REDC Realty

What REDC Realty does

REDC Realty (operating as Red Realty) is a privately held, Kolkata-based real estate services firm founded around 2017 and led by Director Mohammad Imran and Partner Samir. The company operates from a single headquarters at 32/3 Topsia Road South, Kolkata (West Bengal, India, 700046) and serves individual home buyers, investors, and commercial property clients exclusively in the West Bengal market.

The firm delivers three integrated service lines: real estate marketing and brokerage, in-house interior design, and real estate development. On the brokerage side, Red Realty acts as a sales channel for at least ten third-party developers (including Godrej, Merlin, PS Group, Rishi, Emami, Keventer, Somani Realtors, Mani Group, Orbit Group, and Forum Group), marketing a portfolio that the company reports as 70+ luxury properties and 67+ affordable housing units, spanning marquee Kolkata projects such as The 42 (Park Street), Mani Vivara (EM Bypass), Orbit Ekam (Ballygunge), Emami Aamod (New Alipore), and PS The Reserve (AJC Bose Road). The interior design line offers in-house space transformation, while the development line covers concept-to-completion project execution including sustainable housing. The cumulative track record cited on the company website is 500+ satisfied clients, 302 completed projects, and 10+ ongoing projects.

Red Realty runs a sales-led, direct-to-customer go-to-market motion with no third-party distribution. Lead capture is handled through the company website (redcrealty.com), phone outreach to two published Indian mobile numbers, and an on-site project showcase model. Pricing is not publicly disclosed and is quote-based per transaction or project. Revenue mechanics are transaction-fee based on brokerage, professional services fees on interior design, and one-time property sales on development. The company is bootstrapped with no disclosed institutional funding, no parent entity, and no subsidiaries. Technology, AI/ML capability, and proprietary software are not disclosed; the firm appears to operate as a traditional relationship-driven brokerage rather than a tech-enabled platform.

Name

REDC Realty

Legal name

Red Realty

Website

https://redcrealty.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

REDC Realty is a privately held Kolkata-based real estate services firm offering brokerage, in-house interior design, and property development to individual home buyers, investors, and commercial clients across West Bengal via direct sales and developer partnerships.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage & Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate brokerage
• Residential property sales
• Interior design services
• Property development
• Commercial real estate

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Sales and Purchase Facilitation: The company earns revenue by facilitating real estate transactions, helping clients buy and sell properties including residential, commercial, and investment properties. Revenue is generated through transaction-based fees or commissions on completed deals.
2. Interior Designing Services: In-house interior design team transforms spaces into personalized environments, generating revenue through design and execution fees.
3. Real Estate Development: Company develops properties from concept to completion, earning revenue through property sales upon completion of developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Red Realty is a Kolkata-based real estate services firm that markets and brokers residential, commercial, and investment properties on behalf of leading Indian developers (Godrej, Merlin, PS Group, Rishi, Emami, Keventer, Somani, Mani Group, Orbit, Forum). Beyond brokerage, it offers in-house interior design services for purchased spaces and end-to-end real estate development of sustainable residential projects, guiding clients from property identification through deal closure, interiors, and post-purchase support.

Product overview

Red Realty operates as a real estate services company offering three integrated core services: Real Estate Marketing, Interior Designing, and Real Estate Development. These services work together to provide clients with a comprehensive property experience—from identifying the right property and designing dream interiors to building spaces that last a lifetime. The company serves first-time buyers, experienced investors, and those seeking personalized real estate solutions in Kolkata.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Marketing Brokerage and marketing services for residential, commercial, and investment properties in Kolkata, leveraging relationships with multiple developers (Godrej, Merlin, PS Group, Rishi, Emami, Keventer, Somani, Mani Group, Orbit, Forum) to attract buyers and maximise property value for sellers.
• Interior Designing In-house interior design service that transforms client spaces into stylish, functional, and personalised environments for homeowners and buyers in Kolkata.
• Real Estate Development End-to-end development of residential properties, including sustainable homes with modern amenities, delivered from concept through completion for the Kolkata market.

Quantifiable outcome

• 302 successfully completed projects
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• GodrejminorOthersFeatured developer partner whose projects are marketed by Red Realty. Godrej is a major Indian real estate developer with residential projects in Kolkata.
• MerlinminorOthersFeatured developer partner whose projects are marketed by Red Realty. Merlin Group is a prominent Kolkata-based real estate developer.
• PS Group (PS THE RESERVE, PS Anansa)minorOthersFeatured developer partner whose luxury projects are marketed by Red Realty in prime Kolkata locations.
• RishiminorOthersFeatured developer partner whose projects are marketed by Red Realty in the Kolkata market.
• Emami (Emami Aamod)minorOthersFeatured developer partner whose projects in New Alipore are marketed by Red Realty.
• Keventer (Keventer One)minorOthersFeatured developer partner whose commercial project Keventer One at Fairley Place is marketed by Red Realty.
• Somani RealtorsminorOthersFeatured developer partner whose projects are marketed by Red Realty in Kolkata.
• Mani Group (Mani Vivara)minorOthersFeatured developer partner whose luxury residential project Mani Vivara on EM Bypass is marketed by Red Realty.
• Orbit Group (Orbit Ekam)minorOthersFeatured developer partner whose residential project near Minto Park is marketed by Red Realty.
• Forum Group (Forum Atmosphere)minorOthersFeatured developer partner whose project Forum Atmosphere on EM Bypass is marketed by Red Realty.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Regrob: Tech-enabled Indian real estate brokerage franchise model with franchisee partners across cities. Comparable to Red Realty as a broker-led residential intermediary serving Indian mid-market buyers.
• Square Yards: India-focused real estate brokerage and advisory firm helping buyers transact across residential and commercial properties. Highly comparable to Red Realty's brokerage-plus-advisory service model, though operating at much larger national scale.
• NoBroker: Tech-enabled brokerage platform in India connecting buyers, sellers and tenants directly without traditional agents. Comparable to Red Realty as a residential brokerage serving Indian mid-market buyers, competing for the same transaction flow.

Broad incumbents

• Makaan: Indian real estate platform with listings and broker connect services. Comparable to Red Realty in helping buyers identify and transact on residential projects across Indian metros.
• Magicbricks: One of India's largest real estate listing and brokerage platforms. Comparable to Red Realty in residential brokerage and project marketing services across Indian cities.
• 99acres: Established Indian real estate classifieds and brokerage platform. Comparable in residential property search, project marketing and buyer brokerage services.
• Proptiger: India-focused online real estate advisor offering brokerage, home loan assistance and post-sales services. Comparable in providing full-service residential brokerage to Indian buyers.
• Housing.com: Major Indian real estate listing and brokerage platform owned by REA Group. Overlaps with Red Realty in residential property marketing and buyer lead generation across Indian metros.
• Common Floor: Indian real estate platform combining listings with community and project information. Comparable in residential property discovery and brokerage services.

Regional players

• IndiaBroker: Indian real estate brokerage serving residential and commercial clients. Comparable in transaction-based brokerage model, though operating across multiple Indian cities rather than a single market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/REDC.Realty
• LinkedInlinkedin.com/company/redc-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDC Realty