Welfare Group

What Welfare Group does

Welfare Group is a DIFC-based active investment holding company founded in 2021 by Robin Ubaghs and Alexander Ingwersen, operating three wholly-owned portfolio companies across European real estate, regulated wealth management, and real estate technology infrastructure. The group operates with permanent capital — no external fund-raising, no fund-cycle exit pressure — and holds regulatory heritage dating to 1997 through Total Investment Services B.V.'s AFM authorisation, now complemented by Welf Advisory Limited's DFSA Category 3C licence secured in April 2026.

Prop.com delivers vertically integrated European real estate investment and asset management across the DACH region (micro-living, student housing, residential refurbishment) and UAE luxury villa refurbishment in Dubai's premium districts. Its operating model spans PropCapital (deal sourcing/structuring), PropManagement (asset management/reporting), and a January 2026 partnership with Reos GmbH for smart-building ecosystem integration. Welf provides regulated wealth advisory, discretionary asset management, estate protection, liquidity management, and family office services across seven jurisdictions through three engagement models (Discretionary, Advisory, Execution-only), with open-architecture banking partnerships (Julius Bär, Swissquote, LGT, Mashreq). Propchain provides the technology backbone: a three-layer infrastructure stack of data ingestion against institutional standards (gif, RICS Red Book, INREV SDDS, AIFMD), blockchain validation for immutable audit trails, and agentic intelligence with a Know Your Agent compliance framework designed for the EU AI Act.

Revenue is generated through real estate investment management fees, regulated wealth advisory and discretionary management fees, and (for Propchain) subscription-based infrastructure access to institutional real estate capital counterparties. The group employs approximately 65 professionals across nine office locations spanning the Middle East, Europe, and Asia-Pacific, with no consumer-facing distribution and all services directed exclusively at Professional Clients and Market Counterparties under DFSA and AFM frameworks.

Name

Welfare Group

Legal name

Welfare Brothers Global Limited

Website

https://welfare.group

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Welfare Group is a DIFC-based active investment holding company operating Prop.com (European real estate investment and asset management), Welf (DFSA- and AFM-authorised wealth management across seven jurisdictions), and Propchain (real estate technology infrastructure) under permanent capital, serving institutional clients, HNW/UHNW individuals, and family offices globally.

Ownership category

akta.pro rank

Product category

Real Estate & Wealth Management

NAICS

Trusts, Estates, and Agency Accounts (525920), Funds, Trusts, and Other Financial Vehicles (525), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282), Asset-Backed Securities (6189)

akta.pro primary industry

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH)

akta.pro secondary industries

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), Estate Planning, Trust Structuring & Governance (FSAAADAF), Family Office Trust & Fiduciary Services (FSAEAKAF), Endowment / OCIO-Style Multi-Manager Platforms (FSANAGAG)

Keywords

• Real estate investment
• Wealth management advisory
• Asset management
• Investment holding
• Real estate technology

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Real Estate Investment Management: Prop.com generates returns through vertically integrated real estate investment and asset management — acquiring, refurbishing, and managing European micro-living and residential assets (Germany, Luxembourg, DACH region) and UAE luxury villas, with exit through sale or income-generating operations. Investment and asset management fees from institutional co-investors.
2. Regulated Wealth Management Advisory & Management: Welf provides investment advisory, discretionary asset management, liquidity management, estate protection, and family office services to HNW/UHNW clients and family offices across 7 jurisdictions. Revenue generated through advisory fees, discretionary management fees, and execution fees across Discretionary, Advisory, and Execution-only engagement models.
3. Real Estate Technology Infrastructure (Propchain): Propchain builds and provides the verified, programmable data infrastructure for institutional real estate capital markets — generating revenue by enabling faster due diligence, verifiable ESG compliance, and auditable AI outputs for fund managers, investment teams, and asset operators.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Welfare Group is an active investment holding company that builds, operates, and invests in three portfolio companies: Prop.com for vertically integrated European real estate investment and asset management (micro-living and residential refurbishment across Germany, Luxembourg, the DACH region, and UAE luxury villas in Dubai), Welf for regulated wealth management advisory and discretionary management (DFSA and AFM authorised, operating across seven jurisdictions) for HNW/UHNW individuals and family offices, and Propchain for institutional real estate technology infrastructure combining data ingestion, blockchain validation, and agentic AI intelligence. Revenue is generated through investment and asset management fees, advisory and discretionary management fees, execution fees, and subscription-based recurring revenue from the Propchain platform.

Product overview

Welfare Group operates as an active investment holding company with three portfolio platforms: Prop.com (European real estate investment via micro-living and residential refurbishment across DACH region and UAE luxury), Welf (regulated wealth management via two entities spanning DFSA and AFM jurisdictions across seven countries), and Propchain (real estate technology infrastructure providing three-layer architecture of data, validation, and agentic intelligence). The portfolio includes PropCapital and PropManagement as operating divisions within Prop.com, and Welf Spectrum comprising four integrated pillars (Wealth Management, Estate Protection, Liquidity Management, Family Office Services). All three platforms share the Welfare Group holding structure and Propchain's technology backbone.

Differentiator

Problem solved

Functional benefit

Brands

• Prop.com: European real estate investment and asset management platform focused on micro-living and residential refurbishment across Germany, Luxembourg, and the DACH region, as well as UAE luxury residential refurbishment in Dubai's premium districts.
• Welf
• Propchain

Products and services

• Prop.com Vertically integrated European real estate investment and asset management platform focused on micro-living and residential refurbishment across Germany, Luxembourg, and the wider DACH region, plus acquisition and refurbishment of luxury villas in Dubai's premium districts (Jumeirah Islands, Emirates Hills, Al Barari). The platform combines PropCapital (deal sourcing, structuring, financing, due diligence) and PropManagement (asset management and investor reporting), underpinned by the Propchain data backbone and IoT digital building management. Targets institutional co-investors and capital partners through direct engagement and direct sale to owner-occupiers in Dubai.
• Welf Regulated wealth management business operating through Welf Advisory Limited (DFSA-authorised, reference F012339, UAE) and Total Investment Services B.V. (AFM-authorised since 1997 with European passporting into Germany, Belgium, Luxembourg, Portugal, and Spain). Delivers four integrated Welf Spectrum pillars: Wealth Management (investment advice and discretionary management with open-architecture independence), Estate Protection, Liquidity Management, and Family Office Services. Three engagement models: Discretionary, Advisory, and Execution-only. Services are directed exclusively at Professional Clients and Market Counterparties.
• Propchain Real estate technology infrastructure delivering a three-layer architecture: (1) data ingestion and structuring against jurisdiction-specific institutional standards (German gif index, RICS Red Book, INREV SDSS, AIFMD); (2) blockchain validation anchoring every document processed, permission granted, and AI action as immutable cryptographic proof; and (3) agentic intelligence with auditable AI outputs and the Know Your Agent compliance framework for EU AI Act high-risk AI systems. Enables faster due diligence, verifiable ESG compliance under CSRD, and AI-supported underwriting, live portfolio monitoring for fund managers, investment teams, and asset operators.

Quantifiable outcome

• Dubai apartment rental yields: 7.0–7.4% gross vs 2–3% in London and New York
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Huub van EijndhovencoreGTM or Marketing Partner · 6 May 2026Prop.com entered multi-year sponsorship agreement with Dutch racing driver Huub van Eijndhoven (GP Elite team) covering 2025 and 2026 motorsport seasons. Partnership covers eight rounds each of the Porsche Mobil 1 Supercup and Porsche Sixt Carrera Cup Deutschland. Prop.com logo appears on car doors, bonnet, and driver's race suit.
• Wouter de VriescoreGTM or Marketing Partner · 10 April 2026Prop.com signed sponsorship agreement with Dutch professional golfer Wouter de Vries for the 2026 calendar year, extending into professional golf. De Vries secured a permanent place on the HotelPlanner Tour (pathway to DP World Tour). Prop.com logo appears on tournament apparel; partnership includes Prop.com golf days in the Netherlands with structured training, on-course play and competition, and participation in six Golfvrienden community events.
• MP MotorsportcoreGTM or Marketing Partner · 15 March 2026Prop.com signed multi-year agreement with MP Motorsport, extending partnership into a second year as the Dutch racing team's primary sponsor for 2026. Prop.com logo appears on FIA Formula 2, FIA Formula 3, FIA FREC, Eurocup-3, and Spanish F4 cars, trucks, pitwall, and teamwear. Shared activities include guest visits to race events, MP Two-Seater Experience, customer events at karting tracks, and MP's annual partner community event. First season (2025) jointly supported MP Motorsport and driver Richard Verschoor in FIA Formula 2 Championship.
• Reos GmbHcoreStrategic or Co-development Partner · 15 January 2026Prop.com launched strategic partnership with Reos GmbH, a property management and digitalisation specialist, to develop and operate one of Europe's most advanced data-driven micro-living real estate platforms. Reos implements its smart-building ecosystem — property management services, automation tools, IoT infrastructure, and tenant app — integrated with Propchain's data backbone across Prop.com's growing European micro-living portfolio. Rollout planned across acquisition and development pipeline over 12 months. The Trier launch (315-bed student housing) is the first step in scaling a leading micro-living/PBSA operating platform across the DACH region.
• Verve ManagementminorOthers · 20 November 2025Verve Management hosts the annual MENA HR Leaders Awards, at which Carola Tibbe, Welfare Group's Chief People & Culture Officer, was named one of MENA's Top 100 HR Leaders.
• CitibankminorOthersCitibank serves as custodian for Prop.com's real estate investment operations.
• BarclaysminorOthersBarclays serves as custodian for Prop.com's real estate investment operations.
• Ernst & YoungcoreImplementation/ SI/ Consulting PartnerErnst & Young Luxembourg provides independent audit of Prop.com's investment products and tax & structuring advisory. EY Luxembourg audit ensures institutional-quality governance over real estate investments.
• HocheminorImplementation/ SI/ Consulting PartnerHoche provides audit and compliance services for Prop.com.
• Norton Rose Fulbright (NRF)minorImplementation/ SI/ Consulting PartnerNorton Rose Fulbright provides legal advisory for Prop.com's real estate investment operations.
• Drees & SommerminorImplementation/ SI/ Consulting PartnerDrees & Sommer provides technical due diligence services for Prop.com's real estate investments.
• NumaminorChannel Partner/ Reseller/ DistributorNuma (serviced apartments operating partner) works with Prop.com as an operating partner for serviced apartment operations within the European real estate portfolio.
• GoldbeckminorImplementation/ SI/ Consulting PartnerGoldbeck is a development and construction partner for Prop.com's European real estate operations.
• QBuildminorImplementation/ SI/ Consulting PartnerQBuild is a development and construction partner for Prop.com's European real estate operations.
• TraluxminorImplementation/ SI/ Consulting PartnerTralux is a development and construction partner for Prop.com's European real estate operations, supporting Luxembourg-based development projects.
• Julius BärminorChannel Partner/ Reseller/ DistributorJulius Bär provides Swiss private banking services to Welf clients as part of Welf's open-architecture banking partner network.
• SwissquoteminorChannel Partner/ Reseller/ DistributorSwissquote provides global trading and digital banking services to Welf clients as part of Welf's open-architecture banking partner network.
• LGT Private BankingminorChannel Partner/ Reseller/ DistributorLGT Private Banking provides Middle East and Singapore access to Welf clients as part of Welf's open-architecture banking partner network.
• MashreqminorChannel Partner/ Reseller/ DistributorMashreq provides UAE onshore banking and financing services to Welf clients as part of Welf's open-architecture banking partner network.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• VTS: Real estate technology platform providing data infrastructure, leasing, and asset-management workflows to institutional landlords and fund managers. VTS is the closest functional peer to Propchain's institutional real estate data infrastructure ambition.
• Stonehage Fleming: International multi-family office providing cross-border wealth structuring, investment advisory, and family governance for UHNW families across multiple jurisdictions — directly comparable to Welf Spectrum's four-pillar family-office offering.
• PATRIZIA AG: European real estate investment manager active across DACH and broader Europe, focused on residential and micro-living strategies. PATRIZIA is named in Welfare Group's institutional team pedigree, making it a credible Prop.com comparable for European real estate investment and asset management.
• Julius Bär: Swiss private bank serving HNW and UHNW clients globally with open-architecture wealth management. Julius Bär is named as a banking partner in Welf's open-architecture network, and serves a comparable cross-border client base.
• Corestate Capital: European real estate investment and asset manager focused on micro-living, residential, and commercial strategies across DACH and Europe. Corestate's vertically integrated deal-sourcing-to-asset-management model directly mirrors Prop.com's structure (PropCapital + PropManagement).
• Investcorp: Bahrain-headquartered alternative investment and private wealth manager with multi-asset, multi-jurisdictional reach across MENA, Europe and Asia — the closest structural analog to Welfare Group's combination of regulated wealth advisory and principal investment activity.
• LGT Group: Liechtenstein-based, family-owned private banking and wealth management firm providing discretionary management, family office, and alternative investment access for UHNW clients across multiple jurisdictions — directly comparable to Welf's regulated wealth offering.
• Vontobel: Swiss wealth and asset manager combining discretionary private banking with proprietary alternatives and multi-jurisdictional services — structurally similar to Welfare Group's blend of regulated advisory plus home-grown investment capability.
• Pictet Group: Geneva-based, family-owned wealth and asset manager with strong presence in EMEA and Asia serving UHNW and family-office clients — analogous to Welf's advisory-led model with multi-jurisdictional reach.

Broad incumbents

• Coutts: UK-based private banking and wealth manager serving HNW clients with global footprints. Coutts is a broader incumbent in the regulated wealth space targeting similar UHNW segments, particularly through UK and Asia-Pacific corridors aligned with Welfare Group's office footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/welfare-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welfare Group