Valley Land & Investment Company

What Valley Land & Investment Company does

Valley Land & Investment Company is a privately held, family-owned real estate brokerage headquartered at 1053 G Street in Reedley, California, founded by Elmer Kusch in September 1965. The firm operates across California's Central Valley, covering Fresno, Tulare, Kings, and Madera counties, with dedicated digital property search pages for 15 communities including Fresno, Clovis, Reedley, Sanger, Visalia, Tulare, and Oakhurst. It represents buyers and sellers of residential homes, land, agricultural properties (working ranches, vineyards, orchards), subdivision land, and commercial, industrial, and multi-family investment properties. The firm is now in its fourth and fifth generation of the Kusch family, with Ron and Greg Kusch serving as Broker/Owners and Tyler Kusch (grandson of founder-generation Roger) joining as Realtor in 2020.

The company is built on the Real Geeks IDX website platform (part of FNF Real Estate Technologies), which provides MLS-sourced property listings refreshed every 15 minutes, automated listing alerts, a property valuation/home estimate tool, custom market reports, an interactive map search, and a mortgage calculator. Supporting tools include SkySlope for transaction management, CINC for lead generation, RealSatisfied for client reviews, Agent Pronto for agent matching, and Aryeo for virtual property tours. The brokerage holds membership in the Fresno Association of REALTORS and accesses the California Regional Multiple Listing Service (CRMLS), and displays the Equal Housing Opportunity logo. Customer acquisition occurs through SEO-driven website property search, email listing alerts, Instagram and Facebook organic social, and word-of-mouth referrals.

Valley Land & Investment Company earns revenue exclusively through traditional real estate commissions on completed transactions, with commissions typically paid by sellers (making buyer representation free to buyers). Pricing is not publicly disclosed and varies by transaction. The firm operates a 7-person agent team (two Broker/Owners, four Realtors including one Realtor/Notary and one Lead Agent) with no external investors, no parent company, no subsidiaries, and no documented M&A or funding history. The company was an early Central Valley pioneer in Spanish-speaking real estate services and in 1970 employed the first female real estate agent in southern Fresno County.

Name

Valley Land & Investment Company

Legal name

Valley Land & Investment Company

Website

https://valleyland.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Valley Land & Investment Company is a family-owned real estate brokerage founded in 1965 in Reedley, California, representing buyers and sellers of residential, agricultural, commercial, and multi-family properties across the Central Valley using a 7-agent team on the Real Geeks platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Ranches & Livestock Properties Brokerage (BPAJADAB), Vineyards & Orchards Brokerage (BPAJADAG)

Keywords

• Residential real estate
• Commercial real estate
• Real estate brokerage
• Property listings
• Agricultural properties

Headquarters

HQ city

Reedley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue. The company represents buyers and sellers of residential homes, land, commercial, and multi-family properties throughout the Central Valley. Commissions are typically paid by sellers, making buyer representation services free to buyers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Valley Land & Investment Company is a full-service real estate brokerage that represents buyers and sellers of residential homes, land, commercial, industrial, and multi-family properties throughout California's Central Valley. The company specializes in custom homes, working ranches, agricultural operations, vineyards, orchards, and subdivision land. Buyer representation services are provided at no cost to buyers because commissions are typically paid by sellers.

Product overview

Valley Land & Investment Company is a full-service real estate brokerage built on the Real Geeks IDX platform, offering a comprehensive suite of property services across California's Central Valley. The core offering is residential and commercial real estate brokerage for buying and selling homes, land, and investment properties. Supporting the brokerage are digital tools including an Advanced Property Search (MLS-based with extensive filters), Custom Market Reports, a Property Valuation/Home Estimate tool, Mortgage Calculator, Interactive Map Search, and Listing Alert notifications. The company serves 15+ communities including Fresno, Clovis, Reedley, Sanger, Visalia, and surrounding areas, specializing in custom homes, working ranches, agricultural operations, vineyards, orchards, subdivision land, and commercial/industrial/multi-family properties. The company was founded in September 1965 by Elmer Kusch and remains family-owned, currently in its 4th generation of the Kusch family.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services
• Property Valuation / Home Estimate

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• Real GeekscoreTechnology or IntegrationWebsite platform provider powering the company's IDX property search website with MLS listings updated every 15 minutes, lead generation tools, and CRM functionality. Part of FNF Real Estate Technologies (Fidelity National Financial).
• FNF Real Estate TechnologiescoreTechnology or IntegrationParent technology ecosystem providing the Real Geeks platform, SkySlope transaction management, CINC lead management, RealSatisfied reviews, Agent Pronto matching, and HelloCondo tools.
• Fresno Association of REALTORScoreChannel Partner/ Reseller/ DistributorMLS data provider supplying property listings information for the Fresno and Central Valley area. Data sourced from Fresno Association of REALTORS and California Regional Multiple Listing Service, Inc.
• California Regional Multiple Listing Service (CRMLS)coreChannel Partner/ Reseller/ DistributorRegional MLS data provider supplying property listings information throughout California.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Century 21 Real Estate: Global residential and commercial real estate franchise with significant California presence, including Fresno-area offices. Directly competes with Valley Land in residential brokerage and land transactions but operates at vastly greater scale with global brand recognition.
• Berkshire Hathaway HomeServices: National brokerage franchise associated with the Berkshire Hathaway brand, with California offices in adjacent markets. Competes with Valley Land in mid-to-upper-tier residential and land transactions where buyers value the parent-brand halo effect.
• Coldwell Banker: Long-established national residential brokerage franchise with offices throughout California including the Central Valley. Competes with Valley Land in the same geographic submarkets but offers a much broader agent network, national marketing reach, and affiliated mortgage/title services.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with growing Central Valley market centers. Competes directly with Valley Land in residential resale but operates on an agent-centric profit-sharing model that attracts independent producers away from small local brokerages.
• RE/MAX: One of the largest franchised residential brokerage networks with multiple offices in the Fresno/Central Valley region. Competes for the same buyer/seller pool as Valley Land but with a much larger agent roster and brand-driven lead generation.
• Sotheby's International Realty: Luxury-focused international brokerage with affiliates in California. Particularly relevant to Valley Land's vineyard, ranch, and high-end residential practice, where luxury buyers may default to Sotheby's-affiliated agents for trophy-property transactions.

Direct peers

• Redfin: Tech-enabled brokerage using its own consumer-facing platform to capture seller and buyer leads in California metros. Competes with Valley Land for online lead conversion in Fresno and other Central Valley cities where Redfin operates, with a fundamentally different cost structure.
• Compass: Technology-forward residential brokerage actively expanding in California luxury and primary-residence markets. Targets the same agent talent and high-end client segments as Valley Land's vineyard/ranch/lake-house practice, but with proprietary tech platform and significant capital for agent recruitment.
• eXp Realty: Cloud-based, agent-owned brokerage with rapidly growing California presence. Directly competes for individual agents in the same Central Valley submarkets and offers an equity/commission structure that small local firms like Valley Land cannot match for producer retention.

Emerging players

• HomeSmart: Fast-growing, tech-enabled brokerage with strong California presence and an agent-friendly 100% commission model. Competes for the same independent agent pool as Valley Land, particularly attractive to producers considering leaving small local brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/valleyland_investmentco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Land & Investment Company