Supermercados Real Niteroi

What Supermercados Real Niteroi does

Supermercados Real Niteroi is a privately held Brazilian supermarket chain operating under the legal name Supermercados Real Niteroi (CNPJ 10.697.697/0003-17), headquartered on Rua Noronha Torrezão in Niterói, Rio de Janeiro. Founded in 1993 and employing between 501 and 1,000 people, the company operates a traditional physical retail grocery storefront serving local residents with daily consumption needs across categories including produce, meats, dairy, beverages, frozen goods, bakery, household cleaning, and personal care. The product assortment spans Brazilian staples as well as specialty items such as wines and cheeses.

The company operates an omnichannel retail model combining a physical storefront with a MercaFacil-powered e-commerce platform accessible via desktop web (www2.supermercadosreal.com.br) and a dedicated mobile app (apps.supermercadosreal.com.br). Home delivery is offered across Niterói postal codes 24000-001 to 24339-999, Monday through Saturday from 08:00 to 18:00. Supporting customer retention is the Clube de Ofertas loyalty program, which delivers exclusive member discounts via email subscription, alongside seasonal promotional events such as Wine Day 2026.

Revenue is generated almost entirely through direct retail grocery sales (one-time transactional purchases) to individual consumers, with individual product prices ranging from approximately R$ 2.59 to R$ 79.90. Pricing is not publicly disclosed as a structured model. The go-to-market motion is direct-to-consumer, relying on physical walk-in traffic, the e-commerce portal, email newsletter communication, and organic social media presence for marketing reach. No proprietary technology, no AI/ML capabilities, no API, no certifications, no partnerships, and no parent company or institutional ownership are disclosed in the source data.

Name

Supermercados Real Niteroi

Legal name

Supermercados Real Niteroi

Website

https://supermercadosreal.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Supermercados Real Niteroi is a privately held Brazilian supermarket chain, founded in 1993, operating a physical grocery storefront in Niterói, Rio de Janeiro, with e-commerce, home delivery, and a loyalty program serving local individual consumers across grocery and household categories.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Grocery retail
• Supermarket operations
• Online grocery shopping
• Home delivery service
• Household goods

Headquarters

HQ city

Rio

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Traditional supermarket revenue from selling grocery and household products to individual consumers through physical retail stores and online ordering with delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Supermercados Real Niteroi operates a single physical supermarket in Niterói, Brazil, selling groceries, fresh produce, meats, dairy, bakery, frozen foods, beverages, household cleaning, hygiene and beauty products, and specialty items including wines. The store is complemented by an e-commerce storefront and mobile app that enable online ordering with home delivery within Niterói postal codes 24000-001 to 24399-999, supported by the Clube de Ofertas loyalty program offering exclusive member discounts.

Product overview

Supermercados Real Niteroi is a traditional supermarket chain operating in Niterói, Brazil, with a comprehensive e-commerce platform. The core offering is the physical retail supermarket with an online presence powered by the MercaFacil e-commerce platform. Supporting this are the Clube de Ofertas loyalty program providing exclusive member discounts, the Wine Day seasonal promotional event, and a dedicated mobile application for convenient shopping. The supermarket stocks thousands of products across categories including fresh produce, groceries, frozen foods, beverages, dairy, meats, bakery items, cleaning supplies, and personal care products.

Differentiator

Problem solved

Functional benefit

Products and services

• Clube de Ofertas (Loyalty Club)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sonda Supermercados: Regional supermarket chain in Brazil offering full-line groceries, household goods, and a loyalty program. Comparable mid-sized supermarket format with multi-category assortment and digital ordering.
• St Marche: Premium supermarket chain in São Paulo offering full-line groceries with strong fresh, bakery, and specialty categories. Comparable traditional supermarket format with omnichannel presence, differentiated by a more premium positioning.
• Hortifruti: Specialty grocery chain with strong presence in Rio de Janeiro focused on fresh produce, premium groceries, and ready-to-eat items. Comparable in geography (RJ) and product mix, with similar category emphasis on horticulture and specialty goods.
• Supermercados Guanabara: Large regional supermarket chain headquartered in Rio de Janeiro with a strong presence across the metropolitan area, including Niterói. Closely comparable format, target customer, and product mix to Supermercados Real Niterói.
• Prezunic: Regional supermarket chain operating primarily in Rio de Janeiro and surrounding municipalities. Directly comparable neighborhood supermarket model with similar product assortment and omnichannel grocery offerings.

Broad incumbents

• GPA (Pão de Açúcar / Extra): Major Brazilian grocery incumbent operating Pão de Açúcar, Extra, and Mercado Extra banners nationwide. Broad incumbent with extensive physical and digital grocery presence competing for the same consumer grocery spend.
• Assaí Atacadista: Brazilian cash-and-carry / wholesale grocery operator with growing physical footprint and competitive pricing. Competes for grocery spend in the same regions through a different format but overlapping product categories.
• Atacadão: Large Brazilian wholesale / club grocery retailer offering bulk groceries and household goods at competitive prices. Comparable grocery categories with a different format and target customer (B2C/B2B hybrid).
• Carrefour Brasil: Brazil's largest grocery retailer operating hypermarkets, supermarkets, and e-commerce. Broad incumbent in the same grocery retail category with vastly greater scale, pricing power, and omnichannel capabilities.

Emerging players

• Mundo Verde: Brazilian specialty natural and organic grocery retailer with nationwide franchise footprint. Comparable on the specialty/natural grocery category and omnichannel operations, though narrower in overall assortment than a full-line supermarket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/supermercadosreal
• LinkedInlinkedin.com/company/supermercado-real-de-itaipu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercados Real Niteroi