De Pul Uden

What De Pul Uden does

De Pul Uden is a privately-held live entertainment venue operating from Kapelstraat 13 in Uden, Netherlands, founded approximately 50+ years ago (sources cite founding circa 1968–1974) and recognized as a long-running regional cultural institution. The company delivers more than 100 ticketed events annually, spanning rock, metal, progressive, blues, tribute acts, dance nights (In2TheGroove), bingo events, and family programming such as KinderCarnaval. Customers are regional music enthusiasts, families, tribute-band fans, and dance-event attendees; the venue also hosts local, national, and international touring artists. Sub-brands include De Pul Heftig (a dedicated punk/metal/hardrock line with its own Instagram presence) and Filmpul (a cinema programming arm operated from the same address).

The business operates a transaction-fee revenue model across four streams: ticket sales at €20–€33 per show plus €2.00–€2.50 service fees (sold through livepul.com integrated with Tickets.cm.com and at the day box office); bar and beverage sales from two downstairs bars and a balcony bar (pin-only payments, ID checks for alcohol, no food on premises); artist merchandise (cash-only at events); and occasional venue rental, including 50th-anniversary private events. Marketing channels include the website, a monthly email newsletter, Facebook, Instagram, and community word-of-mouth. The operation runs on a mix of paid staff and volunteers; current open roles include Producer, Marketing & Content Creation Intern, and technical volunteer positions.

Technical infrastructure is minimal but includes the Metrao continuous sound-level monitoring system by Event Acoustics for audience hearing safety. The venue is fully wheelchair-accessible at street level and offers coin-operated cloakroom lockers. Strategic partners include Grolsch (beer sponsor), I Love My Ears (hearing protection), Stoked (neighboring restaurant for pre-show dining), Fonds Podium Kunsten (Dutch cultural funding body), Explore Maashorst (regional tourism), and Openluchttheater Naat Piek (outdoor venue partnership enabling summer concerts). Director Gijs de Louw is the named executive; the company has no disclosed parent, institutional investors, or funding rounds.

Name

De Pul Uden

Legal name

De Pul Uden

Website

https://livepul.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

De Pul Uden is a privately-held live music venue in Uden, Netherlands, hosting 100+ concerts and events annually across rock, metal, progressive, tribute, dance, and family programming for regional audiences and touring artists, with sub-brands De Pul Heftig and Filmpul.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYMPAGAIAB

Live Music Clubs & Venues

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYMPAGALAF

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYTHAJAFAA

Concerts & Music Festivals

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAIAFAK

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYCRANACAH

Live Music Bars & Venues

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Live music venue
• Concert events
• Hard rock programming
• Music venue management
• Dance and tribute nights

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from concert and event tickets sold through website and day box office. Ticket prices vary by event, ranging from €20-33 for listed shows with additional service fees.
2. Bar and Catering: Two bars downstairs and a small bar on the balcony selling alcoholic and non-alcoholic beverages. Pin-only payments. No food sold on premises.
3. Merchandise: Artist merchandise sold at events, typically cash-only transactions.
4. Venue Rental: Appears to host private events and has hosted 50th anniversary celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

De Pul Uden operates a 1,000+ capacity live music concert venue at Kapelstraat 13 in Uden, Netherlands, hosting 100+ events per year across rock, metal, progressive, blues, pop, tribute, dance, and family-friendly programming. The venue runs a main hall, a hard-music sub-brand (De Pul Heftig), a cinema component (Filmpul), and a summer outdoor partnership with Openluchttheater Naat Piek. Revenue comes from ticket sales, on-site bar service, artist merchandise, and venue rental.

Product overview

De Pul Uden is a live music concert venue offering a unified experience centered around hosting live concerts and events. The venue operates as a single primary product with several complementary sub-brands and services: the main De Pul concert venue hosts national and international artists across all genres; De Pul Heftig focuses specifically on punk, metal and hardrock programming; Filmpul provides cinema screenings; and Openluchttheater Naat Piek serves as an outdoor summer venue partner. Supporting services include a monthly newsletter subscription and 'Eten bij de buren' dining recommendations from neighboring restaurant Stoked.

Differentiator

Problem solved

Functional benefit

Brands

• De Pul Heftig: A sub-brand dedicated to punk, metal and hardrock events, described as 'the place for everything that is hard, raw and uncompromising'.

Products and services

• De Pul (Main Venue) Live music concert venue at Kapelstraat 13 in Uden, Netherlands, hosting national and international artists across rock, metal, progressive, blues, pop, and tribute genres. Features standing-room concerts, two downstairs bars, a balcony bar, cloakroom with lockers, and wheelchair accessibility.
• De Pul Heftig
• Filmpul Cinema sub-brand of De Pul showing films at the venue location in Uden, part of the broader De Pul entertainment ecosystem.
• Openluchttheater Naat Piek (outdoor venue) Open-air theater venue in Uden used for summer concerts and larger outdoor performances, operated in partnership with Naat Piek and used by De Pul for outdoor events such as seated rock operas.

Quantifiable outcome

• 100+ events per year across multiple genres
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Stoked!minorGTM or Marketing PartnerNeighboring restaurant partner offering houtskool (charcoal) specialties and quality meat. Located adjacent to De Pul venue. They accommodate concert-goers with reservations to ensure timely dining before shows.
• FilmpulminorOthersRelated entity/sister organization for film programming. Cross-referenced on De Pul website as part of their entertainment ecosystem.
• MC (inuje.nl)minorOthersListed as related organization under 'Check ook' (Also check) section.
• I Love My EarsminorGTM or Marketing PartnerHearing protection awareness partner. Listed as partner on De Pul website.
• GrolschminorGTM or Marketing PartnerBeer brand sponsor. Listed as partner with logo on website.
• Explore MaashorstminorGTM or Marketing PartnerRegional tourism/experience organization. Listed as partner on website.
• Openluchttheater Naat PiekcoreStrategic or Co-development PartnerOutdoor theater venue in Uden used for summer concerts and special events. Partnership allows De Pul to host outdoor events with capacity for seated shows like Magoria's rock opera.
• Tickets.cm.comcoreTechnology or IntegrationPrimary ticketing platform integrated into De Pul's website. All ticket links redirect to shop.tickets.cm.com with specific event UUIDs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hedon: Zwolle-based live music venue offering a comparable roster of rock, metal, and pop concerts. Similar capacity, regional scope, and ticked-bar-merch revenue model targeting a comparable Dutch provincial audience.
• 013 Poppodium: Large live music venue in Tilburg, North Brabant, hosting a comparable roster of rock, metal, and indie touring acts. Direct regional competitor for the same North Brabant audience and similar mid-sized touring-artist economics.
• Effenaar: Eindhoven-based live music venue focused on rock, metal, alternative, and electronic programming. Direct regional peer with similar capacity tier and genre overlap, competing for the same North Brabant concert-goers.
• Doornroosje: Nijmegen live music venue with comparable rock, metal, and alternative focus. Operates a similar multi-revenue model (tickets, bar, merchandise) and competes for touring mid-size acts in the same regional market.
• Paard van Troje: The Hague live music venue with similar mid-sized capacity and rock/pop/alternative programming. Comparable in business model, ticketing approach, and bar-driven revenue mix.
• Oosterpoort: Groningen live music venue hosting rock, metal, blues, and pop touring acts. Comparable mid-tier capacity, programming diversity, and multi-revenue venue model.
• Iduna: Drachten-based live music venue with a 50+ year operating history, comparable to De Pul in regional footprint, heritage, and rock-heavy programming. Direct model-comparable Dutch regional venue.

Broad incumbents

• Melkweg: Amsterdam-based live music and cultural venue with multiple halls and a 50+ year history. Comparable in longevity and genre diversity but operates at a larger national scale with broader programming.
• Tivoli Vredenburg: Large multi-hall Utrecht venue hosting concerts across all genres from classical to metal. Less of a direct competitor given scale, but operates a similar concert-hosting model and competes for the same touring artists on the Dutch circuit.
• Paradiso: Amsterdam's iconic 1,500-capacity live music venue with a 50+ year operating history. Comparable in longevity and genre diversity, but with significantly larger scale, brand, and budget as a national touring-act priority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/livepul
• Facebookfacebook.com/depuluden
• LinkedInlinkedin.com/company/de-pul-uden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Pul Uden