Local and Lejos

What Local and Lejos does

Local and Lejos is a designer collection of handcrafted home goods and jewelry, created by designer Sheeva and sold as a brand within the Azizi Life fair-trade marketplace. The collection sources production from Rwandan artisan cooperatives that use traditional techniques with local, natural, and renewable materials, yielding woven baskets, bowls, wall hangings, candles, woven jewelry, bags, and tabletop items. Local and Lejos sits alongside other designer collections on the Azizi Life platform (Karin Bennett, DuHope, Macy White) and does not own its supply chain; instead it leverages Azizi Life's network of 60+ independent artisan groups and 760+ artisan partners across Rwanda as its production backbone.

The company has no proprietary technology beyond artisan handcraft methods and designer curation. Its distribution is operated through three channels: Azizi Life's direct-to-consumer e-commerce storefront at azizilife.com, a mid-market wholesale channel for retail buyers, and an enterprise FOB (factory-order bulk) channel shipping directly from Rwanda. US fulfillment is handled from a warehouse at 252 Welsh Pool Rd, Exton, Pennsylvania, with international shipping supported from the same location.

Revenue is generated through one-time unit-priced product sales, with a gift category under $15 and higher-value artisan pieces. The primary customer segment is conscious consumers seeking ethically sourced, story-driven goods for gifting, home décor, and personal accessories. With 1–10 employees, Local and Lejos operates as a small sub-brand whose commercial scale and growth levers are tightly coupled to Azizi Life's broader platform, artisan network, and marketing footprint (Facebook, Instagram, X, email).

Name

Local and Lejos

Legal name

Local and Lejos

Website

https://localandlejos.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Local and Lejos is a designer home goods and jewelry collection created by designer Sheeva and sold through the Azizi Life fair-trade marketplace, partnering with Rwandan artisan cooperatives to produce handcrafted goods for ethically minded consumers.

Ownership category

akta.pro rank

Product category

Handcrafted Home Goods and Artisan Jewelry

NAICS

Jewelry Retailers (458310), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYCRALAJAL

Local Artisan, Handmade & Craft Gifts Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Handcrafted artisan goods
• Fair trade jewelry
• Woven home decor
• Artisan home accessories
• Designer gift collections

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Local and Lejos generates revenue through direct product sales of handcrafted designer goods, including jewelry and artisan collections, sold through the Azizi Life e-commerce platform and wholesale channels to retail buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Local and Lejos is a designer collection created by designer Sheeva and sold through the Azizi Life fair trade marketplace. It produces handcrafted jewelry, home décor, woven baskets and bowls, bags, candles, and gift items designed in collaboration with Rwandan artisan cooperatives using traditional techniques and natural, renewable materials. The collection is positioned for consumers seeking ethically sourced, story-driven designer goods with verified fair trade provenance.

Product overview

Local and Lejos is a designer collection featured on the Azizi Life fair trade e-commerce platform. Azizi Life serves as a bridge between Rwandan artisans and global customers, offering handcrafted goods including wall baskets, woven bowls, home décor, tabletop items, woven jewelry, bags, candles, and wall hangings. Products are crafted by hand using local, natural, and renewable materials. Local and Lejos is one of several designer collections on the platform, alongside collections from Karin Bennett Designer, DuHope, and Macy White Designer.

Differentiator

Problem solved

Functional benefit

Products and services

• Local and Lejos Designer Collection A designer collection by Sheeva offering handcrafted jewelry, woven baskets and bowls, home décor, tabletop items, bags, candles, and wall hangings produced in collaboration with Rwandan artisan cooperatives using local, natural, and renewable materials. Targeted at consumers seeking ethically sourced, fair trade designer goods with authentic cultural narratives.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Azizi LifecoreStrategic or Co-development PartnerLocal and Lejos operates as a designer brand within the Azizi Life marketplace, partnering with Rwandan artisans to bring handcrafted goods to global customers. Azizi Life is a fair trade organization dedicated to artisan wellbeing and community impact projects.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Made Trade: Curated online marketplace for ethically made home goods, jewelry, and gifts from global artisan and sustainable brands. Comparable in mission-driven product curation and conscious-consumer target audience.
• Novica: Online marketplace connecting global artisans (including in Africa) with consumers seeking handcrafted jewelry, home décor, and gifts. Comparable in product categories, artisan-partner model, and DTC fair trade positioning.
• The Citizenry: Direct-to-consumer home goods brand that partners with artisan collectives globally to produce modern-designed, ethically sourced décor and textiles. Comparable in combining contemporary design with artisan production and ethical storytelling.
• Ten Thousand Villages: Long-established fair trade retailer sourcing handcrafted goods from artisan groups in dozens of developing countries. Directly comparable in mission, customer base (conscious consumers), and product categories (home décor, jewelry, gifts).
• SERRV International: One of the oldest fair trade organizations in the US, selling artisan-made home goods, jewelry, and gifts through a similar nonprofit/mission-driven model with global artisan partnerships.
• The Little Market: Fair trade nonprofit marketplace selling handcrafted goods from artisans worldwide, with a similar emphasis on artisan stories, ethical sourcing, and home décor plus jewelry categories.
• Azizi Life: The fair trade marketplace platform that houses Local and Lejos as a designer collection. Azizi Life partners with 60+ Rwandan artisan groups and sells similar handcrafted home goods, baskets, and jewelry through DTC and wholesale channels, making it the closest operational and channel comparable.

Broad incumbents

• Anthropologie: Large mainstream lifestyle retailer with a curated home décor, jewelry, and gift assortment that frequently incorporates artisan, globally-inspired, and bohemian aesthetics. Comparable in product mix though far broader and not fair-trade focused.
• World Market: National specialty retailer offering globally-sourced home décor, baskets, jewelry, and gifts at accessible price points. Comparable in product categories and gift-oriented merchandising, though lacks the explicit fair trade certification focus.

Emerging players

• GlobeIn: Subscription-based artisan marketplace connecting consumers with handcrafted goods from global artisan cooperatives. Comparable in artisan-partner model, gift-style product mix, and digital-first conscious consumer targeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/local-lejos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local and Lejos