What RPK Insurance does

RPK Insurance is a privately held insurance brokerage headquartered at 28 Village Road North in Brooklyn, New York, operating as RPK Insurance LLC (also referenced as RPK Professional Group, LLC). Founded in 1995, the agency offers four core product lines: commercial truck and auto insurance for transportation and haulage businesses, personal insurance covering life, health, income protection, and long-term care, homeowners insurance for property and liability risks, and flood insurance positioned for New York property owners in flood-prone areas. The firm claims more than 30 years of operating experience and serves residents and businesses across New York, Pennsylvania, New Jersey, and Georgia.

The agency functions as an independent broker, holding authorized-agent relationships with Progressive Insurance and National General Insurance and earning commissions on policies placed with those underwriters. Its go-to-market is sales-led: licensed agents engage customers through a single physical Brooklyn office (operating Monday-Friday 10:00AM-7:00PM, Saturday 11:00AM-3:00PM), multi-state phone lines, and basic website quote-request forms. RPK does not develop proprietary technology, has no mobile applications, no public APIs, and no disclosed digital distribution channels beyond the corporate website. The company does not disclose revenue, ownership, headcount, funding, or management team details, and operates as an independent private LLC without a known parent company or institutional investors.

Name

RPK Insurance

Legal name

RPK Insurance LLC

Website

https://rpkinsurance.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

RPK Insurance is a privately held Brooklyn-based insurance brokerage founded in 1995, offering commercial truck, personal, homeowners, and flood insurance as an authorized agent for Progressive and National General across NY, PA, NJ, and GA.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Commercial auto insurance
• Insurance brokerage services
• Homeowners insurance
• Flood insurance coverage
• Personal insurance plans

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Commissions: RPK Insurance generates revenue by earning commissions on insurance policies sold through their agency. As an insurance broker/agent, they represent carriers such as Progressive Insurance and National General Insurance, earning commissions for placing business with these underwriters. Revenue is generated when customers purchase and renew insurance policies across their product categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RPK Insurance is an independent insurance brokerage that sells and services commercial and personal insurance policies on behalf of multiple carriers, including Progressive and National General. Its core product set spans commercial trucking/auto, personal lines (life, health, income protection, long-term care), homeowners, and flood coverage, with agents customizing policies based on individual customer risk profiles.

Product overview

RPK Insurance is an insurance agency offering four core insurance products: Commercial Truck/Auto Insurance for businesses operating commercial fleets and trucking operations; Personal Insurance including life insurance and income protection for individuals and families; Home Insurance providing homeowners coverage for property damage, liability, and personal property; and Flood Insurance for protection against flood damage. The agency operates as a broker working with insurance carriers including Progressive and National General, serving customers across New York, New Jersey, Pennsylvania, and Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Truck/Auto Insurance Comprehensive insurance coverage for commercial trucking and auto fleets, providing liability protection and financial safeguards for businesses that transport goods, employ drivers, or operate commercial vehicles. Designed for trucking companies, haulage operators, and fleet managers needing protection against negligent driving, driver liability, and motor truck cargo loss.
• Personal Insurance Personal insurance packages including life insurance, income protection, health insurance, and long-term care coverage designed to protect individuals and families from accidents, illness, disability, job loss, and death. Targeted at individual consumers and families seeking financial security.
• Home Insurance Homeowners insurance providing coverage for property damage, theft, personal liability, and personal property protection, with guidance on deductibles, limits, and coverage for storms, fire, and personal injury risks. Targeted at property owners in New York and Brooklyn seeking to protect their homes and assets.
• Flood Insurance Flood insurance coverage protecting residents and property owners from flood damage, a common natural disaster in New York that typically requires separate coverage from standard home insurance. Targeted at flood-prone property owners in Brooklyn and surrounding New York areas.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is a major national insurance carrier whose products are offered through RPK Insurance's agency. The partnership is displayed on RPK's website via logo placement, indicating RPK is an authorized agent/broker for Progressive insurance products including commercial and personal auto insurance.
• National General InsurancecoreChannel Partner/ Reseller/ DistributorNational General Insurance is an insurance carrier partnered with RPK Insurance for distribution of their insurance products through RPK's agency. Displayed on the website alongside Progressive, indicating RPK represents National General as an authorized broker/agent.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Policygenius: Policygenius is an online insurance broker specializing in personal lines including life, home, and disability insurance. It directly competes with RPK's personal insurance segment (life, health, income protection, long-term care) using a digital-first brokerage model.
• CoverWallet: CoverWallet is a commercial insurance brokerage platform for small and mid-sized businesses, offering digital quoting across multiple carriers. It overlaps directly with RPK's commercial trucking and SMB commercial lines activity through a technology-enabled brokerage model.
• Insureon: Insureon is an online commercial insurance broker serving small businesses across multiple lines including commercial auto and general liability. It directly parallels RPK's commercial trucking and SMB-focused brokerage activity with similar carrier-aggregation mechanics.
• SmartFinancial Insurance: SmartFinancial is an online insurance marketplace/broker that aggregates quotes across multiple carriers for auto, home, and commercial lines. It mirrors RPK's multi-carrier brokerage model across similar product categories but operates digitally rather than from a single physical office.
• Simply Business: Simply Business is an online small business insurance broker comparing policies across multiple carriers for SMBs. Its product mix and carrier-aggregator model closely mirror RPK's commercial brokerage activity for small business and fleet customers.

Others

• Trusted Choice: Trusted Choice is a national network of independent insurance agents and brokers. RPK's independent agency model aligns with Trusted Choice's membership proposition, and the network provides carrier access, branding, and consumer referrals comparable to what RPK uses independently.

Broad incumbents

• Progressive Insurance: Progressive is a national P&C insurance carrier and one of RPK's two disclosed carrier partners. Its direct-to-consumer digital channels overlap with RPK's auto and commercial auto placements, and it has both partnership and competitive dynamics with RPK.

Emerging players

• NEXT Insurance: NEXT Insurance is a digital commercial insurance carrier targeting small businesses including trucking, contractors, and gig operators. While its product overlap with RPK's commercial trucking focus is direct, NEXT is a carrier rather than broker and operates nationally as an InsurTech.
• Thimble: Thimble sells short-term and on-demand commercial general liability and professional liability insurance to small businesses and freelancers. It competes with RPK's commercial liability placements for small commercial customers via a fully digital purchase flow.
• Lemonade: Lemonade is a direct-to-consumer InsurTech selling renters, home, auto, and pet insurance. It overlaps with RPK's personal lines and home insurance segments and represents the digital-native competitive threat to traditional brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rpk-professional-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPK Insurance