CSA

What CSA does

PT Catur Sentosa Adiprana Tbk (CSA, IDX: CSAP) is an Indonesian listed holding and operating company founded in 1966 and formally incorporated in 1983, headquartered in Jakarta. CSA operates the largest independent building materials distribution and modern retail network in Indonesia through a multi-segment structure: (1) Distribution, comprising Building Materials Distribution (51 branches, 35,000+ customers, 50+ principals, 20,000+ SKUs, 210,000 m2 warehouse), Chemical Distribution through PT Kusuma Kemindo Sentosa (KKS, 40.80% owned, 4 branches, 3,000+ industrial customers), and Consumer Goods Distribution through PT Catur Sentosa Anugerah (CSAN, wholly owned, 54 branches); (2) Modern Retail, comprising the Mitra10 one-stop building materials and home improvement superstore chain (69 stores nationally) and Atria home furniture and accessories showrooms (25+ stores); and (3) Warehouse Development through PT Catur Berkat Bersama (CBB, 60% owned, based in Manado).

The group's technology stack is described generically as a "working system supported by latest technology" without publicly disclosed proprietary features, AI/ML components, or platform architecture; no patents, software products, or APIs are listed. The business operates a sales-led, multi-channel go-to-market combining a 110+ branch wholesale/distribution network (serving retailers, contractors, and industrial buyers via 1,200+ delivery vehicles across 500,000+ SQM of warehouse space), direct-to-consumer modern retail through owned Mitra10 and Atria storefronts (one-stop shopping concept with lowest price guarantee), and supporting brand-marketing channels (corporate website, social media, IndoBuildTech exhibitions, CSR, and Superbrands/Top Brand awards). The group employs 9,200+ people, serves more than 3.3 million customers, and is controlled by President Director Budyanto Totong, with strategic investor SCG (Siam Cement Group) holding a board seat since the 2018 Rp 324 billion PMTHMETD investment.

Name

CSA

Legal name

PT Catur Sentosa Adiprana Tbk

Website

https://csahome.com

Company type

Public

Founded year

1966

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT Catur Sentosa Adiprana (CSA) is an Indonesian listed holding company operating the country's largest independent building materials distribution network and the Mitra10 and Atria modern retail chains, serving contractors, retailers, industrial buyers, and consumers across Indonesia.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Home Centers (444110), Building Material and Supplies Dealers (4441), Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Durable Goods, Nec (5099), Wholesale-Professional & Commercial Equipment & Supplies (5040), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

akta.pro secondary industries

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Building materials distribution
• Modern retail home improvement
• Consumer goods distribution
• Chemical distribution services
• Home furniture retail

Headquarters

HQ city

Grogolpetamburan

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Distribution: Distribution of building materials from major principals and house brands throughout Indonesia, generating revenue through distribution fees and volume-based margins.
2. Chemical Distribution: Distribution of chemical materials for industrial usage through KKS (PT Kusuma Kemindo Sentosa), serving various industrial sectors.
3. Consumer Goods Distribution: Distribution of FMCG products from leading brands to retail stores across Indonesia, including foods, household goods, and daily necessities.
4. Modern Retail - Mitra10: Retail sales through Mitra10 one-stop shopping stores for building materials and home improvement, operating on retail margin model.
5. Modern Retail - Atria: Retail sales of home furniture and accessories through Atria showrooms, offering high quality products at affordable prices.
6. Warehouse Development: Property development through CBB (PT Catur Berkat Bersama) focusing on warehouse development in Manado and expansion to other regions.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

CSA is the largest independent distribution and modern retail company for building materials in Indonesia. It operates three core businesses: (1) Distribution of building materials, chemicals, and consumer goods to retailers, contractors, and industrial customers through 110+ branches and 1,200+ delivery vehicles; (2) Modern retail through Mitra10 (one-stop shopping building materials and home improvement superstores) and Atria (home furniture and accessories showrooms); and (3) Warehouse development through PT Catur Berkat Bersama.

Product overview

PT Catur Sentosa Adiprana (CSA) operates as a distribution, logistics, and modern retail holding and operating company in Indonesia. The company encompasses three main business segments: (1) Distribution including Building Materials Distribution, Chemical Distribution (through PT Kusuma Kemindo Sentosa/KKS), and Consumer Goods Distribution (through PT Catur Sentosa Anugerah/CSAN); (2) Modern Retail including Mitra10 (building materials and home improvement superstores) and Atria (home furnishing stores); and (3) Warehouse Development (through PT Catur Berkat Bersama/CBB). CSA also operates Eleganza Tile Indonesia as a specialty granite porcelain tile distributor. The company distributes various house brand products alongside major international and domestic brand principals, with a network spanning over 110 distribution branches and 69 retail stores across Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitra10 One-stop shopping concept store for building materials and home improvement, offering lowest price guarantee with complete and diverse product assortment. Operates as PT Catur Mitra Sejati Sentosa with 69 stores across Indonesia.
• Atria Modern retail store providing high quality home furniture and accessories with affordable prices, showroom arranged in modern interior concept. Operates as PT Catur Sentosa Berhasil with 25+ showrooms.
• Building Materials Distribution Distribution of various building materials of major principals and house brands (cement, ceramics, paint, tiles, sanitary ware, plumbing) throughout Indonesia through 51 distribution branches serving 35,000+ customers.
• Chemical Distribution (KKS) PT Kusuma Kemindo Sentosa (KKS) distributes various kinds of chemical materials (solvents, polymers, specialty chemicals) for industrial usage in Indonesia through 4 branches with 3,000+ active customers. CSA ownership: 40.80%.
• Consumer Goods Distribution (CSAN) PT Catur Sentosa Anugerah (CSAN) distributes FMCG consumer goods from various leading brands (foods, daily necessities, household goods, cosmetics) to retail stores across Indonesia through 54 branches in Java, Sumatra, and Bali.
• Eleganza Tile Indonesia Leading distributor of Granite Porcelain tiles in Indonesia offering up-to-date and revolutionary products of superior quality at competitive prices. Employs 100 people and serves 1,500 retail customers.
• Warehouse Development (CBB)

Quantifiable outcome

• Largest independent building materials distribution and modern retail company in Indonesia

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• IndomaretcoreChannel Partner/ Reseller/ Distributor · 1 September 2019Indomaret, one of Indonesia's largest retail chains, partners with CSA for distribution and sale of Sis2Sis cosmetic products through their network nationwide.
• Procter & Gamble (P&G)coreChannel Partner/ Reseller/ Distributor · 1 July 2019P&G is a key principal partner for CSA's consumer goods distribution through PT Catur Sentosa Anugerah. CSA collaborates on logistics and supply chain optimization including warehouse relocation in Karawang for improved efficiency.
• SCG (Siam Cement Group)coreStrategic or Co-development Partner · 1 January 2018Strategic partnership with SCG through SCG Retail Holding Company Limited, a wholly-owned subsidiary of SCG in the Cement-Building Materials business. SCG invested Rp 324 billion through PMTHMETD at Rp 800 per share to accelerate Mitra10 growth.
• Building Materials PrincipalscoreChannel Partner/ Reseller/ DistributorCSA distributes products from 50+ building material principals including American Standard, Ace, Mowilex, Toto, Panasonic, Modena, Jotun, and many more across Indonesia through distribution and retail channels.
• Chemical SupplierscoreChannel Partner/ Reseller/ DistributorKKS distributes chemical materials from partners including Wacker, Lanxess, Mitsui Chemicals, Denka, and 20+ other chemical manufacturers for industrial usage.
• Consumer Goods BrandscoreChannel Partner/ Reseller/ DistributorCSAN distributes consumer goods from brands including Kalbe, Mondelez, P&G, Nutrifood, PNG, Softex, and other FMCG brands across Indonesia.

Scale indicators11 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Kawan Lama Sejahtera: Indonesian diversified retail and industrial group that owns Ace Hardware Indonesia, Krisbow, and other building/lifestyle brands. A larger, broader incumbent that competes with CSA across multiple building materials and home improvement categories.
• Siam Global House: Thailand's largest home improvement and building materials retailer, part of the SCG ecosystem (same strategic investor as CSA). Highly comparable business model to Mitra10 but at greater scale across Thailand, providing a useful benchmark for Mitra10's growth trajectory.

Regional players

• HomePro: Thailand-based home improvement retailer with expanding ASEAN footprint. Operates a similar one-stop-shop home improvement and building materials format to Mitra10, primarily competing in Thailand rather than Indonesia.

Emerging players

• MR.DIY: Malaysian-headquartered value home improvement retailer rapidly expanding across ASEAN including Indonesia. Competes for the same DIY and small contractor wallet as Mitra10 with a broader but lower-priced assortment.

Others

• Semen Indonesia (SIG): Indonesia's largest cement producer and one of the key principals distributed through CSA's building materials channel. Not a direct competitor but a critical upstream supplier and ecosystem participant for CSA's largest business.
• Indomaret: Indonesia's largest convenience retail chain and an explicit CSA distribution partner for the Sis2Sis cosmetics line. Comparable in scale and nationwide Indonesian footprint, and a key downstream channel for CSAN's FMCG distribution business.

Direct peers

• Depo Bangunan: Indonesian modern retail chain focused on building materials and home improvement with a one-stop-shop format. Competes head-to-head with Mitra10 in tier-1 and tier-2 Indonesian cities, targeting similar contractor and DIY consumer segments.
• Ace Hardware Indonesia: Indonesia's leading organized home improvement and hardware retail chain, operated by Kawan Lama Group. Directly comparable to Mitra10 in offering building materials, tools, and home improvement products to Indonesian consumers through a multi-store retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/csahome.id
• LinkedInlinkedin.com/company/csahome
• Instagraminstagram.com/csahome
• Xx.com/csahome_id

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CSA