Reppublika
Reppublika is a Vienna-based audience data and measurement company that operates DataPassport, a single-source identifier combining panel, behavioral, and media-usage data. It sells subscription-based panel management and campaign measurement tools primarily to major media agency holding groups and select brands across the DACH and CEE regions.
- Company typePrivate
- Founded2019
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Reppublika does
Reppublika Data Analytics & Technologies GmbH is a Vienna-headquartered, privately-held audience data and measurement company founded in 2019 as a spin-off of research institute MindTake Research. The firm's core asset is DataPassport, a GDPR-compliant, user-centric identifier that fuses online access panel data with online and offline behavioral data, media usage (including TV and audio), geolocation, and historical records into a single user view. This identifier underpins the company's PaM (Panel Manager) platform — cloud-based panel management technology with marketplace connectivity to CINT and GRL — and a suite of measurement and activation modules including Campaign Control (real-time campaign monitoring with automated brand-lift studies), Digital Ratings (cross-device website/app reach across 100+ attributes), Audience Verification, Digital adFX, Audio BrandLift (via Fluzo ACR technology), 360° Crossmedia Single Source Measurement, Digital Media Watch, a Data Onboarding Platform, and a DMP Activator.
Reppublika generates revenue through enterprise subscriptions and DataPassport licensing, operating a direct enterprise sales motion out of Vienna (Austria & CEE) and Berlin (Germany), with a wholly-owned German subsidiary (Reppublika Data Analytics & Technologies Germany GmbH) registered in Hamburg. Its customer base is concentrated in advertising and media: it counts nine of the world's largest media agency holding-company networks as clients — including Mediacom, Dentsu, Havas, GroupM, Publicis, Starcom, OMD, Wavemaker and Mindshare — alongside brands such as MediaMarkt (retail). Pricing is quote-based rather than publicly listed, and the company emphasizes full GDPR compliance, memberships in IAB Austria and the BVDW, and integration with third-party panel providers and DMPs as distribution channels.
The company is founder-led (Managing Director Klaus Oberecker and Technical Director Daniel Kutrowatz, with Meghan Opitz as SVP Business Development), operates with 11-50 employees, and is structurally linked to the broader Tito Group ecosystem — in particular Talk Online Panel, which supplies 1.3 million panelists across 24 countries and was the original use case for the PaM platform. No external funding rounds, M&A activity, or quantified revenue figures are disclosed in the available sources.
Reppublika firmographics
Firmographics- Name
- Reppublika
- Legal name
- Reppublika Data Analytics & Technologies GmbH
- Website
- https://reppublika.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reppublika is a Vienna-based audience data and measurement company that operates DataPassport, a single-source identifier combining panel, behavioral, and media-usage data. It sells subscription-based panel management and campaign measurement tools primarily to major media agency holding groups and select brands across the DACH and CEE regions.
- Ownership category
- akta.pro rank
Reppublika industry classification
Industry- Product category
- Audience Measurement & Marketing Analytics Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Data Privacy, Consent & Compliance Management (HDAEADAG), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where Reppublika is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Reppublika business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Audience Measurement & Ratings: Provides website and app reach measurement, usage profiles, and audience demographics through Digital Ratings product. Generates revenue from media agencies, publishers, and brands requiring cross-device audience measurement data.
- Campaign Measurement & Optimization: Real-time campaign monitoring and optimization services through Campaign Control and Audience Verification products, measuring reach, accuracy, and brand lift metrics.
- DataPassport Licensing: Licenses user-centric identifier data to DMPs and advertisers for audience activation across digital advertising channels.
- Panel Management Technology (PaM): Provides panel management platform as software tool to market research companies, supporting their panel operations with connectivity to marketplaces.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Reppublika product offering
Product offeringCore offering
Reppublika operates a single-source data management and audience activation platform for media agencies, brands, and market research companies. Its flagship DataPassport technology unifies online access panel data, online and offline behavioral data, and media usage under one user-centric identifier, and is complemented by panel management (PaM) and a suite of campaign measurement, ratings, verification, brand-lift, crossmedia, and DMP activation tools with full GDPR compliance.
Product overview
Reppublika is a single-source data management and audience activation platform founded in 2019 as a spin-off of MindTake Research. The core offering centers on DataPassport, a user-centric identifier that unifies data from online access panels, behavioral data, and media usage. The platform operates through the PaM (Panel Manager) system for panel management, complemented by an integrated suite of measurement and activation tools including Campaign Control for real-time campaign monitoring, Digital Ratings for cross-device audience measurement, Audience Verification for reach accuracy, Digital adFX for advertising KPIs, Audio BrandLift for audio-based brand lift measurement, 360° Crossmedia Single Source Measurement, and Digital Media Watch for social advertising monitoring. Data activation is enabled through the Data Onboarding Platform and DMP Activator for connecting to digital advertising channels. The company serves agencies and brands across Austria, Germany, and Central Eastern Europe through partnerships with major media holding groups.
Differentiator
Problem solved
Functional benefit
Brands
- DataPassport: A user-centric identifier system that collects data from different sources and links it to one user or user model, including panel data, tracking, passive metering surveys, geolocation, TV data and historical data.
- PaM (Panel Manager)
- Campaign Control
- Digital Ratings
- Audio BrandLift
Products and services
- DataPassport
Quantifiable outcome
- Campaign gross and net reach calculation in real-time
- +2 more outcomes
Companies that use Reppublika
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Reppublika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
Reppublika partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Virtual IncentivesminorPartnership with Virtual Incentives for providing meaningful rewards to panelists alongside gamification layers on Reppublika's platform. Supports panelist engagement through interactive, game-like elements and real value rewards.
- CINTcoreMarketplace integration allowing PaM users to access CINT's survey marketplace for additional panel opportunities and revenue generation.
- GRL (Global Research Lab)coreMarketplace connectivity for PaM platform users to access GRL's research marketplace, maximizing panel lifetime value through additional survey opportunities.
- Third-party Online Panel ProvidercorePartnership with third-party online panel provider who tracks panel members upon explicit consent through cookies or equivalent tracking software. Reppublika receives pseudonymous and aggregated data for audience measurement.
- Talk Online Panel / Tito GroupcoreRelated company within Tito Group ecosystem. Reppublika and Talk share common ownership/founders (Klaus Oberecker connected to both). PaM platform developed to serve Talk Group's 1.3M+ panelists across 24 countries.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Reppublika competitors and assessment
Company assessmentDirect peers
- YouGov: Panel-based research and audience profiling company operating one of the world's largest opted-in consumer panels. Comparable to Reppublika in the use of panel data to power audience profiling, brand tracking and consumer insights for agencies and brands.
- Similarweb: Digital audience intelligence platform providing website/app traffic, engagement and audience demographics across devices. Directly competes with Reppublika's Digital Ratings and audience-profiling capabilities, particularly for digital performance benchmarking.
- Cint: Global panel marketplace connecting research buyers with panel suppliers, and a direct integration partner of Reppublika's PaM platform. Comparable in panel-management technology and audience-data exchange, and increasingly competitive as Cint bundles measurement offerings.
- Gemius: Headquartered in Warsaw, Gemius is the leading audience-measurement provider across Central and Eastern Europe and also serves DACH markets. It operates single-source hybrid panels and produces official website/app ratings used by media agencies — the most direct competitive analogue to Reppublika in CEE/DACH.
- Numberly: DACH/EU-based data marketing platform operating a marketing-data stack including cookieless identity, CDP, and activation. Comparable to Reppublika in serving European advertisers and agencies with privacy-first audience activation and identity infrastructure.
Broad incumbents
- Dynata: Large global first-party data and research platform built around an owned panel, offering audience targeting, programmatic activation and insights. Comparable to Reppublika in panel-based audience data licensing to brands and agencies at greater scale.
- Nielsen: Global leader in audience measurement (Nielsen TV/Ratings, Nielsen Digital Ad Ratings) with massive panel infrastructure. Competes with Reppublika on cross-media ratings and on currency-grade audience measurement for agencies and advertisers.
- comScore: Global digital audience measurement company producing syndicated ratings (MMX, Video Metrix) and campaign analytics. Overlaps with Reppublika's Digital Ratings and Campaign Control products at the media-agency buyer level.
- GfK: German-headquartered consumer and market research company with strong DACH footprint and panel-based consumer data assets. Closely comparable to Reppublika's audience-measurement and consumer-data offerings in the German-speaking market.
- Kantar: Worldwide audience insights and media measurement division (Kantar Media, Kantar Millward Brown) offering cross-platform audience measurement, brand lift and campaign analytics — overlapping directly with Reppublika's audience measurement and brand-lift suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reppublika social profiles
Digital presenceReppublika compliance and trust
Trust signalCompliance2 records
Reppublika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reppublika leadership team
Management profileNumber of profiles
Profiles3 records
Reppublika subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reppublika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reppublika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reppublika
What does Reppublika do?
Reppublika operates a single-source data management and audience activation platform for media agencies, brands, and market research companies. Its flagship DataPassport technology unifies online access panel data, online and offline behavioral data, and media usage under one user-centric identifier, and is complemented by panel management (PaM) and a suite of campaign measurement, ratings, verification, brand-lift, crossmedia, and DMP activation tools with full GDPR compliance.
Is Reppublika a public or private company?
Reppublika is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reppublika founded?
Reppublika was founded in 2019. It employs 11 to 50 people.
Where is Reppublika based?
Reppublika is headquartered in Vienna, Austria, in the Europe region.
How does Reppublika make money?
Four revenue lines are on record. Audience Measurement & Ratings are the primary driver. The others are campaign Measurement & Optimization, dataPassport Licensing and panel Management Technology (PaM).
Who are Reppublika's main competitors?
Direct peers on record are YouGov, Similarweb, Cint, Gemius and Numberly. Broad incumbents are Dynata, Nielsen, comScore, GfK and Kantar.
Does Reppublika have an API?
No public API is recorded for Reppublika.
What industry is Reppublika in?
Reppublika's product category is Audience Measurement & Marketing Analytics Software. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 5418 and its SIC code is 7370.