Swing Sports

What Swing Sports does

Swing Sports (legal entity PT Silverwing Wisteria Indosport) is an Indonesian mobile-first sports marketplace headquartered in Tangerang, Banten. Founded in 2022, the platform originally launched as "Swing," a golf driving range booking app, and has since evolved into a multi-sport super-app offering instant bookings across driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios. The company reports 50,000+ golfers and 30+ venue partners across Indonesia, with a 4.9/5 app store rating based on 400+ reviews, and lists Topgolf Jakarta as a flagship venue partner.

The platform's core technology is a native mobile application (iOS App Store and Google Play) combining venue booking, in-app payment processing, social features (invite friends to same flight, clubs, communities), and a venue-facing Sport POS system with real-time analytics. Supporting modules include Swing Points (transaction-based loyalty redeemable for cashback or partial payment), Swing Pass (membership tier with exclusive discounts), Tournaments & Events registration, a Sports Marketplace for buying/selling gear, and Swing Ads for brand engagement across online, in-app, OOH, and event formats.

Swing Sports operates a multi-stream revenue model: per-transaction commissions on venue bookings, POS subscription fees from venue partners, Swing Pass membership fees, marketplace transaction commissions, and advertising revenue through Swing Ads. The go-to-market is product-led growth via app store presence and social channels (Instagram, TikTok) combined with a direct venue onboarding motion to build supply-side inventory. Stated strategic intent is to become Southeast Asia's #1 super-app for sports, supported by a $1M funding round closed in October 2025.

Name

Swing Sports

Legal name

PT Silverwing Wisteria Indosport

Website

https://getswing.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Swing Sports is an Indonesian mobile-first multi-sport marketplace that lets consumers book driving ranges, padel, football, badminton, tennis, basketball, and fitness venues, while providing venues with a POS system, loyalty program, and advertising platform. It serves 50,000+ users and 30+ venue partners in Indonesia.

Ownership category

akta.pro rank

Product category

Sports Venue Booking Marketplace

NAICS

Fitness and Recreational Sports Centers (71394), Golf Courses and Country Clubs (71391), Sporting Goods Retailers (459110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

Keywords

• Sports venue booking
• Golf tee time booking
• Sports marketplace platform
• Venue POS system
• Loyalty rewards app

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Venue Booking Commission: Platform takes a transaction fee from venue bookings made through the app. Covers driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios.
2. Swing Ads Advertising: Brands can engage directly with active sports communities via online, in-app, out-of-home (OOH) advertising, and events. Revenue from brand advertising placements.
3. Sports Marketplace: Platform enabling buying and selling of sports gear and items, likely generating commission or transaction fees.
4. Swing Pass Membership: Exclusive membership program offering discounted venue booking rates and item orders, generating subscription or membership fees.
5. Sport POS System: Venues pay for POS system services that streamline bookings, payments, and customer management with real-time data and analytics.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Swing Sports operates a mobile-first marketplace app that lets consumers instantly discover and book sports venues including driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios. The platform monetizes through booking commissions, an advertising product (Swing Ads), a sports marketplace, a paid venue POS system, and a Swing Pass membership, while providing social clubs, tournaments, and loyalty rewards to drive engagement.

Product overview

Swing Sports is a super-app platform (originally launched as Swing, focused on golf booking) that evolved into an all-in-one sports ecosystem. The core platform is Swing Sports, which encompasses multi-sport venue bookings, a sports marketplace, and community features. Supporting modules include the Sport POS system for venue operators, Swing Points loyalty program, Swing Pass membership, Tournaments & Events registration, Clubs & Communities social features, and Swing Ads advertising platform. The architecture combines a consumer-facing app for players with business tools for partners and venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Swing Sports mobile app A mobile-first marketplace app (iOS and Android) that lets Indonesian sports players and enthusiasts discover and instantly book driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios; join clubs and communities; register for tournaments; shop for sports gear; and earn Swing Points rewards. Used by 50,000+ golfers and 30+ venue partners across Indonesia.
• Sport POS System A point-of-sale and venue management system for sport venues that streamlines real-time bookings, payment processing, and customer management, and provides data, analytics, and digitization features. Sold to venue operators such as driving ranges, padel courts, football fields, badminton courts, tennis courts, basketball gyms, and fitness studios.
• Swing Ads An advertising platform that lets brands engage directly with active sports communities through online, in-app, out-of-home (OOH), and event advertising on Swing Sports' owned surfaces, reaching 50,000+ active users.
• Sports Marketplace An in-app e-commerce marketplace enabling users to explore, buy, and sell sports-related items with ease, speed, and transparency. Generates marketplace commissions for Swing Sports.

Quantifiable outcome

• 4.9/5.0 app store rating based on 400+ reviews
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Topgolf JakartacoreStrategic or Co-development PartnerTopgolf Jakarta is a flagship partner of Swing, using the platform for driving range bookings. The partnership has generated significant traffic for Topgolf in the Jakarta market. Topgolf provides a testimonial recommending both players and driving ranges to use Swing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Playtomic: Playtomic operates a global mobile-first booking marketplace for padel and tennis courts with social and tournament features. It is the closest direct competitor to Swing Sports in product model, target user (sports players), and venue-side SaaS model, though it operates primarily in Europe and the Americas.
• OpenSports: OpenSports is a sports activity booking and community platform that lets users find, book, and join pickup games and leagues across multiple sports. It is highly comparable in its social + multi-sport marketplace positioning to Swing Sports' clubs & communities feature.
• Skedda: Skedda provides online booking and management software for sports and activity venues, with strong penetration in tennis, pickleball, and fitness. It overlaps with Swing's Sport POS offering and competes for the same venue partners on the supply side.
• Playo: Playo is a multi-sport venue booking and community platform operating primarily in India, enabling users to find players, book courts, and join events. It is highly comparable to Swing Sports in product features and target audience, differing primarily in geographic focus.
• BookMyGame: BookMyGame is a sports facility booking platform in Asia that aggregates venues across multiple sports and enables instant booking. It directly mirrors Swing's venue aggregation and booking marketplace model, making it one of the most relevant direct competitors regionally.
• Hudle: Hudle is a sports venue booking and community platform operating across India and Southeast Asia, enabling users to book courts, find players, and join leagues. It is a direct comparable in the Asian sports booking marketplace category, competing for the same supply-demand dynamics Swing targets.

Broad incumbents

• Mindbody: Mindbody is an established fitness and wellness business management SaaS platform serving studios, gyms, and recreation centers with booking, payments, and CRM. It overlaps with Swing's Sport POS offering on the supply side and competes for the same venue operators in the broader fitness and recreation category.
• Topgolf: Topgolf is a global golf entertainment and driving range operator. While Swing Sports' Topgolf Jakarta partnership makes it a customer today, Topgolf is the dominant brand in the driving range category and represents both the aspirational benchmark and a long-term disintermediation risk.
• ClassPass: ClassPass is a global subscription-based fitness booking marketplace that gives users access to multiple studios and gyms. It competes with Swing Sports for fitness studio consumers and serves as a comparable subscription-driven sports/fitness marketplace, though at significantly larger scale.

Emerging players

• Court 16: Court 16 is a padel-focused club and booking operator emerging in the Asian and U.S. markets. It represents the type of vertically integrated category specialist that Swing may compete with in the padel vertical, where Swing is one of many venue aggregators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/getswing.app
• TikToktiktok.com/@getswing.app
• LinkedInlinkedin.com/company/swingapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swing Sports