Snapcart
Snapcart is a Jakarta-based B2B consumer analytics platform that uses AI-powered receipt processing (400+ ML models) to convert paper receipts into real-time purchase data and audience insights for enterprise FMCG brands, retailers, telcos, and ad platforms across Southeast Asia.
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Snapcart does
Snapcart is a Jakarta-based B2B consumer analytics platform founded in 2015 that converts paper receipts into structured, real-time purchase data for consumer goods brands, retailers, and digital advertisers in Southeast Asia and Latin America. The core technology is an AI-powered receipt processing pipeline using computer vision, OCR, and more than 400 machine learning models to achieve 100% automated, format-agnostic extraction across 150,000+ stores and 500+ million receipt name variants; the company reports over 50.8 million receipts processed. The platform is commercialized through three integrated sub-brands: TASC (a targeted survey and crowdsourcing platform with up to 5,000 responses in three days, now running on a 170M+ user telco panel via Telkomsel), OPTI (offline purchase targeting and look-alike modeling distributed through Facebook, InMobi, YouTube, Amobee, and Telkomsel), and PASS (promotion activation and loyalty services for retail chains), supported by a consumer cashback app that supplies raw receipt data.
The company serves enterprise clients including P&G, Unilever, Nestlé, L'Oréal, Danone, Johnson & Johnson, Colgate-Palmolive, Wardah, Gojek, Shopee, Bukalapak, Telkomsel, Indosat, and XL Axiata. Its GTM motion is enterprise field sales with a 'Request a Demo' funnel, complemented by channel partnerships with major ad platforms and telcos. Revenue is generated primarily through subscription-based data and insights licensing, campaign optimization fees, and promotion activation transactions, with quote-based, multi-year enterprise contracts and no public pricing. The business is venture-backed, with disclosed funding of approximately US$14.7M including a US$10M Series A in October 2017 led by Vickers Venture Partners, and currently operates from Jakarta with reported market presence in Indonesia, the Philippines, Singapore, and Brazil.
Snapcart firmographics
Firmographics- Name
- Snapcart
- Legal name
- Snapcart
- Website
- https://snapcart.global
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Snapcart is a Jakarta-based B2B consumer analytics platform that uses AI-powered receipt processing (400+ ML models) to convert paper receipts into real-time purchase data and audience insights for enterprise FMCG brands, retailers, telcos, and ad platforms across Southeast Asia.
- Ownership category
- akta.pro rank
Snapcart industry classification
Industry- Product category
- Consumer Data Analytics
- NAICS
- Credit Bureaus (56145)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ)
Keywords
Where Snapcart is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Snapcart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data and Insights Licensing: Snapcart generates revenue by providing brands with consumer insights derived from receipt data and survey responses. Brands pay for access to granular purchase data, audience targeting, and market research.
- Promotion Activation (PASS): Revenue generated through promotion and loyalty program activation services. Brands pay to engage shoppers through personalized offers and promotions based on purchase data.
- Campaign Optimization (OPTI): Revenue from providing seed audience data for advertising campaigns. Brands pay for targeting data to optimize ad spend and improve ROI through look-alike modeling.
- Cashback/Consumer Incentives: Consumer-facing cashback program where users earn rewards for snapping receipts. This drives user acquisition and data collection, creating value for B2B clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise B2B pricing - Custom agreements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Snapcart product offering
Product offeringCore offering
Snapcart is a B2B consumer data and analytics platform that processes shopper-submitted receipts through AI and machine learning to deliver offline purchase insights, audience targeting, and promotion activation services to enterprise brands. The platform is delivered through three core products: TASC (targeted surveys and crowdsourcing), OPTI (offline purchase targeting and campaign optimization), and PASS (promotion activation and loyalty). A consumer-facing mobile app rewards shoppers with cashback for uploading receipts, supplying the data layer that powers the enterprise offerings.
Product overview
Snapcart is a real-time, multi-channel, big data analytics and engagement platform that connects brands with customers through receipt-based data. The company operates three core integrated products: TASC for targeted surveys and crowdsourcing, OPTI for offline purchase targeting and campaign optimization, and PASS for promotion activation and loyalty programs. These products work together to provide brands with actionable consumer insights by processing millions of receipts through AI-powered automation, enabling personalized marketing and measurement of marketing ROI across online and offline channels.
Differentiator
Problem solved
Functional benefit
Brands
- TASC: Targeted Audience-based Survey and Crowd-sourcing platform that enables brands to push questions and tasks to crowdsource data from customers
- OPTI
- PASS
Products and services
- TASC Targeted Audience-based Survey and Crowd-sourcing platform that enables brands to push questions and tasks to crowdsource data from customers at scale, delivering up to 5,000 responses in 3 days with fraud detection and bias validation, for market research, concept testing, and brand health studies.
- OPTI Offline Purchase Targeting and Insights platform that leverages purchase-based seed data to optimize campaign ROI through look-alike modeling across major advertising platforms including Facebook, InMobi, YouTube, Amobee, and Telkomsel, for digital marketers and advertisers.
- PASS Promotion Activation for Shoppers Service that helps brands boost sales through agnostic promotions to any retail chains, driving purchase conversion and customer loyalty via personalized offers.
- Snapcart Consumer App Mobile cashback application for shoppers that rewards users for uploading receipts, serving as the data collection channel that supplies offline purchase data to Snapcart's B2B analytics platform.
Quantifiable outcome
- Reduce cost per conversion due to improved targeting through purchase-based seed audience data
- +2 more outcomes
Companies that use Snapcart
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Snapcart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature6 records
Snapcart partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Telkomsel (tSurvey)coreStrategic collaboration between Snapcart Indonesia and Telkomsel to operate Indonesia's largest online survey data platform. Per November 1, 2021, the partnership combined Snapcart's survey technology with Telkomsel's 170M+ telco user base for the tSurvey product, creating the largest online survey panel in Indonesia.
- Facebook (Meta)coreFacebook is listed as an OPTI Partner for offline purchase targeting and campaign optimization. Brands can upload seed audience data to Facebook's ad platform for look-alike modeling.
- InMobicoreInMobi is an OPTI Partner providing mobile advertising platform integration for campaign targeting using offline purchase seed audience data.
- YouTube (Google)coreYouTube is listed as an OPTI Partner for video advertising targeting based on purchase behavior data.
- AmobeecoreAmobee is an OPTI Partner for cross-channel advertising optimization and audience targeting.
- TelkomselcoreTelkomsel is an OPTI Partner for targeted advertising to telco subscribers based on purchase behavior data.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Snapcart competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: Global leader in consumer purchase data and retail measurement, including the Nielsen Catalina receipt-based panel in the US. Directly comparable to Snapcart for FMCG brands seeking shopper insights, but with a much broader portfolio and global footprint.
- Kantar: Worldpanel division tracks household purchase behavior across dozens of markets; Kantar also runs large-scale consumer survey panels. Comparable to Snapcart's TASC and consumer-insights offerings, but at global scale and with deeper enterprise relationships.
- Appier: Taiwan-based AI marketing and customer data platform serving enterprise brands across APAC. Comparable at the OPTI / campaign-optimization layer (AI-driven audience targeting), but operates across a broader marketing-AI stack rather than receipt-data specialization.
Direct peers
- IRI: Provides point-of-sale and consumer purchase data analytics to CPG brands, including receipt-linked insights. Operates as a direct competitor to Snapcart in connecting offline purchase behavior with marketing activation decisions.
- Fetch Rewards: US-based receipt-scanning rewards platform that collects purchase data from millions of consumers and monetizes via brand insights and activation. Closest functional analog to Snapcart's cashback-to-data model, though focused on the US market.
- Shopkick: Receipt-scanning and location-based rewards app that provides retailers and brands with shopper engagement and purchase verification. Directly comparable consumer-facing data collection mechanism, with stronger US retailer integrations.
- Infoscout (now Kantar): Was a receipt-scanning app that built a large CPG purchase panel and was acquired by Kantar. Closely mirrors Snapcart's receipt-to-insights value proposition in the US, and is now part of a broader incumbent.
Emerging players
- Populix: Indonesia-headquartered consumer insights platform providing survey-based research to brands. Overlaps with Snapcart's TASC product in the Indonesian market research segment, but without the receipt-data and activation layers.
- Jakpat: Indonesian online survey panel operator serving market research teams across SEA. Comparable to Snapcart's TASC product line, focused specifically on survey-led insights without receipt-data monetization.
- Lifesight: AI-powered consumer intelligence platform operating across Southeast Asia. Comparable to Snapcart in unifying online/offline consumer data for ad targeting and measurement, with stronger omnichannel digital marketing orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Snapcart social profiles
Digital presenceSnapcart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snapcart leadership team
Management profileNumber of profiles
Profiles9 records
Snapcart funding detail
Funding detailFunding overview
Funding rounds8 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snapcart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snapcart
What does Snapcart do?
Snapcart is a B2B consumer data and analytics platform that processes shopper-submitted receipts through AI and machine learning to deliver offline purchase insights, audience targeting, and promotion activation services to enterprise brands. The platform is delivered through three core products: TASC (targeted surveys and crowdsourcing), OPTI (offline purchase targeting and campaign optimization), and PASS (promotion activation and loyalty). A consumer-facing mobile app rewards shoppers with cashback for uploading receipts, supplying the data layer that powers the enterprise offerings.
Is Snapcart a public or private company?
Snapcart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Snapcart founded?
Snapcart was founded in 2015. It employs 51 to 100 people.
Where is Snapcart based?
Snapcart is headquartered in Jakarta, Indonesia, in the Asia region.
How does Snapcart make money?
Four revenue lines are on record. Data and Insights Licensing is the primary driver. The others are promotion Activation (PASS), campaign Optimization (OPTI) and cashback/Consumer Incentives.
Who are Snapcart's main competitors?
Broad incumbents on record are NielsenIQ, Kantar and Appier. Direct peers are IRI, Fetch Rewards, Shopkick and Infoscout (now Kantar). Emerging players are Populix, Jakpat and Lifesight.
Does Snapcart have an API?
No public API is recorded for Snapcart.
What industry is Snapcart in?
Snapcart's product category is Consumer Data Analytics. Its primary akta.pro industry code is FSAKAKAJ, Credit Education, Monitoring & Consumer Credit Management Tools. Its NAICS code is 56145 and its SIC code is 7320.