Surfsand Resort
Surfsand Resort is a privately held oceanfront hotel and destination resort in Cannon Beach, Oregon, offering multi-building guest accommodations, on-site dining at Wayfarer Restaurant & Lounge, event venues for up to 200 guests, and curated experience add-ons for leisure travelers, families, wedding parties, and corporate groups.
- Company typePrivate
- Founded1967
- HeadquartersCannon Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Surfsand Resort does
Surfsand Resort is a privately held oceanfront hotel and destination resort located at 148 W. Gower in Cannon Beach, Oregon, operating since 1967 (as Surfsand Motel) and acquired by Vesta Hospitality in July 2022. The property spans multiple guestroom buildings — Puffin, Lighthouse, Haystack, and Beachfront — offering 12+ room types from studios to executive suites with private oceanfront balconies overlooking Haystack Rock, alongside two ADA-accessible room categories. On-site amenities include the Wayfarer Restaurant & Lounge (coastal cuisine operating since 1977/1983), an indoor heated pool and hot tub, a fitness center equipped with Peloton bikes and Precor equipment (added in the 2024 $12M renovation), and the Tidepool Event Space accommodating up to 200 guests for weddings, corporate retreats, and celebrations.
The business operates a hybrid hospitality model combining transient leisure lodging, an on-site F&B outlet, group/events revenue, pet-friendly accommodations ($35/pet/day), and a growing portfolio of experience add-ons priced $50–$160 (Oregon Sunset, Surfsand Celebration, Beach Bonfire, Taffy the Puffin's Birthday Bash, SurfSandollar treasure hunt). Distribution is multi-channel: direct booking via the Synxis-powered website, phone reservations, third-party OTAs, OpenTable for restaurant, and a dedicated corporate/events sales function led by Area Director of Sales Christina Caudillo. The marketing mix emphasizes earned media (Good Housekeeping, Condé Nast Traveler, Travel + Leisure), a #SurfSandollar social engagement program, an email newsletter, and AAA member discounts.
Technology infrastructure is conventional hospitality-stack: Synxis for property management and booking, Canary Technologies for gift certificate e-commerce, OpenTable for restaurant reservations, and Google Analytics for web telemetry. In-room digital features (smart room controls, digital fireplaces, starlight projectors) are consumer-electronic guest amenities rather than proprietary platforms. Customer segments span leisure travelers, families, pet owners, event planners, and corporate groups — a fragmented long-tail consumer base with no disclosed enterprise anchor accounts.
Surfsand Resort firmographics
Firmographics- Name
- Surfsand Resort
- Legal name
- Surfsand Resort
- Website
- https://surfsand.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Surfsand Resort is a privately held oceanfront hotel and destination resort in Cannon Beach, Oregon, offering multi-building guest accommodations, on-site dining at Wayfarer Restaurant & Lounge, event venues for up to 200 guests, and curated experience add-ons for leisure travelers, families, wedding parties, and corporate groups.
- Ownership category
- akta.pro rank
Surfsand Resort industry classification
Industry- Product category
- Beach Resort / Oceanfront Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Beachfront & Island Luxury Resorts (THAGACAA), Marina & Waterfront Full-Service Hotels (THAGAAAK)
Keywords
Where Surfsand Resort is headquartered
LocationHeadquarters
- HQ city
- Cannon Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surfsand Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Accommodations: Nightly rental of oceanfront guest rooms and suites with various amenities including balconies, fireplaces, rain showers, and soaking tubs. Revenue generated through direct bookings, phone reservations, and third-party OTAs.
- Wayfarer Restaurant & Lounge: On-site dining venue serving coastal seafood, steaks, craft cocktails, Northwest beers, and whiskey. Offers breakfast, lunch, and dinner service. Family-friendly with children's menu available.
- Experience Enhancements & Add-Ons: Optional paid packages including Oregon Sunset wine package ($65), Taffy the Puffin's Birthday Bash ($78), Surfsand Celebration package ($160), and Beach Bonfire experience ($50).
- Meetings & Events: Venue rental and catering services for weddings, corporate retreats, and special events. Tidepool Event Space accommodates up to 200 guests with 3,000 sq ft of flexible space.
- Pet Services: Pet-friendly accommodations with $35 per day per pet fee, includes pet treats, bandana, bowl, ball, blanket and towel. Additional pet amenities include Bone Appetit Bistro and dog washing station.
- Gift Certificates: Gift certificates sold for resort stays and dining experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Oregon Sunset Enhancement |
| Unit Pricing | Pay-as-you-go | Taffy the Puffin's Birthday Bash |
| Unit Pricing | Pay-as-you-go | Surfsand Celebration Package |
| Unit Pricing | Pay-as-you-go | Beach Bonfire Experience |
| Unit Pricing | Pay-as-you-go | Pet Package |
| Subscription | Pay-as-you-go | AAA Member Rate |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Surfsand Resort product offering
Product offeringCore offering
Surfsand Resort operates an oceanfront hotel property in Cannon Beach, Oregon offering nightly guest room and suite accommodations across multiple buildings (Beachfront, Lighthouse, Puffin, Haystack). The resort also runs the on-site Wayfarer Restaurant & Lounge serving coastal cuisine, hosts meetings, weddings, and events at the Tidepool Event Space, and offers pet-friendly accommodations and curated enhancement packages.
Product overview
Surfsand Resort is an oceanfront hotel in Cannon Beach, Oregon offering a unified hospitality experience centered on guest accommodations with multiple room types (Beachfront, Lighthouse, Puffin, and Haystack buildings), on-site dining at Wayfarer Restaurant & Lounge, and event spaces including the Tidepool Event Space for meetings, weddings, and gatherings. The property completed a $12M renovation in 2024. The resort differentiates through curated experience add-ons (Oregon Sunset package, Birthday packages, Beach Bonfire, SurfSandollar Hunt) and pet-friendly amenities. Room categories range from standard studios to expansive beachfront suites, with accessible options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Guest Room Accommodations
- Wayfarer Restaurant & Lounge
- Tidepool Event Space (Meetings & Events Venue)
- Wedding Services
- Oregon Sunset Enhancement Package
- Taffy the Puffin's Birthday Bash
- Surfsand Celebration Package
- Beach Bonfire Experience
- Pet-Friendly Accommodations
- SurfSandollar Hunt
- Gift Certificates
Quantifiable outcome
- $12M renovation completed in 2024 with 5 Peloton bikes, updated pool/hot tub, new fitness equipment, and refreshed event spaces
Companies that use Surfsand Resort
Customer profileSegments4 records
Ideal customer profiles4 records
Surfsand Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Surfsand Resort partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Thompson Studio GlassminorThompson Studio Glass of Bend, Oregon creates unique hand-made glass sand dollars for the SurfSandollar treasure hunt program. Founder Jeff Thompson has been working with glass since 1997, later joined by wife Heather and son Dale. Studio is known for sea life sculptures and is represented in galleries around the U.S.
- Travel Oregon Forever / North Coast Food TrailminorWayfarer Restaurant is a proud partner of the Travel Oregon Forever program and participant of the North Coast Food Trail, showcasing local and seasonal Pacific Northwest cuisine.
- Cannon Beach SpaminorCannon Beach Spa and Boutique offers massage and wellness services. Guests booking spa services through the Surfsand Resort partners page receive a complimentary gift with any spa treatment.
- Kelly's MarinaminorKelly's Brighton Marina on Nehalem Bay offers crabbing from boat or dock, 22 crabbing rental boats, 500 feet of dock crabbing space, and fresh seafood (crabs, clams & oysters).
- Kelly Short OutdoorsminorKelly Short Outdoors offers guided fishing trips for salmon, steelhead, and sturgeon with over 40 years of Pacific Northwest fishing experience. Currently sponsored by Pendleton Whiskey.
- Astoria Ghost TourminorGhost tour experience in Astoria starting at Gulley's Butcher Shop with underground investigation. Family-friendly and suitable for serious investigators.
- Cleanline SurfminorLocal surf shop referenced for equipment rental at Oswald West State Park's Short Sand Beach surfing location.
- Kayak TillamookminorOldest and most extensive guide service on Oregon Coast offering equipment, lessons and tours of Oregon's scenic inland waterways.
- Vesta HospitalitycoreRichard Takach, Jr. (Rick) and partners acquired Surfsand Resort and Wayfarer Restaurant in July 2022. Rick is Chairman & CEO of Vesta Hospitality in Vancouver, Washington.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Surfsand Resort competitors and assessment
Company assessmentDirect peers
- Inn at Cannon Beach: Boutique Cannon Beach lodging property catering to leisure travelers and small events—operates in the same destination with overlapping guest profile.
- Hallmark Resort & Spa Cannon Beach: Direct Cannon Beach competitor operating an oceanfront full-service resort with on-site dining, spa services, and similar leisure/event amenities—competes head-to-head for the same Haystack Rock-view segment.
- Stephanie Inn: Luxury oceanfront inn in Cannon Beach targeting romance/leisure travelers with curated dining and event offerings—directly comparable premium positioning in the same micro-market.
- The Ocean Lodge: Cannon Beach oceanfront boutique hotel offering premium guest rooms with Pacific views, fireplaces, and event capabilities—overlapping guest profile of leisure travelers and small-event planners.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Surfsand Resort social profiles
Digital presenceSurfsand Resort compliance and trust
Trust signalCompliance2 records
Surfsand Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surfsand Resort leadership team
Management profileNumber of profiles
Profiles3 records
Surfsand Resort subsidiaries and ownership
Company hierarchySubsidiaries1 record
Surfsand Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surfsand Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surfsand Resort
What does Surfsand Resort do?
Surfsand Resort operates an oceanfront hotel property in Cannon Beach, Oregon offering nightly guest room and suite accommodations across multiple buildings (Beachfront, Lighthouse, Puffin, Haystack). The resort also runs the on-site Wayfarer Restaurant & Lounge serving coastal cuisine, hosts meetings, weddings, and events at the Tidepool Event Space, and offers pet-friendly accommodations and curated enhancement packages.
Is Surfsand Resort a public or private company?
Surfsand Resort is a private company. It is classified as corporate owned and is currently operating.
When was Surfsand Resort founded?
Surfsand Resort was founded in 1967. It employs 51 to 100 people.
Where is Surfsand Resort based?
Surfsand Resort is headquartered in Cannon Beach, United States, in the North America region.
How does Surfsand Resort make money?
Six revenue lines are on record. Hotel Accommodations are the primary driver. The others are wayfarer Restaurant & Lounge, experience Enhancements & Add-Ons, meetings & Events, pet Services and gift Certificates.
Who are Surfsand Resort's main competitors?
Direct peers on record are Inn at Cannon Beach, Hallmark Resort & Spa Cannon Beach, Stephanie Inn and The Ocean Lodge. Headlands Coastal Lodge & Spa is listed as a peer.
Does Surfsand Resort have an API?
No public API is recorded for Surfsand Resort.
What industry is Surfsand Resort in?
Surfsand Resort's product category is Beach Resort / Oceanfront Hospitality. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 72111 and its SIC code is 7011.