What 森トラスト・ホテルズ＆リゾーツ（株） does

森トラスト・ホテルズ＆リゾーツ株式会社 (Mori Trust Hotels & Resorts Co., Ltd.) is a privately held Japanese hospitality company and core operating subsidiary of Mori Trust Group, established in its current form through a 2006 corporate split (with roots tracing to 1973). The company operates a portfolio of 20+ owned and managed hotel and resort properties across Japan, spanning internationally branded hotels under Marriott International licensing (The Luxury Collection — Suiran Kyoto, Shisui Nara, IRAPH SUI Okinawa; Westin Sendai; multiple Marriott and Courtyard by Marriott properties; Hotel Indigo Nagasaki Glover Street) and proprietary Laforet Hotels & Resorts brand properties (resorts in Hakone, Ito, Shuzenji, Nasu, and Karuizawa, plus glamping, ryokan, golf, and beach facilities).

Revenue is generated across five distinct streams: hotel/resort room bookings, F&B, banquets and ancillary services; the Laforet Club corporate membership program (one of Japan's largest, offering priority reservations and negotiated rates to enterprise clients); standalone restaurant and café operations (Scarpetta Tokyo, LAVAROCK grill restaurants, GGCo. cafés, Saryo Zezen tea house); rental conference rooms under the TCC (Trust City Conference) brand across central Tokyo, Sendai, and Osaka; and an expanding ecosystem of adjacent services including TIC TOKYO tourist information center, enterprise daycare (Nursery Room Miraiz), worker lounge (CoCo Lounge), workcation facilities (Workation+ Cottage Karuizawa), DX human resource training, and the CoCo JAPAN regional industry promotion project. Distribution runs through direct hotel websites and front-desk bookings, the Laforet Club B2B sales channel, and Marriott International's global distribution platform including the Marriott Bonvoy loyalty program. The company employed 1,178 staff as of April 1, 2025, operates from its headquarters at Gotenyama Trust Tower in Shinagawa-ku, Tokyo, and is privately held with ¥100M registered capital.

Name

森トラスト・ホテルズ＆リゾーツ（株）

Legal name

森トラスト・ホテルズ＆リゾーツ株式会社

Website

https://mt-hr.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Mori Trust Hotels & Resorts (森トラスト・ホテルズ＆リゾーツ株式会社) operates 20+ owned and managed hotel and resort properties across Japan under Marriott-licensed international brands and its proprietary Laforet brand, serving luxury leisure travelers, corporate members via the Laforet Club, and urban F&B and conference customers.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Resort Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Golf Resorts (THAGACAH), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Luxury hotel operations
• Resort hospitality services
• Corporate membership club
• Hotel management services
• Foreign brand hotels

Headquarters

HQ city

Tokyo (Shinagawa-ku)

HQ country

Japan

HQ region

Asia

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel & Resort Operations: Operates owned and managed hotels under international brands (The Luxury Collection, Westin, Marriott, Courtyard, Hotel Indigo) and proprietary Laforet brand. Revenue derived from guest room bookings, F&B, banquets, and ancillary hotel services.
2. Corporate Membership Club (Laforet Club): Operates one of Japan's largest corporate membership clubs, providing priority hotel reservations and exclusive member benefits to corporate clients. Revenue model based on membership fees and preferential pricing agreements with member companies.
3. Restaurant & Café Operations: Operates stand-alone restaurants and cafés in urban locations, including Scarpetta Tokyo, Bistro LAVAROCK, Pizzeria LAVAROCK, Café & Bakery GGCo., and Cha Saya Sese. Leverages hotel F&B operational expertise for city-center venues.
4. Conference Room Operations (TCC): Operates rental conference rooms branded as TRUST CITY CONFERENCE (TCC) in Tokyo (Marunouchi, Kyobashi, Kamiyacho), Sendai, and Shin-Osaka, generating revenue through hourly and daily room rental fees.
5. Tourism & Other Services: Includes TIC TOKYO tourist information center, nursery school operations (Nursery Room Miraiz), worker lounge operations (CoCo Lounge), workcation facilities, DX human resource training, and CoCo JAPAN regional industry promotion.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mori Trust Hotels & Resorts operates and manages a portfolio of more than 20 hotels, resorts, ryokans, glamping fields, golf courses, and beach facilities across Japan's major cities and resort destinations under both international brands (Luxury Collection, Westin, Marriott, Courtyard by Marriott, Hotel Indigo via Marriott International) and the proprietary Laforet Hotels & Resorts brand. The company also runs the Laforet Club corporate membership program, rental conference rooms (TCC), urban restaurant and café brands (LAVAROCK, GGCo., Scarpetta Tokyo, Saryo Zezen), a JNTO-certified tourist information center (TIC TOKYO), enterprise daycare (Nursery Room Miraise), worker lounge facilities, workation properties, and the CoCo JAPAN regional industry promotion project.

Product overview

森トラスト・ホテルズ＆リゾーツ株式会社 is a hotel management company operating a portfolio of diverse hotel brands and hospitality services across Japan. The company manages foreign-brand hotels including The Luxury Collection properties (Suiran Kyoto, Shisui Nara, IRAPH SUI Okinawa), Westin Sendai, multiple Marriott and Courtyard by Marriott hotels, and Hotel Indigo Nagasaki; proprietary Laforet Hotels & Resorts brand properties (including resorts in Hakone, Shuzenji, Nasu, Ito, and glamping facilities in Hakuba and Shuzenji); traditional ryokan properties (GORA-KANSUIRO, Ryokan Karaku); and beach/golf facilities (Sesoko Beach, Chiba Matsuo Golf Club). Complementing hotel operations, the company provides restaurant and café brands (LAVAROCK, GGCo., Scarpetta Tokyo, Saryo Zezen), rental conference facilities (TCC Trust City Conference in Tokyo/Sendai/Osaka), a JNTO-certified tourist information center (TIC TOKYO), enterprise daycare (Nursery Room Miraise), worker lounges (CoCo Lounge at TOKYO WORLD GATE), workation facilities (Workation+ Cottage Karuizawa), and operates a corporate membership club (Laforet Club) and regional industry promotion project (CoCo JAPAN).

Differentiator

Problem solved

Functional benefit

Brands

• ラフォーレホテルズ＆リゾーツ: 自社ブランドホテル・リゾート施設群。全国に展開するホテル・ 골프장・その他リゾート施設を運営。
• LAVAROCK
• GGCo.
• TCC（トラストシティ カンファレンス）
• ナーサリールーム ミライズ
• CoCo JAPAN
• スカルペッタ東京 (Scarpetta Tokyo)

Quantifiable outcome

• 18 operated hotels obtained sustainable certification
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting and core.

• 株式会社divsupportingStrategic or Co-development PartnerMori Trust Hotels & Resorts partners with div Co., Ltd. to jointly offer a DX (digital transformation) human resource training program. The program trains core DX personnel through practical DX training, enabling both inexperienced and experienced employees to strongly drive organizational DX transformation.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorOperates multiple hotel properties under Marriott International brands (The Luxury Collection, Westin, Marriott, Courtyard, Hotel Indigo) through licensing agreements. Marriott provides global distribution via marriott.com and the Marriott Bonvoy loyalty program. The company manages day-to-day hotel operations in Japan.
• CoCo JAPAN Project PartnerssupportingStrategic or Co-development PartnerCoCo JAPAN is an industrial promotion project operated by the company that discovers and promotes quality local products from across Japan, communicating their appeal domestically and internationally. Multiple regional producers and suppliers participate as partners in this initiative.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Kintetsu Group Holdings: Japanese conglomerate operating hotels (Kintetsu Hotel Group) in major cities including Osaka, Kyoto, and resort destinations, plus rail-adjacent lodging. Comparable Japanese-domestic hotel operations across business and resort segments.

Direct peers

• Imperial Hotel: Iconic Japanese luxury hotel operator (Tokyo, Osaka, Kamikochi) with strong heritage brand and corporate/government clientele. Comparable to MTHR's luxury positioning, particularly the Luxury Collection properties targeting high-end domestic and international travelers.
• Hoshino Resorts: Leading Japanese luxury ryokan and resort operator (Hoshinoya, Risonare, KAI brands) with strong domestic positioning. Comparable to MTHR's resort portfolio across ryokan and modern luxury properties in Japan's premier destinations (Kyoto, Karuizawa, Hakone).
• Resorttrust: Japanese operator of luxury resort hotels (XIV, Bay Court, etc.) and one of the largest corporate membership clubs in Japan (Benefit Station). Most directly comparable to MTHR due to dual business model combining resort hotels with corporate membership — analogous to Laforet Hotels & Resorts + Laforet Club.
• Prince Hotels: Major Japanese hotel and resort operator with extensive urban and resort portfolio including ski resorts (Prince Hotels & Resorts, Grand Prince, etc.). Comparable scale and breadth to MTHR's full-service hotel operations across Japanese cities and resort destinations.
• Fujita Kanko: Japanese hotel and resort operator (Hotel Chinzanso Tokyo, Hakone resorts, Washington Hotels) with diverse urban and resort portfolio. Comparable to MTHR's multi-segment Japanese hotel operations spanning city, resort, and ryokan assets.
• Tokyu Hotels: Japanese hotel management company operating business, resort, and city hotels under proprietary and affiliated brands (Tokyu Hotels, Excel). Directly comparable to MTHR as a Japanese-headquartered multi-brand hotel operator with urban and resort properties.
• Okura Nikko Hotel Management: Japanese luxury hotel management company operating Okura, Nikko, and affiliated brands across Japan and Asia. Comparable to MTHR as a Japanese luxury and full-service hotel operator with strong inbound tourism orientation and corporate clientele.
• Mitsui Fudosan Hotels & Resorts: Hotel arm of Mitsui Fudosan operating multiple brands including Mitsui Garden Hotels, the Celestine Hotels, and Marriott-operated properties. Direct comparable given real estate-backed Japanese hotel management with premium city and resort properties.

Broad incumbents

• Marriott International: Global hotel brand owner and licensor for MTHR's Luxury Collection, Westin, Marriott, Courtyard, and Hotel Indigo properties. Highly comparable as the underlying brand platform — and significant competitive threat given Marriott could choose to operate these properties directly or with other Japanese partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/miraiz20191101
• LinkedInlinkedin.com/company/%E6%A3%AE%E3%83%88%E3%83%A9%E3%82%B9%E3%83%88%E3%83%BB%E3%83%9B%E3%83%86%E3%83%AB%E3%82%BA%EF%BC%86%E3%83%AA%E3%82%BE%E3%83%BC%E3%83%84%EF%BC%88%E6%A0%AA%EF%BC%89

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 森トラスト・ホテルズ＆リゾーツ（株）