofit network providing free business mentoring, workshops, and resources to entrepreneurs, partially overlapping with JULO's coaching and mentorship mission. While not a paid competitor, SCORE is a frequent lower-cost alternative in the entrepreneur education ecosystem.

Direct peers

• EOS Worldwide: EOS Worldwide delivers the Entrepreneurial Operating System, a structured set of business tools and coaching for small and mid-sized business owners, very comparable to JULO's CEO Mindset cohort-based methodology. Both serve entrepreneurs seeking to systematize operations and shift from operator to leadership roles.
• Gazelles (Verne Harnish): Gazelles, founded by Verne Harnish, delivers growth coaching and the Scaling Up methodology for mid-market and growth-stage entrepreneurs. It overlaps with JULO's CEO Mindset Phase 2 and JULO OPS offerings, particularly around scaling systems, financial health, and strategic execution.
• Strategic Coach: Strategic Coach is a coaching membership for entrepreneurs founded by Dan Sullivan, offering structured small-group table programs and proprietary frameworks. The model closely mirrors JULO's cohort-based, framework-driven approach to entrepreneur development at comparable price points.
• ActionCOACH: ActionCOACH is one of the world's largest business coaching franchises, providing structured coaching programs and mastermind groups to SMB owners. It competes directly with JULO in the entrepreneur coaching category with a focus on operations, sales, and team development.
• EMyth (Michael Gerber): EMyth, founded by Michael Gerber, coaches small business owners on working on their business rather than in it, using the E-Myth Revisited framework. It is highly comparable to JULO's operator-to-CEO positioning and coaching cohort model.

Regional players

• Mastermind Talks: Mastermind Talks hosts curated, invite-only events and communities for founders and business leaders in select geographies. Comparable to JULO's CEO Exchange format and peer-network positioning, though primarily a regional player in North America.

Broad incumbents

• Tony Robbins Business Coaching: Tony Robbins Business Coaching serves entrepreneurs and business owners with structured business mastery programs and performance coaching. As a broad incumbent in the high-end entrepreneur coaching space, it competes with JULO for the same buyer profile but operates at substantially larger scale.

Emerging players

• Founders Space: Founders Space provides startup and entrepreneur training, mentorship, and accelerator-style programming. It overlaps with JULO in serving entrepreneurs seeking structured guidance, though it leans more toward early-stage founders rather than established SMBs.
• Lifehack Mastermind: Lifehack Mastermind offers curated group coaching and peer accountability experiences for entrepreneurs and leaders, partially overlapping with JULO's cohort-based small-group format and CEO Exchange networking community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@julostrategy
• Facebookfacebook.com/JULOSTRATEGY
• LinkedInlinkedin.com/company/julo-strategy
• Instagraminstagram.com/julostrategyglobal
• Xx.com/JULOSTRATEGY

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JULO Strategy Global