SAMPS

What SAMPS does

SAMPS (Sales and Marketing Professionals in Science), legally Sales and Marketing Professionals in Science and previously known as the Association of Commercial Professionals - Life Sciences (ACP-LS), is a private, volunteer-run professional association founded in 2012 and headquartered in Ann Arbor, Michigan. The organization connects a global community of more than 4,500 sales and marketing professionals employed by life sciences and applied research tool and service providers, contract research organizations (CROs), and contract development and manufacturing organizations (CDMOs). Its stated positioning is that it is the first and only organization dedicated specifically to this professional niche, addressing the isolation and limited networking opportunities that commercial professionals face within the scientific industry.

SAMPS delivers four core programmatic offerings: an Annual Meeting and a Europe Conference (SAMPS Europe, most recently announced for June 24, 2026 though subsequently postponed), an educational webinar series covering AI in life sciences marketing, CRM adoption, commercial excellence, and sales strategy, the Annual SAMPS Awards recognizing industry achievement, and virtual networking events. Supporting assets include a content blog, an email newsletter, and a LinkedIn-led social presence. The association has no underlying technology platform, proprietary model, API, or productized software; it operates as a community and events business rather than a technology company.

SAMPS funds its operations through three revenue streams: recurring annual membership dues paid by individual professionals, recurring corporate sponsorship packages sold in Premier, Supporting, and Minor tiers to agencies, media companies, data vendors, software vendors, and consultancies, and one-time event registration fees for annual meetings, the Europe conference, and the awards ceremony. The association is board-governed, has no external venture or private equity backing, and is funded entirely through this membership-plus-sponsorship model. The current stated employee count is 11-50, consistent with a lean operational core supplemented by volunteer labor.

Name

SAMPS

Legal name

Sales and Marketing Professionals in Science (SAMPS)

Website

https://samps.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SAMPS is a private, volunteer-run professional association founded in 2012 that connects a global community of 4,500+ sales and marketing professionals working at life sciences tool vendors, CROs, CDMOs, and applied research providers through annual meetings, webinars, an awards program, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Membership: Annual membership fees for sales and marketing professionals in life sciences, providing access to networking events, webinars, blog content, awards programs, and the professional community
2. Sponsorships: Corporate sponsorship packages including premier sponsorship and standard sponsorship tiers, allowing consultancies, agencies, media companies, data mining services, software vendors, and marketplaces to support the community and gain visibility
3. Event Fees: Registration fees for annual meetings, European conferences, and other in-person events

Distribution channels3 records

Marketing channels6 records

Core offering

SAMPS is a nonprofit professional association that serves sales and marketing professionals working in the life sciences industry. Its core offering is individual and corporate membership combined with a calendar of educational and networking programs, including an annual US meeting, a Europe conference, recurring webinars, an industry awards program, and virtual networking events. The organization also generates revenue through corporate sponsorship packages sold to life sciences vendors and service providers seeking access to its 4,500+ member community.

Product overview

SAMPS (Sales and Marketing Professionals in Science) is a professional association serving sales and marketing professionals in life sciences and applied research. Founded in 2012, SAMPS provides a unified platform connecting industry professionals through four core offerings: Annual and regional conferences (including SAMPS Annual Meeting and SAMPS Europe Conference), a comprehensive webinar series covering AI marketing, CRM strategies, and sales excellence, the SAMPS Awards program recognizing industry achievements, and virtual networking events for professional relationship building. Additional services include an educational blog, membership program, and corporate sponsorship opportunities. SAMPS is the first and only organization dedicated to this professional community, reaching over 4,500 professionals globally.

Differentiator

Problem solved

Functional benefit

Products and services

• SAMPS Membership Annual individual membership in the SAMPS professional association, providing access to the member community of over 4,500 life sciences sales and marketing professionals, member communications, and member benefits tied to SAMPS programs.
• SAMPS Annual Meeting In-person annual conference held in the United States for life sciences sales and marketing professionals, featuring educational sessions, peer networking, and sponsor exhibitions.
• SAMPS Europe Conference Annual SAMPS conference held in Europe for life sciences sales and marketing professionals, providing regional programming, networking, and sponsor engagement for the European member base.
• SAMPS Webinars Recurring live and on-demand webinar series delivering educational content on sales and marketing topics tailored to the life sciences industry, available to the SAMPS member community.
• SAMPS Awards Industry awards program recognizing excellence among sales and marketing professionals and organizations working in the life sciences commercial function.
• SAMPS Virtual Networking Events Online networking sessions that enable SAMPS members and participants to connect and engage with peers in the life sciences commercial community without travel.
• SAMPS Blog Online blog publishing thought-leadership and industry content for the SAMPS community on life sciences sales and marketing topics.
• SAMPS Sponsorship Corporate sponsorship packages sold to life sciences vendors and service providers seeking visibility and lead generation access to the SAMPS member community through events, webinars, awards, and other programs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, supporting and minor.

• Scaler MarketingcoreGTM or Marketing PartnerPremier Sponsor of SAMPS. Scaler Marketing is a specialist life sciences marketing agency. CEO David Nathan serves as representative, stating 'Partnering with SAMPS allows us to support a thriving community of professionals who are driving real innovation.'
• SelectSciencesupportingGTM or Marketing PartnerSponsor of SAMPS, providing trusted scientific media content and platform for the life sciences community.
• LINUS GroupsupportingGTM or Marketing PartnerSponsor of SAMPS, providing commercial excellence research and thought leadership content for the life sciences industry.
• Viveo ConsultingsupportingGTM or Marketing PartnerSponsor of SAMPS. Viveo delivers creative marketing for ambitious life science companies.
• LabX Media GroupsupportingGTM or Marketing PartnerSponsor of SAMPS, providing media and publishing services to the scientific community.
• StrivennsupportingGTM or Marketing PartnerSponsor of SAMPS, specializing in recovered scientists and B2B sales/marketing solutions.
• BioIntelliminorGTM or Marketing PartnerSponsor of SAMPS, providing biointelligence solutions.
• Aurora BiomarketingminorGTM or Marketing PartnerSponsor of SAMPS, providing biomarketing services.
• Executec Search AgencyminorGTM or Marketing PartnerSponsor of SAMPS, providing executive search services for the life sciences industry.
• Pivotal ScientificminorGTM or Marketing PartnerSponsor of SAMPS, providing scientific consulting services.
• SciLeadssupportingGTM or Marketing PartnerSponsor of SAMPS, providing sales lead generation services for life sciences.
• kdm communicationssupportingGTM or Marketing PartnerSponsor of SAMPS. Managing Director Annabel Sedgwick serves as Board Member, contributing expertise in scientific marketing.
• HDMZminorGTM or Marketing PartnerSponsor of SAMPS, providing marketing communications services.
• Covalent BondsminorGTM or Marketing PartnerSponsor of SAMPS, providing scientific marketing services.
• Altitude MarketingsupportingGTM or Marketing PartnerSponsor of SAMPS, providing marketing strategy services for life sciences companies.
• Up There EverywheresupportingGTM or Marketing PartnerSponsor of SAMPS, providing global marketing services.
• Spring PartnershipsminorGTM or Marketing PartnerSponsor of SAMPS, providing partnership marketing services.
• BiocomparesupportingGTM or Marketing PartnerSponsor of SAMPS, providing comparison platform for scientific products and services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• BioNJ: BioNJ is a New Jersey-based life sciences trade association offering membership, events, and advocacy to regional biotech companies. It mirrors SAMPS's association-as-platform model but is geographically bounded to New Jersey and audience-broad rather than sales/marketing-specific.

Broad incumbents

• MassBio: MassBio is a large, established life sciences trade association serving the broader Massachusetts biotech ecosystem via membership, events, advocacy, and industry programming. It overlaps with SAMPS in membership-association model but serves a much wider audience (companies plus all functions) rather than sales/marketing specifically.
• PhRMA: PhRMA is the US pharmaceutical industry trade association funded by member company dues and event/program revenue. Comparable to SAMPS in association business model but serves the entire pharmaceutical manufacturer industry and all corporate functions, not a single professional persona.
• Biotechnology Innovation Organization (BIO): BIO is the largest US biotech industry trade group, funding itself through member dues, event registrations, and sponsorships from a broad corporate base. It is structurally analogous to SAMPS (association model) but operates at vastly greater scale and broader scope across all biotech functions.
• California Life Sciences: California Life Sciences (formerly BayBio) is a broad-based life sciences industry association offering membership, events, and advocacy to California-headquartered life sciences organizations. Comparable to SAMPS in association model but geographically regional and audience-wide rather than persona-narrow.

Direct peers

• International Society for Pharmaceutical Engineering (ISPE): ISPE is a global professional association serving pharmaceutical engineering professionals through membership, technical conferences, training, and industry guidance. It operates the same member-driven, event-and-education-funded model as SAMPS, but for an engineering-focused niche within pharma.
• American Association of Pharmaceutical Scientists (AAPS): AAPS is a professional association of pharmaceutical scientists funded by membership, meetings, and publications. Like SAMPS, it targets a specific occupational niche within the broader life sciences industry and monetizes via member dues, scientific conferences, and journals.
• Healthcare Businesswomen's Association (HBA): HBA is a US-based professional association that, like SAMPS, operates on a membership + corporate sponsorship model to serve a defined persona within the healthcare/life sciences commercial ecosystem (women in healthcare business). The mission, funding model, and programming mix (events, awards, networking, education) are closely aligned with SAMPS.
• Drug Information Association (DIA): DIA is a global, membership-based professional association serving drug development professionals through conferences, workshops, and training. It mirrors SAMPS's association-as-platform model for a defined niche within life sciences, with similar reliance on event fees, membership dues, and sponsorships.

Others

• Informa Life Sciences (BioPharm America / CPHI): Informa operates major commercial life sciences events such as BioPharm America and CPHI that compete for the same sponsor and attendee dollars as SAMPS's events. It is a for-profit competitor in adjacent event programming rather than a direct association peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sales-and-marketing-professionals-in-science

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMPS