What Dekuple does

Dekuple (legal entity ADLPartner, listed on Euronext Paris as DKUPL; formerly ADLPerformance) is a French-listed European data marketing group founded in 1972, headquartered in Chantilly/Montreuil with operations spanning France, Spain, Portugal, China, the United States, Canada, and — as of 2026 — the UAE through Das Kapital Dekuple Group. The company operates through an integrated model of consulting, agency services, and proprietary technology platforms, generating €200M in 2023 net sales (+10.2% YoY) across seven activity pillars: brand development, customer acquisition, online presence, drive-to-store, customer activation, community engagement, and customer loyalty. Recurring revenue engines include the Subscription Solutions division managing 2.6 million+ magazine subscriptions (European leader), the AvoCotés Assurances B2C insurance brokerage launched in 2013, and SaaS platforms Reech Influence Cloud and Smart Traffik (acquired 2023).

The group's technology stack combines proprietary cross-channel data marketing systems with internally developed machine-learning data optimization and generative AI integration, delivering AI products such as Dékuple Insight (customer knowledge) and StoreFlow (in-store traffic). Acquired subsidiaries — Brainsonic (2022), Smart Traffik (2023), Le Nouveau Bélier (2023), Ereferer (2024), GUD.berlin (2024), Selmore and DotControl (2025) — form a layered ecosystem spanning engagement marketing, retail SaaS, netlinking, and digital agency services. The customer base includes two-thirds of CAC 40 companies and 120+ major retail players, and the business earned 43 industry awards in 2024 and 60+ in 2023. Digital marketing contributed over 70% of revenues by 2025, and management has stated a €400M-by-2030 revenue ambition with 30% international share.

Name

Dekuple

Legal name

ADLPartner (Groupe Dékuple)

Website

http://www.dekuple.com

Company type

Public

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dekuple is a publicly listed French data-marketing group (Euronext Paris: DKUPL) that designs cross-channel customer acquisition, loyalty, and engagement solutions for enterprise clients including two-thirds of CAC 40 companies, combining consulting, agency services, proprietary SaaS, and a 2.6M+ subscription portfolio.

Ownership category

akta.pro rank

Product category

Data Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186), Software Publishers (5132), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Prepackaged Software (7372)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Data marketing services
• Customer loyalty programs
• Cross-channel marketing
• Subscription management solutions
• Marketing engineering consulting

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Solutions: Marketing magazine subscriptions for over 40 years; European leader in customer loyalty through magazines with over 2.6 million subscriptions managed in 2021 portfolio; creates recurring revenue through subscription management
2. Marketing Services & Consulting: Full-service data marketing including brand development, customer acquisition, loyalty programs, drive-to-store strategies, community engagement, and B2B marketing engineering for enterprise clients
3. Insurance Brokerage: Insurance product distribution through direct marketing via B2C brand AvoCotés Assurances, cross-channel marketing operations for partner brands, insurers, brokers and banks

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Dekuple designs and implements cross-channel data marketing devices for enterprise brands, combining consulting, agency execution, and proprietary SaaS/AI solutions across the full conversion funnel (attention capture, engagement, conversion, loyalty). The group also generates recurring B2C revenue through European-leading magazine subscription management (2.6 million+ subscriptions) and insurance brokerage via its AvoCotés Assurances brand.

Product overview

Dekuple is a European data marketing group offering an integrated portfolio of products and services across customer acquisition, loyalty, and relationship management. The portfolio includes owned SaaS platforms (Reech Influence Cloud, Smart Traffik), proprietary AI solutions (Dékuple Insight, StoreFlow), subscription services (Dékuple Subscription Solutions), B2B marketing services, and multiple acquired agencies and consultancies (Brainsonic, Converteo, Le Nouveau Bélier, Ereferer) that together form a comprehensive data-driven marketing ecosystem supporting over 120 major retail players.

Differentiator

Problem solved

Functional benefit

Brands

• Brainsonic: Engagement marketing agency
• Rocket Marketing
• Converteo
• Reech
• AvoCotés Assurances
• France Abonnements
• Easialy
• StoreFlow
• A Vos Kids!
• RocketLinks
• Dékuple Subscription Solutions
• Dékuple Assurance

Products and services

• Reech Influence Cloud SaaS platform for influencer marketing and brand influence strategies, enabling brands to manage and measure influencer campaigns.
• Smart Traffik SaaS provider for retailers offering solutions for online visibility, in-store lead generation, and media effectiveness measurement.
• StoreFlow AI-powered solution for brands to drive in-store traffic acquisition and boost physical store visits.
• Dékuple Insight AI-powered customer knowledge solution that informs key brand decisions through data-driven customer insights.
• Ereferer Self-service automated netlinking platform with a catalogue of over 65,000 blogs enabling targeted netlinking strategies for digital marketing and SEO.
• AvoCotés Assurances Insurance products offered through direct marketing via B2C brand for individual consumers, part of Dekuple's insurance brokerage division.
• Dékuple Subscription Solutions European leader in customer loyalty through magazine subscriptions, marketing over 2.6 million subscriptions with data-driven strategies across press, books, and cultural offerings.
• ReThink & ReBoost Retail marketing consulting service to rethink and boost retail performance strategies for retail clients.
• Dékuple B2B Marketing Engineering B2B marketing division deploying personalized B2B marketing strategies combining consulting, agency, and data expertise for comprehensive support of online prospecting.
• A Vos Kids! First aggregator of edutainment services for families, offering subscriptions to press, books, boxes, applications, podcasts, and educational solutions.

Quantifiable outcome

• 2023 revenue of €200M, up +10.2% year-over-year
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Das Kapital Dekuple Group (Hubert Boulos and Ramsey Naja)coreStrategic or Co-development Partner · 18 June 2026Communications consulting agency based in Abu Dhabi and Dubai, created through partnership with Hubert Boulos and Ramsey Naja. DEKUPLE holds 51% stake. New entity aims to become leading marketing and communications partner supporting brands' growth across Middle East.
• EreferercoreStrategic or Co-development Partner · 17 July 2024Acquisition by Rocket Marketing subsidiary of automated netlinking platform Ereferer, enhancing digital marketing and netlinking offerings. Platform features catalogue of over 65,000 blogs for targeted netlinking strategies in France and internationally. Ereferer continues operating independently.
• William Mathelin-MoreauxflagshipGTM or Marketing PartnerTitle sponsorship of Class40 sailing skipper William Mathelin-Moreaux. Partnership expressing shared values of conquest, respect and mutual aid. Includes participation in Route du Rhum, Rolex Fastnet Race, Transat Jacques Vabre, and other ocean racing events. Boat renamed 'Les Invincibles' in 2025 to support ALS research.
• Office National des Forêts (ONF)coreStrategic or Co-development Partner12-year environmental partnership with ONF. Actions include planting oak and fruit trees, forest ecosystem education for schools, river restoration for ecological improvement, and awareness programs for younger generations about preserving forests.
• Perce-Neige FoundationminorGTM or Marketing PartnerCharitable partnership supporting children and adults with mental disabilities. William Mathelin-Moreaux serves as patron. Partnership includes CSR actions related to the sea and participation in Olympic Torch relay in 2024.
• Les Invincibles AssociationminorGTM or Marketing PartnerAssociation founded by Olivier Goy to combat Charcot disease (ALS). Class40 Dékuple renamed 'Les Invincibles' to support the association's mission to fund medical research, raise awareness, and support patients and families.
• Le Nouveau BéliercoreStrategic or Co-development PartnerMajority stake acquisition of retail advertising strategy consultancy Le Nouveau Bélier. Integrates expertise into data-driven marketing ecosystem. Supports over 120 major players in digital transformation and branding.
• Smart TraffikcoreStrategic or Co-development PartnerMajority stake in SaaS provider for retailers. Enhances retail marketing solutions focusing on online visibility, in-store lead generation, and media effectiveness measurement.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• WPP: World's largest advertising holding company with global creative, media, data, and technology operations including GroupM, VML, and Ogilvy; comparable as a broader incumbent whose portfolio spans the same end markets but at global scale and via a wider agency+platform mix.
• Accenture Song: Global professional services firm's creative, digital marketing, and customer experience arm delivering data-driven marketing transformation for large enterprises; comparable as an incumbent operating at the intersection of consulting, digital marketing, and proprietary platforms targeting similar CMOs.
• Dentsu: Global advertising and marketing services holding company with operations in Japan, EMEA, and the Americas across media, creative, and customer experience management; comparable as a broad incumbent operating data-driven marketing services at scale alongside Dekuple's specialized offering.
• Omnicom Group: Global marketing and corporate communications holding company (BBDO, DDB, TBWA, Omnicom Media Group) offering advertising, media planning, and data-driven marketing services worldwide; comparable as a diversified incumbent serving the same enterprise client base with broader geographic and category scope.

Direct peers

• Publicis Groupe: France-headquartered global advertising and communications holding company offering advertising, media, data, and digital transformation services to enterprise brands including CAC 40-caliber clients; directly comparable given overlapping French heritage, enterprise B2B marketing focus, and full-service agency-plus-data model.
• Havas Group: French-headquartered global advertising, media, and communications group with creative, media planning, and data marketing capabilities; comparable as a French-listed competitor pursuing integrated data-driven marketing services for large consumer-facing brands.
• 1000mercis: Paris-listed specialist in interactive advertising, programmatic media, and data marketing targeting; closely comparable as a French listed mid-cap with an analogous data + digital + customer engagement proposition aimed at large advertisers.
• HighCo: Paris-listed European marketing services group focused on data-driven retail and consumer marketing, loyalty programs, and couponing; highly comparable given shared French listing, data-marketing positioning, retail/FMCG vertical focus, and similar scale.

Others

• Actito: European (Belgian-French) omnichannel marketing automation SaaS provider for B2C customer engagement; comparable as an ecosystem/enabling technology peer addressing customer activation and loyalty use cases that sit adjacent to Dekuple's Reech Influence Cloud, StoreFlow, and Smart Traffik platforms.

Emerging players

• Eskimoz: French digital marketing agency specializing in SEO, SEA, and netlinking for mid-market and enterprise clients; comparable as an emerging player whose Ereferer-style netlinking product and acquisition target profiles overlap with Rocket Marketing's acquired offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/Dekuple_FR
• YouTubeyoutube.com/channel/UCzpAYPsSoHnd-mMleYgLHMg
• LinkedInlinkedin.com/company/dekuple

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dekuple