Koawach

What Koawach does

Koawach, operated under the legal entity koakult GmbH, is a Berlin-based consumer packaged goods company founded in 2014 that produces and markets organic, Fairtrade-certified cocoa-based products featuring natural caffeine derived from guarana as a stomach-friendly alternative to coffee. Its core product line centers on guarana-infused cocoa powders (17+ flavor varieties such as Pur, Original Schoko, Cinnamon Roll, Lemon Cheesecake, and Chai Latte) sold in 100g and 500g formats. Around this core, Koawach has built an expanded portfolio including ready-to-drink canned beverages (Strawberry Matcha, Chocochino, Banane oat drink), milkshakes in tube format, carbonated soft drinks (Koawach Limo), chocolate snack bites with caffeine (Koffein Bites), the koafruits sub-brand of organic smoothie bowls, branded accessories (Schokoschäumer frother, storage jars), and curated gift sets. All products carry EU Bio (DE-ÖKO-006, ES-ECO-020-CV, AT-BIO-301), Fairtrade, and Vegan certifications.

The company operates a multi-channel go-to-market: a direct-to-consumer e-commerce store built on Shopify (koawach.de) offering a subscription program (koa abo flex at 10% discount, koa abo trio at 20% discount) with payments via PayPal, Klarna, and SOFORT; wholesale distribution through eight major German retail chains spanning supermarkets (Rewe, Edeka, Kaufland, HIT), drugstores (dm, Rossmann), and organic specialty (Alnatura, Denns BioMarkt); and Amazon.de marketplace. Geographic reach covers Germany and Austria, supported by Austrian-specific Bio certification for drinks. Marketing is driven by owned social channels (Instagram, Facebook, TikTok), Klaviyo email automation, paid acquisition via Facebook, Google, and TikTok ad pixels, a recipe content library, and influencer partnerships including a product co-development with Anna Maria Damm (Strawberry Matcha). The customer base consists of health-conscious caffeine consumers seeking coffee alternatives, gift buyers, and on-the-go lifestyle consumers, with pricing ranging from €0.69 for individual snack units to €24.99 for multi-pack smoothie bowl bundles.

Koawach is privately held with no disclosed external institutional ownership; the only funding event recorded is a 2015 nominal-value round via Linden Capital, with broader financing acknowledged as conducted through the OneCrowd crowdfunding platform. Leadership comprises co-founders Daniel Duarte (Managing Director) and Heiko Butz (shareholder). The company employs 11-50 people and has not pursued an IPO or reported any M&A activity. Its technology stack is standard e-commerce infrastructure without proprietary AI, custom APIs, or patented technology, meaning competitive differentiation rests on certifications, retail distribution, brand positioning, and product formulation rather than technical defensibility.

Name

Koawach

Legal name

koakult GmbH

Website

https://koawach.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Koawach (koakult GmbH) is a Berlin-based consumer packaged goods company founded in 2014 that produces and sells Bio, Fairtrade, and Vegan-certified cocoa products, ready-to-drink beverages, smoothie bowls, and snacks containing natural caffeine from guarana as a coffee alternative, distributed via D2C e-commerce, German and Austrian retail chains, and Amazon.de.

Ownership category

akta.pro rank

Product category

Organic Functional Beverages and Coffee Alternatives

NAICS

Soft Drink Manufacturing (312111), Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Coffee and Tea Manufacturing (311920), Food and Beverage Retailers (445)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Caffeinated Functional Beverage Production (Non-Energy) (AFAFAFAG)

Keywords

• Organic cocoa products
• Fairtrade caffeinated beverages
• Guarana cocoa powder
• Coffee alternative drinks
• Bio smoothie bowls

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (D2C): Online sales through koawach.de with subscription options (koa abo) offering 10-20% discounts for recurring orders. Free shipping threshold of €50 within Germany, delivery time 2-4 business days.
2. Wholesale/Retail Distribution: Products sold through major German retail chains including Rewe, dm, Denns Bio, Edeka, Alnatura, Rossmann, Kaufland, and HIT supermarket/drugstore chains.
3. Marketplace Sales: Products available on Amazon.de marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Koawach produces and sells a portfolio of organic, Fairtrade, and vegan-certified cocoa-based beverages and foods, all built around natural caffeine from Guarana seeds. The product range spans cocoa powders, ready-to-drink canned beverages, milkshakes, carbonated soft drinks, smoothie bowls (koafruits), and caffeinated chocolate snacks, sold primarily as a stomach-friendly coffee alternative for health-conscious consumers.

Product overview

Koawach is a Berlin-based food and beverage company (koakult GmbH) specializing in Bio and Fairtrade certified cocoa-based caffeine products. The product portfolio is organized around a unified brand centered on guarana-infused chocolate drinks as a coffee alternative, with several product lines: (1) Kakaopulver (cocoa powder) — the core product line with 17+ varieties like Pur, Original Schoko, Pfefferminz, and Cinnamon Roll, in 100g/500g sizes; (2) Koafruits Smoothie Bowls — a sub-brand of organic fruit puree pouches (Acai, Strawberry, Wild Berry, Sweet Plum, Tropic) marketed as vitamin-rich snacks; (3) Drinks — ready-to-drink canned beverages including the Anna Maria Damm collaboration Strawberry Matcha, Chocochino, Cookies & Cream, and vegan Banane oat drink; (4) Milchshakes — tube-format chocolate shakes with Erdbeere, Vanille, and Blaubeer flavors; (5) Koawach Limo — carbonated soft drinks in Grapefruit, Lime, and Passionfruit flavors; (6) Koffein Bites — chocolate snack bites; (7) Zubehör accessories like the Schokoschäumer (chocolate frother) and storage jars; and (8) Sets & Geschenke — bundled gift sets combining products across categories. All products share guarana as a natural caffeine source and carry Bio (EU organic) and Fairtrade certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Kakaopulver (Cocoa Powder Line) Chocolate-flavored cocoa powder drinks with natural guarana-derived caffeine, marketed as a stomach-friendly coffee alternative. Available in 17+ flavor varieties and 100g or 500g pack sizes for individual consumers seeking organic and Fairtrade-certified hot beverages.
• Drinks (Ready-to-Drink Canned Beverages) Ready-to-drink canned beverages with natural guarana caffeine, including Strawberry Matcha (co-developed with Anna Maria Damm), Chocochino, Cookies & Cream, Banane (vegan oat-based), Weisse Schoko, and Original Schoko. Sold as single cans or 12-packs to on-the-go consumers in Germany and Austria.
• Koafruits Smoothie Bowls Organic smoothie bowl sub-brand sold as 190g single-serve pouches or 8-pack boxes. Available in Acai, Strawberry, Wild Berry, Sweet Plum, and Tropic varieties. Made with fruit purees from organic farming without added sugar, marketed to health-conscious consumers as a portable, vitamin-rich snack.
• Milchshakes (Chocolate Milkshakes) Chocolate milkshakes in tube format containing guarana-derived caffeine. Available in Erdbeere (Strawberry), Vanille (Vanilla), and Blaubeer (Blueberry) flavors and 75g or 375g sizes for consumers seeking a portable, flavored caffeinated milk drink.
• Koawach Limo (Carbonated Soft Drinks) Carbonated soft drinks in 250ml cans containing natural guarana-derived caffeine. Flavors include Sun Burst (Grapefruit), Citrus Wave (Lime), and Tropic Ocean (Passionfruit). Targeted at consumers seeking a flavored, lightly caffeinated carbonated alternative.
• Koffein Bites (Caffeinated Chocolate Snacks) Chocolate snack bites infused with caffeine from guarana, sold as single bags (€1.69) or 8-packs (€8.39). Flavors include Choco and Choco Cherry. Marketed to consumers looking for a small, portable, caffeinated chocolate snack.
• Zubehör (Accessories) Branded accessories for the cocoa and beverage product range, including a Schokoschäumer (chocolate frother) for preparing cocoa drinks and a decorative koawach Aufbewahrungsdose (storage jar). Sold to existing Koawach customers as complementary items.
• Sets & Geschenke (Curated Gift and Variety Sets) Curated bundles combining multiple Koawach SKUs (cocoa powders, drinks, milkshakes, snacks, accessories) into entry-point and gift packages such as Starter Set, Probierset, Einsteiger Set, Pfefferminz 3er Set, Schoko Power, Süßes Trio Set, Genussquartett Set, and Cookie-Fever Set. Designed for first-time buyers, variety exploration, and gifting occasions.

Quantifiable outcome

• 2176+ verified customer reviews with average ratings of 4.0-5.0 stars across product categories

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• dm DrogeriemarktcoreChannel Partner/ Reseller/ Distributordm Drogeriemarkt is a major German drugstore chain and one of Koawach's key retail distribution partners. Koawach products including the new Strawberry Matcha drink are available in dm stores across Germany.
• RewecoreChannel Partner/ Reseller/ DistributorRewe Group is one of the largest German supermarket chains and a key retail distribution partner for Koawach products.
• EdekacoreChannel Partner/ Reseller/ DistributorEdeka is Germany's largest grocery retailer and distributes Koawach products through its supermarket network.
• AlnaturacoreChannel Partner/ Reseller/ DistributorAlnatura is a German organic supermarket chain, distributing Koawach's organic certified products.
• RossmanncoreChannel Partner/ Reseller/ DistributorRossmann is a major German drugstore chain and retail distribution partner for Koawach products.
• KauflandcoreChannel Partner/ Reseller/ DistributorKaufland is a German hypermarket chain and retail distribution partner for Koawach products.
• Denns BioMarktcoreChannel Partner/ Reseller/ DistributorDenns BioMarkt is a German organic supermarket chain specializing in organic products, fitting Koawach's bio certification positioning.
• HIT HandelsgruppeminorChannel Partner/ Reseller/ DistributorHIT is a German supermarket group and retail distribution partner for Koawach products.
• Anna Maria DammcoreStrategic or Co-development PartnerAnna Maria Damm, German influencer and entrepreneur (known from Germany's Next Topmodel, 2M+ Instagram followers), co-developed the Strawberry Matcha drink with Koawach. The collaboration combined her love of matcha with Koawach's drink development expertise to create a product accessible to all matcha levels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carpo: Berlin-based premium chocolate and cocoa producer with retail and D2C distribution in Germany. Directly comparable in product category (gourmet cocoa), D2C-plus-retail GTM, and German organic / premium positioning.
• Guayaki: Global brand built on guarana-based caffeinated beverages (yerba mate). Highly relevant for the guarana-caffeine delivery mechanism that is Koawach's core functional differentiator.

Broad incumbents

• Bionade: German organic fermented soft drink brand with broad retail distribution. Comparable on organic certification, German retail penetration, and beverage category positioning.
• KoRo: Berlin-based organic D2C food brand selling bulk and pantry staples across Europe. Comparable on D2C-first model, organic positioning, and multi-category portfolio expansion.

Regional players

• True Fruits: German smoothie and fruit-puree drink brand. Comparable on smoothie-bowl-adjacent product positioning (koafruits line) and DACH retail presence.

Emerging players

• Original Beans: Amsterdam-based premium organic cocoa and chocolate brand with single-origin focus. Comparable on organic + Fairtrade certified cocoa positioning and specialty retail presence.
• RISE Brewing Co. US-based functional RTD coffee and tea brand with nitro and oat-milk formulations. Comparable on the functional-beverage, natural-caffeine positioning, and D2C-plus-retail hybrid model.
• The Bridge: Italian organic plant-based and cocoa drink brand. Comparable on organic chocolate-drink product line and European retail distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/koawach
• Instagraminstagram.com/koawach
• TikToktiktok.com/@koawach.de
• Xx.com/koawach
• LinkedInlinkedin.com/company/koawach

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koawach