Zambian Breweries

What Zambian Breweries does

Zambian Breweries Plc is Zambia's largest brewer and one of the country's oldest listed companies, trading on the Lusaka Securities Exchange (LUSE:ZAMBREW) since founding in 1968. It operates as a subsidiary of Anheuser-Busch InBev (AB InBev), the world's largest brewing company. The company produces and distributes a portfolio of clear beers led by flagship local brands Mosi Premium Lager (celebrating 50 years in 2025) and Mosi Light, alongside Eagle Lager and Eagle Extra Lager (made from locally sourced cassava) and international AB InBev brands including Castle, Castle Lite, Carling Black Label, Stella Artois, Corona, Budweiser, Flying Fish, and Brutal Fruit. Manufacturing is anchored by the Mungwi Road brewery in Lusaka, a regional plant in Ndola serving the Copperbelt, and the US$33 million Lusaka Maltings Plant (commissioned 2017, processing over 21,000 metric tonnes in 2025), with a US$80 million plant expansion commissioned in 2024.

The business operates a direct-to-consumer distribution model selling unit-priced bottles (ZMW 10–25 across 375ml and 750ml returnable formats) to retail outlets, bars, nightclubs, supermarkets, kiosks, and informal retail across Zambia, supported by a direct sales network and owned-retail at the historic Mosi-oa-Tunya Pub in Lusaka. Pricing is publicly disclosed, with selected price reductions implemented in response to improved economic conditions. Customer segments span general adult consumers, smallholder farmers (cassava, sorghum, barley) integrated via outgrower schemes covering 6,000+ farmers, and SMB retailers/bar owners; a 2018 blockchain-enabled farmer platform supports financial traceability and agronomic insight for 5,000+ enrolled farmers. The company is the dominant share-taker in a market where the Zambian beer industry contributed US$393.8 million to GDP in 2023, supports 230,000 jobs (3.5% of national employment), and generates US$375.8 million in beer-related tax revenue (6.2% of government income).

Revenue is generated through unit-priced product sales across the portfolio, supplemented by AB InBev-led brand-licensing and marketing programs. The go-to-market blends flagship brand events (Mosi Day of Thunder in Livingstone drawing 12,000+ attendees in 2026, the K2 million+ Carling Black Label Charity Shield football tournament), formal sports sponsorships (FIFA World Cup 2026 partnership, Zambia Premier League K750,000 sponsorship in 2025), smart-drinking community campaigns (Cheers Pa Easy), and smallholder farmer programs that double as supply-side moats. Commercial integrations include the Coalition Against Illicit Alcohol (with regulators and churches), water-stewardship partnerships with WWF and LuWSI, and a wholly-owned recycling subsidiary (Manja Pamodzi Foundation Limited).

Name

Zambian Breweries

Legal name

Zambian Breweries Plc

Website

https://zambianbreweriesplc.com

Company type

Public

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zambian Breweries Plc is Zambia's largest brewer and a Lusaka Securities Exchange-listed subsidiary of AB InBev, producing flagship local lagers Mosi Premium Lager and cassava-based Eagle Lager alongside international brands like Stella Artois and Corona, sold to adult consumers through retail, bar, and kiosk channels across Zambia.

Ownership category

akta.pro rank

Product category

Beer Manufacturing

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Beer Brewing & Craft Brewing (AFAFAAAA)

Keywords

• Beer manufacturing
• Lager brewing
• Malt processing
• Beverage distribution
• Agricultural sourcing

Headquarters

HQ city

Lusaka

HQ country

Zambia

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer Sales: Zambian Breweries generates revenue through the manufacturing and sale of clear beers including Mosi Premium Lager, Castle, Carling Black Label, and Eagle lagers. Products are sold through retail outlets, bars, nightclubs, supermarkets, and kiosks across Zambia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Zambian Breweries manufactures and sells a portfolio of clear beers including flagship local brands Mosi Premium Lager, Mosi Light, Eagle Lager, and Eagle Extra Lager, alongside distributed international brands such as Castle, Carling Black Label, Stella Artois, Budweiser, Corona, Flying Fish, and Brutal Fruit. The company operates brewing facilities in Lusaka and Ndola and an integrated malting plant (Lusaka Maltings), sourcing over 80% of ingredients locally from more than 6,000 smallholder farmers. Products are sold through retail outlets, supermarkets, bars, nightclubs, kiosks, and the owned Mosi-oa-Tunya Pub across Zambia.

Product overview

Zambian Breweries is a beer brewing company and part of the AB InBev group, operating as a single-architecture producer with a portfolio of beer brands. The core local brands include Mosi Premium Lager and Mosi Light (flagship clear beers), and Eagle Lager and Eagle Extra Lager (cassava-based beers supporting local agriculture). International premium brands distributed in Zambia include Castle Lite, Castle Lager, Flying Fish, Stella Artois, Corona, Budweiser, and Brutal Fruit. The company operates as a traditional brewer without software products, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Mosi Premium Lager: Flaghship clear beer brand, named after Mosi-oa-Tunya (Victoria Falls), celebrating 50 years in 2025
• Mosi Light
• Castle
• Castle Lite
• Carling Black Label
• Eagle Lager
• Eagle Extra
• Flying Fish
• Stella Artois
• Corona
• Budweiser
• Brutal Fruit
• Manja Pamodzi
• Cheers Pa Easy

Products and services

• Mosi Premium Lager Flagship clear beer lager brand and national icon of Zambia, celebrating 50 years. Brewed and packaged at Zambian Breweries' Lusaka plant in multiple formats including 375ml (ZMW 15) and 750ml (ZMW 25) returnable bottles, and 500ml limited edition cans. Multiple Monde Selection Gold Award winner for quality and taste.
• Mosi Light Clear light lager brewed with locally sourced cassava from Luapula Province, positioned as a refreshing and accessible variant in the Mosi portfolio. Available in 330ml returnable bottles (ZMW 13).
• Eagle Lager Clear beer brewed from locally sourced cassava, launched in 2017 to support over 4,000 cassava farmers in Luapula Province. Represents Zambian Breweries' commitment to local sourcing and rural development. Available in 750ml returnable bottles (ZMW 18) and 375ml format (ZMW 10).
• Eagle Extra Lager Clear beer variant made from cassava, with a draughts board game championship campaign. Reported growth of 48% annually since launch.
• Carling Black Label Premium clear beer brand and Official Beer of the FIFA World Cup 2026 in Zambia. Associated with the annual Samuel 'Zoom' Ndhlovu Carling Black Label Charity Shield football tournament with over K2 million investment and K750,000 sponsorship for the Zambia Premier League.
• Castle Lite International light beer brand distributed in Zambia, positioned as a refreshing lower-calorie alternative in the premium segment. Part of the SAB/AB InBev portfolio.
• Castle Lager Traditional African premium beer brand distributed in Zambia, part of the SAB/AB InBev portfolio.
• Flying Fish South African beer brand distributed in Zambia, offering a crisp and refreshing taste profile as part of the broader portfolio.
• Stella Artois Premium international beer brand from Belgium, distributed in Zambia as a luxury offering in the premium segment.
• Corona Mexican beer brand distributed in Zambia as a premium import, known for its distinctive clear bottle and lime ritual.
• Brutal Fruit South African flavored alcoholic beverage brand distributed in Zambia, offering fruit-flavored alcoholic drinks as part of the broader portfolio.
• Budweiser Global American beer brand distributed in Zambia, part of the AB InBev global portfolio and associated with the BudX World Cup marketing initiative.

Quantifiable outcome

• 230,000 jobs supported across the beer value chain, representing 3.5% of national employment
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

32 partnerships are on record, tiered core and minor.

• Ministry of Agriculture (Zambia)coreStrategic or Co-development PartnerPartnership for agricultural development through outgrower schemes supporting cassava, sorghum, and barley farmers across Zambia.
• MUSIKAcoreStrategic or Co-development PartnerDevelopment partner supporting smallholder farmer integration into Zambian Breweries' supply chain through market access and training programmes.
• Zambia Agriculture Research Institute (ZARI)coreStrategic or Co-development PartnerResearch partnership for developing disease-resistant cassava varieties and providing farmers with training and resources.
• United Nations World Food ProgramcoreStrategic or Co-development PartnerPartnership supporting food security and agricultural development initiatives.
• Lusaka Water and Sanitation Company (LWSC)minorStrategic or Co-development PartnerPartnership for commercial boreholes project providing water access for George Compound residents.
• Water and Sanitation for the Urban Poor (WASUP)minorStrategic or Co-development PartnerCollaboration on water access projects for underserved urban communities.
• Lusaka Water Security Initiative (LuWSI)coreStrategic or Co-development PartnerPartnership for water security initiatives including green infrastructure and conservation projects.
• World Wide Fund for Nature (WWF)coreStrategic or Co-development PartnerThird phase partnership for Kafue River basin stewardship, habitat restoration, and sustainable water management.
• Kafue Joint Action Group (KFJAG)minorStrategic or Co-development PartnerCollaboration on habitat restoration and water conservation in the Kafue Flats region.
• Lusaka City Council (LCC)coreStrategic or Co-development PartnerPartnership on recycling initiatives through Manja Pamodzi Foundation and environmental projects.
• Zambia Environmental Management Agency (ZEMA)coreStrategic or Co-development PartnerCollaboration on environmental compliance and recycling industry enhancement.
• Ministry of Youth, Sport & Child DevelopmentminorStrategic or Co-development PartnerPartnership on youth development initiatives and recycling programmes.
• British American Tobacco ZambiaminorGTM or Marketing PartnerPartner in Manja Pamodzi Foundation for post-consumer packaging waste initiatives.
• Java FoodsminorGTM or Marketing PartnerPartner in Manja Pamodzi Foundation for environmental sustainability initiatives.
• Yalelo ZambiaminorGTM or Marketing PartnerPartner in Manja Pamodzi Foundation for circular packaging initiatives.
• MTN ZambiaminorGTM or Marketing PartnerPartner in Manja Pamodzi Foundation; toll-free customer care line provider.
• Standard Chartered Bank ZambiacoreStrategic or Co-development PartnerJoint tree planting initiative at Lusaka Maltings Plant; partnership for environmental sustainability and reforestation.
• Zambia Road Safety Trust (ZRST)coreStrategic or Co-development PartnerPartnership on Lusaka on Foot and Wheels (LoFW) project targeting road safety hotspots; motorbike safety training programme.
• YangominorStrategic or Co-development PartnerPartnership on motorbike safety training programme; committed safety kits for riders.
• AB InBev FoundationcoreStrategic or Co-development PartnerSupport for road safety infrastructure interventions and community safety initiatives.
• Coalition Against Illicit Alcohol (CAIA)coreStrategic or Co-development PartnerCoalition including Churches Association of Zambia, Zambia Compulsory Standards Agency, and industry players to combat illicit alcohol trade.
• Churches Association of Zambia (CHAZ)minorStrategic or Co-development PartnerMember of CAIA coalition working to eradicate sale and consumption of illicit alcohol.
• Zambia Compulsory Standards Agency (ZCSA)minorStrategic or Co-development PartnerMember of CAIA coalition for standards enforcement against illicit alcohol.
• DGM BeveragesminorGTM or Marketing PartnerMember of CAIA coalition in the beverages industry.
• Champion IndustriesminorGTM or Marketing PartnerMember of CAIA coalition in the manufacturing industry.
• Tiemann BeveragesminorGTM or Marketing PartnerMember of CAIA coalition in the beverages industry.
• Dentsu ZambiaminorGTM or Marketing PartnerMarketing and communications agency supporting Zambian Breweries news and campaigns.
• World Wide Fund for Nature (WWF) - Kafue PartnershipcoreStrategic or Co-development PartnerThird phase of landmark partnership for Kafue lower sub-catchment productivity and resilience; includes Magoye River revitalization and water basin protection.
• Road Transport and Safety Agency (RTSA)coreStrategic or Co-development PartnerPartnership on road safety education, traffic law enforcement, and smart drinking awareness during events.
• Zambia Police ServicecoreStrategic or Co-development PartnerCollaboration on road safety enforcement and smart drinking initiatives.
• Bars and Nightclubs Association of ZambiacoreStrategic or Co-development PartnerPartnership through Cheers to Bars campaign celebrating and supporting Zambia's bar culture.
• Mater Boys ProductionsminorGTM or Marketing PartnerEntertainment partner for Mosi Day of Thunder festival featuring local and international artists.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Accra Brewery Limited: AB InBev subsidiary in Ghana producing Club Beer and distributing global brands. Comparable as a West African national brewer under the same parent with similar distribution and local-sourcing models.
• Nigerian Breweries: Africa's largest brewer by volume and another AB InBev subsidiary operating across Nigeria. Highly comparable: same parent, similar national-champion model with flagship local brand (Star Lager) plus distributed global brands (Budweiser, Corona), similar outgrower/agricultural integration model.
• East African Breweries Limited (EABL): Diageo-controlled brewer dominating Kenya and Uganda with brands like Tusker and Bell Lager. Directly comparable as a publicly listed East African brewer with similar local sourcing and distribution economics, though under a different global parent.
• Bralima (Brasseries du Congo): Heineken-controlled DRC brewer producing Skol, Mützig, and Primus. Highly comparable as a Central African national brewer under a global parent, with similar market-dominance dynamics and local sourcing programs.
• International Breweries PLC: AB InBev subsidiary in Nigeria producing Trophy, Hero, and Budweiser. Comparable regional brewer operating under same parent with similar African market dynamics and brand portfolio overlap.
• Tanzania Breweries Limited (TBL): SAB/AB InBev subsidiary producing Kilimanjaro and Safari Lager in Tanzania. Comparable as a publicly listed East African national brewer with similar local-ingredient brands and cassava/sorghum sourcing strategies.

Broad incumbents

• Anheuser-Busch InBev (AB InBev): Global brewing giant and direct parent of Zambian Breweries. Provides brand portfolio, capital, and operational framework; sets strategic direction for Zambian operations and is the ultimate comparable for scale and brand economics.
• South African Breweries (SAB): Africa's largest brewer historically (now part of AB InBev), producing Castle Lager, Carling Black Label, and Hunter's. Directly comparable product portfolio and the source of multiple brands Zambian Breweries distributes. Functions as the regional group entity within AB InBev.
• Castel Group: French-led African beverage conglomerate with brewing and bottling operations across ~20 African countries. Comparable as a major pan-African brewer competing in overlapping markets and supplying multiple multinational brand licenses.
• Heineken Beverages: Global brewer and parent of Bralima. Comparable global incumbent with extensive African footprint via subsidiaries; competing directly with AB InBev-affiliated brewers across multiple sub-Saharan markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookweb.facebook.com/ZambianBreweries
• LinkedInlinkedin.com/company/zambian-breweries
• Xx.com/ZamBreweries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zambian Breweries