Wiener Digital Manufaktur

What Wiener Digital Manufaktur does

Wiener Digital Manufaktur GmbH is a Vienna-based, privately held full-service digital agency that was founded circa 2005 as MindTake New Media and rebranded to its current name during the 2005-2015 period. Operating with 11-50 employees under co-CEOs Klaus Oberecker and Benjamin Zotter, the firm delivers concept, design, development, and project management across web applications, mobile apps, responsive websites, online shops, and digital marketing campaigns for Austrian enterprise and institutional clients. Core technology is built on open-source stacks, primarily Drupal CMS with PHP, MySQL/PostgreSQL, HTML5/CSS3/JavaScript, iOS/Android/Windows Mobile kits, and responsive design, supplemented by proprietary custom solutions such as a partner-matching algorithm (Partnerzone), a radio-station CRM (WDM Radio Cloud), custom newsletter tools, and a physics engine for interactive iPad advertising.

The company's revenue model is professional services on a project-based engagement basis, sourced through direct client relationships, referrals, and portfolio-driven inbound (no public pricing is disclosed). Customer segments are concentrated in Austrian enterprise and institutional buyers, with marquee relationships including ORF (Ö3, ZIB), Volksbank Gruppe (covering 16 member banks), Kronen Zeitung, WirtschaftsBlatt, BAWAG, the Social Democratic Party of Austria (SPÖ), MindTake Research, Talk Online Panel, Österreichische Lotterien (win2day), the Jewish Museum Vienna, and the Verein für Konsumenteninformation. Beyond services, WDM has built and operates proprietary platforms including the Reppublika user-centric analytics suite (Ratings+, Ratings+ for Publishers, Campaign Control) and the Talk.connect behavioral tracking module, alongside a multi-country Partnerzone dating platform (Austria, Croatia, Bulgaria, Serbia) and a Mobile Diary Tool deployed with A1 Telekom Austria and Swiss Federal Railways (SBB). The firm holds no disclosed external capital, has no subsidiaries, and is recognized with an Apple "App Store Best of 2012" award for the WirtschaftsBlatt HD app.

Name

Wiener Digital Manufaktur

Legal name

Wiener Digital Manufaktur GmbH

Website

https://wienerdigitalmanufaktur.at

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiener Digital Manufaktur is a Vienna-based full-service digital agency building Drupal-based web platforms, mobile apps, and custom tools for Austrian enterprise and institutional clients including banks, broadcasters, media, government, and cultural organizations.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming Services (7371), Services-Advertising (7310)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Digital agency services
• Web application development
• Mobile app development
• Drupal CMS solutions
• Responsive web design

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Agency Services: Project-based professional services including concept, design, development, and project management for websites, web applications, mobile apps, and digital marketing campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wiener Digital Manufaktur is a Vienna-based full-service digital agency providing concept, design, development, and project management for websites, web applications, mobile apps, responsive design, online shops, and digital marketing campaigns. The firm builds and operates proprietary platforms including the Reppublika analytics suite, the Partnerzone multilingual dating platform, and the WDM Radio Cloud CRM for radio stations, alongside bespoke solutions for enterprise clients across banking, media, government, and non-profit sectors.

Product overview

Wiener Digital Manufaktur is a full-service digital agency that provides Open Source CMS and portal solutions, web application development, mobile apps, responsive design, online shops, and digital marketing services. Their product portfolio includes proprietary analytics products (Reppublika with Ratings+, Ratings+ for Publishers, and Campaign Control modules), the Talk.connect behavioral tracking module, WDM Radio Cloud CRM system, Partnerzone online dating platform, and custom solutions for clients including Ö3/ORF, Volksbank, WirtschaftsBlatt, TOTO System Champion, and MindTake Research. They specialize in concept, design, development, and project management across web, mobile, and tablet platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Partnerzone Online Dating Platform Online dating platform operating in Austria, Croatia, Bulgaria, and Serbia that uses a proprietary matching algorithm developed by WDM to provide partner suggestions based on user questionnaire responses about interests, beliefs, and life goals.
• Reppublika Analytics Platform User-centric analytics toolbox providing data-driven insights into browsing habits of key demographics and targeted advertising, encompassing Ratings+, Ratings+ for Publishers, and Campaign Control modules.
• Reppublika Ratings+ Module measuring app and browser usage through proprietary representative online research panels, with participating users installing tracking software to record usage across all visited services, and data extrapolated across the online population via a dashboard.
• Reppublika Ratings+ for Publishers Module providing media agencies, planning tools, and ratings services with data on reach and user structure across a country's online offer, based on user-centric tracking through proprietary representative online research panels.
• Reppublika Campaign Control Control center for monitoring and optimizing online advertising campaigns, measuring impressions and target group accuracy, using automated viewer surveys to establish campaign effectiveness based on KPIs such as Recall, Recognition, Appeal, and Purchase Probability.
• WDM Radio Cloud Custom CRM system specifically designed for radio stations, enabling chart calculations, radio-specific tools, and listener management.
• Talk.connect Module for Talk Online Panel that tracks and captures behavioral data, where users install a tracker on their devices that records visited websites and online services anonymously and securely, earning points and money for participation.
• TOTO System Champion Web Application Web application for configuring TOTO system bets with tip plans, guarantee reductions, and filters, functioning without installation on iPads, touchscreen tablets, and desktop computers; also developed for LOTTO and EuroMillionen.
• Mobile Diary Tool Mobile diary tool enabling multimedia journaling for surveys with diary components, used by clients including A1 Telekom Austria and SBB.
• Full-Service Digital Agency Services Project-based professional services including concept, design, development, and project management for websites, web applications, mobile apps, responsive design, CMS implementation, online shops, and digital marketing campaigns for enterprise clients.

Quantifiable outcome

• Newsletter tool built for Ö3 has handled intense web traffic during promotions and contests without glitches
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• ORF (Ö3, Ö1, ZIB)coreStrategic or Co-development PartnerLong-term strategic partnership with Austria's national broadcaster ORF. WDM has developed CRM systems, newsletter services, song databases, chart calculation systems, traffic reporting integrations, and manages ClubÖ3 and Ö3vern communities. Services also include email campaigns for ORF television shows (Dancing with the Stars, Star Mania, etc.) and implementation of campaigns like '50 Jahre Ö3 - Song deines Lebens' and 'Ö3 Weihnachtswunder'.
• Volksbank GruppecoreStrategic or Co-development PartnerStrategic partnership with Austrian banking group for website design refresh, core banking area design, and mobile banking app development for 16 Volks- und Hypobanken member banks. WDM handled concept, design, and implementation of public areas of the banking app.
• Talk Online PanelmajorStrategic or Co-development PartnerPartnership for development of talk.connect module for tracking and behavioral data. WDM developed branding, backend, and frontend for the module that allows internet users to earn money through online surveys by installing device trackers.
• ReppublikamajorStrategic or Co-development PartnerOngoing product development partnership including branding, web design, complete web app development, and marketing for Reppublika's user-centric analytics platform (Ratings+, Ratings+ for Publishers, Campaign Control).
• MindTake ResearchcoreStrategic or Co-development PartnerLong-standing partnership with Austrian market research company. Developed new corporate identity including 'Digital Research, with Insight' claim, logo, product logos, website with tablet and mobile versions, and refreshed social media presence. Also developed custom newsletter tool.
• ATMS (Einfachspenden.at)majorStrategic or Co-development PartnerPartnership for branding and website of mobile charity donation tool. Provided complete branding package including logo, corporate identity, and concise single-page website design for SMS-based donation solution for NGOs.
• Kronen ZeitungcoreStrategic or Co-development PartnerPartnership for classified ads portal (Krone hat!) including CMS, shop system, technical maintenance, multi-server infrastructure, and various user interface integrations for Austria's largest daily newspaper.
• Österreichische Lotterien (win2day)majorStrategic or Co-development PartnerPartnership for TOTO System Champion web application development and subsequent LOTTO and EuroMillionen applications (2015-2016). Complex betting tools accessible on iPads, touchscreen tablets, and desktop computers.
• EfSyn.gr (Efimerida ton Syntakton)majorStrategic or Co-development PartnerMost ambitious project: complete redesign of online brand identity and website for Greece's first cooperatively owned newspaper. Included logo, responsive website, multi-level back office, editorial and marketing consulting, print materials design, and ad management system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netconomy: Austrian digital agency (later acquired by Accenture) offering consulting, e-commerce, and digital platform development to enterprise clients in DACH. Most directly comparable peer: same Austrian heritage, similar mid-market and enterprise client base, and parallel focus on Drupal-based digital solutions.
• Catalysts: Austrian software and digital agency with comparable headcount delivering custom web platforms, cloud, and data engineering for European enterprises. Comparable as a Vienna-headquartered technical agency serving similar enterprise verticals.
• PKP BBDO Vienna: Austrian creative and digital agency part of BBDO Worldwide. Direct competitor for the same Austrian enterprise and media accounts that WDM serves (banks, broadcasters, public-sector).
• Werkraum (Wien): Vienna-based digital agency offering web platforms, mobile apps, and brand systems for Austrian and international clients. Comparable in size, location, and integrated concept-to-development delivery.
• DDB Vienna: Vienna-based creative and digital agency within the DDB Worldwide network. Directly competes for Austrian enterprise and media client mandates comparable to WDM's ORF and Kronen Zeitung portfolio.
• Spirit Design: Austrian design and technology agency combining brand strategy, product design, and software development. Comparable in size and Austrian-mid-market positioning, with similar integrated design + development delivery model.

Broad incumbents

• Jung von Matt: Large German-led creative and digital agency group with DACH-wide presence. Overlaps with WDM on digital campaign and platform work for major European brands but at a much larger scale.
• Scholz & Friends: German creative agency group with significant DACH digital capabilities. Comparable as a DACH competitor on integrated digital and platform briefs for enterprise clients.
• Plan.Net Group (Serviceplan Austria): Digital agency arm of Serviceplan Group operating across DACH. Competes for the same enterprise digital mandates but operates at significantly larger scale and broader service portfolio than WDM.
• Havas Village Austria: Austrian arm of the Havas global agency network, offering creative, media, and digital services. Overlaps with WDM in serving Austrian enterprise and media clients at a larger network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/wienerdigitalmanufaktur
• Facebookfacebook.com/WienerDigitalManufaktur
• LinkedInlinkedin.com/company/wiener-digital-manufaktur-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiener Digital Manufaktur