Smart Traffik
Smart Traffik provides omnichannel attribution and local SEO technology that links online marketing exposure to in-store store visits for retailers and brands, via its oKube platform, LoKal Booster suite, and proprietary SmartBox IoT sensors deployed across 50+ countries.
- Company typePrivate
- Founded2010
- HeadquartersBoulogne-billancourt, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smart Traffik does
Smart Traffik is a France-based B2B marketing technology company that provides omnichannel measurement and local visibility solutions for retailers, brands with physical store networks, and media agencies. The company's core product, oKube, is an omnichannel attribution platform that reconciles online campaign exposure with offline in-store visits through a proprietary Graph ID identity resolution system, multi-touch attribution across channels (App, DOOH, SEA, TV, Media), geomarketing, and audience segmentation. Its second flagship product, LoKal Booster, delivers local SEO benchmarking, store locator, listing management across directories and maps (Google, Apple, Waze, TripAdvisor, Yelp), AI-powered review management, and multi-channel social media posting. A proprietary IoT sensor called SmartBox is deployed in hundreds of thousands of stores to capture anonymized footfall signals ("offline cookies"), feeding oKube's omnichannel graph alongside integrations with 50+ advertising, data, and media partners including Google, Meta, Criteo, TikTok, TF1 PUB, JCDecaux, and major French broadcasters.
The company operates a sales-led, enterprise-focused go-to-market, with custom annual subscription contracts combining SaaS modules, hardware deployment, and analytical services. Named customers span retail (Système U, Bazarland, Nespresso, Tape à l'œil), automotive (Hyundai, Skoda, Speedy), telecommunications (Bouygues Telecom), and consumer goods verticals. Smart Traffik monetizes through recurring SaaS subscriptions on oKube and LoKal Booster, hardware sales and data services for SmartBox, and specialized product packs (Smart Reserve for appointment booking, Local Product Pack for click-and-collect, Presence Management Pack for directory distribution). The firm is headquartered in Lyon (Villeurbanne) with commercial offices in Paris (Boulogne-Billancourt and Montreuil) and a regional office in Chicago, and operates as a wholly-owned subsidiary of Groupe Dékuple, a diversified data and marketing group, having been originally founded as E Retail Development SAS in 2010 and led since inception by CEO and co-founder Laurent Simonin.
Smart Traffik firmographics
Firmographics- Name
- Smart Traffik
- Legal name
- E Retail Development – SAS RCS de Lyon n°751 652 934
- Website
- https://smart-traffik.io
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Traffik provides omnichannel attribution and local SEO technology that links online marketing exposure to in-store store visits for retailers and brands, via its oKube platform, LoKal Booster suite, and proprietary SmartBox IoT sensors deployed across 50+ countries.
- Ownership category
- akta.pro rank
Smart Traffik industry classification
Industry- Product category
- Marketing Analytics and Attribution Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)
Keywords
Where Smart Traffik is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Smart Traffik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - oKube: oKube is a subscription-based omnichannel attribution platform that measures marketing campaign impact. Pricing is based on enterprise agreements with features including multi-touch attribution, geomarketing, and audience segmentation.
- SaaS Subscription - LoKal Booster: LoKal Booster is a subscription-based local SEO and traffic generation solution. It includes modules for SEO benchmarking, store locator, listing management, review management, and social media posting.
- SmartBox Hardware and Data Services: In-store measurement devices (SmartBoxes) combined with analytics services for footfall measurement and omnichannel attribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing - custom quote-based packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Smart Traffik product offering
Product offeringCore offering
Smart Traffik sells enterprise SaaS software that measures and attributes the impact of media campaigns on in-store traffic, alongside a local SEO platform that strengthens store-level digital visibility. Its oKube platform provides omnichannel multi-touch attribution, geomarketing, audience segmentation, and predictive analytics, while LoKal Booster delivers AI-powered local SEO, store locator, listing management, review management, and social posting. Supporting the software are SmartBox IoT sensors deployed in retail locations to capture anonymized footfall data, complemented by product packs for click-and-collect, appointment booking, and directory presence management.
Product overview
Smart Traffik is a provider of omnichannel marketing technology solutions organized around two core platforms — oKube and LoKal Booster — plus specialized product packs. oKube is the company's omnichannel measurement and attribution platform, offering three sub-modules: Measurement & Multi-Touch Attribution for campaign effectiveness analysis, Geomarketing for geographic data visualization and location-based targeting, and Audience Segmentation for creating data-driven audience profiles. oKube is powered by proprietary AI for predictive analytics and feeds from multiple data sources including the SmartBox in-store sensor and an online Audience tracking service. LoKal Booster is the local SEO and customer engagement platform, comprising five sub-modules: Benchmark SEO for competitive performance tracking, Store Locator for local page optimization, Listing Management for directory distribution, Review Management with AI-powered sentiment analysis, and Social Media Posting for multi-channel content management. Three product packs complement the core platforms: Presence Management Pack for directory distribution and e-reputation, Local Product Pack for Click & Collect and product distribution, and Smart Reserve for online appointment and reservation booking. All solutions are GDPR-compliant and operate within a joint data controller framework with major retail and brand partners.
Differentiator
Problem solved
Functional benefit
Brands
- oKube: Omnichannel attribution solution that measures the impact of media campaigns both online and in-store, using AI, data visualization, and IoT technologies.
- LoKal Booster
- SmartBox
- Presence Management Pack
- Smart Reserve Pack
- Local Product Pack
Products and services
- oKube (Omnichannel Audience Platform) An omnichannel measurement and attribution platform that reconciles online and offline customer journeys using AI, data visualization, and IoT technologies. Provides multi-touch attribution across App, DOOH, SEA, TV, and Media channels, plus geomarketing, audience segmentation, and predictive analytics for marketing optimization.
- LoKal Booster A next-generation local SEO and customer engagement platform powered by artificial intelligence, designed for retailers and brands seeking omnichannel local visibility. Bundles SEO benchmarking, store locator, listing management, review management, and social media posting modules for multi-location businesses.
- SmartBox (in-store measurement device) Physical in-store IoT sensor device that generates anonymized footfall data (offline cookie) from the MAC addresses of mobile phones detected in stores. Used as a primary data source for traffic measurement and omnichannel graph enrichment within oKube.
- Smart Reserve Online appointment and reservation booking solution that deploys booking widgets on retailer websites, store locators, Google Reserve, and Facebook Reserve. Captures qualified leads and digitizes in-store services including Click & Collect, Call & Collect, and remote appointments.
- Local Product Pack Product distribution and Click & Collect solution that makes products visible at local web touchpoints, displays inventory by consumer location, and triggers store visits. Claimed to increase average basket size by +40%.
- Presence Management Pack Local visibility and e-reputation management solution that distributes store information across major directories (Google Maps, Apple Maps, Waze, TripAdvisor, Foursquare, TomTom, Yelp) and combines listing distribution with review management and SEO analytics for capturing local traffic.
Quantifiable outcome
- 3,254 qualified site visits from 811,569 CTV impressions in Culligan campaign case study
- +3 more outcomes
Companies that use Smart Traffik
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Smart Traffik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability7 records
Feature7 records
Smart Traffik partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- TF1 PUBcoreStrategic partnership for CTV (Connected TV) drive-to-store attribution. TF1 PUB's TF1+ platform (42M monthly streamers) partnered with Smart Traffik's Okube for omnichannel measurement, enabling advertisers to measure the impact of CTV advertising on physical store visits. The partnership was featured in Stratégies magazine (March 2026).
- JCDecauxcoreJoint controller arrangement for DOOH (Digital Out-of-Home) advertising drive-to-store measurement. Processing involves transmission of JCDecaux advertising panel locations, collection of advertising identifiers near panels and in stores, and reconciliation to measure campaign impact on store visits.
- EssilorcoreJoint controller partnership for retail network marketing measurement. Smart Traffik provides aggregated statistics to measure allocation of marketing investments across Essilor's authorized distributor network.
- Hyundai Motor FrancecoreJoint controller partnership for automotive dealership network marketing measurement. Uses Smart Traffik's omnichannel Graph ID and SmartBox audience measurement tools to measure marketing investment impact across Hyundai's authorized distributor network.
- Skoda FrancecoreJoint controller partnership for automotive dealership network measurement. Processes data for statistical analysis of marketing investment allocation and optimization across Skoda's authorized distributor network.
- First IDcoreTechnology provider specializing in pseudonymization of user identifiers for GDPR-compliant data reconciliation. Enables journey matching between different digital environments without processing clear identifiers.
- Dékuple GroupflagshipParent company/group of Smart Traffik. Dékuple is a marketing technologies and data company. Smart Traffik operates as part of the Dékuple group.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Smart Traffik competitors and assessment
Company assessmentDirect peers
- Chatmeter: Chatmeter specializes in local SEO, listings management, review management, and social media for multi-location businesses — competing directly with LoKal Booster's review-management and SEO modules.
- Cuebiq: Cuebiq provides offline attribution and location analytics using device-location data — directly comparable to Smart Traffik's SmartBox + oKube footfall measurement and omnichannel attribution capabilities.
- SOCi: SOCi provides a localized marketing platform for multi-location brands including local SEO, reputation management, social media, and localized advertising — a head-to-head competitor to LoKal Booster.
- Yext: Yext provides local SEO, listings management, and presence management for multi-location brands — directly competing with Smart Traffik's LoKal Booster across store locator, listing sync, and review management.
- Uberall: Uberall is a location marketing platform combining local SEO, listings, reputation, and social media tools for multi-location enterprises — closely overlapping with LoKal Booster's five-module structure.
- PlaceIQ (Precisely): PlaceIQ, now part of Precisely, offers location data and analytics to measure the impact of digital advertising on physical store visits — overlapping with Smart Traffik's drive-to-store measurement and geomarketing modules.
- Rio SEO (Marvia): Rio SEO, now operating under Marvia, delivers local SEO, listings management, and presence management for multi-location brands — directly comparable to Smart Traffik's LoKal Booster suite.
Broad incumbents
- Branch: Branch provides attribution and deep-linking infrastructure for mobile and web — a broader martech platform with meaningful overlap in attribution and cross-channel measurement capabilities with oKube.
- Adjust: Adjust is a global mobile attribution and marketing analytics platform with broader mobile-focused scope than Smart Traffik, but overlapping in multi-touch attribution and campaign measurement capabilities addressed by oKube.
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform with much greater scale than Smart Traffik; it competes in multi-touch attribution and marketing measurement alongside oKube.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Smart Traffik social profiles
Digital presenceSmart Traffik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Traffik leadership team
Management profileNumber of profiles
Profiles1 record
Smart Traffik funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Traffik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Traffik
What does Smart Traffik do?
Smart Traffik sells enterprise SaaS software that measures and attributes the impact of media campaigns on in-store traffic, alongside a local SEO platform that strengthens store-level digital visibility. Its oKube platform provides omnichannel multi-touch attribution, geomarketing, audience segmentation, and predictive analytics, while LoKal Booster delivers AI-powered local SEO, store locator, listing management, review management, and social posting. Supporting the software are SmartBox IoT sensors deployed in retail locations to capture anonymized footfall data, complemented by product packs for click-and-collect, appointment booking, and directory presence management.
Is Smart Traffik a public or private company?
Smart Traffik is a private company. It is classified as corporate owned and is currently operating.
When was Smart Traffik founded?
Smart Traffik was founded in 2010. It employs 11 to 50 people.
Where is Smart Traffik based?
Smart Traffik is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Smart Traffik make money?
Three revenue lines are on record. SaaS Subscription - oKube is the primary driver. The others are saaS Subscription - LoKal Booster and smartBox Hardware and Data Services.
Who are Smart Traffik's main competitors?
Direct peers on record are Chatmeter, Cuebiq, SOCi, Yext, Uberall, PlaceIQ (Precisely) and Rio SEO (Marvia). Broad incumbents are Branch, Adjust and AppsFlyer.
Does Smart Traffik have an API?
No public API is recorded for Smart Traffik.
What industry is Smart Traffik in?
Smart Traffik's product category is Marketing Analytics and Attribution Software. Its primary akta.pro industry code is HSAPAPAJ, Asset Tracking, RTLS & Equipment Monitoring (Facilities). Its NAICS code is 51821 and its SIC code is 7372.