SwamCam
SwamCam is a private New York-based company that sells AI-powered pool alarm systems using proprietary OverWatchAI™ computer vision to detect human entry into residential pool areas before water immersion, distributed via D2C, retailers, and installer networks.
- Company typePrivate
- Founded2018
- HeadquartersWest Nyack, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
SwamCam firmographics
Firmographics- Name
- SwamCam
- Legal name
- SwamCam, LLC
- Website
- https://theswamcam.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SwamCam is a private New York-based company that sells AI-powered pool alarm systems using proprietary OverWatchAI™ computer vision to detect human entry into residential pool areas before water immersion, distributed via D2C, retailers, and installer networks.
- Ownership category
- akta.pro rank
SwamCam industry classification
Industry- Product category
- Pool Safety Alarms
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Household Audio & Video Equipment (3651), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
Keywords
Where SwamCam is headquartered
LocationHeadquarters
- HQ city
- West Nyack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SwamCam business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Camera Systems): Primary revenue from selling AI-powered pool camera alarm systems. Product lineup includes Camera Pool Alarm System (with/without WiFi repeater), Deluxe Dual Camera System, Door & Window Sensors, replacement parts and accessories. One-time hardware purchase with optional premium subscription.
- Premium Subscription: Optional premium subscription available for additional features beyond the base system. Enables cloud recording, extended storage, and advanced app functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | SwamCam Camera Pool Alarm System with WiFi Repeater |
| One time/ perpetual license | One time | SwamCam Camera Pool Alarm System without WiFi Repeater |
| One time/ perpetual license | One time | Deluxe Dual Camera System |
| One time/ perpetual license | One time | Door & Window Sensor 1-Pack |
| One time/ perpetual license | One time | Door & Window Sensor 2-Pack |
| Subscription | Monthly | Premium Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
SwamCam product offering
Product offeringCore offering
SwamCam designs and sells AI-powered pool alarm systems that use proprietary OverwatchAI™ cloud-based computer vision to detect humans approaching a residential pool area before they enter the water. The product lineup includes single and dual-camera pool alarm systems (with or without built-in WiFi repeater), UL 2017-certified wireless door/window pool alarm sensors, and accessories (keypads, simple alarms, replacement parts, power cables, mounting kits), supported by iOS/Android mobile apps and an optional premium subscription for extended cloud recording.
Product overview
SwamCam offers an AI-powered drowning prevention ecosystem centered on pool safety cameras and alarm systems. The core product is the SwamCam Camera Pool Alarm System (available with or without built-in WiFi repeater), which uses patented OverWatchAI technology to detect humans entering the pool area before they enter the water. The portfolio expanded with the Dual Camera System for expanded coverage and Door/Window Sensor Alarms (UL 2017 certified) for monitoring access points. The system provides triple-layer alerts: audible alarm from camera speaker, indoor wireless alarm, and smartphone app notifications. Supporting accessories include secondary cameras, keypads, simple alarms, replacement parts, and various power/mounting options.
Differentiator
Problem solved
Functional benefit
Brands
- OverWatchAI: Proprietary AI detection technology used in SwamCam's pool alarm systems to monitor pool areas 24/7 and detect human presence before entry into the water.
- SwamCam Camera Pool Alarm System
- Door and Window Sensor Pool Alarm
Products and services
- SwamCam Camera Pool Alarm System with Built-In WiFi Repeater An AI-powered pool alarm camera system for homeowners with residential swimming pools; it uses OverwatchAI™ to detect humans entering the pool area before water entry and delivers triple-layer alerts (camera speaker, indoor auxiliary alarm, mobile app). Includes a built-in WiFi repeater for extending coverage, 1080p HD fisheye camera with night vision, two-way audio, IP65 weather resistance, and ASTM F2208 certification.
- SwamCam Camera Pool Alarm System without Built-In WiFi Repeater An AI-powered pool alarm camera system for homeowners whose pool area already has adequate WiFi coverage; provides the same OverwatchAI™ pre-entry human detection and AlertThree triple-layer alerts as the WiFi-repeater variant, but ships with a Simple Alarm instead of the built-in WiFi repeater/alarm unit.
- SwamCam Deluxe Dual Camera System with Built-In WiFi Repeater A dual-camera SwamCam system for homeowners with larger pools or multi-zone coverage needs; combines two OverwatchAI™ cameras in one ecosystem to roughly double detection coverage and includes a built-in WiFi repeater.
- SwamCam Deluxe Dual Camera System without Built-In WiFi Repeater A dual-camera SwamCam system without an integrated WiFi repeater for homeowners whose pool area already has ample WiFi; provides roughly twice the single-camera detection coverage using two OverwatchAI™ cameras.
- Door & Window Sensor Pool Alarm – 1-Pack (ETL Listed to UL 2017) A single wireless, app-controlled door/window pool alarm sensor ETL Listed to UL 2017 for residential pool safety; intended for homeowners who want point-of-entry monitoring at pool-area doors, windows, gates, or fences with real-time push notifications and audible alarms.
- Door & Window Sensor Pool Alarm with Hub – ETL Listed to UL 2017 A Sensor Hub plus one UL 2017-certified Door/Window Sensor bundle for homeowners who want a sensor-only pool safety setup without a SwamCam camera system; monitors doors, windows, gates, or other access points around the pool area with push notifications and audible alarms.
- Door & Window Sensor Pool Alarm – 2-Pack (ETL Listed to UL 2017) A two-pack of wireless, app-controlled door/window pool alarm sensors certified to UL 2017 for residential pool safety; for homeowners who need to monitor multiple access points to the pool area with a single hub.
- Secondary Camera for Dual Camera System An additional OverwatchAI™ camera sold for use with an existing primary SwamCam camera; doubles detection coverage or extends monitoring to a second area such as a hot tub.
- SwamCam Premium Subscription An optional recurring subscription for SwamCam camera owners that unlocks extended cloud video storage and advanced mobile app features beyond the base system.
Quantifiable outcome
- Detects human motion up to 35 feet with 160° field of view fish-eye lens
- +2 more outcomes
Companies that use SwamCam
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
SwamCam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature9 records
SwamCam partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Olympic Gold Medalist Lilly KingcoreStrategic partnership with Olympic gold medalist Lilly King to promote water safety awareness and drowning prevention. Kicking off with National Water Safety Month in May 2025, King shares content on practical water safety tips and SwamCam's patented OverWatchAI detection technology benefits.
- National Drowning Prevention Alliance (NDPA)coreSwamCam is a proud member and supporter of the National Drowning Prevention Alliance, collaborating on water safety education and drowning prevention efforts. Partnership aligns with company's mission to reduce accidental drownings.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SwamCam competitors and assessment
Company assessmentDirect peers
- SmartPool: SmartPool offers a range of pool safety and maintenance products including alarms, gates, and pool monitoring devices. It is a direct peer operating in the residential pool safety category alongside SwamCam.
- Techko Group: Techko makes pool alarms and other home safety/security products including water-entry detection devices. It is a direct peer in pool safety alarms serving residential consumers via retail distribution.
- Sensor Espion: Sensor Espion produces a wireless entry-based pool alarm that monitors access to the pool area. It is a direct competitor to SwamCam in perimeter/access-point pool alarm hardware.
- Lifebuoy Pool Alarm: Lifebuoy makes pool and spa alarm systems certified to relevant pool safety standards, with presence in North America and other markets. It is a direct peer competing on certified residential pool alarm hardware.
- PoolEye: PoolEye (by S.R. Smith) sells ASTM-compliant pool and spa alarms including subsurface and infrared detection units. It competes with SwamCam in code-compliant residential pool alarms distributed through pool industry channels.
- Safety Turtle: Safety Turtle makes wristband-based and poolside water-entry alarm systems for child drowning prevention. It is a direct peer in residential pool safety, competing for the same parent/caregiver buyer who wants earlier warning of unsupervised water entry.
- PoolGuard: PoolGuard (by PBM Industries) is one of the most established residential pool alarm brands, offering in-pool and perimeter pool alarms. It is a direct competitor to SwamCam in the residential pool safety category, addressing the same drowning-prevention use case for pool owners.
Broad incumbents
- Ring (Amazon): Ring is a mass-market smart home security camera platform with person detection, outdoor cameras, and an app ecosystem. It is a broad incumbent that can extend AI perimeter detection into the pool safety use case if it chooses, making it a strategic competitive threat rather than a direct product peer.
- Arlo Technologies: Arlo is a leading consumer smart home security camera company with AI person/package detection and weather-resistant outdoor cameras. It is a broad incumbent whose outdoor AI cameras overlap with SwamCam's perimeter-monitoring value proposition.
- Vivint Smart Home: Vivint is a national smart home security provider offering cameras, sensors, and 24/7 monitoring across the home. It is a broad incumbent in residential security whose AI camera + sensor bundles overlap with the broader SwamCam ecosystem play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SwamCam social profiles
Digital presenceSwamCam compliance and trust
Trust signalCompliance2 records
SwamCam financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwamCam leadership team
Management profileNumber of profiles
Profiles1 record
SwamCam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwamCam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwamCam
What does SwamCam do?
SwamCam designs and sells AI-powered pool alarm systems that use proprietary OverwatchAI™ cloud-based computer vision to detect humans approaching a residential pool area before they enter the water. The product lineup includes single and dual-camera pool alarm systems (with or without built-in WiFi repeater), UL 2017-certified wireless door/window pool alarm sensors, and accessories (keypads, simple alarms, replacement parts, power cables, mounting kits), supported by iOS/Android mobile apps and an optional premium subscription for extended cloud recording.
Is SwamCam a public or private company?
SwamCam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SwamCam founded?
SwamCam was founded in 2018. It employs 1 to 10 people.
Where is SwamCam based?
SwamCam is headquartered in West Nyack, United States, in the North America region.
How does SwamCam make money?
Two revenue lines are on record. Hardware Sales (Camera Systems) is the primary driver. The others are premium Subscription.
Who are SwamCam's main competitors?
Direct peers on record are SmartPool, Techko Group, Sensor Espion, Lifebuoy Pool Alarm, PoolEye, Safety Turtle and PoolGuard. Broad incumbents are Ring (Amazon), Arlo Technologies and Vivint Smart Home.
Does SwamCam have an API?
No public API is recorded for SwamCam.
What industry is SwamCam in?
SwamCam's product category is Pool Safety Alarms. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting). Its NAICS code is 334512 and its SIC code is 3651.