What Avery Dennison Performance Tapes does

Avery Dennison Performance Tapes is a specialty materials business unit of Avery Dennison Corporation (NYSE: AVY), a publicly traded Delaware-incorporated parent. The unit designs and manufactures high-performance pressure-sensitive adhesive (PSA) tapes using proprietary polymer chemistries — including its High Performance Acrylic (HPA™) platform, plus modified acrylic, rubber-based, and silicone adhesive systems — engineered to address differentiated bonding problems such as adhesion to low surface energy plastics, thermal runaway protection in EV batteries, electrical insulation, in-cabin noise and vibration, and weather/chemical/UV resistance.

The commercial portfolio is organized into branded sub-lines: the Core Series™ Portfolio, a curated catalog with simplified four-question selection, instant volume pricing, 24-hour sample turnaround, and four-day lead times aimed at tape converters; Volt Tough™ Stretch electrical insulation tape for EV battery applications tested to GB/T 1408.1-2016 and ASTM D3755; an EV Battery PSA Tape Portfolio organized around thermal runaway protection, electrical insulation, and general bonding; and an Automotive Foam and Fiber Bonding portfolio addressing NVH, VOC, and OEM specifications. Underlying technology platforms extend to temperature-resistant, removable/repositionable, low-VOC, and impact-resistant adhesive formulations.

The business unit makes money by selling PSA tape products to three buyer groups — automotive OEMs and tier suppliers (the largest focus, particularly for EV battery, interior, and exterior applications), tape converters who die-cut and convert tapes into finished parts, and adjacent industrial customers across electronics, building and construction, aerospace, appliances, EV charging, marine, personal care, print and packaging, solar, transportation, and abrasives. Go-to-market combines direct enterprise sales with engineering and application support for OEMs and a channel of tape converters served via the Core Series™ platform; distribution is global across North America, Europe, Asia Pacific, Latin America, and South America, supported by regional websites in 15+ country markets. Revenue is generated on unit pricing with multi-year supply arrangements and custom project development for OEM accounts; specific Performance Tapes revenue figures are not publicly disclosed.

Name

Avery Dennison Performance Tapes

Legal name

Avery Dennison Corporation

Website

https://tapes.averydennison.com

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Avery Dennison Performance Tapes is a global specialty materials business unit of Avery Dennison Corporation (NYSE: AVY) that designs and manufactures high-performance pressure-sensitive adhesive tapes for automotive OEMs, tier suppliers, and tape converters across industries including EVs, electronics, and construction.

Ownership category

akta.pro rank

Product category

Industrial Adhesive Tapes

NAICS

Adhesive Manufacturing (325520), Adhesive Manufacturing (32552)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

akta.pro secondary industries

Adhesives (Structural & Assembly) (IMAEAGAH), Construction Adhesives (Structural & Non-Structural) (IMADAOAA)

Keywords

• Pressure-sensitive adhesive tapes
• Industrial bonding solutions
• Automotive adhesive tapes
• EV battery tape solutions
• Tape converter materials

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Pressure-Sensitive Adhesive Tape Products: Avery Dennison Performance Tapes generates revenue through the manufacture and sale of high-performance pressure-sensitive adhesive tapes to OEMs, tier suppliers, and tape converters across multiple industries including automotive, aerospace, electronics, building and construction, and energy storage applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Avery Dennison Performance Tapes designs and manufactures high-performance pressure-sensitive adhesive (PSA) tapes for OEMs, tier suppliers, and tape converters across automotive, aerospace, electronics, building and construction, and energy storage applications. The company sells both standard portfolio products (including the Core Series™ Portfolio) and custom-engineered tape solutions, with adhesive chemistries spanning rubber, modified acrylic, High Performance Acrylic (HPA™), and silicone.

Product overview

Avery Dennison Performance Tapes is a manufacturer of high-performance pressure-sensitive adhesive tapes serving diverse industries including Automotive, Aerospace, Appliances, Electronics, EV charging stations, Marine, Personal Care, Print and packaging, Solar panel, Transportation, Building and construction, and Abrasives. The product portfolio centers on the Core Series™ Portfolio - a curated selection of adhesive tapes representing the full breadth of adhesive technologies (from general purpose rubber to silicone). Key product lines include: EV Battery PSA Tape Portfolio organized around thermal runaway protection, electrical insulation (including Volt Tough™ Stretch), and general bonding; Automotive Foam and Fiber Bonding Tapes addressing in-cabin noise, VOCs, and OEM specifications; and specialty adhesive technologies including Temperature Resistant, LSE Bonding (HPA™), Noise/Vibration Management, Removable/Repositionable, Low VOC, and Impact Resistant solutions. For tape converters, the company offers the Core Series Product Selection Tool for adhesive selection based on material type, surface energy, end use requirements, and construction needs. Products are available with various constructions including transfer tapes (FT series), double-coated tapes (FBR series), and specialty constructions. Founded over 50 years ago, the company operates globally under Avery Dennison Corporation.

Differentiator

Problem solved

Functional benefit

Brands

• Core Series™ Portfolio: A curated selection of pressure-sensitive adhesive tapes from Avery Dennison's broader portfolio, designed to make tape selection easy for converters with volume-based pricing and quick sample turnaround.
• Volt Tough™
• High Performance Acrylic (HPA™)

Products and services

• Core Series™ Portfolio A curated selection of pressure-sensitive adhesive tapes representing the full breadth of Avery Dennison adhesive technologies, from general purpose rubber to silicone. Designed to simplify tape selection for converters with instant volume-based pricing, 24-hour sample turnaround, and four-day lead time.
• EV Battery PSA Tape Portfolio Pressure-sensitive adhesive tapes for EV batteries organized around three application pillars: thermal runaway protection (flame-retardant tapes), electrical insulation (single and double-coated constructions including Volt Tough™ Stretch), and general bonding (replacing mechanical fasteners in cell-to-cell bonding, compression pads and pack-level assembly).
• Volt Tough™ Stretch Electrical Insulation Tape Stretch electrical insulation tape engineered for breakdown voltage and dielectric strength requirements tested to GB/T 1408.1-2016 and ASTM D3755 standards, used for thermal runaway protection and electrical insulation in EV batteries.
• Automotive Foam and Fiber Bonding Tapes Portfolio of pressure-sensitive tape solutions for automotive foam and fiber bonding applications addressing in-cabin noise, odors from VOCs, and OEM specifications. Applications include interior/exterior gasket bonding, heat shield bonding, acoustical absorption bonding, buzz/squeak/rattle solutions, and interior trim padding bonding.
• EV Battery Cell Connection Systems Tapes Pressure-sensitive adhesive tapes portfolio for EV battery cell connection systems (CCS) providing flame-retardant properties, vibration absorption, high-temperature resistance, and dielectric protection, available for OEMs and tier suppliers.
• FT 1123 Transfer Tape 3.3 mil transfer tape with modified acrylic adhesive that bonds well to low surface energy (LSE) materials with good foam bonding properties, high conformability to curved surfaces, good heat resistance, and excellent die cutting performance.
• FT 1126 Transfer Tape Transfer tape designed for laminating to polyether and polyester urethane foams where high initial tack and adhesion are required, with paper/glassine liner, modified acrylic adhesive, and good die cutting performance.
• FT 1149 X 12 PT Transfer Tape 5.0 mil transfer tape with high performance low VOC modified acrylic adhesive and heavy board release liner, bonding very well to LSE materials with good foam bonding properties and high heat resistance.
• FT 1943 PP Transfer Tape 4 mil transfer tape with LSE modified acrylic adhesive offering extremely high adhesion to LSE materials with excellent environmental resistance and PP/PE film liner.
• FT 3014 Double Liner Transfer Tape 4 mil double-linered transfer tape with modified acrylic adhesive offering extremely high adhesion to LSE materials while providing excellent environmental resistance, designed for bonding open cell and non-woven materials.
• FT 3043 Double Liner Transfer Tape 4 mil double-linered transfer tape with LSE modified acrylic adhesive offering extremely high adhesion to LSE materials with excellent environmental and chemical resistance.
• FBR 8950 Double Coated Tape 4.0 mil double coated polyester with general purpose rubber adhesive, bonding well to polyurethane foams, fabrics and LSE materials, with PET carrier and paper/glassine liner.
• FT 8299 Adhesive High performance low VOC acrylic adhesive from the Core Series Portfolio featuring reduced odor, lower VOCs than typical PSA tapes, dimensional stability, good die cutting characteristics, flexibility, hand tearability, and excellent bond to polyurethane foams.
• FBA 1118 GL Transfer Tape 2.5 mil transfer tape with low VOC modified acrylic adhesive bonding well to LSE materials with excellent foam bonding properties, solvent free adhesive with dimensional stability and excellent water jet and die cutting performance.

Quantifiable outcome

• Heat lamination at 220°F determined beneficial for foam bonding applications
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Electrification AcademycoreGTM or Marketing PartnerAvery Dennison Performance Tapes is featured on Electrification Academy, a B2B platform for the battery and electrification industry. The company's PSA tape portfolio for EV batteries is organized around three application pillars: thermal runaway protection, electrical insulation, and general bonding. The platform helps engineers and technical decision-makers evaluate technical options and understand how individual components fit into larger development and production workflows.
• ArmacellcoreTechnology or IntegrationJoint adhesive bonding studies conducted by Avery Dennison demonstrating the performance of FT 8299 adhesive from the Core Series™ Portfolio when combined with Armacell component foams. Armacell is a proven leader in expanded foams serving aerospace, automotive, building/construction, industrial, medical, packaging, and sport/leisure segments.
• WT BurnettcoreTechnology or IntegrationJoint bonding studies demonstrating performance of Core Series™ Portfolio products with WT Burnett polyurethane foams. WT Burnett is a specialty foam and non-wovens manufacturer delivering precision-engineered materials and custom solutions for over 140 years, with materials used in products around the world and in nearly every major automotive platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intertape Polymer Group: North American manufacturer of tape products including specialty PSA tapes for industrial, automotive, and building applications. Comparable in product breadth and converter-channel orientation, though with a more North-America-centric footprint.
• Lintec Corporation: Lintec manufactures pressure-sensitive adhesive tapes, labels, and specialty papers with global operations. Direct comparable in industrial tape chemistries, automotive applications, and converter-channel distribution across Asia and North America.
• Nitto Denko: Japanese diversified materials company with a significant PSA tape business serving automotive, electronics, and industrial markets. Overlaps with Avery Dennison Performance Tapes on EV battery insulation tapes, double-coated tapes, and high-temperature industrial bonding.
• Shurtape Technologies: US-based tape manufacturer with industrial, packaging, and specialty PSA product lines. Overlaps with Performance Tapes on industrial bonding, automotive, and converter-channel products, particularly in North America.
• Scapa Group: UK-based specialty tape manufacturer focused on industrial, healthcare, and electronics markets. Direct overlap on technical PSA tapes, including double-coated and transfer tape constructions for similar OEM and converter customers.
• tesa SE: Beiersdorf-owned tesa is a leading European PSA tape manufacturer with deep automotive OEM ties (especially German OEMs) and a comparable product breadth spanning industrial, electronics, and building applications. Directly competes on HPA-equivalent LSE bonding chemistries and converter-channel programs.
• 3M: 3M's Industrial Adhesives & Tapes division is the largest global competitor in PSA tapes, offering comparable acrylic, rubber, and specialty adhesive chemistries across automotive, electronics, and industrial assembly. Direct overlap on OEM qualification, converter channel, and EV battery applications.

Emerging players

• Adchem Corporation: US-based specialty tape manufacturer focused on industrial bonding, automotive, and electronics applications with custom-engineered PSA constructions. Comparable in product line and customer segment, though smaller in scale and geographic reach.
• Lohmann Adhesives: European specialty PSA tape manufacturer with strong focus on automotive interior bonding, foam lamination, and electronics. Directly comparable technology profile for foam-bonding tapes that compete with Avery Dennison's HPA™ and FT series.

Broad incumbents

• Saint-Gobain (Performance Tapes / Tape Solutions): Diversified global materials company with a specialty PSA tape portfolio serving industrial and construction markets. Overlaps with Avery Dennison Performance Tapes on building & construction, automotive, and industrial bonding applications, though tape is a smaller part of a broader materials portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/AveryDennisonVideo
• Facebookfacebook.com/AveryDennisonCorporation
• LinkedInlinkedin.com/company/avery-dennison
• Instagraminstagram.com/averydennison

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avery Dennison Performance Tapes