Motostrano

Name

Motostrano

Website

http://www.motostrano.com

Company type

Private

Founded year

2002

Headcount range

11–50 employees

Short description

Motostrano is a Redwood City-based e-mobility retailer and distributor founded in 2002, selling e-bikes, bicycles, and accessories for motorcycles, scooters, and cargo bikes to individual and small commercial buyers in the United States.

Ownership category

akta.pro rank

Product category

E-mobility Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• E-bike retail
• Cycling accessories
• Mobility distribution
• Cargo bike parts
• Scooter accessories

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Motostrano is an e-mobility retailer and distributor that sells e-bikes, bicycles, motorcycles, scooters, and cargo bike accessories. The company serves individual consumers and downstream resellers through a combination of online and physical retail channels. Founded in 2002 and based in Redwood City, California, it operates as a niche specialist in the personal electric mobility category.

Differentiator

Problem solved

Functional benefit

Products and services

• E-bikes Electric bicycles sold to consumers and resellers seeking personal electric mobility for commuting and recreation.
• Bicycles Conventional bicycles and bicycle products retailed and distributed to consumers and dealers.
• Motorcycles and motorcycle accessories Motorcycles and related motorcycle accessories sold through retail and distribution channels.
• Scooters and scooter accessories Scooters and scooter accessories for personal electric mobility retail and distribution.
• Cargo bike accessories Specialized cargo bike accessories marketed to consumers needing family or utility transportation solutions.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Trek Bicycle: Major global bicycle OEM and retailer with extensive e-bike lineup and dealer network. Comparable to Motostrano as a broader incumbent offering overlapping products (e-bikes, bikes, accessories) through both owned retail and dealer channels.
• Specialized Bicycle Components: Global bicycle and e-bike manufacturer with branded retail stores. Comparable as a broad incumbent in cycling whose product line (road, mountain, e-bikes, accessories) overlaps Motostrano's portfolio across premium cycling categories.
• REI (Recreational Equipment Inc.): U.S. outdoor retailer with strong cycling category including e-bikes and accessories. Comparable to Motostrano because REI sells overlapping SKUs (e-bikes, bikes, accessories) to a similar Bay Area/outdoor-oriented customer base.

Direct peers

• Electric Bike Company: U.S.-based e-bike retailer/manufacturer selling cruiser and commuter e-bikes direct-to-consumer. Comparable to Motostrano in the consumer e-bike retail space with overlapping product breadth and accessories.
• Bicycle Warehouse: Independent multi-store bicycle retailer carrying road, mountain, e-bikes, and accessories. Comparable to Motostrano as a similarly positioned specialty bike retailer with multiple categories and accessory distribution.
• Rad Power Bikes: Direct-to-consumer e-bike brand and online retailer. Directly comparable to Motostrano because both sell e-bikes (and increasingly accessories) to U.S. consumers, competing for the same end customer in the commuter and utility e-bike category.
• Juiced Bikes: Direct-to-consumer e-bike brand offering commuter, cargo, and performance e-bikes. Comparable to Motostrano because both focus on the consumer e-bike segment with overlapping product categories including cargo and commuter models.
• Pedego Electric Bikes: E-bike retailer and franchise network with stores across the U.S. Directly comparable because Pedego sells e-bikes and accessories through both company-owned and dealer locations, mirroring Motostrano's retail-plus-distribution model.
• Lamonster Scooter Co. Independent scooter retailer/distributor with online and physical channels. Comparable to Motostrano as a specialty retailer/distributor in the powered two-wheel space with overlapping accessory distribution.
• Propel Bikes: California-based e-bike retailer with showroom locations. Directly comparable to Motostrano because Propel is a regional specialty e-bike retailer on the West Coast with multi-brand offerings and accessories.

Market position

Customer concentration

• Xx.com/motostrano

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motostrano