Kans²

What Kans² does

Kans² (legal name: Kans Kwadraat) is a Dutch private training and education company founded in 2009 and headquartered in De Meern (Utrecht), Netherlands. The company specializes in professional development for pedagogical professionals, coaches, and managers working in the Dutch childcare sector (kinderopvang). It serves two main customer segments: individual pedagogical professionals (including daycare workers, BSO staff, and career changers entering the sector) and enterprise childcare organizations seeking staff training, certification, and team development. Core offerings include IKK-certified baby specialist training (including an INTENSIEF compressed version and an English-language version), accredited VVE (early childhood education) programs covering Uk & Puk, Startblokken, and Piramide, BSO (out-of-school care) training programs, leadership and coaching training, and a broad catalogue of workshops. The proprietary 'Kijk je rijk' video-coaching methodology is a notable differentiator, alongside an in-house e-learning platform (ELO) at elo.kanskwadraat.nl.

The business model combines three revenue streams: seat-based training and course fees (€89-€1,995 per participant), e-learning subscriptions and access, and customized in-company training delivered at client organizations. Distribution is dual-mode via self-serve D2C enrollment on the website and direct enterprise sales for in-company delivery, supported by partner training venues across at least nine Dutch cities. Notable enterprise customers include Partou, Kind&co ludens, Prokino Kinderopvang, Kosmo, Spring Kinderopvang, Kinderopvang Morgen, Kinderrijk, and Kibeo. The company has trained over 16,000 pedagogical professionals since its founding, with no disclosed external funding, no M&A activity, and no public listings. The company is led by Willemijn van Grimbergen (Directeur bedrijfsvoering) and benefits from recognized regulatory endorsements (IKK certification, NJI recognition) that bind the offering to Dutch childcare compliance requirements.

Name

Kans²

Legal name

Kans Kwadraat

Website

https://kanskwadraat.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Kans² (Kans Kwadraat) is a Dutch training and education provider founded in 2009, offering accredited in-company and public courses for pedagogical professionals, coaches, and managers in the Dutch childcare (kinderopvang) sector. It serves both individual childcare workers and enterprise childcare organizations with IKK-certified, NJI-recognized curricula.

Ownership category

akta.pro rank

Product category

Professional Training and Education (Childcare Sector)

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)

akta.pro secondary industries

Curriculum & Pedagogy Training (Play-Based, Emergent, Literacy/Numeracy) (EDACAIAE), Inclusion, Special Needs & Early Intervention Training (IEPs/IFSPs, Neurodiversity) (EDACAIAF)

Keywords

• Childcare staff training
• Pedagogical coaching services
• E-learning childcare courses
• VVE program certification
• BSO out-of-school training

Headquarters

HQ city

De Meern

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Training and Course Fees: Revenue generated from individual and organizational training courses, workshops, and certification programs. Pricing varies by program type and duration, ranging from €89 e-learning courses to comprehensive €1,995 multi-day training programs.
2. E-learning Subscriptions and Access: Revenue from online learning modules and digital course materials accessible through their proprietary ELO platform.
3. In-company and Custom Training: Customized training programs delivered at client organizations, including workshop days, study days, and team development sessions for pedagogical professionals, coaches, and managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kans² (Kans Kwadraat) provides accredited training programs, workshops, e-learning modules, and custom in-company training for pedagogical professionals, coaches, and managers in the Dutch childcare sector. Core offerings include IKK-certified baby specialist training, VVE early childhood education programs (Uk & Puk, Startblokken, Piramide, Basistraining VVE), BSO out-of-school care training, the Kijk je rijk video coaching method, English language training, and bespoke workshop design for organizational study days and team events.

Product overview

Kans² (Kans Kwadraat) is a Dutch training and education provider specializing in professional development for pedagogical professionals, coaches, and managers in the childcare sector. The offering is a portfolio of modular training programs and e-learning products, not a unified software platform. The core programs include accredited qualifications for pedagogical professionals (Opleiding Pedagogiek 0-13 jaar, Opleiding De pedagogisch coach), baby specialist certifications (Opleiding Baby's in de kinderopvang – IKK-certified, including an INTENSIEF version and an English-language Babies in daycare version), and the video coaching method Kijk je rijk. The portfolio spans four major product clusters: (1) VVE (pre-school education) training programs including Uk & Puk, Startblokken, Piramide, and Basistraining VVE, each NJI-recognized with dedicated training and nascholing tracks; (2) BSO (out-of-school care) programs including the multi-session Betekenisvolle BSO training and individual modules covering pedagogical basics, group processes, media literacy, child participation, and OOL; (3) English language training for pedagogical professionals and managers, including Taaltraining Engels and standalone workshops on English handover and English leadership communication; and (4) a broad workshop catalog covering baby development topics (baby gestures, brain development, emotional/language/motor/spatial development), team strength (communication, parent conversations, Gordon method), and BSO topics (emotions, behavior, autism, hypersensitivity). All offerings are delivered as incompany/custom training or scheduled public sessions, supported by a proprietary e-learning platform (ELO/Kans² online environment). The company also offers custom workshop design and delivery services for study days and team events.

Differentiator

Problem solved

Functional benefit

Brands

• Kans²: Shortened brand name/abbreviation used in URLs and references (e.g., kanskwadraat.nl/trainingen/)

Products and services

• Opleiding Pedagogiek 0-13 jaar Accredited supplementary training program for career changers (zijinstromers) qualifying for pedagogical professional roles in childcare, covering children aged 0–13. Priced at €795.
• Training Kijk je rijk voor pedagogisch coaches An 8-day video coaching method training where coaches learn to coach pedagogical professionals on interaction skills using video footage of their own practice (Kijk je rijk beeldcoachmethode). Priced at €1,595.
• Opleiding De pedagogisch coach A six-day training program developing coaching skills for pedagogical professionals to enhance the quality of pedagogical practice in childcare settings. Priced at €1,895.
• Opleiding Baby's in de kinderopvang (IKK) IKK-certified e-learning course qualifying participants as baby specialists, covering optimal development support for babies in daycare groups. 22.5 hours online. Priced at €179. Used to train over 16,000 pedagogical professionals.
• Opleiding Baby's in de kinderopvang – INTENSIEF Intensive IKK-certified version of the baby training that allows participants to obtain their baby certificate within 3 weeks, delivered via online start and practical sessions.
• Opleiding Babies in daycare (IKK) — English version English-language version of the Baby's in daycare IKK-certified course, translated from the Dutch original for native English speakers working in Dutch childcare. Priced at €249.
• VVE-training Uk en Puk NJI-recognized early childhood education (VVE) program for children aged 0–4 using the character puppet Puk, covering 12 themes and 12 training sessions with group visits by the trainer for coaching. Priced at €1,995.
• VVE-training Startblokken NJI-recognized play-oriented VVE total program for children aged 0–8, teaching pedagogical professionals to design meaningful play activities using the 3B's approach (Betekenisvolle activiteiten, Bemiddelende rol, Brede ontwikkeling).
• VVE-training Piramide NJI-recognized VVE total program for children aged 0–7, the most widely used VVE program in the Netherlands, covering all SLO learning objectives across 11 themes with a digital planning tool (Piramide Digitaal).
• Basistraining VVE VVE foundational training focused on the pedagogical-educational skills of pedagogical professionals, covering the talent triangle, 3V's (Verkennen, Verbinden, Verrijken), and the six interaction skills.
• Nascholing Uk & Puk 2.0 Two-session continuing education course for Uk & Puk-certified trainers covering the 10 new themes of the updated Uk & Puk Edition 2, officially recognized as 'Goed onderbouwd' by the NJi. Priced at €495.
• Training Betekenisvolle BSO Comprehensive incompany training for BSO (out-of-school care) teams consisting of 9 sessions covering child participation, group processes, behavior, media literacy, and developmental learning, with customizable program options.
• Verdiepende babytrainingen Set of specialized incompany baby training modules covering themes including brain development, emotional development, language development, motor development, play development, and space and layout for babies. Priced at €1,000 per trainer-led session (max 15 participants) or €299 for self-delivery training kit.
• E-learning Interactievaardigheden in de kinderopvang (0-4 jaar) E-learning module teaching recognition and application of six interaction skills for pedagogical professionals working with children aged 0–4. Priced at €89 per module.
• E-learning Interactievaardigheden op de BSO (4-12 jaar) E-learning module teaching recognition and application of interaction skills for pedagogical professionals working with children aged 4–12 in out-of-school care (BSO). Priced at €89 per module.
• Taaltraining Engels voor pedagogisch professionals (klassikaal) 4-session language training (4 online sessions of 3 hours each) for pedagogical professionals to improve English communication with non-Dutch-speaking parents, covering childcare terminology, pronunciation, and parent conversations.
• Incompany & maatwerk (custom training and advisory) Custom training and advisory services tailored to specific organizational needs, including fully customizable training packages delivered on-site at client childcare organizations. Includes custom workshops for studiedagen, workshopdagen, and teamdagen.
• Training Coachend leidinggeven in de kinderopvang 3-day training on coaching leadership skills for managers in childcare, focusing on motivating employees from their own strengths and qualities.
• Training Kennismaking met de kinderopvang voor leidinggevenden 3-session training providing managers new to childcare with the tools to grow in their leadership role. Priced at €795.

Quantifiable outcome

• Over 16,000 pedagogical professionals trained in Baby's in de kinderopvang

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PartoucoreChannel Partner/ Reseller/ DistributorMajor Dutch childcare organization operating hundreds of locations. Kans Kwadraat serves as official training partner providing certification courses and workshops. Quote from Manager L&D: 'Wij ervaren de samenwerking met Kans Kwadraat als zeer positief. Een partner die naast je staat, ontzorgt en in co-creatie zorgt voor content die écht aansluit.'
• Kind&co ludenscoreChannel Partner/ Reseller/ DistributorChildcare organization with multiple locations. Partnership for baby training, language exams, and Pedagogiek 0-13 jaar training. Customer reports: 'Ze denken goed mee met onze vraag en komen met passende oplossingen. Het contact is laagdrempelig en prettig.'
• Prokino KinderopvangcoreChannel Partner/ Reseller/ DistributorNational childcare organization. Kans Kwadraat provides baby training, language exams, and Pedagogiek 0-13 jaar. Customer reports: 'Kans Kwadraat is voor ons een betrouwbare partner in scholing en ontwikkeling.'
• KosmocoreChannel Partner/ Reseller/ DistributorChildcare organization. Strategic partnership with active involvement in organizational development. Customer reports: 'Kans Kwadraat is voor ons niet alleen een opleidingsspecialist maar een opleidingspartner. Zij zijn actief betrokken bij onze organisatie en kunnen hierdoor gemakkelijk schakelen bij een opleidingsvraagstuk.'
• Spring KinderopvangcoreChannel Partner/ Reseller/ DistributorStichting Spring Kinderopvang - childcare foundation. Multi-year training partnership covering Baby's in de kinderopvang, Baby- en kindergebaren, Pedagogiek 0-13 jaar, and Kijk je Rijk. Reports: 'Het contact met de trainers is prettig en de lijntjes zijn kort.'
• Kinderopvang MorgencoreChannel Partner/ Reseller/ DistributorChildcare organization. Partnership for broad training offering for pedagogical professionals and coaches. Customer reports: 'Ze zijn altijd in beweging en denken mee met de branche. De lijnen zijn kort, contact is informeel maar altijd professioneel.'
• KinderrijkcoreChannel Partner/ Reseller/ DistributorChildcare organization. Partnership includes custom 3F trajectory developed specifically for their needs. Customer reports: 'Het resultaat boven verwachting was.'
• KibeocoreChannel Partner/ Reseller/ DistributorChildcare organization operating across the Netherlands. Listed as official training partner.
• Kangoeroe Community School ParamaribominorOthersCommunity school in Suriname combining childcare, primary school, and after-school care. Kans Kwadraat sponsors training by providing the Opleiding Baby's in de kinderopvang free of charge, contributing to staff knowledge and skills.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NCOI Groep: Largest Dutch private education group offering BBL/BOL- and HBO-adjacent programs, including professional development for working adults. Comparable as a Dutch training incumbent serving the same working-professionals market but across broader occupations beyond pedagogy.
• LOI (Leidse Onderwijs Instellingen): Established Dutch distance-learning institution with accredited modular courses for working professionals. Comparable in delivering self-paced and blended professional training, though its catalog spans many sectors rather than specializing in childcare pedagogy.
• Avans+: Continuing-education arm of Avans Hogeschool offering post-HBO and contract training including education-sector programs. Comparable in training Dutch education professionals through a mix of in-company and public cohorts, but anchored in higher education credentials.
• Schouten & Nelissen: Established Dutch corporate training provider with multi-city public course schedules and in-company delivery. Comparable in go-to-market model (public classroom + in-company + custom) but focused on leadership and soft-skills content rather than pedagogy.
• Eduvision Opleidingen: Dutch vocational training provider offering MBO/HBO-adjacent courses to professionals and career changers. Comparable in modular self-paced and classroom training delivery, though spanning broader occupations than pedagogical childcare work.
• GoodHabitz: Leading Dutch corporate e-learning provider delivering soft-skills and business-skills training through a subscription platform. Comparable in building an e-learning catalog for Dutch employees but across general business skills rather than childcare-specific pedagogy.
• CED-Groep: Dutch educational services organization providing assessment, training, and consulting to schools and childcare organizations. Comparable in targeting the Dutch childcare and education workforce with training and development services, though broader than pedagogical specialist training.

Others

• BKK Kinderopvang: Dutch trade body for childcare organizations that also organizes training and development programs for its members. Comparable in addressing the same Dutch childcare workforce but as a sector representative rather than a commercial training specialist.
• Nederlands Jeugdinstituut (NJi): National expertise center for children, youth, and childcare referenced as the recognition body for VVE programs (Uk & Puk, Piramide, Startblokken). Comparable as the standard-setting authority for curricula underpinning Kans²'s NJi-recognized training catalog.
• BoinK: Branch organization representing Dutch childcare providers and serving as an information/advocacy hub. Comparable in targeting the same Dutch childcare market but focused on advocacy and sector representation rather than direct course delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kanskwadraat
• Facebookfacebook.com/kanskwadraat
• LinkedInlinkedin.com/company/kanskwadraat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kans²