XoJane

Digital Media Publishingxojane.com

People Inc. (formerly IAC) is a publicly traded digital and print publisher operating nine content verticals—Health, Finance, Food & Drink, Home, Beauty & Style, Travel, Tech & Sustainability, Entertainment, and Premium Publishing—plus the D/Cipher advertising platform, serving enterprise advertisers and brand licensors.

Company typePublic
Founded2011
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What XoJane does

People Inc., formerly known as IAC and recently rebranded to People Incorporated with a new publicly traded ticker symbol, operates as what it self-describes as America's largest digital and print publisher. The company runs a multi-category content portfolio spanning nine brand verticals: Health, Finance, Food & Drink, Home, Beauty & Style, Travel, Tech & Sustainability, Entertainment, and Premium Publishing. Each brand functions as a distinct content vertical while being unified under the People Inc. corporate umbrella. The company is headquartered in New York at 225 Liberty St, 4th Fl., with additional offices in Des Moines (1716 Locust St) and Birmingham (4100 Old Montgomery Hwy), and maintains an investor relations presence at ir.people-incorporated.com.

The company's product architecture comprises these nine editorial content brands plus D/Cipher, an advertising intelligence and analytics platform used to serve brand partners and marketers. The technology stack is described as a multi-brand platform with each vertical operating as a distinct content offering; specific underlying technology components, AI capabilities, APIs, SDKs, and proprietary technical features are not disclosed in available source data. No integrations, app products, or developer-facing surfaces are documented in the sources reviewed.

People Inc. generates revenue through advertising across its branded digital properties, which reach enterprise marketers globally, print magazine distribution through the Premium Publishing vertical, brand licensing arrangements, and the D/Cipher advertising intelligence platform. The company operates a horizontal segmentation approach across diverse lifestyle verticals rather than vertical specialization. The firm is incorporated in Delaware, USA, is publicly traded (prior ticker IAC), and shows no publicly disclosed pricing details. No parent company is reported, and the company is actively operating under its new corporate identity.

XoJane firmographics

Firmographics

Name: XoJane
Legal name: People Incorporated
Website: https://xojane.com
Company type: Public
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: People Inc. (formerly IAC) is a publicly traded digital and print publisher operating nine content verticals—Health, Finance, Food & Drink, Home, Beauty & Style, Travel, Tech & Sustainability, Entertainment, and Premium Publishing—plus the D/Cipher advertising platform, serving enterprise advertisers and brand licensors.
Ownership category
akta.pro rank

XoJane industry classification

Industry

Product category: Digital Media Publishing
NAICS: Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Other Publishers (51319), Advertising, Public Relations, and Related Services (5418)
SIC: Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
akta.pro primary industry: Digital Publishing Analytics, Personalization & Ad-Tech (MPAJAMAI)
akta.pro secondary industries: Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE), Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)

Keywords

Digital publishing
Print media
Content brands
Advertising platform
Lifestyle media

Where XoJane is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices3 records

Markets served

XoJane business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels1 record

XoJane product offering

Product offering

Core offering

People Inc. operates America's largest digital and print publishing platform, with a portfolio of content brands spanning Health, Finance, Food & Drink, Home, Beauty & Style, Travel, Tech & Sustainability, Entertainment, and Premium Publishing. The company also offers D/Cipher, an advertising intelligence and analytics platform that enables brand partnerships and marketing reach across the content portfolio, and operates brand licensing programs.

Product overview

People Inc. (formerly IAC) operates as America's largest digital and print publisher with a portfolio of multiple content brands spanning Health, Finance, Food & Drink, Home, Beauty & Style, Travel, Tech | Sustainability, Entertainment, and Premium Publishing. The company also offers an advertising platform called D/Cipher for marketing intelligence. The portfolio represents a multi-brand platform architecture where each brand operates as a distinct vertical content offering, unified under the People Inc. corporate umbrella.

Differentiator

Problem solved

Functional benefit

Brands

Health: Health content vertical
Finance
Food | Drink
Home
Beauty & Style
Travel
Tech | Sustainability
Entertainment
Premium Publishing

Products and services

Health

Companies that use XoJane

Customer profile

Ideal customer profiles2 records

XoJane technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

XoJane partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

XoJane competitors and assessment

Company assessment

Broad incumbents

Hearst Communications: Large diversified media company with a substantial magazine portfolio (Cosmopolitan, Esquire, Good Housekeeping) plus TV and newspaper assets. Overlaps with People Inc. on the magazine-and-digital-publisher core but operates more broadly.

Direct peers

Forbes Media: Multi-vertical digital and print publisher spanning business, lifestyle, and branded content. Comparable advertiser-reach model and content-brand architecture to People Inc.'s Finance and Premium Publishing verticals.
Dennis Publishing: Multi-brand digital and print publisher (The Week, Kiplinger, Mental Floss) operating lifestyle and information verticals. Similar portfolio-of-brands architecture to People Inc.
BuzzFeed Inc. Digital-first publisher across lifestyle, news, and entertainment verticals including HuffPost and Tasty. Comparable digital-content brand portfolio and audience-monetization model.
Trusted Media Brands: Multi-brand publisher of Reader's Digest, Taste of Home, and The Family Handyman in print and digital. Directly comparable as a multi-vertical lifestyle publisher with legacy print roots.
Insider Inc. Multi-brand digital publisher spanning business news (Business Insider), lifestyle, and entertainment. Comparable branded-content verticals and advertising-driven revenue model.
Vice Media: Multi-vertical digital publisher spanning news, lifestyle, food, and entertainment targeting millennial and Gen-Z audiences. Comparable branded-content portfolio and digital advertiser model.
Bustle Digital Group: Digital-first publisher of Bustle, Mic, Inverse, Romper, and W Magazine. Comparable lifestyle-and-entertainment digital portfolio targeting similar demographics.
Vox Media: Digital-first multi-brand publisher of The Verge, Vox, Eater, New York Magazine, and SB Nation. Comparable in operating lifestyle, food, and tech verticals through branded digital properties and advertiser-driven monetization.
Condé Nast: Multi-brand digital-and-print magazine publisher of Vogue, GQ, Wired, The New Yorker, and others. Operates a comparable branded-content portfolio and advertiser-reach model across lifestyle verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

XoJane financial estimates

Financial estimate

Revenue estimate

Valuation estimate

XoJane leadership team

Management profile

Number of profiles

XoJane funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

XoJane M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XoJane

What does XoJane do?

Is XoJane a public or private company?

XoJane is a public company. It is classified as public and is currently operating.

When was XoJane founded?

XoJane was founded in 2011. It employs 11 to 50 people.

Where is XoJane based?

XoJane is headquartered in New York, United States, in the North America region.

Who are XoJane's main competitors?

Hearst Communications is listed as a broad incumbent. Direct peers are Forbes Media, Dennis Publishing, BuzzFeed Inc., Trusted Media Brands, Insider Inc., Vice Media, Bustle Digital Group, Vox Media and Condé Nast.

Does XoJane have an API?

No public API is recorded for XoJane.

What industry is XoJane in?

XoJane's product category is Digital Media Publishing. Its primary akta.pro industry code is MPAJAMAI, Digital Publishing Analytics, Personalization & Ad-Tech, with a secondary code of MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 5131 and its SIC code is 2721.