What Toode does

AS Toode is an Estonian private public limited company headquartered in Saue that manufactures, sells, and installs steel roofing systems, rainwater drainage products, and a broad range of roof accessories. Founded in 1991 and specializing in steel roofing since 1995, Toode operates its own sheet metal production facility in Saue using thin galvanized steel coated with color or plastic finishes to Estonian and Nordic standards. The product portfolio spans profiled steel roofing (Klassik concealed-fastening panels, trapezoidal profiles, standing seam, stone-tile profiles), circular and rectangular rainwater systems made from SSAB Greencoat steel with up to 30-year material warranties, safety accessories (roof ladders, bridges, snow guards), roof windows from VELUX and Roto, solar panel mounting systems, PIR insulation boards, sandwich panels, and custom sheet metal fabrication.

Toode's business model is built on vertically integrated manufacturing-plus-installation, described as the only Estonian sheet metal roofing producer that both fabricates and installs its own products using in-house trained construction brigades. Revenue comes from one-time sales of roofing materials and accessories plus professional installation and maintenance services, with quote-based pricing delivered through an e-shop and 13 branch offices covering all Estonian county centers. Geographic reach extends to Latvia and Lithuania via local representations and to Finland through a dedicated JanLa-brand subsidiary with a manufacturing plant in Nurmijärvi near Helsinki.

The company serves primarily residential homeowners undertaking roof replacement or new build, alongside commercial, industrial, and agricultural building customers, and supports both segments with a roof visualizer configurator, BIM content via ProdLib for architects, ISO 9001 quality certification, and CE marking. Active engagement in the Estonian Roof and Facade Masters Union (as a founding member), the IFD international roofing federation, and the Chamber of Commerce and Industry positions Toode as a standards-and-vocational participant in the regional roofing trade.

Name

Toode

Legal name

AS Toode

Website

https://toode.ee

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Toode is an Estonian steel roofing manufacturer and installer producing profiles, rainwater systems, and roof accessories across Estonia, Latvia, Lithuania, and Finland (JanLa brand), serving homeowners and commercial/industrial builders via its own branch network and installation brigades.

Ownership category

akta.pro rank

Product category

Metal Roofing Systems and Building Envelope Products

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Sheet Metal Work (3444), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industries

Metal Roof Repair & Panel Replacement (HSAGAKAD), Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ), Sheet Metal & Ductwork Contracting (IMAFALAH)

Keywords

• Steel roofing profiles
• Rainwater drainage systems
• Roof installation services
• Metal sheet fabrication
• Roof safety accessories

Headquarters

HQ city

Saue

HQ country

Estonia

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Steel Roofing Products: Sales of steel roofing profiles (stone profile, trapezoidal profiles, standing seam, Classic profile), rainwater systems, roof accessories, safety products, and sheet metal custom work.
2. Installation Services: Complete installation of all product offerings across Estonia, including removal and disposal of old roofing. The company uses only its own trained construction brigades for installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

AS Toode manufactures, sells, and installs steel sheet metal roofing systems (Klassik concealed-fastening, trapezoidal, standing seam, and stone tile profiles), rainwater drainage systems, and roof accessories (safety equipment, roof windows, solar panel mounts, insulation boards). Production takes place at its Saue (Estonia) and Nurmijärvi (Finland) factories, and the company delivers turnkey roofing solutions to homeowners and commercial customers throughout Estonia, the Baltics, and Finland.

Product overview

AS Toode is a comprehensive steel roofing and building envelope solutions provider offering a unified portfolio of roofing materials, rainwater systems, and related accessories. The core product line includes various steel roof profiles (Klassik concealed-fastening system, trapezoidal profiles TP20/TP45/TP15, standing seam roofs, stone tile profiles) and rainwater drainage systems (circular and rectangular gutters with matching downpipes). These are complemented by an extensive range of accessories including safety products (roof ladders, bridges, snow guards, safety rails), roof windows (Roto and VELUX brands), solar panel mounting systems, insulation boards (PIR), sandwich panels, and custom sheet metal fabrication services. The company also provides professional installation services throughout Estonia. A digital Roof Visualizer tool enables customers to design their roofs virtually before purchase. The offering represents a one-stop solution from material supply through installation for steel roofing systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Roofing Profiles (Klassik, trapezoidal, standing seam, stone tile)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• VELUXcoreChannel Partner/ Reseller/ DistributorToode sells the complete VELUX range of roof windows as part of its product offering. VELUX is a leading global manufacturer of roof windows.
• RotocoreChannel Partner/ Reseller/ DistributorToode sells the complete Roto range of roof windows. Roto is another major manufacturer of roof windows offered through Toode's distribution network.
• SSAB (Greencoat)coreTechnology or IntegrationSSAB is the raw material supplier for Toode's rainwater systems. SSAB's Greencoat product line is used for rainwater system materials, with warranties of up to 30 years. Material thickness 0.50mm with double-sided Nova coating.
• Eesti Katuse- ja Fassaadimeistrite Liit (Estonian Roof and Facade Masters Union)coreStrategic or Co-development PartnerToode is a founding member of the Estonian Roof and Facade Masters Union. The company participates in industry standards development, professional competitions across Europe, and contributes to vocational education curriculum development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lindab: Swedish-based Lindab is a leading European manufacturer of profiled steel roofing, rainwater systems, and steel building components with strong Nordic/Baltic presence. Closely comparable to Toode in product mix (profiles, gutters, accessories), distribution model, and target customer base of homeowners and builders.
• PREFA Aluminiumprodukte: PREFA is an Austrian family-owned manufacturer of aluminum roofing, façade cladding, and rainwater systems with strong Central European distribution and growing Nordic reach. Comparable to Toode as a premium, vertically integrated metal roofing brand combining proprietary profiles with installation-grade components and accessories.
• Weckman Steel Oy: Weckman is a Finnish metal roofing and rainwater systems manufacturer with its own production facility serving residential, agricultural, and commercial customers. Directly comparable to Toode's JanLa operation in Finland: similar product range, manufacturing-plus-distribution model, and Finnish/Baltic customer overlap.
• Bemo Systems: Bemo Systems specializes in standing seam metal roofing for large commercial and architectural projects across Europe. Direct peer in the standing seam and concealed-fastening profile category where Toode's Klassik profile competes, with overlapping target projects on commercial and industrial buildings.
• Ruukki (SSAB): Ruukki is SSAB's construction brand and the largest Nordic/Baltic metal roofing manufacturer, offering standing seam, trapezoidal, and load-bearing profiles plus installation services. Directly comparable to Toode because both produce coated steel roofing profiles for the same residential and commercial customers, and Toode sources raw material from SSAB itself.
• Plannja: Plannja is a Nordic metal roofing manufacturer owned by SSAB, producing steel profiles, standing seam systems, and rainwater products for residential and commercial markets. Direct peer because of overlapping product range, raw material sourcing (SSAB Greencoat), and Nordic/Baltic go-to-market.

Others

• VELUX Group: VELUX is the global leader in roof windows and skylights, with whom Toode has a core channel partnership to sell VELUX products alongside its roofing systems. Adjacent rather than competitive: VELUX supplies components that Toode integrates into its turnkey roof solutions, making it a strategic partner and ecosystem participant in the same end-customer project workflow.

Broad incumbents

• ArcelorMittal Construction: ArcelorMittal Construction is a major global producer of steel roofing, cladding, and structural solutions under brands such as Haironville and Fontana. Comparable to Toode in core product technology but operates as a broad incumbent serving multi-country construction markets rather than specializing in Baltic residential roofing.
• Kingspan Group: Kingspan is a global building envelope manufacturer offering insulated panels, roofing systems, and rainwater solutions. Comparable to Toode in steel roofing and rainwater systems but as a broad incumbent with much larger scale, full system solutions, and pan-European distribution through its insulated panels division.
• Tata Steel (Construction Products): Tata Steel manufactures coated steel products and supplies profiled roofing, cladding, and rainwater systems across Europe. Broadly comparable to Toode as a steel roofing material supplier, though Tata Steel is a much larger integrated steelmaker with broader product portfolio and channels.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ASToode
• YouTubeyoutube.com/channel/UCoIiPkDO2wS30ZoWppuNjug
• LinkedInlinkedin.com/company/as-toode-public-limited-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toode