Albaad

What Albaad does

Albaad is the largest manufacturer of wet wipes and feminine hygiene products in the world, founded in 1985 and headquartered in Moshav Massuot Yitzhak, Israel. The company is publicly traded on the Tel Aviv Stock Exchange under the ticker ABAD and operates seven manufacturing facilities across three continents (Israel, the United States, France, and Poland) with 1,001 to 5,000 employees. Albaad is positioned as the largest wet wipes manufacturer in Europe and a leading manufacturer of private-label feminine hygiene products in the United States. The business is built around full vertical integration: Albaad controls the production chain from raw fiber selection through nonwoven materials manufacturing, formulation development, and finished product packaging.

The company's product portfolio spans baby and toddler wipes, cosmetic and facial wipes, household cleaning wipes, flushable wipes (moist toilet paper), industrial and specialty wipes, and feminine hygiene products including tampons. Its proprietary Hydrofine® technology delivers 100% plastic-free, plant-based nonwoven wipes with at least 50% pulp composition, and Albaad was the first company to pass the IWSFG Flushability Standard test. It also operates a dedicated plastic-free nonwovens site using FSC-certified fibers and holds an extensive certification stack, including ISO 9001, ISO 13485, ISO 14001, ISO 45001, ISO 22716, BRC, IFS HPC, Nordic Swan, OEKO-TEX Standard 100, COSMOS, and RSPO.

Albaad generates revenue through three primary streams: contract manufacturing and OEM solutions for global brands, private label manufacturing for major retailers and supermarket chains, and house brand sales under TinyCare (baby wipes), BioVibe (cleaning wipes), Nexor (men's personal care), Celivra (feminine personal care), and WhiteCloud (broad household wipes). The go-to-market is B2B and quote-based, with direct enterprise sales teams handling retail and brand relationships and long-term private label agreements. Customers are concentrated in retail chains and private label, cosmetics and beauty brands, drug stores and pharmacies, and industrial and professional segments. Albaad does not sell directly to consumers.

Name

Albaad

Legal name

Albaad Massuot Yitzhak Ltd.

Website

https://albaad.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Albaad is a vertically integrated Israeli manufacturer of wet wipes and feminine hygiene products, operating seven plants across three continents and serving global retailers, brands, and drug stores via private label, OEM, and house brand channels, founded in 1985 and listed on the Tel Aviv Stock Exchange.

Ownership category

akta.pro rank

Product category

Wet Wipes & Feminine Hygiene Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Papers & Allied Products (2600)

akta.pro primary industry

Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC)

akta.pro secondary industries

Wipes (Baby, Flushable, Household, Personal) (CRADALAH), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Wet wipes manufacturing
• Private label hygiene
• Feminine hygiene products
• Nonwoven fabric production
• Contract manufacturing wipes

Headquarters

HQ city

Beerot Yitzhak

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Contract Manufacturing / OEM Solutions: Full-service contract manufacturing for wet wipes and feminine hygiene products. Albaad manages the entire production process from concept to delivery for brands seeking manufacturing partners. Revenue is generated through manufacturing fees based on product specifications, volumes, and complexity.
2. Private Label Manufacturing: One of the world's largest producers of private label wet wipes for global brands and retail chains. Albaad creates customized products for retailers' own brands, offering tailored solutions from size/shape/weight/ingredients/fragrance to packaging.
3. House Brands: Albaad manufactures and sells products under its own house brands including TinyCare (baby wipes), BioVibe (cleaning wipes), Nexor (men's personal care), Celivra (feminine personal care), and WhiteCloud (home and office wipes).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Albaad manufactures wet wipes and feminine hygiene products (including tampons) as a vertically integrated B2B contract manufacturer, OEM producer, and private-label supplier for global retailers, drug stores, cosmetics brands, and industrial customers. The company controls the full production chain from FSC-certified fiber and in-house nonwoven manufacturing through formulation and packaging, operating seven manufacturing facilities on three continents. It also markets a portfolio of house brands — TinyCare (baby wipes), BioVibe (cleaning wipes), Nexor (men's personal care), Celivra (feminine personal care), and WhiteCloud (household wipes).

Product overview

Albaad is a leading global manufacturer of wet wipes and feminine hygiene products, operating since 1985 with vertically integrated production capabilities across seven manufacturing sites on three continents. The company's product portfolio spans baby and toddler wipes, cosmetic/facial wipes, household cleaning wipes, flushable wipes (moist toilet paper), industrial and specialty wipes, and feminine hygiene products including tampons. Albaad offers proprietary Hydrofine plastic-free wipe technology and manufactures both contract/private label products as well as house brands including TinyCare (baby), BioVibe (cleaning), Nexor (men's care), Celivra (feminine care), and WhiteCloud (broad household range). The company emphasizes sustainability with plastic-free, plant-based materials and holds multiple quality and environmental certifications.

Differentiator

Problem solved

Functional benefit

Brands

• TinyCare: Baby wipes brand made with 100% plastic-free plant-based viscose fibers, featuring unscented and scented options enriched with Aloe Vera, Vitamin E, and Pro-Vitamin B5.
• BioVibe
• Nexor
• Celivra
• WhiteCloud

Products and services

• Baby and Toddler Wipes

Quantifiable outcome

• 40 years of experience serving top global brands
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Ontex: Belgian-based personal hygiene manufacturer of baby wipes, feminine hygiene, and incontinence products with significant private-label exposure—directly comparable to Albaad's core business.
• Nice-Pak Products: Largest US wet wipes manufacturer and a direct contract-manufacturing peer to Albaad, serving retailer private-label and brand customers across baby, household, and personal care wipes.
• Rockline Industries: Privately held wet wipes contract manufacturer competing directly with Albaad in private-label baby, household, and flushable wipes for major retailers globally.

Broad incumbents

• Kimberly-Clark: Global CPG leader in personal care, feminine hygiene (Kotex), and baby/family wipes (Huggies). Competes with Albaad in both branded and private-label wipes and feminine hygiene categories.
• Edgewell Personal Care: Personal care company with feminine hygiene (Playtex, Carefree), baby wipes, and sun care portfolios—overlapping Albaad's feminine hygiene and wet wipes categories.
• Procter & Gamble: World's largest CPG company with major wipes franchises (Pampers, Always) and contract-manufacturing scale, representing Albaad's largest competitive benchmark in branded and private-label wipes.
• Berry Global Group: Global packaging and nonwovens producer with healthcare, hygiene, and wipes materials businesses. Overlaps Albaad in nonwoven substrates and personal care packaging.
• Essity: Swedish hygiene and health company (TENA, Libresse, Tork) with substantial wipes and feminine hygiene exposure in Europe, directly comparable to Albaad's European operations.
• Henkel: German consumer and industrial products company with significant branded and private-label wipes offerings (Vernel, Bref, Fa) competing in European retail alongside Albaad.

Emerging players

• Suominen: Finnish nonwovens manufacturer supplying roll goods to Albaad's competitors; comparable as an upstream specialty nonwovens player aligned with Albaad's vertical-integration strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/albaad-usa-inc.

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albaad