Morgan Business Sales

What Morgan Business Sales does

Morgan Business Sales is a privately held Australian business brokerage and M&A advisory firm founded in 1996 in South-East Queensland. The firm operates a nationwide network of 20+ specialist business brokers across 14 offices in every Australian state and territory (Sydney, Melbourne, Brisbane, Adelaide, Perth, Hobart, Newcastle, Gold Coast, Sunshine Coast, Northern NSW, Coffs Harbour, Central Queensland, Canberra, and Mackay), making it the only brokerage with direct representation in every major Australian metropolitan market. The firm's core service is mid-market M&A intermediation for transactions typically valued between $2 million and $200 million, with select adjacencies into smaller transactions; it also operates a sub-brand, Morgan Exit Advisory, providing pre-sale exit planning services.

The firm's primary technology asset is exclusive Australian access to the CIM-PRO platform — an interactive, web-based system used to produce Confidential Information Memorandums with embedded multimedia, a Smart CRM that tracks buyer engagement in real time, and Virtual Data Rooms supporting due diligence. CIM-PRO is used as an internal workflow and seller-facing deliverable, not sold as a stand-alone product. The firm maintains a database of more than 30,000 qualified buyers built over 25+ years and 1,000+ completed transactions.

Morgan Business Sales generates revenue primarily through success-fee commissions (ranging from 1.5% to 8% of transaction value, scaled inversely with deal size — lower percentage at higher transaction value, higher percentage at the small end with a $30,000+ minimum), supplemented by upfront listing preparation fees of $4,000–$8,000 and monthly retainer fees of $3,000–$6,000 that are rebated against the eventual commission on settlement. Customer segments include mid-market business owners (sellers), individual buyers, strategic/industry acquirers, and private equity buyers; vertical reach spans manufacturing, services, retail, hospitality, technology, healthcare, construction, freight, logistics, IT, agriculture, education, transport, and wholesale. The firm has international affiliations with AIBB, IBBA, M&A Source, and Cornerstone International Alliance, supporting cross-border buyer access.

Name

Morgan Business Sales

Legal name

Morgan Business Sales

Website

https://morganbusinesssales.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Morgan Business Sales is an Australian business brokerage and M&A advisory firm, founded in 1996, that intermediates mid-market business sales typically valued $2M–$200M through a 20-broker nationwide network spanning 14 offices across all Australian states, leveraging the proprietary CIM-PRO deal-execution platform and a 30,000+ qualified buyer database.

Ownership category

akta.pro rank

Product category

Business Brokerage & M&A Advisory

akta.pro primary industry

Sell-Side Business Brokerage (FSAEAIAC)

akta.pro secondary industry

Business Valuation for Business Sales (FMV/Deal Support) (FSAEAIAE)

Keywords

• Business brokerage services
• Mergers and acquisitions advisory
• Business sales intermediation
• Exit planning advisory
• Mid-market transaction advisory

Headquarters

HQ city

Chinderah

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sales Commission (Success Fee): Commission-based success fee charged upon successful business sale. Commission percentage varies depending on transaction size, ranging from 1.5% to 8% of final sale price. This is the primary revenue stream aligned with client outcomes.
2. Upfront Listing Fees: One-time upfront fee to prepare a comprehensive business package and advertise it. Typically ranges from $4,000 to $8,000.
3. Monthly Retainer Fees: Monthly retainer fee of $3,000 to $6,000 for ongoing deal management, which is rebated from the final sales commission upon settlement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Morgan Business Sales is an Australian business brokerage and M&A advisory firm that facilitates the sale and acquisition of mid-market businesses, typically valued between $2M and $200M. Services span valuation, confidential marketing, buyer matching from a 30,000+ qualified buyer database, negotiation, due diligence, and deal closing through a nationwide network of 20+ specialist brokers across 14 Australian offices.

Product overview

Morgan Business Sales is a business brokerage and M&A advisory firm — not a software product company. It does not offer a platform, SaaS product, or modular software system. Its service portfolio consists of professional advisory offerings including business sales and brokerage, M&A advisory (transactions $2M–$200M), business acquisitions, and exit advisory. The company also holds exclusive rights to CIM-PRO, an internal digital platform (interactive web-based Information Memorandums, CRM, and Virtual Data Rooms) that supports its own deal execution workflow, but CIM-PRO is not a standalone external product or module.

Differentiator

Problem solved

Functional benefit

Brands

• Morgan Exit Advisory: Exit advisory services for business owners to help determine business value and prepare for sale.

Products and services

• Business Sales Brokerage End-to-end business sales brokerage service for business owners looking to sell their businesses (typically $2M to $200M). Includes business valuation, preparation for sale, confidential marketing, qualified buyer outreach from a 30,000+ database, negotiation management, due diligence support, and deal closing. Delivered through a nationwide network of 20+ specialist brokers across 14 Australian offices.
• M&A Advisory Mid-market mergers and acquisitions advisory service for transactions typically ranging from $2M to $200M, supporting business owners, management teams, and investors through complex deal execution including target screening, valuation, deal structuring, and transaction completion.
• Morgan Exit Advisory Exit advisory service for business owners to help determine business value and prepare for sale. Aims to optimise timing, structure, and value of business exits. Operates as a specialised subsidiary/brand of Morgan Business Sales.
• Business Acquisition Service Buyer-side service helping individuals and strategic acquirers find, evaluate, and purchase businesses, leveraging the 30,000+ qualified buyer database and notification portal. Includes opportunity matching, due diligence support, and transaction facilitation for buyers.

Quantifiable outcome

• 100+ years combined broker experience
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Australian Institute of Business Brokers (AIBB)coreOthersProfessional industry body membership providing access to best practice standards, market intelligence, and professional development resources for business brokers.
• International Business Brokers Association (IBBA)coreOthersGlobal professional association providing international networking, education, and industry standards for business brokers worldwide.
• M&A SourcecoreOthersGlobal network connecting M&A professionals and deal makers, providing access to international deal flow and buyer networks.
• Cornerstone International AlliancecoreStrategic or Co-development PartnerStrategic global alliance of business brokers providing sellers with unparalleled access to qualified buyers worldwide and cross-border transaction capabilities.
• CIM-PROcoreTechnology or IntegrationExclusive rights to world-leading digital platform for interactive web-based Information Memorandums, CRM, Virtual Data Rooms, and deal execution. Morgan Business Sales has exclusive access to this technology platform.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Franlink: Australian franchise resale broker. Comparable brokerage model and target seller/buyer audience, though focused specifically on franchise resale transactions rather than the broader mid-market segment Morgan serves.

Direct peers

• Xcllusive Business Sales: Australian business brokerage with offices across multiple states selling small-to-mid-market businesses. Directly comparable to Morgan on customer segment, transaction size focus, and broker-driven service model.
• VR Business Brokers: US-headquartered franchise business brokerage network with similar sell-side intermediary model. Comparable business model — commission-based, broker network, proprietary buyer databases — serving small-to-mid-market M&A transactions.
• Finn Business Sales: Australian mid-market business brokerage focused on businesses in similar price brackets. Competes head-to-head with Morgan's broker network and uses a comparable transaction-fee revenue model across multiple Australian states.
• Link Business (Bayleys Group): Largest business brokerage network in Australasia, part of Bayleys Group. Directly competes with Morgan across mid-market business sales in Australia and New Zealand, with a similar commission-based model and nationwide office footprint.

Broad incumbents

• Savills Australia: Global real estate services firm with Australian M&A and transactional advisory capability. Overlaps with Morgan on larger mid-market transactions but as part of a broader capital markets and real estate practice.
• KPMG Australia (Deal Advisory): Big Four advisory practice serving mid-market M&A in Australia. Competes with Morgan for transactions at the upper end of the $2M-$200M range, particularly on PE-backed and strategic acquirer mandates.
• Ray White Commercial (Business Sales): Australian commercial real estate and business sales network. Overlaps with Morgan on business brokerage deals in regional and metropolitan markets, though as part of a broader commercial property franchise.
• CBRE (Business Sales / M&A Advisory): Global commercial real estate and capital markets firm with M&A and business sales capabilities in Australia. Competes with Morgan in the upper end of the mid-market segment ($50M+) as part of a broader advisory portfolio.

Others

• Cornerstone International Alliance: Global alliance of independent business brokers that Morgan belongs to as a core partner. Conceptually comparable in operating model but serves as an enabling channel for cross-border deal flow rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQBx4rVe9aGgnXvlTL2WYmw
• Facebookfacebook.com/morganbusinesssales
• LinkedInlinkedin.com/company/morgan-business-sales
• Instagraminstagram.com/morganbusinesssales
• Xx.com/business_morgan

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan Business Sales