Goodspeed
Goodspeed is a Nagoya-headquartered Japanese used-vehicle retailer specializing in SUVs, minivans, and imported cars across ~21 company-owned stores in the Tokai, Kansai, and Kyushu regions, with integrated inspection, body/paint, insurance, financing, and rental services. Now a wholly-owned subsidiary of Usami Mining Oil after its August 2024 delisting.
- Company typePrivate
- Founded2003
- HeadquartersNagoya, Japan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Goodspeed does
Goodspeed Co., Ltd. (株式会社グッドスピード) is a Nagoya-headquartered Japanese used-vehicle retailer founded in 2002/2003 that specializes in pre-owned SUVs, with adjacent offerings in minivans, imported vehicles (Mercedes-Benz, BMW, Audi, Volvo, etc.), and motorcycles through its Champion76 subsidiary. The group operates approximately 21 company-owned retail showrooms concentrated in the Tokai region (Aichi, Gifu, Mie, Shizuoka) with extensions into Kansai and Kyushu, and reports leadership in Tokai SUV sales with 5,000-6,000 units sold annually. Revenue is generated through a one-time retail vehicle-sale model, with ancillary professional-services revenue from vehicle inspection/shaken, body repair and paint, insurance agency commissions, auto-loan origination, and a proprietary paid warranty product called the Maintenance Pack. The inventory of ~3,400 vehicles is managed centrally and surfaced through the goodspeed.ne.jp portal; sales staff are paid a base salary plus per-unit commission (¥11,000-¥22,000 depending on volume) and the company employs 553 regular staff with nationally certified mechanics on-site.
In August 2024, Goodspeed was acquired by Usami Mining Oil Co., Ltd. (宇佐美鉱油), an energy and service-station operator, through a two-stage tender offer and was delisted from the Tokyo Stock Exchange (former ticker 7676) to become a 100% private subsidiary. A new management team led by President Kato Satoshi was installed in September 2024. Since the change of control, Goodspeed has executed a defensive restructuring program — including service integration across four stores, multiple store closures in 2026, and a Tokai Finance Bureau business improvement order issued in January 2025 — alongside the launch of a VANLIFE camper-van sub-brand. The company holds Privacy Mark certification and operates with no disclosed AI/ML technology layer; its competitive moat is built on regional retail density, in-house service integration, and an established Tokai-region SUV brand rather than software or data assets.
Goodspeed firmographics
Firmographics- Name
- Goodspeed
- Legal name
- 株式会社グッドスピード
- Website
- https://goodspeed-group.co.jp
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Goodspeed is a Nagoya-headquartered Japanese used-vehicle retailer specializing in SUVs, minivans, and imported cars across ~21 company-owned stores in the Tokai, Kansai, and Kyushu regions, with integrated inspection, body/paint, insurance, financing, and rental services. Now a wholly-owned subsidiary of Usami Mining Oil after its August 2024 delisting.
- Ownership category
- akta.pro rank
Where Goodspeed is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices10 records
Markets served
Goodspeed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Used Vehicle Sales (Retail): Sale of pre-owned SUV, minivan, compact, and imported vehicles directly to consumers at retail locations.
- Vehicle Trade-In / Purchase: Purchase of used vehicles from individual and corporate owners, both through home-visit appraisal and store-front transactions. Revenue from vehicle acquisition margin.
- Vehicle Inspection and Certification Services (整備・点検): Inspection, maintenance, and certification services for vehicles; government-required vehicle inspections (shaken). Performed by nationally-certified mechanics.
- Body Repair and Painting (鈑金・塗装): Collision repair and repaint services for customer vehicles and company-owned inventory vehicles.
- Rental Car Services: Short-term vehicle rental including tourist rental and insurance replacement vehicles (代車). Partnerships with insurance companies for replacement vehicle provision.
- Insurance Agency: Sales of automotive insurance products (auto insurance, inspectionassistance coverage) as an insurance agent. Revenue from commissions.
- Auto Loan Financing: Facilitation of auto loans and financing plans for vehicle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Vehicle Sales (Sales Commission Model) |
| Subscription | Monthly | Mechanic / Inspector Compensation |
| Unit Pricing | Pay-as-you-go | Used Car Retail Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Goodspeed product offering
Product offeringCore offering
Goodspeed is a Japanese used-vehicle retailer specializing in SUVs, minivans and imported cars, sold through 21 company-operated showrooms in the Tokai, Kansai and Kyushu regions. It supplements vehicle sales with in-house vehicle inspection and government shaken certification, maintenance and body-and-paint services, a proprietary paid Maintenance Pack warranty, auto insurance agency, auto loan facilitation, vehicle purchase/trade-in, and short-term rental car services including insurance replacement vehicles.
Product overview
Goodspeed operates as a diversified automobile retail and service company (Kabushiki Kaisha Goodspeed, established 2003) offering a comprehensive vehicle ecosystem. The core business centers on used vehicle sales across multiple specialized store formats: MEGA SUV large-format stores (handling 150+ vehicles per location), standard SUV specialty stores, minivan specialty stores, import vehicle specialists (handling European brands), MINI car specialists, and MEGA combo stores combining motorcycle and automobile sales. The company leverages the CHAMPION76 subsidiary for motorcycle operations. Service offerings span the vehicle lifecycle including procurement/auction services managing approximately 3,400 units of inventory, vehicle inspections, maintenance/repairs, body/paint services, insurance agency, auto financing, rental cars, and proprietary maintenance pack warranty plans. In August 2024, Goodspeed became a 100% subsidiary of Usami Mineral Oil Co., Ltd. (宇佐美鉱油) and was subsequently delisted from the Tokyo Stock Exchange. The group also operates bike retail through subsidiary Champion76.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Vehicle Sales — SUV Specialty Stores (グッドスピード SUV専門店)
- Used Vehicle Sales — MEGA SUV Stores (グッドスピード MEGA SUV)
- Used Vehicle Sales — Minivan Specialty Stores (グッドスピード ミニバン専門店)
Quantifiable outcome
- No quantifiable customer outcome metrics publicly disclosed.
Companies that use Goodspeed
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Goodspeed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goodspeed partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights5 records
Goodspeed competitors and assessment
Company assessmentDirect peers
- Bigmotor Co., Ltd. Major Japanese used-car dealer with broad geographic footprint, in-house body repair and paint facilities, and integrated insurance/financing. Comparable scale and operating model to Goodspeed.
- IDOM Co., Ltd. (formerly Gulliver International): One of Japan's largest used-car retailers, operating a national chain of stores with integrated purchase, sales and after-service. Directly comparable to Goodspeed in core business model, customer segment and product mix.
- NEXTAGE Co., Ltd. Used-car dealership chain in Japan with store-based retail plus after-sales service. Same target customer (retail used-vehicle buyer) and similar vertically integrated service model.
Broad incumbents
- Yellow Hat Co., Ltd. Listed Japanese auto aftermarket chain offering tires, maintenance, body/paint and used-car purchase. Overlaps Goodspeed's service-side offerings in the same Tokai/regional geography.
- Toyota U-Car (Toyota Motor Corporation used-car network): OEM-affiliated used-car retail network leveraging Toyota dealer footprint. Comparable in offering certified used vehicles with warranty, overlapping Goodspeed's SUV/minivan retail segment.
- Autobacs Seven Co., Ltd. Japan's largest automotive aftermarket chain (parts, service, insurance). Comparable to Goodspeed's after-sales, body/paint and insurance agency lines though retail model differs.
- CarSensor / RecoChoku Auto (Proto Corp.): Largest online used-car marketplace in Japan. Not a direct retailer but a major channel competitor shaping how Tokai consumers discover and price used SUVs.
Others
- Usami Mining Oil Co., Ltd. (parent company): Strategic parent since August 2024; operator of service stations and energy services. Relevant as parent ecosystem (cross-sell channel, capital backer) rather than as a direct competitor.
Regional players
- ORIX Auto Corporation: Major Japanese auto leasing, rental and used-car operator with national coverage. Comparable to Goodspeed's rental car and insurance-replacement business lines in scale and customer type.
Emerging players
- Mota Inc. (Carchs Holdings): Online-first used-car platform that has expanded into physical stores; competes with Goodspeed for the same retail buyer, particularly via digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Goodspeed social profiles
Digital presenceGoodspeed compliance and trust
Trust signalCompliance1 record
Goodspeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodspeed leadership team
Management profileNumber of profiles
Profiles5 records
Goodspeed subsidiaries and ownership
Company hierarchySubsidiaries3 records
Goodspeed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodspeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodspeed
What does Goodspeed do?
Goodspeed is a Japanese used-vehicle retailer specializing in SUVs, minivans and imported cars, sold through 21 company-operated showrooms in the Tokai, Kansai and Kyushu regions. It supplements vehicle sales with in-house vehicle inspection and government shaken certification, maintenance and body-and-paint services, a proprietary paid Maintenance Pack warranty, auto insurance agency, auto loan facilitation, vehicle purchase/trade-in, and short-term rental car services including insurance replacement vehicles.
Is Goodspeed a public or private company?
Goodspeed is a private company. It is classified as corporate owned and is currently operating.
When was Goodspeed founded?
Goodspeed was founded in 2003. It employs 501 to 1,000 people.
Where is Goodspeed based?
Goodspeed is headquartered in Nagoya, Japan, in the Asia region.
How does Goodspeed make money?
Seven revenue lines are on record. Used Vehicle Sales (Retail) is the primary driver. The others are vehicle Trade-In / Purchase, vehicle Inspection and Certification Services (整備・点検), body Repair and Painting (鈑金・塗装), rental Car Services, insurance Agency and auto Loan Financing.
Who are Goodspeed's main competitors?
Direct peers on record are Bigmotor Co., Ltd., IDOM Co., Ltd. (formerly Gulliver International) and NEXTAGE Co., Ltd.. Broad incumbents are Yellow Hat Co., Ltd., Toyota U-Car (Toyota Motor Corporation used-car network), Autobacs Seven Co., Ltd. and CarSensor / RecoChoku Auto (Proto Corp.). Usami Mining Oil Co., Ltd. (parent company) is listed as an others. ORIX Auto Corporation is listed as a regional player. Mota Inc. (Carchs Holdings) is listed as an emerging player.
Does Goodspeed have an API?
No public API is recorded for Goodspeed.