What RAD research does

RAD Research is a privately-held, founder-owned Indonesian market research firm headquartered in Bandung, founded in 2014. The company provides full-service qualitative and quantitative market research to enterprise and government clients across ten-plus verticals including financial services, automotive, telecommunications, FMCG, retail, media, hospitality, agriculture, healthcare and cosmetics. Its portfolio spans the full research workflow — from methodology design (PAPI, CATI, CAPI, CLT, online surveys, FGD, in-depth interviews, ethnography, mystery shopping/calling) through data collection, web-based reporting and syndicated studies such as the 2022 Effective Communications Channel report for agriculture companies.\n\nThe firm's core technology is built in-house and includes a proprietary CATI software stack running across 80 stations at the Bandung base, 500 CAPI tablets for face-to-face fieldwork, web-based reporting solutions (Retail Audit, Mystery Shopper, Customer Satisfaction), an Online FGD application and an Online Bulletin Board for qualitative work. Field operations are supported by an Indonesian field team across 12+ cities — Jakarta, Surabaya, Medan, Palembang, Makassar, Denpasar, Semarang, Yogyakarta, Balikpapan — plus Malaysia and Brunei Darussalam, with named staffing in major hubs (e.g., 10 team leaders and 200 interviewers in Jakarta). The management team is long-tenured (15–27 years each), co-led by founders Alvin Febrian (MD), Ruli Hendarwulan (Operational Director) and Indri Sofyanti (HR & Finance Director), with President Commissioner Dini providing cross-business oversight.\n\nRAD Research operates a sales-led B2B model with quote-based pricing for its research services. Revenue streams consist of (1) full-service market research (professional services), (2) proprietary technology platforms positioned as subscription/recurring tooling, and (3) ancillary facility rental of FGD rooms, meeting rooms and observer rooms in Bandung. The firm holds memberships in ESOMAR, MSPA, KADIN and PERPI, lending international standard adherence, and has formal collaboration MOUs with Telkom University and BINUS @Bandung for talent and research collaboration. Notable engagements include a 2,300-respondent customer satisfaction survey for state-owned PT Kereta Api Indonesia and an ongoing agriculture research partnership with PRISMA under the Indonesia-Australia rural development program.

Name

RAD research

Legal name

RAD Research

Website

https://rad-research.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

RAD Research is a privately-held Indonesian market research firm, founded 2014 in Bandung, providing qualitative and quantitative research services to enterprise and government clients across ten-plus verticals using proprietary CATI/CATI infrastructure, web-based reporting and field teams across 12+ Indonesian cities plus Malaysia and Brunei.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Qualitative research
• Quantitative research
• Customer satisfaction studies
• Mystery shopping programs

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Market Research Services: Full-service market research including both qualitative and quantitative methodologies. Services range from identifying market research requirements, deciding suitable methodology, through to project implementation and reporting. Offers various research products with sophisticated technology at competitive costs.
2. Technology Solutions: Proprietary technology platforms including CATI stations, CAPI tablets, web-based reporting, online surveys, and online FGD applications developed by RAD Research.
3. Facility Rental: Rent-a-space services including meeting rooms, FGD rooms, and observer rooms. Provides various packages including room rental and meeting packages with catering options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RAD Research is a full-service B2B marketing research company that designs and executes qualitative and quantitative research projects for enterprise clients across Indonesia and the broader region. Its core deliverable spans the end-to-end research workflow — requirements identification, methodology selection, fieldwork (CATI, CAPI, PAPI, online surveys, FGD, in-depth interviews, CLT, mystery shopping/calling), data analysis, and reporting — delivered through proprietary technology platforms and an extensive field-team network. Complementary offerings include strategic consulting, professional training/workshops, and research facility (FGD and meeting room) rentals.

Product overview

RAD Research is a marketing research company founded in 2014 providing both qualitative and quantitative research services in Indonesia. The company offers a comprehensive portfolio of research methodologies including CATI (with 80 proprietary stations), CAPI (with 500 tablets), PAPI, online surveys, FGD, in-depth interviews, mystery shopping/calling, and Central Location Tests. The core technology platform includes web-based reporting solutions for retail audits, mystery shopper programs, and customer satisfaction tracking. The company also offers facility rental services (FGD rooms, meeting rooms) and covers industries including financial services, automotive, telecommunications, FMCG, retail, media, hospitality, agriculture, healthcare, cosmetics, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Mystery Shopping & Calling Mystery shopping and mystery calling services that measure and monitor interactions between customers and organizations according to defined scenarios, helping organizations evaluate service quality and customer experience.
• Customer Satisfaction & Loyalty Research Research services to measure customer satisfaction levels and loyalty metrics, helping organizations understand customer expectations and evaluate service delivery.
• Employee Satisfaction Research Research to assess employee satisfaction, happiness, and whether employees are fulfilling their desires and needs at work.
• Usage & Attitude Study Market research to understand customer usage patterns and attitudes toward products and services.
• Brand Research Study Research to identify company brand health, threats, and opportunities from customer insight, assisting with brand creation, development, and strengthening.
• Product & Concept Test Study Research to understand customer needs toward products, useful for new product development, product improvement, test new features, test marketing, and revitalizing declining products.
• Pricing Research Test Research to measure acceptability toward product price and determine the maximum price for new products.
• Competitor Intelligence Research to gather relevant information from the market, analyze data, and support decision-making for market opportunity, penetration strategy, and market development.
• Quantitative Research (CATI / CAPI / PAPI / Online Survey / CLT) Quantitative research methods including CATI with 80 proprietary stations in Bandung, CAPI with 500 specialized tablets, PAPI, online surveys, and central location tests for face-to-face, telephone, online, and controlled-environment data collection.
• Qualitative Research (FGD / In-Depth Interview / Online FGD / Online Bulletin Board) Qualitative research methods including FGD, in-depth interviews, online FGD, and online bulletin board research for collecting information from individuals and groups.
• Rent-a-Space (FGD & Meeting Room Facility Rental) Rental of research facilities including FGD rooms, meeting rooms, and observer rooms at RAD Research's Bandung headquarters, offered with packages including half-day, full-day, coffee breaks, lunch, and additional services such as printing, seating, and table additions.
• Web-based Reporting Platforms (Retail Audit, Mystery Shopper, Customer Satisfaction) Web-based reporting solutions for retail audit, mystery shopper programs, and customer satisfaction surveys, enabling fast, accurate, and reliable data collection, analysis, and client reporting via browser.
• Car Clinic (Automotive Research Protocol) Automotive-specific research protocol combining qualitative and quantitative phases to evaluate and improve car prototypes or new models.
• MS Device (Mobile Mystery Shopping Data Collection) Mobile device solution used by field interviewers to capture mystery shopping data in real time during assignments.

Quantifiable outcome

• Customer Satisfaction Index of 4.05 achieved in KAI survey project
• +2 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PRISMAcoreStrategic or Co-development Partner · 1 December 2020PRISMA (Indonesia-Australia Partnership for Promoting Rural Income through Support for Markets in Agriculture) partnership signed December 2020. RAD Research collaborates with PRISMA and Teman Dekat (brand activation agency) to support agriculture businesses in marketing research and communications capacity. Focus on improving communication effectiveness towards farmers and increasing access to agricultural information, productivity, and incomes.
• PT Gara Gara Teman DekatcoreStrategic or Co-development Partner · 1 December 2020Partnership with Teman Dekat (brand activation agency) alongside RAD Research under PRISMA initiative. Collaboration focuses on joint study on effective communication channels and agriculture social media hub development. Teman Dekat provides marketing concept and strategies for PRISMA's partners and farmers.
• Telkom UniversityminorStrategic or Co-development Partner · 7 January 2019MOU signed January 2019 for cooperation including speaker exchange in lectures and marketing classes, research collaboration with data sharing, community service activities, and internship program sending 5 competent students annually to RAD.
• BINUS @BandungminorStrategic or Co-development Partner · 13 November 2018MOU signed November 2018 for cooperation in research and community service, event collaboration, seminars, workshops, knowledge sharing, and creative economy development in Bandung. Provides internship and research opportunities for BINUS students.
• ESOMARminorOthersInternational market research organization membership enabling better research into markets, consumers, and societies worldwide. Committed to ICC/ESOMAR Code on Market and Social Practice.
• Mystery Shopping Providers Association (MSPA)minorOthersMember of MSPA committed to highest professional and ethical standards in mystery shopping research.
• KADIN IndonesiaminorOthersMember of KADIN (Kamar Dagang dan Industri/Indonesian Chamber of Commerce and Industry) - umbrella organization focused on trade, industry and services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nielsen Indonesia: Nielsen Indonesia is the local arm of the global consumer research giant. Comparable as both compete for FMCG, retail, and brand-health measurement work across the same Indonesian enterprise clients, though Nielsen operates at much larger scale with syndicated panels.
• Ipsos Indonesia: Ipsos is a global market research firm with operations across Indonesia covering consumer, automotive, financial services, and healthcare research. Competes for the same enterprise client briefs as RAD, especially in CATI-based brand and usage/attitude studies.
• Kantar Indonesia: Kantar is a global research, data, and consulting group with strong presence in Indonesia across brand, media, and shopper research. Directly comparable target verticals (FMCG, telecom, automotive) and customer base as RAD Research.
• GfK (NielsenIQ) Indonesia: GfK, now part of NielsenIQ, has Indonesian operations focused on consumer goods, retail, and technology research. Comparable as a global incumbent competing for the same FMCG, retail, and automotive measurement work that anchors RAD Research's primary verticals.

Emerging players

• Populix: Populix is an Indonesian consumer insights platform that runs a tech-enabled research panel and self-serve survey tools. Comparable because it targets the same Indonesian enterprise buyers and increasingly competes for the same consumer research budgets, but delivers via digital panels rather than fieldwork-heavy CATI/CAPI.
• Snapcart: Snapcart is a Southeast Asian shopper insights and receipt-based research platform operating across Indonesia, the Philippines, and Vietnam. Comparable target buyer (FMCG/CPG brands) and overlapping retail-audit and shopper research use cases.

Direct peers

• Inventure: Inventure is an Indonesia-based management consulting and market research firm serving enterprise clients across multiple industries. Comparable as both offer research and strategic consulting, and target similar Indonesian enterprise buyers.
• MarkPlus, Inc. MarkPlus is an Indonesian marketing research and consulting firm founded by Hermawan Kartajaya. Comparable as an Indonesia-anchored full-service research, consulting, and training firm serving similar B2B clients across FMCG, finance, telecom, and retail verticals.
• Deka Marketing Research: Deka is an Indonesian market research agency offering quantitative and qualitative methodologies, mystery shopping, and customer satisfaction studies. Directly comparable service portfolio, methodology mix, and customer base to RAD Research.

Regional players

• Milieu Insight: Milieu Insight is a digital market research agency operating across Southeast Asia including Indonesia, offering online surveys, communities, and mobile ethnography. Comparable as a regional full-service research peer focused on emerging markets, with overlapping methodology stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rad-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAD research