The Event Pilots

What The Event Pilots does

The Event Pilots is a Belgian full-service event agency operating as a BVBA (Besloten Vennootschap met Beperkte Aansprakelijkheid — Belgian private limited company) headquartered in Mechelen, Belgium, founded around 2004. The company organizes corporate and institutional events across four service pillars: Event Production, Event Technology, Creative Studio, and Event Support. Its client roster includes multinational corporations such as Toyota, Atlas Copco, Google, Imec, Novartis, and SCJohnson, alongside major cultural and governmental institutions including Tomorrowland, the Flemish Government, and the European Commission.

The company's product surface is structured around project-based event execution rather than a single unified software platform. Its Event Technology pillar deploys registration, attendee management, and event-app tooling tailored per engagement, while the Creative Studio handles concept development, design, and content production. Selected projects reference the use of generative AI tools (ChatGPT and Midjourney) for artwork creation in specific awards contexts, indicating a thin, tooling-layer application of AI rather than an integrated proprietary stack. The Event Pilots operates on a professional services revenue model: client-by-client project fees for end-to-end event delivery, sold through direct enterprise sales rather than self-serve channels, with execution spanning Belgium, Spain, Italy, the Netherlands, France, and Germany.

Long-tenured client relationships — 15+ years with Tomorrowland, 10+ years with the European Charcot Foundation, and recurring engagements with Atlas Copco and Mediafin — point to embedded, repeat business across Western European markets. The company has expanded into public-sector and EU institutional procurement alongside its commercial enterprise work, and its 2023 BEA Award in the B2E category signals industry-recognized capability in employee-facing event execution. Headcount stands at approximately 17 employees, consistent with a specialized boutique agency rather than a scaled event-management platform.

Name

The Event Pilots

Legal name

Event Pilots BVBA

Website

https://eventpilots.be

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Event Pilots is a Belgian full-service event agency in Mechelen, founded ~2004, that delivers end-to-end corporate, cultural, and governmental events across Western Europe for clients including Toyota, Google, Novartis, Tomorrowland, and the Flemish Government.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Corporate event production
• Event management services
• Hybrid event solutions
• Event technology services
• Creative event agency

Headquarters

HQ city

Mechelen

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Production Services: Full-scale event production including concept, venue sourcing, catering, entertainment, visual branding, and communication for corporate events. Revenue generated through project-based professional services fees.
2. Creative Studio Services: Communication, branding, presentation design, video production, and script writing services billed as part of event packages or standalone projects.
3. Event Tech Services: Technical production, digital tools, registration platforms, livestreaming, and hybrid event solutions provided as part of comprehensive event support.
4. Event Support Services: Partial event support including creative brainstorms, on-site support, supplier sourcing, video recordings, script writing, and presentation design services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Event Pilots is a Belgian full-service event agency that designs, produces, and executes corporate events end-to-end across four pillars: Event Production (concept, venue, catering, entertainment, branding), Event Tech (websites, registration, badge printing, livestreaming, hybrid events), Creative Studio (branding, presentations, video, scripts, stage design), and Event Support (on-site support, supplier sourcing, logistics, HR). The agency serves large corporate and institutional clients across Europe with over 20 years of experience and integrates in-house technical and creative capabilities to deliver memorable event experiences.

Product overview

The Event Pilots operates as a full-service event agency offering four integrated service pillars: Event Production, Event Tech, Creative Studio, and Event Support. These services work together to deliver end-to-end event experiences—Event Production handles the core event execution, Event Tech provides the technical infrastructure (websites, registration, streaming, badge printing), Creative Studio delivers branding and content, and Event Support offers flexible supplemental services. The agency also provides specific capabilities like hybrid event production, video production, live streaming, AI-generated artworks, digital event platforms, and interactive tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production Full-scale corporate event production encompassing concept development, venue selection, professional catering, entertainment, visual branding, and communication for corporate events. With over 20 years of experience, the service covers staff parties, client events, meetings, kick-offs, team buildings, incentives, family days, conferences, seminars, product launches, PR events, roadshows, and hybrid/digital events.
• Event Tech Technical event production including event websites, user-friendly registration tools, live badge printing, interactivity tools, livestreams, webinars, hybrid meetings, video production, aftermovies, on-demand videos, remote speaker support, show calling, directing, and technical production support for corporate events.
• Creative Studio Concept, form, and storytelling service combining strong communication, distinctive branding, standout presentations, visually engaging videos, scripts, decor, and stage design. Includes communication strategy, branding, presentation design and beautification, video recording and animation, scriptwriting, event styling, and graphic design for corporate events.
• Event Support Flexible event support services including creative brainstorms, on-site support, supplier sourcing, video recordings, script writing, presentation design, brand activations, event consultancy, merchandising, event helpdesk, crew planning, logistics coordination, stock management, HR support, and training.

Quantifiable outcome

• 9.3/10 internal satisfaction score for Atlas Copco CT Summit event
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TomorrowlandcoreStrategic or Co-development Partner · 1 January 2009For more than 15 years, Event Pilots has been the trusted partner for the operational and HR support of the Tomorrowland Official Boutiques. They manage the full HR scope from recruitment and crew planning to accreditations, training, and daily follow-up, ensuring seamless boutique operations and high-quality visitor experiences.
• Vlaamse Overheid (Flemish Government)coreStrategic or Co-development PartnerThe Flemish Government entrusted Event Pilots with the practical organization, branding, and communication strategy for the Skills Summit 2024 - a two-day ministerial conference bringing together ministers and officials from 38 OECD member states.
• European Charcot FoundationcoreStrategic or Co-development PartnerFor more than 10 years, Event Pilots has served as the technical partner for the Annual Meeting of the European Charcot Foundation. They manage the full technical production, including show calling, directing, speaker support, live streaming, aftermovies, and on-demand videos.
• John&Jane makes SenseminorStrategic or Co-development PartnerCreative partner for the Mediafin Changemakers Awards. Together they reimagined the stage design by swapping the classic landscape screen for a bold portrait set-up, bringing contemporary energy to the room.
• ToechminorStrategic or Co-development PartnerGraphic design partner for ConnectGroep events. Toech translated the concept into bold visual designs while Event Pilots brought everything to life through full event production.
• Nina de ManminorStrategic or Co-development PartnerCreative collaborator for the OMP Rubies award show. Together with Event Pilots, they built the show around OMP's five core values, creating a personalized award show experience.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lemon Cherry: Dutch creative event agency of comparable mid-market size serving corporate clients with integrated production, creative and event technology. Closest regional peer in scale, service model and target customer profile.
• Gielissen: Benelux-headquartered full-service event and exhibition production company. Comparable service breadth (production, stand build, event tech) and overlapping corporate/institutional client base.

Broad incumbents

• George P. Johnson Experience Marketing: One of the largest US-based corporate event and experiential marketing agencies, serving global enterprise clients with multi-market event programs. Comparable in corporate event focus, far larger in scale and geographic reach.
• Jack Morton Worldwide: Global brand experience agency part of IPG, offering corporate events, experiential marketing and digital experiences. Larger-scale incumbent that competes for the same multinational enterprise briefs The Event Pilots serves.
• Sparks: Global brand experience agency delivering corporate events, exhibits and digital experiences. Overlaps directly on enterprise event production and creative services, though at significantly larger scale.
• MKG: US-headquartered experience marketing agency combining creative, content and event production for enterprise brands. Overlaps with The Event Pilots on integrated creative-plus-event execution for corporate clients.
• INVNT: Global live brand storytelling agency producing corporate events, product launches and hybrid experiences. Competes for the same multinational enterprise event mandates and offers comparable full-service delivery.
• Wasserman: Global sports, music and entertainment marketing agency with growing corporate event and experiential practice. Overlaps on brand-experience production for large enterprise clients, though with a broader sports/entertainment mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theeventpilots

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Event Pilots