Asha Enterprises

What Asha Enterprises does

Asha Enterprises LLC is a privately held, family-controlled diversified holding company headquartered in Muscat, Sultanate of Oman, and a member of the Ajit Khimji Group LLC. Founded in 1984, the company operates a portfolio of consumer-facing and business-to-business businesses exclusively within Oman, spanning restaurants, international-brand franchise representation, security systems, projects/interiors, and advertising communications. Its restaurant operations include two award-winning Indian fine-dining brands — Mumtaz Mahal (established 1984, nine-time Oman Today Restaurant Award winner) and Woodlands Restaurant (five-time Best Indian Restaurant and six-time Best Service Award winner) — both located in prime Muscat districts.

The group's franchise and brand-representation arm holds exclusive Omani rights for three globally recognized consumer brands: Europcar (car rental, operating in 140 countries), WHSmith (travel retail, 590+ stores across 30 countries), and Travelex (foreign exchange, 1,100+ stores and 900+ ATMs across 20+ countries). Distribution is anchored at high-traffic nodes such as Muscat International Airport. Beyond consumer-facing units, Asha Enterprises operates Majan Business Support LLC, providing integrated security solutions (CCTV, access controls, intruder alarms, home automation, remote monitoring) for industrial, commercial, and residential clients, and Asha Contracting and Interiors LLC and Design Furniture LLC in the projects/furnishings segment.

Its communications arm, Havas Oman (formerly Asha Advertising & Marketing Agency), is a joint venture with Havas Middle East established in 1982, delivering integrated advertising services to global, regional, and local clients in the Omani market. The company is controlled by the Khimji family, with Ajit G. Khimji as Chairman, Umesh A. Khimji as CEO, Dharmesh A. Khimji as MD-Operations, and Rishi A. Khimji as MD-Business Development. Revenue is generated through restaurant sales, franchise/brand-representation fees, hardware sales and project installations for security systems, interior contracting and furnishings, and professional advertising services; pricing is not publicly disclosed.

Name

Asha Enterprises

Legal name

Asha Enterprises LLC

Website

https://ashaoman.co.om

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Asha Enterprises LLC is a privately held, family-controlled Omani holding company operating restaurants (Mumtaz Mahal, Woodlands), exclusive franchises of Europcar, WHSmith, and Travelex, a security-systems integrator (Majan Business Support), an interiors/contracting arm, and the Havas Oman advertising joint venture, serving Omani consumers, tourists, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Operations: Revenue from fine dining restaurants including Mumtaz Mahal (Indian specialty) and Woodlands Restaurant, with awards recognition supporting premium pricing.
2. Retail Brand Representation: Franchise and brand representation fees from international brands including WHSmith (travel retail), Europcar (car rental), and Travelex (foreign exchange).
3. Security Systems and Projects: Sales and installation of security systems, interior décor solutions, and specialized project services for corporate clients.
4. Advertising and Communications: Revenue from Havas Oman advertising agency providing integrated communication solutions across various consumer touch points.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Asha Enterprises LLC is a diversified Oman-based holding company that operates restaurants, travel retail stores, car rental services, foreign exchange services, security system installations, interior contracting, furniture retail, and an advertising agency. The company runs its own brands (Mumtaz Mahal, Woodlands, Majan Business Support, Design Furniture, Asha Contracting and Interiors) and holds exclusive local representation for international brands (WHSmith, Europcar, Travelex, Havas Middle East). Operations are concentrated in Muscat, Sultanate of Oman, and are organized across three divisions: Retail, Projects, and PR & Advertising.

Product overview

Asha Enterprises LLC is a diversified business group operating across retail, projects, and communications sectors in the Sultanate of Oman. The company operates a portfolio of distinct brands including: two award-winning Indian restaurants (Mumtaz Mahal and Woodlands), international retail brands (WHSmith), car rental services (Europcar), foreign exchange services (Travelex), security systems (Majan Business Support), and advertising/communications (Havas Oman). The group also includes Design Furniture LLC, Asha Contracting and Interiors LLC, and Paradigm Communications. With a 40-year legacy, the company serves retail consumers, corporate clients, and institutional customers through its various business divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Havas Oman: One of the leading advertising agencies in Oman, offering integrated communication solutions across various consumer touch points. Established in 1982 as Asha Advertising & Marketing Agency, a joint venture between Havas Middle East and Ajit Khimji Group.

Products and services

• Mumtaz Mahal Restaurant Fine dining Indian restaurant in Muscat specializing in authentic Mughlai cuisine since 1984. Located overlooking Qurum Natural Park and Qurum Beach, the restaurant is a 9-time winner of the Oman Today Restaurant Awards as Oman's best Indian Specialty Restaurant.
• Woodlands Restaurant Indian restaurant in Muscat's Central Business District famous for Chettinad dishes, with over four decades of operation. Awarded Best Indian Restaurant five times and Best Service Restaurant six times by Oman Today.
• WHSmith Oman International travel retail brand operated in Oman offering books, magazines, health and beauty products, souvenirs, digital accessories, and Omani products including halwa, dates, and honey. WHSmith operates over 590 stores worldwide in 30 countries outside of the UK.
• Europcar Oman Car rental franchise offering short and long term rentals, corporate leasing, flexi lease plans, chauffeur drive, and airport transfer services in Oman. Europcar represents an extensive network in 140 countries worldwide and has won the Excellence in Car Rental Award 2018-19 (Oman Airport Gala Awards) and the Customer Service Award 2022 (Rentalcars.com).
• Travelex Oman Foreign exchange services operating at airport stores, downtown stores, and other retail locations in Oman. Travelex operates across over 20 countries with over 1,100 stores and 900 ATMs in international airports, transport hubs, and shopping malls worldwide.
• Havas Oman Multidisciplinary advertising and communications agency offering integrated solutions across strategic, creative, media, and digital domains. Established in 1982 as a joint venture between Havas Middle East and Ajit Khimji Group. Operates from Muscat Grand Mall, 4th floor, Al Khuwair.
• Majan Business Support LLC Security systems provider offering CCTV, access controls, home automations, remote monitoring solutions, and intruder alarm systems for industrial, commercial, and residential sectors. Operates as the Projects division's security solutions arm of Asha Enterprises.
• Design Furniture LLC Furniture retail business listed under the Retail division of Asha Enterprises LLC in the Sultanate of Oman.
• Asha Contracting and Interiors LLC Interior contracting and project services business listed under the Projects division of Asha Enterprises LLC in the Sultanate of Oman.

Quantifiable outcome

• Mumtaz Mahal: 9-time Oman Today Restaurant Award winner
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Havas Middle EastcoreStrategic or Co-development Partner · 1 January 1982Established in 1982 as Asha Advertising & Marketing Agency, a joint venture between Havas Middle East and Ajit Khimji Group. Havas Oman is one of the leading agencies in Oman with a growing portfolio of global, regional, and local brands. The multidisciplinary team offers impactful work based on fresh insights, bold ideas, and brilliant creativity.
• EuropcarcoreChannel Partner/ Reseller/ DistributorEuropcar is one of the world's leading and largest car rental companies representing an extensive network in 140 countries. Asha Enterprises operates Europcar in Oman offering fleet management, short & long term rentals, flexi lease plans, chauffeur drive, and airport transfer services.
• WHSmithcoreChannel Partner/ Reseller/ DistributorWHSmith is one of the world's leading travel retailers. Asha Enterprises operates WHSmith Travel units in Oman offering books, magazines, health and beauty products, souvenirs, digital accessories, and Omani products (souvenirs, halwa, dates, honey). WHSmith operates over 590 stores worldwide in 30 countries outside the UK.
• TravelexcoreChannel Partner/ Reseller/ DistributorFounded in 1976, Travelex is a market leading specialist provider of foreign exchange operating across over 20 countries. Asha Enterprises operates Travelex in Oman with over 1,100 stores and 900 ATMs in international airports, transport hubs, and shopping malls worldwide.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• SEEF Group: Omani diversified group with operations in real estate, hospitality, and leisure segments. Comparable as a fellow Omani conglomerate with multi-sector exposure and a long operating history in the Sultanate of Oman.
• Al Anwar Holdings: Omani investment holding company listed on the Muscat Stock Exchange with diversified stakes across industrial, consumer, and healthcare businesses. Comparable in role as a diversified Oman-based holding vehicle managing multiple operating subsidiaries.
• MB Holding: Large privately held Omani conglomerate with interests across oil & gas services, infrastructure, and trading. Comparable as a privately owned, Omani-domiciled diversified group operating multiple business units in the same country.
• Suhail Bahwan Group: Long-standing Omani conglomerate with diversified operations across automotive, real estate, hospitality, and consumer goods. Directly comparable to Asha Enterprises as a fellow diversified Omani group operating multiple subsidiaries in the same domestic market.
• Galfar Engineering & Contracting: One of Oman's largest diversified groups with operations spanning engineering, construction, oil & gas services, and industrial catering. Comparable as a flagship Omani conglomerate with multi-sector breadth and a 40+ year operating history.

Broad incumbents

• Al Tayer Group: UAE-based diversified conglomerate representing luxury automotive (Ford, Ferrari, Lincoln), retail (Harvey Nichols, Bloomingdale's), and hospitality brands. Highly comparable franchise-operator model to Asha's WHSmith, Europcar, and Travelex representation.
• Landmark Group: UAE-headquartered diversified retail conglomerate operating multi-brand fashion, home, and hospitality concepts across the Middle East, India, and Africa. Comparable to Asha for its multi-brand retail approach and GCC franchise-style ownership structure.
• Al Futtaim Group: Major UAE-based diversified conglomerate operating exclusive franchise and distribution rights for global brands including Toyota, IKEA, and Carrefour across the Middle East. Closely analogous business model to Asha's franchise-led portfolio, though at significantly larger scale and broader geographic reach.
• Majid Al Futtaim: One of the largest Middle East conglomerates with malls, hotels (including Carrefour anchor tenants), and cinema operations. Comparable to Asha as a diversified regional operator with consumer-facing hospitality and retail assets, though at substantially larger scale.

Regional players

• Al Hokair Group: Saudi-listed diversified conglomerate operating hospitality, entertainment, and travel retail franchises. Comparable in multi-category franchise operations across restaurants and retail, though primarily focused on Saudi Arabia rather than Oman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ashaenterprisesllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asha Enterprises