What Virroo does

Virroo Pty Ltd is a Brisbane, Australia-based private IT company that delivers enterprise retail management solutions primarily as a channel partner and systems integrator for the iVend Retail Management Suite from CitiXsys. The iVend offering is a cloud-based, modular suite covering back-office ERP, Terminal POS, Mobile POS (consumer-grade tablets/phones as POS), eCommerce/mCommerce, customer loyalty, digital passes for Apple Passbook and Android, and pre-packaged BI dashboards, with documented integration to SAP Business One. Beyond reselling and integrating iVend, Virroo develops proprietary add-on products including AccLink (ERP data synchronization), POS4PRO, Time Entry, and Synchronicity (process automation), as well as custom software development, API development, and software-tailoring services. The company claims over twenty years of combined experience in business software, development, technology, marketing, and analytics.

Virroo's go-to-market is consultative enterprise field sales targeting large retail chains and brand owners, supplemented by channel-partner-led distribution of the iVend platform. Named enterprise customers span fashion, beauty, footwear, sports apparel, electronics, outdoor, and flowers — including Samsonite, Mecca, G-Star, Bose, ASICS, Under Armour, Puma, Helly Hansen, Ecco, and Oakley — with engagement scoped around implementation, customization, and ongoing support.

The revenue model combines subscription-based licensing (monthly or 12-monthly auto-renewal), one-time license fees, and professional services for implementation, customization, and support. Pricing is not publicly disclosed and is set per order; the company is headquartered at Level 2, 433 Upper Edward Street, Spring Hill, Queensland, with operations focused on the Australian market. The firm is independently owned (no parent company, no external funding rounds disclosed), employs 11–50 people, and presents a stable but narrowly scoped commercial footprint with no disclosed AI capabilities, M&A activity, or recent leadership changes.

Name

Virroo

Legal name

Virroo Pty Ltd

Website

https://virroo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Virroo is a Brisbane-based IT company that delivers enterprise retail management through the iVend Retail suite (as a CitiXsys channel partner) and proprietary tools like AccLink. It serves enterprise retailers across fashion, footwear, sports apparel, beauty, and consumer electronics via subscription licensing and professional services.

Ownership category

akta.pro rank

Product category

Retail Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Custom software development
• Retail management software
• Enterprise POS systems
• ERP integration services
• Cloud retail solutions

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Subscription-based licensing model for software as a service offerings, with initial term commitments and automatic renewal for additional monthly or annual periods. Subscribers pay for access to software and services based on use levels and pricing posted on the company's websites.
2. Professional Services: Implementation and installation of retail software, extending and customising software to meet client needs, and providing ongoing support for software solutions. Custom development services for tailored software solutions.
3. License Fees: Software is licensed, not sold, with fees for subscriptions and services. Payments are final and non-refundable. Additional fees may apply for premium feature improvements beyond standard software and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Virroo provides enterprise retail management solutions through the iVend Retail Management Suite, including Terminal POS, Mobile POS, eCommerce, Loyalty, Passes, and Dashboards modules, with native integration to SAP Business One. The company also offers custom software development, ERP integration (AccLink), retail POS (POS4PRO), time tracking (Time Entry), and automation (Synchronicity) solutions, complemented by implementation, customization, and ongoing support services for enterprise retailers.

Product overview

Virroo is a custom software development company offering the iVend Retail Management Suite, an enterprise-class cloud-based retail management platform. The suite consists of multiple integrated modules including iVend POS (Terminal POS), Mobile POS, iVend eCommerce, iVend Loyalty, iVend Passes, iVend Dashboards/Reporting & Analytics, and iVend Enterprise. These modules work together to provide end-to-end retail management from back-office ERP to checkout, with seamless integration to SAP Business One. Beyond the iVend suite, Virroo also provides custom software development and tailoring services, including proprietary solutions such as AccLink (ERP integration), POS4PRO (Point of Sale), Time Entry (ERP integration), and Synchronicity (Automation).

Differentiator

Problem solved

Functional benefit

Products and services

• iVend Terminal POS All-in-one terminal point-of-sale solution for retail operations, handling pricing, discounts, promotions, returns, and store management functions with an intuitive touchscreen/keyboard interface. Doubles as a Store Manager's utility with easy report generation, replenishment planning, SMS integration, and access to real-time Dashboards.
• iVend Mobile POS Portable point-of-service cloud application that transforms any consumer-grade tablet, iPhone, iPad, or smartphone into a price-checker, inventory look-up tool, checkout terminal, and loyalty-integrated POS device for enterprise retailers.
• iVend eCommerce Mobile responsive eCommerce and mCommerce platform that integrates seamlessly with iVend Retail, allowing retailers to offer their products online with the same experience as physical stores, accessible on web, mobile, and tablets.
• iVend Loyalty Points and rewards management application designed to improve customer retention, integrated with iVend Retail on Cloud and capable of working with any Business Management or Retail application via its APIs.
• iVend Passes Cloud-based platform for retailers to deploy Digital Passes on Apple Passbook and Android devices, enabling digital Loyalty Cards, Coupons, and Gift Cards with push notifications in a unified cross-platform application.
• iVend Dashboards Pre-packaged Business Intelligence dashboards for retailers that leverage iVend POS data and transactional information to generate context-specific, detailed, and actionable insights for retail operations.
• iVend Enterprise Enterprise-class retail management platform providing comprehensive retail operations management with seamless integration to SAP Business One, enabling enterprise retailers to use a unified system combining retail management with ERP capabilities.
• AccLink ERP integration solution linking and synchronising information from and to different ERP and retail products and data sources, enabling seamless data flow across disparate systems.
• POS4PRO Point of sale solution designed for retail operations.
• Time Entry ERP integration module for time tracking and entry, enabling workforce time management within ERP systems.
• Synchronicity Automation solution for software functionality and business process enhancement, streamlining operational workflows.
• Software Development Services Custom software development and tailoring services creating client-specific solutions aligned with business processes, including API development, software functionality automation, and business process enhancement for enterprise clients.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• CitiXsys (iVend Retail)coreChannel Partner/ Reseller/ DistributorVirroo is a channel partner and integrator for iVend Retail Management Suite from CitiXsys. They implement and deploy the iVend enterprise retail platform including Mobile POS, Terminal POS, eCommerce, Loyalty, Passes, and Dashboards modules for enterprise clients.
• SAP Business OnecoreTechnology or IntegrationiVend retail platform is designed with seamless integration with SAP Business One, enabling enterprise retailers to use a unified system combining retail management with ERP capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SAP: SAP offers broad enterprise applications including SAP Business One (which Virroo's iVend integrates with) and SAP S/4HANA Retail. It is a broad incumbent whose retail and ERP footprint directly overlaps with Virroo's integration wedge.
• Manhattan Associates: Manhattan Associates provides supply chain, inventory, and omnichannel commerce solutions for specialty retail. It is a broad incumbent serving enterprise retailers that Virroo also targets via its POS and eCommerce offerings.
• Shopify Plus: Shopify Plus delivers an enterprise-grade commerce platform with POS, omnichannel, and B2B capabilities. It serves a similar enterprise retail customer base and competes for digital commerce budgets that Virroo's eCommerce module also addresses.
• Microsoft Dynamics 365 Commerce: Microsoft Dynamics 365 Commerce provides omnichannel retail capabilities (POS, eCommerce, store operations) integrated with ERP. It is a broad incumbent alternative for retailers evaluating enterprise retail platforms similar to iVend.
• Oracle Retail: Oracle Retail offers enterprise merchandising, planning, and store solutions used by large specialty and general merchandise retailers. It competes for the same enterprise retail software budget that Virroo targets with the iVend stack.

Emerging players

• Lightspeed Commerce: Lightspeed provides cloud-based POS, eCommerce, and retail management for specialty retailers. It targets smaller and mid-market retailers and is an emerging alternative for the kind of brick-and-mortar retailers Virroo serves.
• Centric Software: Centric Software provides retail-focused solutions including PLM, PIM, and visual merchandising for fashion and consumer brands. It overlaps with Virroo's vertical focus on fashion, apparel, and footwear retailers.

Direct peers

• Aptos: Aptos delivers enterprise retail technology solutions including POS, CRM, and order management for specialty and general merchandise retailers. It competes head-on with the iVend suite that Virroo deploys for enterprise retail clients.
• CitiXsys: CitiXsys is the developer of the iVend Retail Management Suite, the core product Virroo implements and resells as a channel partner. Most direct comparison given Virroo's flagship offering is effectively a deployment of CitiXsys technology.
• LS Retail: LS Retail provides an end-to-end retail management solution built on Microsoft Dynamics, covering POS, eCommerce, loyalty, and back-office. It is a direct competitor to the iVend/CitiXsys stack that Virroo resells in the enterprise retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VirrooPtyLtd
• LinkedInlinkedin.com/company/virroo-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virroo