What Wellkind does

Wellkind is a 501(c)(3) non-profit organization founded in 2019 and headquartered at 236 West Portal Avenue, San Francisco, with its primary operational base in Tzununá, Guatemala. The organization empowers indigenous Kaqchikel Maya communities in the Western Highlands of Guatemala, particularly around the Lake Atitlán watershed, to lead reforestation and conservation by integrating indigenous knowledge with evidence-based environmental science. Its core program portfolio comprises Ecological Reforestation, Agroforestry, Environmental Education, and a Native Seed Bank, supported by a Northern California Garden Program, an Appreciative Inquiry Consulting service, and a Forestry Mission program.

Operationally, Wellkind deploys a community-led model in which programs are co-created with local leaders, municipalities, landowners, and families based on community surveys. Its technology backbone is ARCGIS, used to capture satellite coordinates, map planting sites, and track tree survivability, beneficiary information, and species composition across planting locations; a public-facing Reforestation Dashboard surfaces this impact data to donors and partners. Field execution has produced over 85,000 native wood and fruit trees planted, seven reforested natural water springs across three communities, the first native tree nursery of Tzununá, and training for over 550 adults and 175 youth.

Wellkind is funded through a donation-based revenue model consisting of monthly recurring and one-time individual donations, supplemented by grants and institutional funding. It does not sell products or services commercially except for a small Appreciative Inquiry Consulting offering, and pricing is not publicly disclosed. Go-to-market is relationship-driven and content-led, with awareness generated through wellkind.org, an email newsletter, blog content, social media, and the ARCGIS dashboard, while impact is distributed through direct community partnerships with 360+ local families, local coffee farmers, local landowners, and municipal governments in the Lake Atitlán region.

Name

Wellkind

Legal name

Wellkind

Website

https://wellkind.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellkind is a 501(c)(3) non-profit that empowers indigenous Kaqchikel Maya communities in Guatemala's Western Highlands to lead reforestation, agroforestry, environmental education, and native seed banking, integrating indigenous knowledge with evidence-based environmental science and ARCGIS-based monitoring.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations (Individual): Individual donors contribute through monthly recurring donations or one-time gifts to support reforestation, agroforestry, environmental education, and native seed bank programs in Guatemala.
2. Grants and Institutional Funding: Wellkind receives grants from institutional donors and foundations to fund large-scale ecological restoration projects in the Lake Atitlán watershed region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wellkind is a non-profit organization that partners with indigenous Kaqchikel Maya communities in Guatemala's Western Highlands to deliver ecological reforestation, agroforestry, environmental education, and a native seed bank. Programs plant native wood and fruit trees, diversify coffee farmlands with native species, train youth and adults in sustainable practices, and preserve indigenous ecological knowledge. The organization is funded through individual donations and grants and does not sell any products or services commercially.

Product overview

Wellkind is a non-profit organization that operates a portfolio of environmental programs centered on ecological restoration in the Lake Atitlán and Western Highlands of Guatemala. Its core programs include Ecological Reforestation, Agroforestry, Environmental Education, and a Native Seed Bank, which collectively work to enhance climate resilience, protect natural resources, and foster community stewardship. Additionally, Wellkind offers an Appreciative Inquiry Consulting service, a Garden Program (in Northern California), and a Forestry Mission program. All programs are designed to integrate indigenous wisdom with evidence-based environmental science strategies, with the goal of supporting communities in conserving natural resources while promoting economic and food security.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecological Reforestation A reforestation program that plants native wood and fruit trees to address deforestation, provide erosion control, water filtration, carbon sequestration, nutrition, and cash crops for indigenous communities in the Lake Atitlán region of Guatemala.
• Agroforestry A program that supports local coffee farmers to diversify their farmlands using native tree species and understory crops, employing agro-ecological solutions and permaculture principles such as living fences, contour planting, and intercropping.
• Environmental Education An environmental education program that has reached over 175 local youth, providing workshops and training to foster the next generation of environmental leaders in the Lake Atitlán region.
• Native Seed Bank A native seed bank program focused on safeguarding native species and preserving indigenous knowledge of native species for the Lake Atitlán and Western Highlands region.
• Appreciative Inquiry Consulting A consulting service using the Appreciative Inquiry framework—a philosophy and method for discovering and maintaining positive dialogue that leads to beneficial community actions.
• Garden Program A program that develops school gardens as learning labs, and supports family and community gardens as bridges connecting people to the Earth and increasing access to organic food production, primarily in Northern California.
• Forestry Mission A program focused on protecting and restoring forest ecosystems, providing education about forests and trees, and developing habitat management plans for private landowners and policymakers.

Quantifiable outcome

• Over 85,000 trees planted sequestering over 2,000 tons of CO2 annually (equivalent to 300+ cars)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Local MunicipalitiescoreStrategic or Co-development PartnerWellkind partners with local municipalities to reforest lands that hold communal freshwater springs around Lake Atitlán, benefiting whole populations by protecting their potable water sources. These municipal partnerships are central to the organization's water conservation strategy.
• Local LandownerscoreStrategic or Co-development PartnerCollaborating with local landowners and municipalities to identify sites for ecological restoration and environmental stewardship. Individual landowners receive trees and training for planting on their plots.
• Kaqchikel Maya CommunitiescoreStrategic or Co-development PartnerDeep partnerships with Kaqchikel Maya communities in the Western Highlands, working with local leaders to co-create projects that address community-identified needs for water access, reforestation, and food security.
• Local Coffee FarmerscoreStrategic or Co-development PartnerSupporting local coffee farmers to diversify their farmlands using native species through agroforestry training and permaculture principles. Future goal includes connecting farmers with fair trade markets.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WeForest: WeForest is an international reforestation nonprofit that funds and implements community-based forest restoration projects with scientific monitoring. It shares Wellkind's model of partnering with local communities, employing scientific monitoring, and targeting biodiversity plus carbon outcomes.
• Trees for the Future: Trees for the Future trains farmers in agroforestry and establishes forest gardens in Sub-Saharan Africa and Latin America. It directly parallels Wellkind's agroforestry program supporting smallholder coffee farmers with native species diversification and farmer training.
• Eden Reforestation Projects: Eden Reforestation Projects is a nonprofit that plants trees in developing countries through community-employed teams, mirroring Wellkind's community-led reforestation model. Both organizations use employment-of-locals as a core strategy and target degraded landscapes in Latin America, Africa, and Asia.
• One Tree Planted: One Tree Planted is a nonprofit that runs reforestation projects globally through donations and partners with local organizations on the ground. Like Wellkind, it raises funds from individuals and corporate partners, executes community-based tree planting, and publishes impact metrics.
• Plant-for-the-Planet: Plant-for-the-Planet is a youth-led reforestation organization that combines tree planting with global environmental education, paralleling Wellkind's combined reforestation and youth-environmental-education model. Both organizations emphasize youth engagement and quantifiable tree-planting impact.

Others

• Ecosia: Ecosia is a search engine that uses its profits to fund reforestation projects globally through partner NGOs. It is thematically adjacent to Wellkind as both raise funds for community-based tree planting, but Ecosia is a for-profit tech company funding third-party projects rather than executing them directly.

Broad incumbents

• Rainforest Alliance: Rainforest Alliance is a large international nonprofit working on biodiversity conservation, sustainable land use, and indigenous community partnerships across Latin America. It operates at a much broader scale than Wellkind but shares the focus on indigenous communities, sustainable agriculture, and forest stewardship in Guatemala and Central America.
• The Nature Conservancy: The Nature Conservancy is one of the world's largest environmental nonprofits, operating conservation projects across dozens of countries including Guatemala. It is a broad incumbent with overlapping themes — watershed protection, reforestation, indigenous partnerships — but at a fundamentally different scale and scope.
• Conservation International: Conservation International is a global environmental nonprofit that funds and operates biodiversity and climate projects in Latin America, with active indigenous-community programs. It is comparable in mission to Wellkind but operates at vastly greater scale and as a potential upstream funder or partner.

Regional players

• Fundación Solar: Fundación Solar is a Guatemalan nonprofit focused on environmental education, sustainable development, and community-led conservation within Guatemala. It is directly comparable to Wellkind's Guatemalan operations and community-education model, operating in the same country and often partnering with similar indigenous and rural populations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• Xx.com/wellkind2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellkind