Get West London

What Get West London does

Get West London is a free, consumer-facing regional digital news publication that covers West London boroughs — Hounslow, Hillingdon, Hammersmith and Fulham, and Brent — across news, transport, crime, weather, property, education, health, politics, entertainment, and a "What's On" lifestyle/events vertical. Its core product is a website experience hosted on the MyLondon portal (mylondon.news) under the Get West London brand, with mobile-responsive web, email newsletter subscriptions, social media distribution, and SEO-led content marketing as primary acquisition and engagement surfaces. Editorial output is text-and-image journalism across hyperlocal council, community, transport, housing, and lifestyle topics.

Name

Get West London

Legal name

Reach plc

Website

https://getwestlondon.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Get West London is a free regional digital news publication serving West London boroughs including Hounslow, Hillingdon, and Hammersmith and Fulham. It operates as a branded sub-section of the MyLondon news portal owned by the UK-listed media conglomerate Reach plc.

Ownership category

akta.pro rank

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels3 records

Marketing channels4 records

Core offering

Get West London is a regional digital news website publishing free local news, sport, and what's-on content focused on West London boroughs including Hounslow, Hillingdon, Hammersmith and Fulham, Brent, and surrounding areas. The site covers transport, crime, weather, property, politics, entertainment, and community stories. It operates as a branded geographic section of the MyLondon portal under Reach plc, offering newsletter subscriptions, advertising placements, and linked marketplace features.

Product overview

Get West London operates as a local news website under the MyLondon brand. It provides news coverage across multiple London areas and content categories including news, what's on events, transport, crime, weather, property, education, health, politics, and entertainment. The site also offers newsletter subscriptions, advertising services, and marketplace features.

Differentiator

Problem solved

Functional benefit

Products and services

• Get West London / MyLondon News Website A regional digital news website providing free local news, sport, and What's On content for West London boroughs including Hounslow, Hillingdon, Hammersmith and Fulham, and Brent. Covers transport, crime, weather, property, politics, education, health, and entertainment, with sections for North, South, East, West, and Central London.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Liverpool Echo: One of Reach plc's largest regional digital news brands, covering Merseyside; same publisher stack and comparable business model with a stronger regional brand heritage.
• Get Hampshire: Another Reach plc 'Get [Location]' regional digital news brand, covering Hampshire with the same sub-brand architecture and distribution channels – directly comparable in product and model.
• Get Reading: Reach plc's 'Get Reading' hyper-local site for the Reading area; identical branding, technology, and revenue approach to Get West London, making it one of the closest direct peers.
• WalesOnline: Reach plc's national-level regional title for Wales; identical platform, monetisation, and editorial governance, but with country-level geographic reach rather than single-borough scope.
• Get Surrey: Direct sister title under Reach plc, using the same 'Get [Location]' branding model and InYourArea integration; the closest structural analogue to Get West London, with shared technology, audience stack, and monetisation playbook.
• Manchester Evening News: Reach plc's flagship regional digital title for Greater Manchester; comparable regional news model, audience scale, and InYourArea monetisation, but with a far larger metro audience.

Broad incumbents

• BBC London News: The BBC's London regional newsroom, which competes for the same West/Greater London audience and advertiser attention; a publicly funded incumbent with deeply established local editorial credibility.
• MyLondon: The parent platform within which Get West London operates as a sub-brand; covers all of Greater London and shares editorial staff, ad sales, and distribution. It is the broader London incumbent that contextualises Get West London's narrower geographic focus.
• London Evening Standard: Independent London-focused news outlet (now digital-only under Evgeny Lebedev/TLS); competes for the same London advertiser pool with broader metropolitan editorial positioning.
• The Guardian – UK News: National UK news outlet with growing regional and London coverage; competes in the same ad and audience markets while operating at national scale, making it a broad-incumbent comparison point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/GetWestLondon
• Facebookfacebook.com/getwestlondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get West London