Cricket PNG
Cricket PNG is the National Sports Federation governing cricket in Papua New Guinea since 1973, operating the Schools Kriket Programme (129,000+ students), the Isuzu T20 Smash domestic tournament, and four national teams (Barramundis, Lewas, Garamuts, Siales), funded primarily by Australian Government grants and PNG corporate sponsors.
- Company typePrivate
- Founded1973
- HeadquartersBoroko, Papua New Guinea
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cricket PNG does
Cricket PNG (CPNG) is the National Sports Federation responsible for the governance, promotion, and development of cricket in Papua New Guinea, holding ICC Associate Member status since 1973 and operating from Amini Park in the Bisini Sports Precinct, Boroko, Port Moresby, with a regional hub in Lae. The federation runs a vertically integrated participation-to-elite pipeline anchored by the BSP School Kriket Programme and Malolo Junior Hardball Cricket Program, which together reached more than 129,000 students across 10 PNG regions in 2024 and feed a domestic franchise T20 competition (the Isuzu T20 Smash, sponsored by Boroko Motors) and four national representative teams: the Barramundis (men), Lewas (women), Garamuts (U19 men), and Siales (U19 women). Technology is largely third-party and operational rather than proprietary: CricClubs powers the public Match Centre, NV Play enables live streaming distributed via the Cricket PNG YouTube channel, and EMTV and FM100 provide free-to-air broadcast reach. Matchday revenue is negligible, with general admission to Amini Park matches free and grandstand tickets priced at K5.00. Funding is sourced from Australian Government PacificAus Sports grants, ICC East Asia-Pacific development support, PNG Olympic Committee backing, and a concentrated set of corporate sponsors led by Kumul Petroleum (national team title sponsor), Boroko Motors/Isuzu (T20 Smash naming rights), and BSP (school programme). Customer segments are best characterized as participant cohorts (schoolchildren, regional association players, national team athletes) and revenue counterparties (sponsors, government funders, broadcasters), with 2025 milestones including Lewas Women's ODI status for the 2025-2029 cycle and the launch of the inaugural PacificAus Sports Cricket Invitational.
Cricket PNG firmographics
Firmographics- Name
- Cricket PNG
- Legal name
- Cricket PNG
- Website
- https://cricketpng.org.pg
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cricket PNG is the National Sports Federation governing cricket in Papua New Guinea since 1973, operating the Schools Kriket Programme (129,000+ students), the Isuzu T20 Smash domestic tournament, and four national teams (Barramundis, Lewas, Garamuts, Siales), funded primarily by Australian Government grants and PNG corporate sponsors.
- Ownership category
- akta.pro rank
Cricket PNG industry classification
Industry- Product category
- Sports Federation / Cricket Governance
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
- akta.pro secondary industry
- Cricket Leagues (MPAKAAAF)
Keywords
Where Cricket PNG is headquartered
LocationHeadquarters
- HQ city
- Boroko
- HQ country
- Papua New Guinea
- HQ region
- Oceania
Offices2 records
Markets served
Cricket PNG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Government Grants and Support: Funding from Australian Government (PacificAus Sports program), PNG Olympic Committee, and ICC East Asia-Pacific regional office support for cricket development programs, high performance initiatives, and international competition participation.
- Corporate Sponsorship: Naming rights and title sponsorship (Isuzu T20 Smash by Boroko Motors), team sponsorship (Kumul Petroleum for Barramundis and Lewas), and marquee player sponsorship from PacificAus Sports for international players to participate in domestic competitions.
- Broadcasting Rights: Television broadcast partnerships with EMTV for live match coverage and FM100 for radio broadcast of ISUZU T20 Smash matches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Admission - Free |
| Unit Pricing | Pay-as-you-go | Grandstand Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Cricket PNG product offering
Product offeringCore offering
Cricket PNG is the National Sports Federation for cricket in Papua New Guinea, governing the sport and operating grassroots school programs (Schools Kriket, Malolo Hard-Ball Competition), a flagship domestic T20 franchise competition (ISUZU T20 Smash), four national representative teams (Barramundis, Lewas, Garamuts, Siales), and international fixtures including the PacificAus Sports Cricket Invitational. It also runs talent identification, coaching development, and player pathway programs feeding elite representation at ICC-sanctioned tournaments.
Product overview
Cricket PNG operates as the National Sports Federation for cricket governance and development in Papua New Guinea. The organization delivers a portfolio of cricket programs and competitions, centered around the Isuzu T20 Smash as the flagship domestic tournament, supported by men's and women's national championships at U19 and senior levels. Entry-level participation is driven through the Schools Kriket Programme which reached over 129,000 students in 2024. At the elite level, PNG maintains national teams including the Barramundis (men's), Lewas (women's), Garamuts (U19 men), and Siales (U19 women), competing in ICC-sanctioned international tournaments.
Differentiator
Problem solved
Functional benefit
Brands
- PNG Barramundis: PNG men's national cricket team
- PNG Lewas
- Garamuts
- Siales
- Isuzu T20 Smash
Products and services
- ISUZU T20 Smash
- Schools Kriket Programme
- PNG Barramundis (Men's National Team)
- PNG Lewas (Women's National Team)
- PNG Garamuts (U19 Men's National Team)
- PNG Siales (U19 Women's National Team)
Quantifiable outcome
- 129,000+ students reached through school cricket programs in 2024
- +2 more outcomes
Companies that use Cricket PNG
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cricket PNG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cricket PNG partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Pacific International HospitalminorLocal PNG hospital providing on-field medical support during PacificAus Sports Cricket Invitational 2025 tournament.
- Project Yumi IncminorDiaspora-based organization facilitating donation of cricket equipment to Cricket PNG to support development programs.
- Businesses for Health PNGminorHealth initiative that conducted TB education session for Cricket PNG staff and players on World Tuberculosis Day, empowering sporting heroes as community health role models.
- Cricket AustraliacoreAustralian national cricket board providing support through PacificAus Sports program. Facilitates tours, coaching expertise, and pathway opportunities for PNG teams including participation in Cricket Australia U19 Championships.
- Queensland CricketcoreMOU partnership with Cricket PNG providing preparation tours for PNG teams. Garamuts completed 10-day preparation tour to Queensland ahead of U19 World Cup Qualifiers.
- PNG Olympic CommitteecoreCricket PNG is supported by the PNG Olympic Committee as the National Sports Federation for cricket in Papua New Guinea.
- PacificAus SportscoreAustralian Government sports diplomacy initiative providing high-performance support for PNG cricket. Funds marquee players (WBBL cricketers) to participate in ISUZU Women's T20 Smash, supports international tours, and funds coaching development through programs like ICC Future Leaders Programme.
- Boroko MotorscoreLeading automotive dealership in PNG providing naming rights sponsorship for ISUZU T20 Smash tournament through Isuzu brand. Has long-standing association with PNG Cricket. Supports player draft systems and marquee player programs.
- Kumul PetroleumcorePNG state-owned petroleum company sponsoring PNG Lewas (women's national team) and Barramundis (men's national team) as lead team sponsor. Provides financial support for national team operations and international tours.
- Niugini AssuranceminorLocal PNG company sponsoring Cassowaries franchise in ISUZU Women's T20 Smash as team sponsor.
- Telikom PNGminorPNG telecommunications company sponsoring Mudmen franchise in ISUZU Women's T20 Smash as team sponsor.
- Pei BetaminorLocal company sponsoring Black Bass franchise in ISUZU Women's T20 Smash as team sponsor.
- PacificAus Sports (Marquee Players)minorSponsorship of three WBBL marquee players (Ruth Johnston-Hobart Hurricanes, Ellie Johnston-Brisbane Heat, Rhiann O'Donnell-Melbourne Renegades) to participate in ISUZU Women's T20 Smash.
- BSP (Bank of South Pacific)coreMajor PNG bank sponsoring BSP School Kriket Programme delivering cricket to 129,000+ students across PNG schools as part of corporate social responsibility.
- International Cricket Council (ICC)corePNG became ICC Associate Member in 1973. Supported by ICC East Asia-Pacific (EAP) regional office for tournament sanctioning, rankings, and development programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cricket PNG competitors and assessment
Company assessmentBroad incumbents
- Cricket Australia: Australia's national cricket federation and Cricket PNG's most important partner via PacificAus Sports. Directly comparable in governance structure and pathway design, but operates at vastly larger commercial scale as a Full Member of the ICC.
Direct peers
- Nepal Cricket (CAN): ICC Associate Member from a developing cricket market with strong grassroots momentum and a recently-promoted national team. Closely analogous to Cricket PNG in scale, sponsor base, and reliance on regional ICC support.
- Cricket Ireland: Small-population ICC Member with a similar journey from Associate to Full Member status. Comparable structure of national teams, domestic T20 competition, and grassroots school programs serving a comparable-scale market.
- Zimbabwe Cricket: ICC Member with a small commercial base and reliance on ICC funding distributions. Comparable in depending on a few headline national team results (ODI/T20I status) to anchor revenue and visibility.
- Cricket Scotland: ICC Associate Member governing cricket in a small population. Comparable in operating national teams, a domestic T20 competition, and school-based participation programs with limited matchday revenue.
- Cricket Canada: ICC Associate Member governing cricket in a smaller market with limited commercial revenue and reliance on ICC funding. Comparable in operating senior and U19 national teams and a modest domestic competition.
- Cricket Netherlands (KNCB): European ICC Associate Member with a franchise-based domestic T20 competition and women's national team pathway. Directly comparable in operating a multi-franchise T20 league alongside senior and U19 national sides.
- Singapore Cricket Association: ICC Associate Member from a small Asian market with limited commercial scale. Comparable in running school-based development programs and a small-footprint national team pathway.
Emerging players
- USA Cricket: ICC Associate Member building a domestic T20 league (Major League Cricket) and women's pathway from a low base. Comparable in being an emerging Associate with franchise-league ambitions and grant-funded development.
Regional players
- PNG Rugby Football League: Papua New Guinea's other dominant national sports federation. Useful regional benchmark for sponsorship market depth, government relations, and participation scale in the PNG sports ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cricket PNG social profiles
Digital presenceCricket PNG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cricket PNG leadership team
Management profileNumber of profiles
Profiles15 records
Cricket PNG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cricket PNG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cricket PNG
What does Cricket PNG do?
Cricket PNG is the National Sports Federation for cricket in Papua New Guinea, governing the sport and operating grassroots school programs (Schools Kriket, Malolo Hard-Ball Competition), a flagship domestic T20 franchise competition (ISUZU T20 Smash), four national representative teams (Barramundis, Lewas, Garamuts, Siales), and international fixtures including the PacificAus Sports Cricket Invitational. It also runs talent identification, coaching development, and player pathway programs feeding elite representation at ICC-sanctioned tournaments.
Is Cricket PNG a public or private company?
Cricket PNG is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cricket PNG founded?
Cricket PNG was founded in 1973. It employs 101 to 250 people.
Where is Cricket PNG based?
Cricket PNG is headquartered in Boroko, Papua New Guinea, in the Oceania region.
How does Cricket PNG make money?
Three revenue lines are on record. Government Grants and Support is the primary driver. The others are corporate Sponsorship and broadcasting Rights.
Who are Cricket PNG's main competitors?
Cricket Australia is listed as a broad incumbent. Direct peers are Nepal Cricket (CAN), Cricket Ireland, Zimbabwe Cricket, Cricket Scotland, Cricket Canada, Cricket Netherlands (KNCB) and Singapore Cricket Association. USA Cricket is listed as an emerging player. PNG Rugby Football League is listed as a regional player.
Does Cricket PNG have an API?
No public API is recorded for Cricket PNG.
What industry is Cricket PNG in?
Cricket PNG's product category is Sports Federation / Cricket Governance. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of MPAKAAAF, Cricket Leagues. Its NAICS code is 711211 and its SIC code is 7990.