Personalised Diagnostics

What Personalised Diagnostics does

Personalised Diagnostics Limited (PD2X) is a UK-based cloud SaaS company, founded in 2021 and headquartered in Leeds, that provides tailored data management software for human and animal diagnostics, vaccination, and sample collection workflows. The company operates three commercial divisions: PRX (human diagnostics, vaccination management and travel health, serving pharmacies, clinics and travel clinics with Boots as an anchor channel partner), VetDX (animal diagnostics and fertility/vaccination management, operated through a December 2021 joint venture with RAFT Solutions within the XLVets network), and Pinpoint Travel Health (a direct-to-consumer travel health service launched May 2024 via PinpointTravelHealth.com, built on the September 2022 acquisition of PinPoint Travel).

The underlying technology is a third-generation agile cloud-based SaaS platform, developed from two prior successful collaborations between the founders (NHS software 2012–16 and COVID-19 testing software 2020–21 that processed over 2.5 million tests). Notable technical components include the Recova portal (barcode-scanning sample check-in with LIMS upload), the VetDX Pathway Module for Defra compliance, the VetDX Mobile Application for in-field data capture, and a data anonymisation engine intended to support disease pattern analysis. The platform is ISO 27001 certified and Cyber Essentials certified.

Revenue is generated through a usage-based pay-as-you-go pricing model with no upfront or annual licence fees, supplemented by direct service revenue from the PinpointTravelHealth.com consumer channel. Distribution combines enterprise field sales (Boots partnership), channel partners (six major laboratories and XLVets), and a recently launched direct-to-consumer channel. The company employs a team of 15 and is founder-controlled with no external parent or institutional investor disclosed beyond a September 2024 Propel@YH accelerator event.

Name

Personalised Diagnostics

Legal name

Personalised Diagnostics Limited

Website

https://pd2x.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Personalised Diagnostics (PD2X) is a UK-based cloud SaaS company providing tailored data management software for human diagnostics, vaccination management, and animal health workflows, serving pharmacies, laboratories, veterinary practices, and direct travellers across the PRX, VetDX, and Pinpoint Travel Health divisions.

Ownership category

akta.pro rank

Product category

Healthcare Data Management SaaS

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLACANAO

DTx/SaMD Deployment, Integration & Reimbursement Enablement

Healthcare & Life Sciences/Digital Health & Health IT/Digital Therapeutics (DTx) & Software as a Medical Device (SaMD)

SECONDARYHLACANAM

DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms

Healthcare & Life Sciences/Digital Health & Health IT/Digital Therapeutics (DTx) & Software as a Medical Device (SaMD)

SECONDARYHLACANAC

Non-prescription / OTC Digital Therapeutics

Healthcare & Life Sciences/Digital Health & Health IT/Digital Therapeutics (DTx) & Software as a Medical Device (SaMD)

Keywords

• Healthcare SaaS
• Vaccination management
• Diagnostics platform
• Veterinary health software
• Clinical data management

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Pay-as-you-go pricing model with no upfront or annual licence fees. Clients benefit from either no upfront costs or limited costs in advance, paying for actual usage of the software platform.
2. VetDX Pay Per Use: VetDX platform available on pay per use basis with no upfront or annual licence fees. Can be customised to include vet practice's own logo.
3. Travel Health Services: Direct-to-consumer and clinic services for travel health including vaccinations, antimalarials, and health consultations via PinpointTravelHealth.com

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Personalised Diagnostics (PD2X) is a cloud-based SaaS provider that develops tailored software for the collection, storage, interpretation, and delivery of clinical and veterinary data. Its platform supports human diagnostics and vaccination management, veterinary diagnostics and on-farm welfare reviews, and direct-to-consumer travel health services through three branded divisions: PRX, VetDX, and Pinpoint Travel Health. Customers include pharmacy chains (Boots), UKAS-accredited laboratories, veterinary practices, and farming enterprises, with deployment via a pay-as-you-go subscription model and no upfront licence fees.

Product overview

PD2X is a Software as a Service (SAAS) company offering a cloud-based platform for human and animal diagnostics, vaccination management, and sample collection. The company operates two primary divisions: PRX (human diagnostics and vaccination management) and VetDX (animal diagnostics and vaccination management). A third brand, Pinpoint Travel Health, delivers travel health services directly to consumers and travel clinics. The platform is deployed via a pay-as-you-go pricing model with no upfront costs, providing tailored, agile software solutions that manage the collection, storage, interpretation, and delivery of health data. PD2X holds ISO 27001 certification for data protection.

Differentiator

Problem solved

Functional benefit

Brands

• PRX: Division focused on human diagnostics, vaccination management and travel health for pharmacy/clinics and point of care providers.
• VetDX
• Pinpoint Travel Health

Products and services

• PD2X Cloud SaaS Platform Agile, tailored cloud-based SaaS platform providing secure collection, distribution, analysis, and reporting of clinical data for human diagnostics, vaccination management, travel health, and veterinary use cases.
• PRX (Human Diagnostics & Vaccination Management) Division of PD2X delivering tailored software and end-to-end data solutions for human vaccination management, travel health, and diagnostics (oncology, diabetes, gastric health) to laboratories, pharmacies, private clinics, travel clinics, and POC providers.
• VetDX (Animal Diagnostics & Vaccination Management) Joint venture division delivering advanced, user-friendly cloud software for animal diagnostics, fertility, and vaccination management for livestock and companion animals, simplifying remote data collection and enhancing veterinary care delivery.
• Pinpoint Travel Health Travel health software and services platform providing intelligent recommendations for vaccines and antimalarials, electronic private prescriptions, and travel health consultation support, delivered both direct-to-consumer via PinpointTravelHealth.com and to travel clinics and corporate clients.
• Recova Portal Laboratory portal enabling sample check-in using a barcode scanner and direct upload of results from Laboratory Information Management Systems (LIMS), supporting scaled laboratory testing operations.

Quantifiable outcome

• Managed processing of over 2.5 million tests during COVID-19 pandemic
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• PinPoint TravelcoreStrategic or Co-development Partner · 1 September 2022Acquisition of PinPoint Travel in September 2022 created foundation for Pinpoint Travel Health, through which PD2X software solutions are delivered to the travel health market. This builds on 20+ years of travel health software development experience.
• RAFT Solutions LimitedcoreStrategic or Co-development Partner · 1 December 2021Formation of joint venture Veterinary Diagnostics Solutions Limited (trademarked VETDX) combining PDX's cloud-based SaaS platform with RAFT's veterinary expertise. RAFT is part of XLVets, a globally recognised veterinary group with strong presence in UK, Ireland, New Zealand, and Canada. This partnership enables PDX to deploy its software in the precision medicine veterinary space.
• BootsflagshipChannel Partner/ Reseller/ DistributorWell-known healthcare brand partner for human diagnostics and vaccination management solutions. Boots deployed the travel vaccination app under an exclusive arrangement since March 2014, serving customers through pharmacy operations.
• Cambridge Clinical LaboratoriescoreTechnology or IntegrationLeading laboratory partner for human diagnostics software integration and testing services.
• Eurofins ScientificcoreTechnology or IntegrationGlobal laboratory services partner integrated with PDX diagnostics software solutions.
• Yourgene HealthcoreTechnology or IntegrationLaboratory partner for human diagnostics software integration.
• Source BiosciencecoreTechnology or IntegrationLaboratory partner for human diagnostics software integration.
• ViapathcoreTechnology or IntegrationLaboratory partner for human diagnostics software integration.
• SynlabcoreTechnology or IntegrationLaboratory partner for human diagnostics software integration.
• XLVetscoreChannel Partner/ Reseller/ DistributorGlobally recognised veterinary group with strong presence in UK, Ireland, New Zealand, and Canada. RAFT Solutions is part of XLVets, enabling wide distribution of VetDX solutions to veterinary practices and farming communities.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• EMIS Group: UK-listed provider of healthcare software to GPs, pharmacies, and secondary care. Comparable to PD2X as a B2B health IT SaaS vendor serving clinical workflows in the UK, though operating at much greater scale and broader scope across primary care.
• Cegedim: European-listed health IT and CRM vendor serving life sciences, healthcare professionals, and insurers. Comparable to PD2X as a global health SaaS operator with workflow and data products targeting pharmacies, labs, and clinical settings.
• TPP (The Phoenix Partnership): UK-based health IT company providing electronic patient record and clinical software across NHS and international markets. Comparable as a UK-headquartered health SaaS vendor selling workflow tools into primary and secondary care.

Direct peers

• LabWare: Global LIMS vendor serving clinical, analytical, and life sciences laboratories worldwide. Comparable to PD2X's Recova portal as both sell into laboratory information management workflows, though LabWare targets the full LIMS suite rather than sample check-in integration.
• Clinisys: Global LIMS vendor focused on diagnostic and clinical laboratories. Most directly comparable to PD2X as it sells workflow and data management software into the same UKAS-accredited laboratory customers that PD2X serves via the Recova portal.
• PetsApp: Veterinary practice SaaS offering client communication, workflow, and payment tools to vet practices in the UK. Comparable to VetDX as a cloud SaaS vendor selling into the same veterinary practice and pet owner segments.

Emerging players

• Akili Interactive: Digital therapeutics company building software-based treatments delivered via prescription or consumer channels. Comparable to PD2X in pursuing software-as-treatment business models in regulated health markets and exploring both clinical and consumer distribution.
• Biofourmis: Digital health platform combining AI-based analytics with remote patient monitoring software for hospital and pharma customers. Comparable to PD2X as a SaaS analytics-and-workflow vendor targeting enterprise healthcare and life sciences clients.
• Vet-AI (Joii Pet Care): UK-based veterinary digital health company using AI and app-based tools for pet care. Comparable to VetDX in addressing the companion animal health market with software-first offerings, though with a stronger direct-to-consumer focus.
• Voluntis: Digital therapeutics and patient engagement software company (now part of AptarGroup). Comparable to PD2X in deploying SaaS solutions that connect patients and clinicians for therapy adherence and remote monitoring across therapeutic areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pd2xhealth
• LinkedInlinkedin.com/company/pd2x

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personalised Diagnostics