VetMax

Name

VetMax

Legal name

VetMax

Website

https://vetmax.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals Distribution

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Pharmaceutical Preparations (2834)

akta.pro primary industry

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

akta.pro secondary industries

Specialty Veterinary Therapeutics Distribution (Oncology, Dermatology, Endocrinology) (HLAMAIAH), Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK)

Keywords

• Veterinary pharmaceuticals
• Animal nutrition supplements
• Veterinary product distribution
• Pet health products
• Livestock pharmaceuticals

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Veterinary Product Sales: VetMax generates revenue through the resale of veterinary pharmaceuticals, health products, and animal nutrition supplements. The company acts as a distributor/reseller of branded veterinary products from manufacturers such as Elanco and Dechra, selling directly to customers through its e-commerce platform and phone sales channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VetMax distributes and resells veterinary pharmaceuticals, animal health products, and animal nutrition supplements through its e-commerce store, phone sales desk, and a physical store in Goiânia, Brazil. The catalog of more than 1,290 SKUs covers anesthetics, anti-inflammatories, antibiotics, antiparasitics, biosecurity, dermatologicals, specialty products, nutrition (including PREMIX for production animals), hyperimmune sera, diagnostic sensitivity tests, vaccines, and dewormers sourced primarily from Elanco and Dechra laboratories. The offering is aimed at pet owners, livestock producers, and veterinarians needing prescription veterinary medicines and animal nutrition products.

Product overview

VetMax is a veterinary health and animal nutrition distributor operating in Brazil, offering over 1,290 products across 12 main categories. The company serves both pet and production animal segments through a comprehensive portfolio including anesthetics, anti-inflammatories, antibiotics, antiparasitics, biosecurity products, dermatologicals, hyperimmune sera, vaccines, dewormers, and nutrition products. VetMax distributes products from major veterinary laboratories including Elanco (Rumensin, Zimprova, Procreatin 7, Safwall BR, Selsaf 3000) and Dechra (Soroglobulin product line). Key pharmaceutical products include Soroglobulin FR and MAX for canine distemper, Coronavirosis and Parvovirus; Cannis Globulin Polivalente; Gastroglobulin; Vencosat Antitetanico; Vencomax vaccines; Vetoryl for Cushing's syndrome; and Osphos for equine lameness. The company operates exclusively as a distributor, not a manufacturer, and sells through both its physical location in Goiânia and online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetoryl (Vetoryl 30 mg and other dosages) Trilostane-based medication for the treatment of Cushing's syndrome (hyperadrenocorticism) in dogs, available in 10mg, 30mg, and 60mg doses. Sold to pet owners and veterinarians through VetMax's online store.
• SOROGLOBULIN FR 10 ML Hyperimmune serum indicated for the treatment and prevention of canine distemper, distributed by VetMax under the Dechra laboratory brand. Sold as a 10 mL injectable, primarily to pet owners and veterinarians.
• SOROGLOBULIN MAX 10 ML Hyperimmune serum containing specific immunoglobulins for treatment of dogs suspected or contaminated with Canine Distemper Virus, Coronavirus, and Parvovirus. Each mL neutralizes 10,000 TCID50 of each virus. Distributed by VetMax under the Dechra laboratory brand.
• CANNIS GLOBULIN POLIVALENTE Polyvalent hyperimmune serum containing specific antibodies against Canine Distemper, Parainfluenza, Infectious Hepatitis, Adenovirus, Coronavirus, and Parvovirus. Distributed by VetMax for use by veterinarians and pet owners.
• GASTROGLOBULIN 10 ML Hyperimmune serum indicated for the treatment and prevention of canine coronavirus and parvovirus. Distributed by VetMax under the Dechra laboratory brand.
• VENCOSAT ANTITETANICO Antitetanic serum composed of purified and concentrated immunoglobulins of equine origin obtained from hyperimmunization of normal horses with tetanic toxin and toxoid. Distributed by VetMax for use in companion and production animals.
• VENCOMAX Vaccines (formulations 08, 11, and 12) Vaccines for prophylaxis of distemper, parvovirus, parainfluenza, hepatitis, adenovirus, coronavirus, and leptospirosis in dogs, available in multiple formulations covering different combinations of diseases and serovars. Distributed by VetMax.
• Aceproven Sedative medication for animals, available in injectable (0.2%, 1%) and drops formulations. Distributed by VetMax for veterinary use across companion and production animals.
• Agita fly control products Neonicotinoid-based fly control products in granule bait form for use in rural, domestic, and commercial installations. Distributed by VetMax as part of its biosecurity product range.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Elanco (Laboratório Elanco)coreChannel Partner/ Reseller/ DistributorVetMax distributes Elanco-branded veterinary pharmaceutical products including anesthetics, anti-inflammatories, antibiotics, antiparasitics, biosecurity products, dermatologicals, specialties, nutrition, hyperimmune serums, sensitivity tests, vaccines, and dewormers. Specific products include Rumensin 100, Rumensin 200, Zimprova, Procreatin 7, Safwall BR, and Selsaf 3000.
• Dechra (Laboratório Dechra)coreChannel Partner/ Reseller/ DistributorVetMax distributes Dechra-branded veterinary products. Dechra is a specialized veterinary pharmaceutical company. Products distributed include hyperimmune serums such as Soroglobulin FR and Soroglobulin Max for canine distemper, coronavirus, and parvovirus treatment and prevention.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ceva Saúde Animal: Ceva is a global veterinary pharmaceutical company with a substantial Brazilian operation producing vaccines, reproduction products, and pharmaceuticals. It is comparable as a competitor supplier and adjacent player in the Brazilian veterinary product ecosystem.
• Ourofino Saúde Animal: Ourofino is a Brazilian veterinary pharmaceutical manufacturer producing vaccines, parasiticides, and reproduction products for livestock and companion animals. Comparable as a domestic competitor with both manufacturer and distribution capabilities in the Brazilian market.
• MSD Saúde Animal: MSD Animal Health is a global veterinary pharmaceutical manufacturer with a strong Brazilian footprint in vaccines, parasiticides, and specialty therapeutics. It is comparable as a major upstream supplier influencing the same Brazilian veterinary distribution channel.
• Zoetis: Zoetis is a global veterinary pharmaceutical manufacturer with a strong Brazilian presence producing vaccines, parasiticides, and therapeutics. As an upstream manufacturer of products VetMax distributes, it is a broad incumbent defining the competitive landscape VetMax operates in.
• Vetoquinol Saúde Animal: Vetoquinol is a global veterinary pharmaceutical company with a Brazilian subsidiary supplying companion and livestock animal products. Comparable as an upstream supplier and emerging competitor in the Brazilian veterinary distribution and retail space.

Direct peers

• Petlove: Petlove is a leading Brazilian online pet retailer offering pet food, accessories, and veterinary pharmaceuticals through a subscription-style e-commerce model. It competes directly with VetMax's online veterinary product offering.
• Petz: Petz is a major Brazilian pet retail chain with nationwide storefronts and an e-commerce platform selling pet pharmaceuticals, food, and supplies. Its broad catalog and national footprint make it a direct competitor to VetMax in the Brazilian veterinary retail market.
• Cobasi: Cobasi is one of Brazil's largest pet retail chains, offering pet food, accessories, medications, and veterinary products through physical stores and a strong e-commerce channel. It directly competes with VetMax for Brazilian pet owners purchasing pharmaceuticals and supplements online.
• Premier Pet: Premier Pet is a Brazilian pet retail chain offering pet products and pharmaceuticals through omnichannel distribution. It is comparable to VetMax as a Brazilian omnichannel pet retailer carrying veterinary-grade products.

Emerging players

• Agener União Saúde Animal: Agener União is a Brazilian veterinary pharmaceutical company specializing in companion animal products including parasiticides and dermatology. Comparable as a domestic manufacturer-distributor with overlapping product categories sold through VetMax.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vetmaxsaude

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetMax