Fashion Takes Action

What Fashion Takes Action does

Fashion Takes Action (FTA) is a Canadian non-profit organization founded in 2007 and headquartered in Toronto, Ontario, that advances sustainable fashion through education, convening, research, and advocacy. The organization operates as a fully remote team of approximately 10-12 staff and is governed by an independent Board of Directors under founder and Executive Director Kelly Drennan. FTA's portfolio is structured around four interconnected program lines: (1) My Clothes My World (MCMW), a climate education program for Grades 4-12 offering unit plans, lesson plans, and facilitated workshops, delivered in partnership with the Toronto District School Board and reaching 35,000+ students since 2014; (2) ReMode, a public-facing circular fashion festival held in Toronto and Montreal featuring #NoNewClothes marketplace, clothing swaps, and expert talks; (3) the Canadian Circular Textiles Consortium (CCTC), a national coalition of 110+ brands, retailers, manufacturers, researchers, NGOs, charities, recyclers, and policymakers convened under a collective-impact framework with a 10-pillar Futures Framework; and (4) Corporate Education, which delivers customized virtual and in-person training on ESG, circularity, traceability, and greenwashing to fashion brands and government clients including Holt Renfrew, Joe Fresh, Mondetta, H&M, Arc'teryx, Canadian Tire, Value Village, and the Office of the Canadian Ombudsperson for Responsible Enterprise.

FTA's intellectual property includes Canada's Circular Design Toolkit (adapted and licensed from WRAP International), the 7Rs educational framework (Reduce, Reuse, Repair, Repurpose, Resale, Rent, Recycle), and the bilingual Love Your Clothes citizen campaign aggregating resources from 50+ partner networks. Revenue is diversified across four streams: individual and corporate donations (FTA is a 1% for the Planet non-profit partner), corporate training fees (quote-based, virtual lunch-and-learn or in-person), CCTC annual membership fees, and transactional classroom lesson plan sales. The organization engages in policy advocacy on Ontario Bill 90 (Textile Waste Act), Extended Producer Responsibility, Right to Repair, and Digital Product Passports, and pursues applied research including an Industrial Symbiosis biochar project with Fanshawe College and Western University's ICFAR, and a SSHRC-supported Flax Fibre to Fabric workshop at NSCAD University. FTA does not offer a software product or technology platform; its value proposition rests on curated educational content, multi-stakeholder convening authority, and brand recognition as Canada's premiere sustainable fashion non-profit since 2007.

Name

Fashion Takes Action

Legal name

Fashion Takes Action

Website

https://fashiontakesaction.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Fashion Takes Action is a Canadian non-profit founded in 2007 that advances sustainable fashion through climate education (Grades 4-12 curriculum), corporate ESG training, the ReMode circular fashion festival, and the 110+ partner Canadian Circular Textiles Consortium.

Ownership category

akta.pro rank

Product category

Sustainable Fashion Education & Advocacy

akta.pro primary industry

Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

akta.pro secondary industries

Fashion & Textile Arts (Sewing, Patternmaking, Knitting, Crochet) (EDAAAGAK), Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)

Keywords

• Sustainable fashion education
• Circular textiles consortium
• Climate curriculum programs
• Corporate ESG training
• Circular design toolkit

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations: FTA operates as a Canadian non-profit organization (registered charity) accepting donations from individuals and organizations. They are a 1% for the Planet non-profit partner, allowing member donations to count toward annual commitments.
2. Corporate Education & Training: Virtual and in-person corporate training sessions on sustainable fashion topics, including lunch-and-learn formats. Sessions are customized for fashion brands and general audiences, supporting ESG goals and employee engagement.
3. CCTC Membership Fees: Annual membership fees for the Canadian Circular Textiles Consortium support ongoing consortium operations. Members gain access to research, exclusive newsletters, webinars, roundtables, working groups, member pricing for events, and collaboration opportunities.
4. Classroom Education Programs: Sale of unit and lesson plans for classroom education, including programs like 'Solving Fashion's Waste Problem', 'Rethinking The Fashion System', 'The Life Cycle Of A T-Shirt', and 'How to Spot Greenwashing'. Some programs available for purchase, some scheduled for release.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Fashion Takes Action is a Canadian non-profit organization that educates, empowers, and transforms stakeholders around sustainable fashion. Its core offerings include youth climate education curriculum (My Clothes My World for Grades 4-12), corporate ESG training sessions, the Canadian Circular Textiles Consortium (a multi-stakeholder coalition), the ReMode circular fashion festival in Toronto and Montreal, and the Love Your Clothes bilingual citizen awareness campaign. It also distributes Canada's Circular Design Toolkit (licensed from WRAP International) and conducts industry research on textile circularity.

Product overview

Fashion Takes Action (FTA) is a Canadian non-profit organization founded in 2007 that operates as an education and advocacy organization rather than a technology product company. The organization's portfolio consists of several interconnected programs: (1) My Clothes My World (MCMW) - a youth climate education program offering unit/lesson plans and facilitated workshops for Grades 4-12; (2) ReMode - a circular fashion festival held in Toronto and Montreal featuring a #NoNewClothes Marketplace, clothing swaps, and expert talks; (3) Canadian Circular Textiles Consortium (CCTC) - a national multi-stakeholder coalition advancing circularity through research, policy advocacy, and the Futures Framework; (4) Corporate Education Sessions - employee training and engagement programs for fashion brands; (5) Canada's Circular Design Toolkit - a practical resource adapted from WRAP for circular design; and (6) Love Your Clothes campaign - a bilingual citizen awareness website. The organization does not offer a software product, API, or technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Canadian Circular Textiles Consortium (CCTC): National initiative uniting stakeholders across the textile value chain to advance circularity in textiles across Canada.
• My Clothes My World (MCMW)
• ReMode
• Love Your Clothes

Products and services

• My Clothes My World (MCMW) Climate Education Program Climate education program for students in Grades 4-12 that teaches sustainability through the lens of fashion. Offers unit plans, lesson plans, and facilitated workshops for educators and schools across Canada, including an approved educational partnership with the Toronto District School Board.
• Corporate Education Sessions Employee education and engagement program offering customized virtual or in-person sessions on fashion sustainability topics including circularity, traceability, greenwashing, and human rights in supply chains. Designed for fashion brands, retailers, and corporations to support ESG goals and sustainability reporting.
• Canadian Circular Textiles Consortium (CCTC) National coalition uniting 110+ partners across the Canadian textile value chain (brands, retailers, manufacturers, NGOs, academia, policymakers, recyclers) to advance textile circularity. Members pay annual fees and gain access to research, exclusive newsletters, webinars, roundtables, working groups, the Futures Framework with 10 action areas, and member pricing for events.
• ReMode Circular Fashion Festival Public-facing circular fashion festival featuring a #NoNewClothes Marketplace (reuse, resale, and repair vendors), clothing swaps, and expert talks. Held in Toronto (April) and Montreal (October), attracting sustainable fashion enthusiasts, vendors, and industry.
• Canada's Circular Design Toolkit Practical resource adapted and licensed from WRAP International, featuring 11 principles of circular design along with templates, checklists, case studies, and decision-making tools tailored for the Canadian apparel market.
• Toolkit In Practice Workshop 90-minute virtual working session that helps apparel teams apply Canada's Circular Design Toolkit to a real garment, translating the 11 circular design principles into product decision-making.
• Love Your Clothes Bilingual Citizen Campaign Bilingual citizen awareness website (loveyourclothes.ca) empowering Canadians to embrace the 7Rs of circular fashion (Reduce, Reuse, Repair, Repurpose, Resale, Rent, Recycle). Aggregates resources from 50+ partner networks and is distributed nationally.
• 7Rs Framework Educational Resource Educational framework for sustainable fashion outlining the 7Rs: Reduce, Reuse, Repair, Repurpose, Resale, Rent, and Recycle. Used across FTA's campaigns, classroom education, and corporate training to teach circular fashion behaviors.
• Industry Research Reports Collection of industry research reports on textile circularity including the Textile Recycling Feasibility Report, Canadian Consumer Perception Report, and Circular Business Models Value Chain report.
• Standards & Certifications Guide Educational resource explaining what sustainability standards and certifications mean in the fashion and textile industry and what to look for when evaluating them.

Quantifiable outcome

• 35,000+ students aged 8-17 have accessed educational tools since 2014
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core.

• City of EdmontoncoreStrategic or Co-development Partner · 1 January 2025Co-host of CCES 2027 (June 2-4) at Edmonton Convention Centre, in partnership with Circular Innovation Council and Alberta Ecotrust Foundation.
• Alberta Ecotrust FoundationcoreStrategic or Co-development Partner · 1 January 2025Co-host of CCES 2027 in Edmonton, partnering on Canada's flagship bi-annual circular economy event.
• Arc'teryxcoreStrategic or Co-development PartnerStrategic partner in the Canadian Circular Textiles Consortium. Arc'teryx participates in CCTC initiatives to advance circularity in the apparel industry.
• CanopycoreStrategic or Co-development PartnerStrategic partner in CCTC. Canopy works on forest conservation issues related to textile production, particularly rayon/viscose supply chains.
• H&McoreStrategic or Co-development PartnerStrategic partner in CCTC and Textiles & Apparel Track sponsor at Canadian Circular Economy Summit. H&M participates in consortium initiatives to advance sustainable fashion.
• Joe FreshcoreStrategic or Co-development PartnerStrategic partner in CCTC, working on sustainable fashion initiatives within the consortium framework.
• Canadian TirecoreStrategic or Co-development PartnerCCTC member and Circularity advocate. Canadian Tire has established partnerships and launched pilots through CCTC to improve sustainability efforts in apparel business.
• Goodwill IndustriescoreStrategic or Co-development PartnerStrategic partner in CCTC. Goodwill participates in consortium work on textile reuse and circular economy initiatives.
• Seneca CollegecoreStrategic or Co-development PartnerStrategic partner in CCTC. Seneca College participates in textile circularity research and education initiatives.
• Metro VancouvercoreStrategic or Co-development PartnerStrategic partner in CCTC, contributing to infrastructure and policy discussions for textile circularity in British Columbia.
• DeloittecoreStrategic or Co-development PartnerCollaborated with FTA to develop Circular Business Models initiative, providing strategic framework for businesses to adopt and scale circular practices. Deloitte contributed value chain capability mapping and industry analysis.
• WRAP InternationalcoreStrategic or Co-development PartnerLicensed Circular Design Toolkit from WRAP International, adapting the 11 principles of circular design with templates, checklists, and case studies for the Canadian market.
• Circular Economy Leadership CanadacoreStrategic or Co-development PartnerPartnered to deliver Textiles & Apparel Track at 2025 Canadian Circular Economy Summit. CELC is a Solution Space by Generate Canada.
• Circular Innovation CouncilcoreStrategic or Co-development PartnerCo-hosting partner for CCES 2027 in Edmonton with City of Edmonton and Alberta Ecotrust Foundation. Key collaborator on national circular economy events.
• Fanshawe CollegecoreStrategic or Co-development PartnerKnowledge partner in CCTC. Collaborated on Industrial Symbiosis project exploring textile waste conversion to biochar for Canadian agriculture, conducted with Western University's ICFAR.
• Western University ICFARcoreStrategic or Co-development PartnerResearch partner on Industrial Symbiosis project exploring textile-derived char as soil amendment, including controlled greenhouse trials growing kale.
• Fashion for GoodcoreStrategic or Co-development PartnerKnowledge partner in CCTC. Fashion for Good is a global initiative making fashion sustainable for everyone.
• Circle EconomycoreStrategic or Co-development PartnerKnowledge partner in CCTC. Circle Economy provides expertise on circular economy frameworks and implementation.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerKnowledge partner in CCTC. Ellen MacArthur Foundation is a global thought leader on circular economy, with Danielle Holly speaking at CCES 2025.
• 1% for the PlanetcoreGTM or Marketing PartnerNon-profit partner status. FTA is a 1% for the Planet non-profit partner, allowing member donations to count toward annual commitments.
• NSCAD UniversitycoreStrategic or Co-development PartnerKnowledge partner hosting Flax Fibre to Fabric research workshop in Halifax supported by SSHRC, exploring flax/linen potential in Canada's textile system.
• York UniversitycoreStrategic or Co-development PartnerKnowledge partner in CCTC. York University contributes academic research and expertise to textile circularity initiatives.
• Toronto District School BoardcoreStrategic or Co-development PartnerFTA is an approved educational partner of TDSB, facilitating in-person My Clothes My World workshops in Toronto area schools for Grades 4-12.
• Value VillagecoreStrategic or Co-development PartnerCircular Advocate sponsor of CCES Textiles & Apparel Track. Value Village participates in CCTC consortium discussions on reuse and resale infrastructure.
• OEKO-TEX / TESTEXcoreStrategic or Co-development PartnerSpeaker at CCES 2025 (Lucy Murphy). Contributes expertise on textile certification and standards within the CCTC knowledge network.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WRAP: UK-based charity working on circular textiles and sustainable consumption — the originator of the Circular Design Toolkit that FTA licensed. Operates as a convener between industry, government, and citizens, with education and policy programs that mirror FTA's mission. The closest direct functional peer.
• Circle Economy: Netherlands-based non-profit producing the Circularity Gap Report and supporting textile circularity initiatives; listed as a CCTC knowledge partner. Peer in providing measurement frameworks and industry education that FTA's work depends on.
• Fashion for Good: Global sustainable-fashion accelerator and knowledge platform that already sits in FTA's CCTC as a knowledge partner. Comparable as an industry convenor driving circular innovation across the apparel value chain with education and partnership programs.
• Sustainable Apparel Coalition: Industry coalition managing the Higg Index suite of sustainability tools for apparel and footwear brands. Comparable as a multi-stakeholder convener aligning apparel brands, retailers, and manufacturers around shared sustainability metrics.
• Textile Exchange: Global non-profit focused on preferred materials and circularity in textiles. Operates education, standards, and industry convening activities aligned with FTA's role in supporting apparel brands through circularity programs.
• Common Objective: UK-based sustainable-fashion platform providing industry intelligence, education, and connection tools for fashion professionals. Peer in delivering curated education and community to fashion brands and supply chain actors.
• Canopy: Canadian-based environmental NGO focused on forests and fashion supply chains (viscose, rayon). An existing CCTC partner, comparable as a sustainable-fashion non-profit working with brands and policymakers in the Canadian context.
• EcoAge: UK-based sustainability consultancy and education provider for the fashion industry. Comparable as a boutique-sized consultancy offering corporate training, certification guidance, and advisory aligned with FTA's corporate-education programs.
• Ellen MacArthur Foundation: Global thought-leadership non-profit advancing the circular economy, including a Make Fashion Circular initiative. A CCTC knowledge partner whose educational frameworks and corporate-engagement approach parallel FTA's.
• Remake: US-based non-profit advocating for fair fashion and climate action through awareness campaigns and education. Similar in using consumer-facing advocacy and education (clothing swaps, brand accountability) to drive systemic change in apparel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FTAorg
• Facebookfacebook.com/fashiontakesaction
• LinkedInlinkedin.com/company/fashion-takes-action

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion Takes Action