Takshila Institute

What Takshila Institute does

Takshila Institute is an Indian private coaching institute founded in 1998 by N.K. Gupta, headquartered in Rohini, New Delhi, specializing in preparation for the IIT-JEE and NEET competitive entrance examinations as well as foundation courses for students from Class 8 onwards. The company operates 25 owned and franchise coaching centers across 10 Indian states, supported by a faculty of 263 certified teachers, and maintains state-government empanelments in Delhi, Karnataka, Kashmir, and Uttarakhand. Its product portfolio is segmented into three core verticals — IIT JEE Coaching, NEET Coaching, and Foundation Coaching — delivered through branded sub-programs (BRAMASTRA for Class 12, SARTHI for Class 11, ACHIEVERS for droppers, and CHAMPION/SAHAS/YODDHA for Classes 8-10) in both online and offline formats, with offline comprehensive programs priced at Rs. 30,000-90,000 and online variants at Rs. 2,500-5,600.

The business operates a multi-channel go-to-market model combining direct classroom coaching at owned centers, a franchise program requiring Rs. 50-60 lakh partner investment, and the Takshila Synchronised Programme for Schools (TSPS) which embeds coaching inside partner K-12 institutions. Supplementary digital revenue streams include the Distance Learning Programme (DLP), All India Test Series (AITS), the TNTSE annual scholarship examination (priced at Rs. 99 with up to 100% fee waivers serving as a lead-generation funnel), and a mobile app on Google Play Store. Marketing is conducted through YouTube, social media, SEO, offline seminars, and the scholarship funnel. Revenue is generated primarily from one-time tuition/license fees rather than subscriptions, with franchise royalties and test series fees as secondary streams.

The institute claims 25,000+ successful engineering and medical entrance selections and a 56,000+ alumni network over 27+ years of operation. Technology infrastructure consists of standard digital learning tools — video content platforms, recorded lectures, online mock tests, and the mobile app — with no disclosed AI/ML capabilities, proprietary algorithms, or advanced personalization systems. Operations remain fundamentally teacher-led rather than technology-led.

Name

Takshila Institute

Legal name

Takshila Institute Pvt Ltd

Website

https://takshilainstitute.in

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Takshila Institute is an Indian private coaching institute founded in 1998, operating 25 centers across 10 states to prepare Class 8-12 students for IIT-JEE, NEET, and foundation-level competitive exams through classroom, online, and distance learning programs.

Ownership category

akta.pro rank

Product category

Test Preparation Coaching

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Standardized Testing Strategy for Admissions (SAT/ACT/AP/IB/TOEFL/IELTS) (EDANAEAK)

Keywords

• IIT JEE coaching
• NEET preparation
• Foundation courses
• Test preparation
• Distance learning

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Classroom Coaching Programs: In-person coaching programs for IIT-JEE (Main & Advanced), NEET, and Foundation courses. Programs include SARTHI, BRAMASTRA, and ACHIEVERS batches with varying durations and pricing. Revenue is generated through tuition fees paid per course/program.
2. Distance Learning Programme (DLP): Study packages delivered to students' doorstep for Classes VIII-XII covering Foundation, Engineering (IIT-JEE), and Medical (NEET) preparation. Revenue generated through one-time course fees ranging from Rs. 4,000 to Rs. 22,500.
3. Test Series & AITS: All India Test Series for NEET and JEE including topic-wise tests, mock tests, and AITS. Revenue from test series fees (Rs. 4,000 for JEE/NEET test packages).
4. Crash Courses: Intensive short-term coaching programs for JEE Main and NEET exams. Priced between Rs. 2,500 to Rs. 30,000 depending on program duration and format.
5. Franchise Revenue: Revenue from franchise partners who pay for brand name, training, and ongoing support to operate Takshila coaching centers.
6. TNTSE Scholarship Test: Annual scholarship test with Rs. 99 registration fee. Generates leads for admissions while identifying scholarship recipients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Takshila Institute delivers classroom and digital coaching for engineering (IIT-JEE Main/Advanced) and medical (NEET) entrance examinations, alongside foundation courses for students in Classes 8, 9, and 10. Course offerings are organized into branded tracks (BRAMASTRA, SARTHI, Achievers, YODDHA, SAHAS, CHAMPION) targeting different ability levels and grades, with supplementary programs including All India Test Series (AITS), Takshila National Test Series Examination (TNTSE), Digital Learning Program (DLP), and Takshila Digital Classes & Library.

Product overview

Takshila Institute is an educational coaching institute founded in 1998 offering preparation programs for IIT JEE (Main and Advanced), NEET, and Foundation courses from Class 8 onwards. The core product portfolio comprises three main program categories: IIT JEE Coaching, NEET Coaching, and Foundation Coaching. These are delivered through multiple course tiers including BRAMASTRA (Class 12), SARTHI (Class 11), and Achievers (Droppers) programs, each available in both JEE and NEET variants. The institute also offers supplementary services including Distance Learning Programme (DLP) with three specialized wings (UDAAN for Foundation, ZENITH for Engineering, ACME for Medical), All India Test Series (AITS), TNTSE scholarship examinations, a mobile app, and digital learning resources. Courses are available in both online and offline formats with tiered pricing structures.

Differentiator

Problem solved

Functional benefit

Products and services

• IIT-JEE Coaching Classroom and digital coaching program preparing Class 11–12 students for the IIT-JEE Main and Advanced engineering entrance examinations, delivered across offline centers and online via the DLP platform.
• NEET Coaching Classroom and digital coaching program preparing Class 11–12 students for the NEET (National Eligibility cum Entrance Test) medical entrance examination, delivered across offline centers and online.
• BRAMASTRA JEE Branded tier of the JEE classroom program targeting a specific ability/coverage level for JEE aspirants.
• SARTHI JEE Branded tier of the JEE classroom program offering structured coaching for IIT-JEE aspirants.
• Achievers JEE Branded tier of the JEE classroom program offering advanced/coverage-level coaching for IIT-JEE aspirants.
• BRAMASTRA NEET Branded tier of the NEET classroom program targeting a specific ability/coverage level for NEET aspirants.
• SARTHI NEET Branded tier of the NEET classroom program offering structured coaching for medical entrance aspirants.
• Achievers NEET Branded tier of the NEET classroom program offering advanced/coverage-level coaching for medical entrance aspirants.
• YODDHA (Foundation Class 10) Foundation-course program for Class 10 students building the conceptual base required for Class 11–12 JEE/NEET preparation.
• SAHAS (Foundation Class 9) Foundation-course program for Class 9 students building the conceptual base required for Class 10 and subsequent JEE/NEET preparation.
• CHAMPION (Foundation Class 8) Foundation-course program for Class 8 students building the conceptual base required for Class 9–10 and subsequent JEE/NEET preparation.
• Digital Learning Program (DLP) Online distance-learning coaching program delivering the JEE and NEET syllabus digitally for students unable to attend offline centers.
• All India Test Series (AITS) Pan-India online test series providing JEE and NEET aspirants with simulated examinations and performance benchmarking against a national cohort.
• Takshila National Test Series Examination (TNTSE) National-level online test series for JEE and NEET preparation designed to evaluate student progress against a national pool.
• Takshila Digital Classes & Library Subscription-based digital library providing recorded lectures and self-study material for JEE/NEET preparation on demand.
• Takshila School Partnership Scheme (TSPS) Partnership and franchise program through which K-12 schools deliver Takshila-branded JEE/NEET coaching to their students on school premises under license.
• Mathematics Crash Course 2026 Short-duration intensive crash course focused on mathematics for the 2026 JEE/board exam cycle, delivered to senior secondary students.
• JEE April Main Crash Course Time-bound intensive crash course preparing students for the April JEE Main attempt through concentrated revision and practice.
• NEET Crash Course Time-bound intensive crash course preparing students for the NEET medical entrance examination through concentrated revision and practice.

Quantifiable outcome

• 25,000+ students selected in engineering and medical entrance exams over the years
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Delhi State GovernmentcoreStrategic or Co-development PartnerTakshila Institute is empaneled with the Delhi State Government for medical and engineering aspirants, providing coaching services under government recognition.
• Karnataka State GovernmentcoreStrategic or Co-development PartnerState government empanelment for NEET and JEE coaching programs in Karnataka.
• Kashmir State GovernmentcoreStrategic or Co-development PartnerGovernment empanelment for coaching services in the Kashmir region.
• Uttarakhand State GovernmentcoreStrategic or Co-development PartnerState empanelment for medical and engineering entrance exam coaching in Uttarakhand.
• St. Xaviers School (Delhi)minorStrategic or Co-development PartnerPartner school under TSPS (Takshila Synchronised Programme for Schools) for integrated JEE/NEET and board preparation.
• Mann Public School (Delhi)minorStrategic or Co-development PartnerTSPS partner school providing combined school and competitive exam preparation.
• S.D. Public School (Delhi)minorStrategic or Co-development PartnerTSPS partner school for integrated JEE/NEET coaching with school academics.
• Modern Child School (Delhi)minorStrategic or Co-development PartnerPartner school under TSPS programme.
• DPS (Haryana)minorStrategic or Co-development PartnerDelhi Public School partner under TSPS for synchronized school and entrance exam preparation.
• Living Foundation School (Nagaland)minorStrategic or Co-development PartnerNorth-East India school partner under TSPS.
• Guru Nanak Century School (Uttarakhand)minorStrategic or Co-development PartnerTSPS partner school for boys campus providing integrated JEE/NEET preparation.
• Guru Nanak Century School Girls (Himachal Pradesh)minorStrategic or Co-development PartnerGirls school partner under TSPS in HP.
• Jaswant Model Doon International School (Himachal Pradesh)minorStrategic or Co-development PartnerTSPS partner in Himachal Pradesh.

Scale indicators10 records

Recent moves7 records

Broad incumbents

• Byju's: India's largest EdTech company with K-12, JEE/NEET, and competitive exam preparation products across online and offline formats, representing a broader incumbent competitor with much larger scale and capital base than Takshila.

Direct peers

• Resonance Eduventures: Kota-based JEE/NEET coaching institute offering classroom, distance, and online programs targeting the same engineering and medical entrance exam aspirants as Takshila.
• Allen Career Institute: India's largest offline coaching institute for JEE and NEET preparation, headquartered in Kota with 50+ centers pan-India and a dominant brand in the same admissions test prep category as Takshila.
• Narayana Group: Large pan-India JEE, NEET, and board exam coaching chain with classroom centers and integrated school programs, competing directly with Takshila for the same engineering and medical entrance cohort.
• FIITJEE: One of India's largest IIT-JEE coaching chains with a national footprint and similar IIT-JEE/NEET preparation offerings, classroom-based and distance-learning programs, and a strong brand in the same admissions test prep category as Takshila.
• Vidyamandir Classes: Delhi-NCR based IIT-JEE and NEET coaching institute with classroom, integrated school, and online programs targeting the same competitive entrance exam aspirants as Takshila.
• Aakash Institute: Pan-India NEET and JEE coaching chain with classroom and digital programs, serving the same student segments (Class 8–12, droppers) and offering government-empaneled scholarship tests similar to Takshila's TNTSE.

Emerging players

• Unacademy: Online learning platform offering JEE/NEET preparation subscriptions and live classes, an emerging competitor to Takshila's online and DLP product lines with broader category overlap.
• Physics Wallah (PW): EdTech-led JEE/NEET preparation platform with affordable online courses and growing offline Vidyapeeth centers, competing with Takshila's DLP and online test series at significantly lower price points.

Regional players

• Career Point: Rajasthan-headquartered coaching institute for JEE, NEET, and board exams with classroom and distance-learning offerings, comparable in scale and product mix but with a primarily western-India geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/m3u6IdNebaA
• Facebookfacebook.com/thetakshilainstitute
• LinkedInlinkedin.com/company/takshila-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Takshila Institute