Trinkkartell

What Trinkkartell does

Trinkkartell GmbH is a privately held B2B beverage distribution company headquartered in Nürnberg, Germany, founded in 2017 by Bünyamin Göksel and Julian Raiser. The company supplies restaurants, hotels, catering operators, event organizers, clubs and bars, and corporate offices across the Nürnberg-Fürth-Erlangen metropolitan region (the so-called Städtedreieck). Its assortment spans seven categories — wine, beer, spirits, non-alcoholic beverages, syrups and flavors, coffee, and accessories — with a curated portfolio of more than 300 beer brands including regional Franconian craft producers, sommelier-led wine selections featuring direct imports and a proprietary Himmelspfad label, and premium spirits sourced from brand partners such as Moët Hennessy, Bombay Sapphire, and Ruinart. Trinkkartell holds DE-ÖKO-001 organic certification for relevant SKUs.

Operations rest on two pillars: a proprietary last-mile logistics fleet of trucks and vans that supports flexible, same-day or next-day delivery within the metro region, and the Orderlion mobile ordering platform, which provides shopping lists, order reminders, and offline browsing for B2B customers. The company is also integrated with the Moët Hennessy partnership for fine dining accounts and merged with Lieferamt in 2025 to broaden its customer base. Its own marketing combines personal account management (Gebietsverkaufsleitung), social media presence on Instagram, Facebook, and LinkedIn, and curated customer events and tastings.

The business model is straightforward B2B wholesale: revenue is generated from product margins on direct beverage sales to professional buyers (transaction-based pricing with free delivery inside the region after a minimum order value). Pricing is described as transparent and 'fachhandelsgerecht'. The company is bootstrapped, with no disclosed external funding or institutional ownership, and is run by two founder-managing directors supported by a small operations, sales, and management team. In 2025 it relocated to a new modern facility at Raudtener Straße 17 in Nürnberg and completed a corporate rebrand under the tagline 'Immer durstig'.

Name

Trinkkartell

Legal name

Trinkkartell GmbH

Website

https://trinkkartell.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Trinkkartell is a private B2B beverage distributor founded in 2017 in Nürnberg, Germany, supplying restaurants, hotels, events, clubs, and corporate offices across the Nürnberg-Fürth-Erlangen region with curated wine, 300+ beer brands, spirits, non-alcoholic drinks, syrups, and coffee via its own fleet and the Orderlion mobile app.

Ownership category

akta.pro rank

Product category

Beverage Distribution Services

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

akta.pro secondary industries

Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• B2B beverage distribution
• Wholesale beverage supply
• Gastronomy beverage services
• Event beverage logistics
• Mobile order platform

Headquarters

HQ city

Schwaig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Product Sales: Direct sale of beverages including wine, beer, spirits, coffee, syrups, and non-alcoholic alternatives to B2B customers (restaurants, bars, clubs, events, companies). Revenue generated through product margins on wholesale distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trinkkartell is a B2B beverage distributor supplying water, wine, beer, spirits, coffee, syrups, and non-alcoholic beverages to gastronomy, hotels, catering, event organizers, clubs, bars, and corporate customers in the Nürnberg-Fürth-Erlangen metropolitan region. Orders are placed through the Orderlion mobile app and supported by a direct sales team, with same-day or next-business-day delivery carried out via an in-house fleet of trucks and vans.

Product overview

Trinkkartell is a B2B beverage distribution company offering a unified delivery service combined with a mobile ordering platform (Orderlion App). The core offering comprises beverage delivery across seven product categories—Wine, Beer, Spirits, Non-Alcoholic Beverages, Syrups & Flavours, and Coffee & Accessories—served through four specialized B2B channels: Gastronomy, Events, Clubs & Bars, and Corporate/Office. The company operates as a single integrated service rather than modular products, with the mobile app serving as the primary ordering interface for all product categories. Notable brand partnerships include Moët Hennessy (deepened through Trinkkartell), Bombay Sapphire, Bayreuther, Coca-Cola, Fuze Tea, Ruinart, Lillet, Monin, Moët Chandon, Oatly, and their proprietary Himmelspfad wine label. Founded in 2017, the company completed a rebrand in 2025 and merged with Lieferamt the same year.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage Delivery Service
• Gastronomy Beverage Solutions
• Event Beverage Services
• Clubs & Bars Partnership
• Corporate & Office Beverage Supply
• Wine Portfolio
• Beer Selection
• Spirits Range
• Non-Alcoholic Beverages
• Syrup & Flavour Products
• Coffee & Accessories
• Himmelspfad Wine Label

Quantifiable outcome

• Next business day delivery within Nürnberg-Fürth-Erlangen region
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• LieferamtcoreStrategic or Co-development Partner · 1 January 2025Strategic merger in 2025 that expanded Trinkkartell's customer base and strengthened their market position in the Nürnberg beverage distribution market.
• Moët HennessycoreStrategic or Co-development PartnerTrinkkartell facilitates the Moët Hennessy partnership for their fine dining customers like ZweiSinn Meiers. The relationship enables access to premium champagne and spirits brands, with Trinkkartell acting as the local distribution and relationship partner.
• OrderlioncoreTechnology or IntegrationTechnology partner providing the ordering app platform that enables Trinkkartell's digital ordering, shopping lists, order reminders, and offline shopping features for B2B customers.

Scale indicators2 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• FRISTO Getränkemarkt: Major German beverage wholesaler and cash-and-carry operator combining traditional wholesale with own depots. Competes with Trinkkartell for on-premise and retail beverage supply in Bavaria and beyond.
• Trinks (Trinks Süd): One of Germany's largest beverage wholesalers serving HoReCa with a broad assortment of beer, wine, spirits, and non-alcoholic beverages. Direct competitor for gastronomy and event accounts in the same B2B on-premise channel as Trinkkartell.
• Getränke Essmann: Family-owned beverage wholesaler serving gastronomy, retail, and events across parts of Germany with own fleet and broad assortment. Highly comparable in operating model and customer segments to Trinkkartell.
• Durstexpress: B2B and B2C beverage delivery service owned by Flaschenpost/Dr. Oetker, offering rapid delivery of beer, wine, and soft drinks. Competes with Trinkkartell's app-based ordering and on-premise delivery, especially for office and small accounts.
• Flaschenpost: Germany's leading online beverage delivery platform serving both consumers and B2B accounts with rapid, scheduled delivery. Most prominent scaled tech-forward competitor to Trinkkartell's regional B2B delivery model.
• Getränke Hoffmann: National beverage wholesaler and chain operator with broad assortment and own delivery infrastructure. Overlaps directly with Trinkkartell's product range, target customers (gastronomy, events), and B2B distribution model.

Broad incumbents

• Hawesko Holding: Large German wine specialist with retail, wholesale, and e-commerce operations. Comparable to Trinkkartell's wine curation and direct-import strategy but operating at national scale across multiple channels.
• Borco-Marken-Import: Major German importer and wholesaler of international spirits (incl. Bombay Sapphire, a brand Trinkkartell carries). Comparable on the spirits wholesale side for on-premise accounts and bar/restaurant supply.

Regional players

• Eggers & Landwehr: Regional beverage wholesaler serving parts of northern Germany with a comparable B2B gastronomy and on-premise focus. Comparable in business model but does not overlap geographically with Trinkkartell.

Emerging players

• Vicampo Weinhandel: German online wine retailer with curated selection from smaller winemakers, similar in spirit to Trinkkartell's sommelier-led direct-import approach. Competes indirectly for fine-dining wine programs in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trinkkartell
• LinkedInlinkedin.com/company/trinkkartell-gmbh
• Instagraminstagram.com/trinkkartell

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinkkartell