Zex Media

What Zex Media does

Zex Media Group (ZMG) is a privately held, founder-led image management agency and content creation platform headquartered at 530 Fifth Avenue in Midtown Manhattan. Founded in 2022 by Thomas Zeumer — the former president and CEO of Metropolitan Models credited with launching the careers of Heidi Klum, Claudia Schiffer, and Eva Herzigová — the company serves professional models, influencers, athletes, and public figures seeking comprehensive image management, brand-building, community development, and digital monetization. ZMG operates three synergistic verticals: Zex Image Management (talent representation and brand building), Zex Innovation, and Zex Content Studios (production, gaming, and Metaverse-adjacent content), supplemented by two sub-brands — Find Your Look (targeting AlphaWomen) and AthleteFYD (a digital platform for athletes across all sports).

The company's underlying technology is a proprietary Web3-enabled platform for dynamic talent representation, offering clients new monetization avenues through digital and virtual channels. The platform is built in partnership with DataVault Holdings, which serves as the powering technology partner. Distribution is direct: Zex engages elite talent through agency representation relationships and delivers services through the proprietary platform rather than via resellers or marketplaces. Pricing is not publicly disclosed and appears to operate on a quote-based agency representation model rather than standardized tiers.

ZMG has 11-50 employees and reports no external institutional investors, parent company, subsidiaries, or disclosed funding rounds, indicating founder-capitalized operations. Go-to-market is organic-social-led across Instagram, Facebook, and LinkedIn. The company has not disclosed revenue, ARR, or audited financials. Public positioning emphasizes a 360-degree talent management approach that bundles representation, content production, and emerging digital monetization — a structure intended to capture multiple revenue streams per talent relationship and reduce dependence on traditional agency commissions.

Name

Zex Media

Legal name

ZEX Media Group

Website

https://zexmediagroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Zex Media Group is a New York-based image management agency and content creation platform founded by Thomas Zeumer, serving models, influencers, athletes, and public figures with talent representation, brand building, and a proprietary Web3-enabled monetization platform.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels3 records

Core offering

Zex Media Group (ZMG) is an all-in-one image management agency and content creation platform that provides talent representation, brand building, and community-building services for models, influencers, athletes, and public figures. The company operates three synergistic verticals — Zex Image Management (talent representation), Zex Innovation, and Zex Content Studios — and leverages a proprietary Web3-enabled platform alongside production, gaming, and Metaverse technologies to create new monetization avenues for its talent clients.

Differentiator

Problem solved

Functional benefit

Brands

• Zex Image Management: Thomas Zeumer's innovative approach to talent representation focusing on imaging, branding, and community-building with a proprietary Web3-enabled platform.
• Zex Innovation
• Zex Content Studios
• Find Your Look
• AthleteFYD

Products and services

• Zex Image Management (ZIM)
• Zex Innovation
• Zex Content Studios
• Find Your Look
• AthleteFYD

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DataVault HoldingscoreTechnology or IntegrationDataVault Holdings is referenced as a powering technology partner for ZEX Media Group, providing technological infrastructure for the platform operations.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Metropolitan Models: The former employer of Zex Media founder Thomas Zeumer, Metropolitan Models is a modeling agency with a similar focus on high-fashion talent representation. It is the most direct historical comparable for Zex Image Management's modeling talent business.
• Wasserman Group: Sports marketing and talent management agency representing athletes across major sports. Comparable to Zex Media's athlete-focused (AthleteFYD) vertical, with deeper experience in endorsement deals and brand partnerships for sports figures.
• Roc Nation: Talent management, sports agency, and content company founded by Jay-Z. Comparable to Zex Media for combining talent management, brand-building, and content creation under one roof with a modern, technology-forward approach.

Broad incumbents

• Endeavor (WME/IMG): Endeavor owns WME and IMG, the world's largest talent representation and sports management companies. Directly comparable to Zex Media in talent agency services for models, athletes, and entertainers, but at vastly greater scale and with a global infrastructure.
• Fanatics: Sports platform monetizing athlete likeness, collectibles, and fan engagement at scale. Comparable to AthleteFYD's positioning around athlete market-value elevation and digital monetization, though Fanatics operates at a much larger scale.
• Creative Artists Agency (CAA): One of the leading global talent and sports agencies representing actors, athletes, and brands. Comparable to Zex Media's talent management vertical, but operating at a much larger scale and across broader entertainment verticals.
• IMG Models: Premier modeling agency under the Endeavor umbrella, representing top fashion talent globally. Direct comparable to Zex Image Management's modeling representation business, with significantly more scale and brand relationships.
• United Talent Agency (UTA): Major talent agency representing artists, athletes, and public figures across entertainment and media. Comparable to Zex Media in core talent representation services, with a comparable focus on building and monetizing personal brands.

Emerging players

• Socios.com (Chiliz): Fan-engagement platform using blockchain tokens for athlete and team monetization. Comparable to Zex Media's Web3-enabled platform approach for talent and athlete monetization, focused on digital fan engagement and tokenized rewards.
• Overtime: Sports media and athlete development company building digital brands around emerging athletes. Comparable to AthleteFYD in targeting next-generation athletes for digital audience building, though with a heavier content/media focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zexmediagroup
• LinkedInlinkedin.com/company/zexmediagroup
• Instagraminstagram.com/zexmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zex Media