West Malling Golf Club

What West Malling Golf Club does

West Malling Golf Club is a family-owned, dual 18-hole parkland golf club in Addington, Kent, United Kingdom, strategically located between the M20, M25, and M2 motorways. The club was established in 1974 and has been under family ownership since 1995; its two courses — Spitfire (Par 70, 6,135 yards) and Hurricane (Par 67, 5,653 yards), designed by Open Champion Max Faulkner — are named after WWII fighter planes that flew from the nearby RAF West Malling airfield. The facility includes an 11-bay covered driving range equipped with TrackMan radar launch monitor technology, an indoor golf simulator providing access to 60 worldwide courses, a clubhouse with bar and restaurant, conference suites for up to 150 guests, a pro shop, and parking for over 200 vehicles.

The business operates a diversified revenue model spanning subscription memberships (Full 7 & 5 Day, 7 Day Restricted, Hurricane, Junior, Corporate, and Twilight tiers priced from £156 to £3,695 annually), transaction-based green fees, society packages (£45–£99 per person), corporate event packages, food and beverage (including Sunday carvery and afternoon tea), driving range usage, pro shop sales, gift vouchers, and private venue hire for weddings, wakes, and conferences. Its go-to-market is direct-to-consumer via an online tee-time booking system and phone-based Golf Operations team, augmented by event-driven sales for societies and corporate clients.

The club serves a broad base of individual golfers, golf societies, corporate clients, junior golfers, and event guests across South East England. Operational leadership includes a Director of Golf (Kate Brett-Castle), Head Professional (Duncan Lambert) via the Swing Rite Golf Schools partnership, and a Welfare Officer. The business holds no external funding or institutional ownership disclosed in the available data.

Name

West Malling Golf Club

Legal name

West Malling Golf Club

Website

https://westmallinggolf.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

West Malling Golf Club is a family-owned dual 18-hole parkland golf club in Kent, UK, serving individual golfers, members, golf societies, corporate clients, and event guests via two Max Faulkner-designed courses, TrackMan driving range, indoor simulator, clubhouse F&B, and venue hire.

Ownership category

akta.pro rank

Product category

Golf Club and Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf club membership
• Corporate golf packages
• Golf society events
• Venue hire services

Headquarters

HQ city

West Malling

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Green Fees: Visitor green fees for both Spitfire and Hurricane courses, varying by time of day and day of week. Summer season pricing (April-October) ranges from £42 twilight to £75 peak weekend times.
2. Golf Membership Subscriptions: Multiple membership tiers including Full 7 & 5 Day (£1,584.96-£1,896.96 annually), 7 Day Restricted (£780 annually), Hurricane Membership (£1,216.80 annually), Junior Membership (£156-£208 annually), and Corporate Membership (£1,795-£3,695 annually). Monthly direct debit payment options available.
3. Food and Beverage: Clubhouse bar and restaurant offering breakfast, lunch, and evening meals. Sunday carvery at £30.50 per person, afternoon tea at £20.50-£26.00, and full lounge bar menu.
4. Corporate Golf Packages: Three-tier corporate membership packages (Classic £1,795, Silver £2,695, Gold £3,695) providing monthly rounds allocation, bar/restaurant discounts, meeting room access, and company branding opportunities.
5. Golf Society Packages: Society and corporate golf day packages ranging from £45-£99 per person depending on package and season (summer/winter). Minimum 12 guests required. Includes catering options from coffee and bacon roll to two-course lunch.
6. Pro Shop Sales: On-site pro shop offering golf equipment, apparel, and accessories. PGA Professional services including lessons and custom club fitting through Duncan Lambert Golf.
7. Driving Range: 11-bay covered driving range with TrackMan technology. Balls dispensed 6:45am-7:30pm. Closed Mondays 12pm-2pm for maintenance.
8. Event Venue Hire: Private venue hire for weddings, wakes, parties, corporate events, and conferences. Main suite holds up to 150 theatre style, 80 cabaret style. Smaller suites available for intimate board meetings.
9. Gift Vouchers: Green fee gift vouchers sold in £25, £50, and £100 denominations. Valid Monday-Friday from 8:30am, weekends from 11:30am. Also applicable to afternoon tea.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

West Malling Golf Club operates a dual-course golf facility with two 18-hole parkland courses (Spitfire Par 70 and Hurricane Par 67) complemented by an 11-bay covered driving range with TrackMan technology and an indoor golf simulator. The club sells multiple membership tiers, visitor green fees, golf society packages, corporate golf packages, venue hire for weddings/conferences/wakes, and food and beverage services through its clubhouse restaurant and bar.

Product overview

West Malling Golf Club operates as a dual-course golf club with two 18-hole parkland courses (Spitfire Par 70 and Hurricane Par 67), a covered 11-bay driving range with TrackMan technology, an indoor golf simulator with 60 worldwide courses, a clubhouse with bar and restaurant, and extensive event facilities including conference suites, funeral wake services, and private venue hire. The club offers multiple membership tiers (Full 7 & 5 Day, 7 Day Restricted, Hurricane, Junior, Corporate, and Twilight) alongside pay-as-you-play green fees and society packages. Professional instruction is available through on-site PGA professionals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• TrackMan technology provides instant swing and ball flight feedback for practice improvement
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Duncan Lambert GolfcoreTechnology or IntegrationSwing Rite Golf Schools, part of Duncan Lambert Golf, is based at West Malling Golf Club providing expert golf tuition for all levels. Four highly qualified PGA Professionals deliver lessons in a relaxed environment. Also provides custom fitting facilities for clubs tailored to individual swings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Club Company: UK operator managing a portfolio of regional golf clubs with membership, F&B, and event hire; comparable business model but at greater scale than the family-run West Malling.
• Burhill Group (Burhill Golf Club & New Zealand Golf Club): Multi-club UK golf operator with Surrey-based venues offering similar dual-course, society, corporate, and event-hire packages; broader group scale provides an instructive comparison on multi-site operating leverage.

Direct peers

• Chart Hills Golf Club: Nick Faldo-designed Kent resort-style club offering golf society packages, corporate golf, and event venue hire in the same South East catchment.
• Poult Wood Golf Club: Public-access Tonbridge-area course run by Tonbridge & Malling Borough Council; competes on green-fee price points and family-friendly access in the same county.
• London Golf Club: Premium Kent destination club with two championship courses; represents the upper-tier price point against which West Malling positions its no-joining-fee, accessible value offering.
• Bearsted Golf Club: Established Kent members' club near Maidstone offering parkland golf and society packages; competes for the same local member base and corporate clients as West Malling.
• Kings Hill Golf Club: Kent-based dual-course golf club located within a few miles of West Malling; offers a directly overlapping member, visitor, and society proposition in the same West Kent catchment.
• Rochester & Cobham Park Golf Club: Historic parkland club in the Medway area of Kent with dual courses, society days, and membership tiers comparable to West Malling's offering.

Others

• TrackMan: Provider of the driving range launch-monitor technology and simulator platform used by West Malling; relevant as the upstream technology supplier and as a benchmark for simulator-led golf entertainment venues.
• Swing Rite Golf Schools / Duncan Lambert Golf: On-site partner delivering PGA professional tuition and custom club fitting at West Malling; comparable as a tuition-led golf instruction business rather than a competing course.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/westmallinggc
• Facebookfacebook.com/Westmallinggolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Malling Golf Club