MS Security System
MS Security System is a Belgrade-based B2B wholesale distributor of video surveillance, fire detection, access control, alarm, intercom, and network equipment, serving installers and system integrators across Serbia with stock from 50+ brands.
- Company typePrivate
- Founded2013
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MS Security System does
MS Security System is a privately held B2B wholesale distributor of security, surveillance, and life-safety equipment headquartered in Belgrade, Serbia. The company stocks and resells products across more than 50 international brands — including Hippo, Matrix, Teletek, Ajax, Paradox, Hikvision, Dahua, Safire, Milesight, Ubiquiti, ZKTeco, and Akuvox — covering video surveillance (IP and HD cameras, NVR/XVR recorders), intrusion alarm systems, fire detection (conventional, addressable, and wireless), access control and time-attendance, IP/2-wire intercoms, network infrastructure (PoE, fiber, racks), parking/barrier systems, gas detection, EAS retail security, vehicle surveillance, VOIP, and IoT devices. It holds EN54 certifications for its Teletek fire line and DIN 4102-12 E90 certification for LINIAN fire clips.
The company sells exclusively to trade customers: electrical installers and system integrators (from sole proprietors to multi-technician teams), engineering and project-design offices, and security companies executing installations across Serbia. Go-to-market is a partner-account B2B model with login-gated pricing on a proprietary e-commerce portal, progressive volume discounts, deferred payment terms for verified accounts, and a Belgrade-based call center providing technical sizing and programming support. Same-day shipments originate from a single Belgrade warehouse to all Serbian cities including Novi Sad, Niš, Kragujevac, Subotica, and Čačak.
MS Security System is independently owned with no institutional investors, no parent company, and no disclosed funding rounds. The firm does not develop proprietary technology; it is a multi-brand value-added distributor whose competitive position rests on local stock breadth, same-day logistics, brand authorization, and trade-channel relationships rather than on owned IP or software platforms. Founded in 2013 with 11-50 employees, the company has progressively broadened its catalog from video surveillance into integrated building-security verticals such as hotel management, smart parking, and workforce management.
MS Security System firmographics
Firmographics- Name
- MS Security System
- Legal name
- MS Security System
- Website
- https://mss.rs
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MS Security System is a Belgrade-based B2B wholesale distributor of video surveillance, fire detection, access control, alarm, intercom, and network equipment, serving installers and system integrators across Serbia with stock from 50+ brands.
- Ownership category
- akta.pro rank
MS Security System industry classification
Industry- Product category
- Wholesale Security Equipment Distribution
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)
Keywords
Where MS Security System is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
MS Security System business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Security Equipment Distribution: Revenue generated through wholesale distribution of technical security equipment to installers, system integrators, and engineering firms. Products include video surveillance cameras and recorders, alarm systems, fire detection systems, access control hardware, intercom systems, network equipment, and accessories. Sales are B2B only with partner accounts offering progressive volume discounts and deferred payment terms for verified partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Partner account pricing with volume-based discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MS Security System product offering
Product offeringCore offering
MS Security System is a B2B wholesale distributor of security and safety equipment based in Belgrade, Serbia. It supplies video surveillance cameras and recorders, alarm and intrusion systems, fire detection systems, access control and time-attendance hardware, intercom systems, network infrastructure, parking/barrier systems, and related accessories to installers, system integrators, engineering offices, and security companies across Serbia. Distribution runs exclusively through a partner-account B2B e-commerce platform backed by a Belgrade warehouse offering same-day shipping.
Product overview
MS Security System is a B2B wholesale distributor of security and safety equipment based in Belgrade, Serbia, serving installers, system integrators, and security companies throughout Serbia. The product portfolio centers on four core product lines: (1) Hippo-branded AI-powered IP cameras and intercom systems featuring face recognition, human/vehicle detection, and ColorHunter/Dual-Light technologies available in dome, bullet, turret, and PTZ configurations; (2) Matrix COSEC integrated time attendance and access control platform combining biometric terminals (face, fingerprint, card) with modular software for workforce management; (3) Teletek fire detection systems spanning conventional and addressable panels, detectors, sirens, and the wireless Natron system certified to EN54 standards; and (4) Ajax wireless alarm systems alongside Paradox, Honeywell, and Hikvision intrusion detection solutions. The company also distributes complementary product categories including Safire and Dahua/Hikvision video surveillance equipment, Milesight IP cameras, parking barriers and gate motors (Able, Life, PPA brands), structured cabling and PoE networking equipment, VOIP systems, EAS retail security, gas detection, vehicle surveillance, and IoT devices. As a wholesale distributor, the company holds inventory across 50+ brands and provides technical support, training, and same-day shipping from their Belgrade warehouse.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Surveillance Systems Wholesale supply of IP and HD/analog video surveillance equipment (dome, bullet, turret, PTZ cameras; NVR/XVR recorders; 4-in-1 TVI/AHD/CVI/CVBS cameras; VMS and professional software) for installers serving commercial, residential, hotel, and industrial sites.
- Fire Detection Systems Wholesale supply of conventional and addressable fire detection equipment (control panels, smoke and heat detectors, manual call points, sirens, strobes, wireless Natron, telecom alarm transmission via Teletek IP Communicator LYNX LAN/GPRS 4G, and EN54-certified voice-evacuation speakers) for commercial and industrial buildings.
- Access Control and Time-Attendance Systems Wholesale supply of integrated access control and time-attendance hardware (face recognition terminals, fingerprint readers, card readers, electric locks, controllers) and modular software for employee tracking, visitor management, field visits, access permissions, and HR/payroll integration across multiple locations. ZKTeco terminals add fingerprint, face, card, and password authentication.
- Intercom Systems Wholesale supply of digital video intercom systems in SIP/IP and 2-wire configurations, with options for face recognition, card access, mobile-app integration, and smart-home / building-automation integration, for residential and commercial buildings.
- Alarm / Intrusion Detection Systems Wholesale supply of wired and wireless intrusion-alarm systems including control panels, motion detectors, door/window sensors, sirens, and accessories for residential and commercial security deployments.
- Network Infrastructure Equipment Wholesale supply of PoE switches, routers, SFP modules, rack cabinets, patch cables, and structured cabling solutions to support IP-based surveillance, access control, and intercom system installations.
- Parking Barriers and Gate Motors Wholesale supply of automatic barrier systems, sliding and swing gate motors, and parking gates for vehicle access control at residential, commercial, and industrial facilities.
- Smart Parking Systems Wholesale supply of intelligent parking management solutions for efficient parking space control and vehicle access management across facility types.
- VOIP Telephone Systems Wholesale supply of Voice-over-IP telephone systems including Matrix SIP phones, Zycoo PBX, and Fanvil IP phones for business communications, with integration into security platforms.
- LINIAN Fire Clips (Cable Clips) Wholesale supply of metal fire-resistant cable clips for securing fire-alarm and security cables, tested to DIN 4102-12 E90 classification and available in single, double, and super variants for different cable diameters.
- Gas Detection Systems Wholesale supply of industrial gas detectors for identifying explosive and flammable gases in commercial and industrial environments.
- Electronic Article Surveillance (EAS) Systems Wholesale supply of electronic article surveillance anti-theft equipment and accessories for retail loss-prevention applications.
- Commercial Audio Systems Wholesale supply of commercial audio products including speakers, amplifiers, and public-address equipment for background music and voice-evacuation (PAVA) applications.
- Vehicle Video Surveillance Systems Wholesale supply of mobile video recording systems and GPS tracking devices for vehicles, for transport monitoring and fleet management.
- IoT Devices and Smart Building Systems Wholesale supply of Internet-of-Things devices — sensors and connected devices — for smart home and building automation, integrated with security systems.
- Hotel Security and Management Systems Wholesale supply of integrated hotel management solutions including access control, room management, and guest security systems for the hospitality industry.
Companies that use MS Security System
Customer profileSegments3 records
Ideal customer profiles3 records
MS Security System technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
MS Security System partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
MS Security System competitors and assessment
Company assessmentDirect peers
- ADI Global Distribution: Global wholesale distributor of low-voltage security, AV, fire, and communications products serving professional installers and integrators. Directly comparable to MS Security System's B2B wholesale distribution model, though operating at much larger global scale.
Regional players
- Alarm Automatika: Croatia-based wholesale distributor of security, video surveillance, fire detection, and access control equipment serving installers across the Adriatic/Balkan region. Closest regional peer to MS Security System in geography, product mix, and customer type.
Broad incumbents
- TD SYNNEX: Global IT distribution platform serving resellers worldwide with a security and networking portfolio. Comparable B2B distribution model though operating at vastly larger scale across multiple product categories.
- Wesco / Anixter International: Major global distributor of communications, security, and electrical products serving integrators and contractors. Comparable to MS Security System in security systems distribution but with a much broader portfolio spanning communications, electrical, and utility verticals.
- Ingram Micro: Global IT and technology distributor with physical security product lines (cameras, access control, networking) distributed through reseller channels. Comparable in distribution function though security is a small part of a broader IT catalog.
- Dahua Technology: Chinese manufacturer of video surveillance and security equipment with global distribution. Comparable threat/opportunity dynamic to Hikvision — a core distributed brand that also competes for direct relationships with end installers.
- ScanSource: Large technology distributor with a dedicated security segment offering video surveillance, access control, and intrusion products to resellers and integrators. Overlaps with MS Security System on physical security distribution but operates at multi-region, multi-vertical scale.
- Hikvision Direct: Chinese manufacturer of video surveillance and security equipment that sells both direct and through distributors globally. Represents the supply-side threat — a brand whose products MS Security System distributes could also bypass the distributor channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MS Security System social profiles
Digital presenceMS Security System compliance and trust
Trust signalCompliance5 records
MS Security System financial estimates
Financial estimateRevenue estimate
Valuation estimate
MS Security System leadership team
Management profileNumber of profiles
Profiles1 record
MS Security System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MS Security System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MS Security System
What does MS Security System do?
MS Security System is a B2B wholesale distributor of security and safety equipment based in Belgrade, Serbia. It supplies video surveillance cameras and recorders, alarm and intrusion systems, fire detection systems, access control and time-attendance hardware, intercom systems, network infrastructure, parking/barrier systems, and related accessories to installers, system integrators, engineering offices, and security companies across Serbia. Distribution runs exclusively through a partner-account B2B e-commerce platform backed by a Belgrade warehouse offering same-day shipping.
Is MS Security System a public or private company?
MS Security System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MS Security System founded?
MS Security System was founded in 2013. It employs 11 to 50 people.
Where is MS Security System based?
MS Security System is headquartered in Belgrade.
How does MS Security System make money?
One revenue line is on record: wholesale Security Equipment Distribution.
Who are MS Security System's main competitors?
ADI Global Distribution is listed as a direct peer. Alarm Automatika is listed as a regional player. Broad incumbents are TD SYNNEX, Wesco / Anixter International, Ingram Micro, Dahua Technology, ScanSource and Hikvision Direct.
Does MS Security System have an API?
No public API is recorded for MS Security System.
What industry is MS Security System in?
MS Security System's product category is Wholesale Security Equipment Distribution. Its primary akta.pro industry code is BPAKAGAL, Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins). Its NAICS code is 56162.