Sirela & Co.

Name

Sirela & Co.

Legal name

Sirela & Co. d.o.o

Website

https://sirela.co.rs

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food Industry Supplies and Packaging

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Dairy & Cheese Processing Enzymes (AFAJAIAB)

akta.pro secondary industries

Dairy Starter Cultures (Cheese, Yogurt, Sour Cream, Kefir) (AFAJAJAA), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI), Probiotic/Fermented Functional Cultured Dairy (Added Cultures/Prebiotics) Manufacturing (AFAHADAJ)

Keywords

• Microbial rennet production
• Thermoformed food packaging
• Dairy processing supplies
• Self-adhesive labels
• Thermal paper rolls

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cheese Rennet Products: Production and sale of liquid microbial rennet (Sirela, Sirela Extra, Sirela GOLD) and microbial rennet BIOLASA for dairy industry, sold in various sizes (250gr, 500gr, 1000gr).
2. Dairy Supplies: Starter cultures for dairy production, milk analyzers (Milkana series), measurement instruments (pH meters, thermometers), calcium chloride, and cheese cloth/filtering materials.
3. Paper Products: Self-adhesive labels, thermal rolls, paper rolls for cash machines, parking/taxi rolls, lottery tickets, thermal transfer ribbons, and thermo-regal shelf displays.
4. Food Packaging Containers: Thermoformed containers for food packaging including PET, OPS, PP, PS materials. Salad containers, fruit containers with holes, containers with integrated lids in various sizes (250ml to 2000ml).
5. Fruit Syrups (Dar brand): Non-alcoholic beverage syrups in lemon, orange, and forest fruit flavors. 750ml bottles yield 7 liters of finished drink.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Sirela & Co. produces microbiological (microbial) cheese rennet and dairy starter cultures for the dairy industry, and manufactures self-adhesive labels, paper rolls (thermal/fiscal/ATM/parking), and thermoformed PET, OPS, PP and PS food packaging containers through its own production facilities. The company also distributes dairy quality-control instruments (Milkana ultrasonic milk analyzers, pH meters, thermometers), calcium chloride, cheese cloth, and DAR-branded non-alcoholic fruit syrups.

Product overview

Sirela & Co. is a food industry supplies company founded in 1987, operating as a single unified product portfolio rather than a platform architecture. The company produces three main product categories: (1) Dairy Products including cheese rennet (Sirela, Sirela GOLD, BIOLASA), starter cultures, milk analyzers (Milkana series), measurement instruments (pH meters, thermometers), and dairy chemicals; (2) Labeling and Packaging including self-adhesive labels, thermal transfer ribbons, paper rolls (fiscal, ATM, fax, parking), and lottery papers; and (3) Thermoformed Food Containers (PET, OPS, PP, PS materials) with integrated lids for retail food packaging. The company also offers fruit syrups (DAR brand). All products serve retail stores and food production/processing companies across Southeast and Central Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Sirela: Cheese rennet and dairy enzyme products including pure rennet, starter cultures, and microbial rennet (Biolasa). Available in various sizes (250gr, 500gr, 1000gr) and formulations (Extra, GOLD).
• LabelPack
• Dar
• Milkana

Products and services

• Sirela Microbial Rennet (Sirela, Sirela Extra, Sirela GOLD, BIOLASA) Liquid microbial cheese rennet based on chymosin derived from Rhizomucor miehei and Mucor miehei fungi, supplied in various strengths (1:3000, 1:5000, 1:10000, BIOLASA 1:125000) and pack sizes (250g, 500g, 1000g, 0.6kg liquid) for household and industrial cheese production.
• SIRELA Starter Cultures

Quantifiable outcome

• Results from milk analysis available in 1 minute (Milkana SOMATIC SCAN)
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MercatorcoreChannel Partner/ Reseller/ DistributorMajor retail chain system partner, distributing Sirela products through their retail network across Southeast Europe.
• RodacoreChannel Partner/ Reseller/ DistributorRetail chain partner distributing Sirela products.
• Perutnina PtujcoreOthersLeading food production company listed as system partner.
• DelhaizecoreChannel Partner/ Reseller/ DistributorInternational retail chain partner operating in the Serbian and regional market.
• DM drogeriaminorChannel Partner/ Reseller/ DistributorDrogerie retail chain distributing Sirela products.
• UNIVEREXPORTcoreChannel Partner/ Reseller/ DistributorRegional retail chain partner.
• tranava prometminorChannel Partner/ Reseller/ DistributorWholesale distribution partner.
• md produktminorChannel Partner/ Reseller/ DistributorWholesale distribution partner.
• virdžinija kraljevominorChannel Partner/ Reseller/ DistributorWholesale distribution partner based in Kraljevo.
• Euro Frigo PožegaminorOthersCold storage facility customer of Sirela supplies.

Scale indicators3 records

Recent moves10 records

Expansion highlights8 records

Broad incumbents

• DSM-Firmenich: Global ingredients and enzymes supplier with a significant dairy enzyme portfolio (e.g., Fromase, Maxiren). Comparable as a direct competitor in the food/dairy enzyme space, offering microbial rennet and enzyme blends to industrial cheese makers, though it operates across many adjacent ingredient verticals beyond dairy.
• Novonesis (formerly Chr. Hansen): Global leader in dairy cultures and enzymes after the 2024 merger of Chr. Hansen and Novonesis. Comparable because it directly supplies microbial rennet (CHY-MAX) and dairy starter cultures that compete head-on with Sirela's core enzyme and culture portfolio, but at vastly greater scale and geographic reach.
• Huhtamaki: Global food packaging manufacturer with thermoformed and molded fiber solutions for dairy, fresh food, and foodservice. Comparable as a thermoformed food container producer competing with Sirela's PET/PP/OPS containers, with established CEE manufacturing footprint and significant scale advantage.
• Pactiv Evergreen: Major thermoformed food packaging manufacturer producing PET, PP, and OPS containers for fresh food, dairy, and foodservice markets. Comparable to Sirela's thermoforming food container business as a competitor in plastic food packaging, though at vastly larger scale and broader product range.
• Foss Analytical: Global leader in milk composition and quality testing (MilkoScan, SomaticScope). Comparable to Sirela's Milkana ultrasonic milk analyzers as a competitor in the dairy quality control equipment category, but operating globally with a much broader analytical instruments portfolio.

Direct peers

• Sacco System: Italian family-owned supplier of dairy starter cultures and probiotics for yogurt, cheese, and fermented dairy. Closely comparable to Sirela as a focused, family-controlled cultures and fermentation ingredients manufacturer serving artisanal and industrial dairy customers, particularly in Mediterranean and European markets.
• CSK Food Enrichment: Dutch producer of dairy starter cultures and cheese-making ingredients, including microbial rennet. Comparable as a focused European dairy cultures/enzyme specialist competing in the same product categories as Sirela's Sirela and BIOLASA rennet lines.
• Bentley Instruments: Manufacturer of milk analyzers and somatic cell counters for the dairy industry (BactoCount, Somacount). Comparable as a direct competitor to Sirela's Milkana line of ultrasonic milk analyzers and the Milkana SOMATIC SCAN somatic cell counter.
• Biena Ingredients (Sacco Group): Producer of functional dairy cultures, probiotics, and fermentation solutions for cheese and yogurt applications. Comparable to Sirela's starter cultures line as a focused supplier of dairy fermentation ingredients to cheese and yogurt producers.
• Lactoscan (Milkotester): Bulgarian-based manufacturer of ultrasonic milk analyzers and somatic cell counters. Comparable as a direct regional competitor to Sirela's Milkana analyzer family, with overlapping product specifications (fat, protein, SCC, added water) targeting small and mid-sized dairy producers in CEE and globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights2 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirela & Co.